Casino Barrière Cassis

What Casino Barrière Cassis does

Casino Barrière Cassis is a gaming, dining, and entertainment venue located at 29 Avenue Professeur René Leriche, 13260 Cassis, on the Provence coast of France. It operates as one of 33 casino venues under the Casinos Barrière network managed by Groupe Lucien Barrière SA (RCS Paris 320 050 859, share capital €1,215,144.68). The venue employs 72 staff and offers slot machines (machines à sous), table games (Blackjack, Roulette), poker tournaments, on-site restaurants and bars, and live entertainment including musicals, comedy, concerts, and dinner-show formats. Pricing on adjacent entertainment is tiered, with shows ranging from €36 (spectacle only) to €78 (dinner-show with three-course meal and wine package).

The venue serves four primary customer segments: leisure casino players (18+ adults seeking gaming and nightlife), corporate clients and event planners using the venue for seminars and team-building, entertainment and dining seekers not focused on gambling, and high-value Carré VIP loyalty members. GTM motion is predominantly direct-to-consumer via physical foot traffic, supplemented by a dedicated corporate sales force for B2B MICE work. Digital channels include the Barrière Play mobile application (iOS and Android) for loyalty program management and exclusive offers, an Instagram presence (@casinos.barriere), and GDPR-compliant email newsletter capture.

Revenue is generated through five streams: gaming operations (house edge on slots, tables, and poker tournament buy-ins of €170-€210 plus entry fees), food and beverage across multiple dining concepts, entertainment and ticket sales for shows, corporate events and MICE bookings, and the free Carré VIP loyalty program whose members contribute recurring visit-driven spend (5,000 points redeemable for €50). The Le Carré VIP loyalty card, Carte Barrière Casino, and Barrière Play app form the customer-retention engine, while ISO 20121 sustainable event certification (2023) and B2B brochure-driven sales support the corporate segment. The venue is privately held within the Barrière group, with no public stock listing.

Name

Casino Barrière Cassis

Legal name

GROUPE LUCIEN BARRIERE

Website

https://casinosbarriere.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

Casino Barrière Cassis is a coastal Provence gaming, dining, and entertainment venue in southern France, operating as one of 33 casinos under Groupe Lucien Barrière. It serves adult leisure players, corporate MICE clients, and entertainment seekers via slot machines, table games, poker tournaments, restaurants, live shows, and the Carré VIP loyalty program.

Ownership category

akta.pro rank

Product category

Casino Gaming & Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210), Gambling Industries (7132), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

akta.pro secondary industries

Casino Slot Operations & Slot Route Management (MPAEAAAM), Casino Poker Operations (Land-Based) (MPAEAEAB), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Casino gaming operations
• Slot machine entertainment
• Table games and poker
• Live entertainment shows
• Hospitality dining venues

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Gaming Operations: Primary revenue from casino gaming activities including slot machines (machines à sous), table games (blackjack, roulette), and poker tournaments. Revenue generated through house edge on games and tournament entry fees (buy-ins).
2. Food & Beverage: On-site restaurants, bars, and brasseries within casino venues. Multiple dining concepts across locations (La Table du Club, Le Bar Hennessy, La Grande Brasserie, Café Barrière, Fouquet's Toulouse, Central Bar, Samouraï Lounge Bar).
3. Entertainment & Shows: Ticket sales for live shows, concerts, comedy performances, musicals, and dinner-show experiences. Ticketing for spectacles including tribute shows, comedy, ballet, magic festivals, and musical productions.
4. Corporate Events & MICE: Revenue from corporate seminar bookings, team-building activities, private event hire, and gift voucher packages (coffrets cadeaux CSE). Revenue from venue rental, catering, and event coordination services.
5. Loyalty Program & Membership: Le Carré VIP loyalty program generates revenue through repeat visits, membership-driven spending, and exclusive tiered offerings. Welcome bonus of 500 points for new members. Cash exchange of 5,000 points for €50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Casino Barrière Cassis operates a physical casino venue offering electronic slot machines (machines à sous), traditional table games (Blackjack, Roulette), and poker tournaments as the core gaming offering. The venue also provides on-site restaurants, bars, and brasseries, live entertainment including comedy, concerts, musicals, and magic shows, the Le Carré VIP loyalty program, and corporate event hosting for seminars and team-building activities.

Product overview

Casino Barrière Cassis operates as part of the Casinos Barrière network, offering a diversified hospitality and entertainment portfolio centered on gaming operations. The core offering comprises electronic gaming machines (machines à sous/slot machines), traditional table games ( Blackjack, Roulette), and organized poker tournaments. Complementing the gaming experience, the casino provides live entertainment shows (spectacles) including comedy, concerts, musicals, and magic performances, alongside dining services through restaurants and bars. The loyalty ecosystem includes Le Carré VIP membership program with tiered benefits and the Barrière Play mobile application for iOS and Android. Additional services encompass corporate event hosting for seminars and team-building activities.

Differentiator

Problem solved

Functional benefit

Brands

• Le Carré VIP: VIP loyalty program offering personalized offers, exclusive benefits and advantages to members.
• Carte Barrière Casino
• Barrière Play

Products and services

• Machines à Sous (Slot Machines) Electronic gaming machines offering slot games with various themes, betting options, and progressive jackpot features; available on the casino floor for adult visitors.
• Jeux de Table (Table Games) Classic casino table games including Blackjack, Roulette, and other traditional gaming options offered on the gaming floor.
• Tournois de Poker (Poker Tournaments) Organized poker tournament events with buy-in competitions such as Le Classique (Tuesday, €170 + €30 entry) and Le Santos Dumont (Thursday, €210 + €40 entry) at Club Barrière Paris.
• Spectacles (Live Entertainment Shows) Ticketed live shows and performances including comedy, concerts, musicals (e.g., Very Love Trip with multiple price formulas from €36), magic shows, and dinner-show experiences.
• Restaurants & Bars On-site dining establishments across the Barrière network offering French gastronomy, bistronomic cuisine, brasserie-style meals (e.g., La Grande Brasserie), and cocktail bars such as La Table du Club, Le Bar Hennessy, and Café Barrière.
• Séminaires & Événements Entreprise (Corporate Events) Corporate event hosting services including meetings, seminars, team-building activities, private celebrations, and CSE gift packages (€19–€50 per person) with customizable spaces and quote-based pricing.
• Le Carré VIP (Loyalty Program) Free-to-join VIP loyalty program offering personalized offers, discounted rates, exclusive benefits, birthday bonuses (500 welcome points), exclusive raffle entries, and 5,000 points redeemable for €50.
• Barrière Play Mobile Application Mobile application available on iOS (App Store) and Android (Google Play) enabling players to access augmented-reality casino services, loyalty program management, and exclusive offers.
• Coffrets Cadeaux (Gift Boxes) CSE and consumer gift packages (cadeauxbarriere.com) including Tchin & Jetons (€19), Happy & Frissons (€25), Chance & Gourmandise (€34), and Délice & Frissons (€50), redeemable at Barrière casino venues.

Quantifiable outcome

• Time for Love won the Prix du Public at the 8th Trophées de la Comédie Musicale at Théâtre Mogador Paris
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groupe Tranchant: French family-owned casino operator running a portfolio of regional casinos, hotels, and restaurants in France. Comparable to Casino Barrière in land-based casino operations, regional French coverage, and integrated gaming-hospitality offering.
• Groupe Partouche: One of France's largest casino operators running ~30+ land-based casinos across France (and internationally), offering slots, table games, hotels, restaurants, and entertainment. Directly comparable to Groupe Barrière in product mix, geographic footprint, and target customer segments in the French land-based casino market.
• Groupe Joa (Joa Casinos & JOA Gaming): French casino operator with multiple regional casinos, slot halls, restaurants, and entertainment venues across France. Closely comparable to Casino Barrière in land-based gaming operations, integrated dining/entertainment, and loyalty-driven local customer base.
• Groupe Vikings Casinos: Mid-sized French regional casino operator with multiple venues across France. Comparable to Casino Barrière Cassis as a competing land-based casino operator targeting similar regional French markets with slots, table games, and F&B.

Others

• PMU (Pari Mutuel Urbain): French horse racing betting operator with online and retail (bar/PMU point-of-sale) presence. Comparable as a French regulated gambling operator competing for the same French discretionary gambling spend, though focused on pari-mutuel wagering rather than casino table/slot games.
• FDJ (La Française des Jeux): France's national lottery and licensed online sports betting operator. Comparable to Casino Barrière only indirectly as a French regulated gambling operator; not a direct competitor but represents the alternative gambling spend channel that competes for the same French consumer wallet.
• Accor (Fairmont Raffles / Sofitel): Global hotel and hospitality group including luxury and premium hotel brands. Comparable to Casino Barrière only tangentially through the broader integrated hospitality + entertainment + loyalty ecosystem (e.g., Sofitel hosts Casino Barrière Abidjan at Hôtel Sofitel Ivoire), though not a direct casino competitor.

Broad incumbents

• Monte-Carlo Société des Bains de Mer (SBM): Monaco-based luxury casino resort group operating the Casino de Monte-Carlo, hotels, restaurants, and entertainment. Comparable as a higher-end European land-based casino operator with integrated luxury hospitality, dining, and live entertainment — overlaps with Barrière's premium positioning.
• Casino de Montréal (Loto-Québec): Large North American land-based casino complex offering slots, table games, multiple restaurants, and entertainment venues. Comparable to Casino Barrière as a multi-product integrated casino entertainment destination, though operated by a government-owned lottery corporation rather than a private group.

Regional players

• Circus Casino Resort Belgium: Belgian casino and hotel operator running multiple land-based casino venues in Belgium. Comparable to Casino Barrière Cassis as a neighboring European land-based casino operator with similar gaming and entertainment offerings, but serving a different national geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/casinos.barriere
• LinkedInlinkedin.com/company/casino-barri%C3%A8re-cassis

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Barrière Cassis