CASK Pub and Kitchen

What CASK Pub and Kitchen does

CASK Pub and Kitchen is a privately held, single-location craft beer pub operating at 6 Charlwood Street, Pimlico, London SW1V 2EE. Founded in 2009 by Martin Hayes and Peter Slezak, it positions itself as London's first craft beer-focused pub and curates a beverage program comprising over 2,000 bottled beers, 22 keg beers, and 10 cask ales, supplemented by an on-site Vintage Cellar of rare vintages spanning eight decades and one of London's largest collections of bourbon and American whiskey, including the Pappy Van Winkle range. Food is a focused, fresh burger menu prepared to order, with meat and poultry supplied daily by local butcher PJ Frankland & Sons and handmade demi-brioche and vegan buns from South East London artisan baker Chas & Momo.

The business generates revenue through on-premises food and beverage sales, group reservations requiring deposits, beer tasting sessions, sport viewings, and Christmas bookings. Customer acquisition is direct-to-consumer via walk-ins, an online reservation system, organic social media (Facebook, Instagram, Twitter), Untappd for beer discovery, and weekly live music events with bluegrass and traditional Irish musicians including members of The Absentees. The pub operates Mon-Sat 12:00-23:00 and Sunday 12:00-22:30, with kitchen hours adjusted on weekdays.

The company has no technology platform, no app, no API integrations, and no disclosed AI capabilities. It is independently owned and operated by its founders with a small team of approximately 5 staff, including two assistant managers and a bartender. No external investors, parent company, subsidiaries, or public listing are indicated. Vintage Cellar products are exclusively for on-premises consumption, with no takeaway or delivery services mentioned.

Name

CASK Pub and Kitchen

Legal name

Cask Pub & Kitchen

Website

https://caskpubandkitchen.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CASK Pub and Kitchen is a privately held, single-location craft beer pub in Pimlico, London, founded in 2009, serving walk-in consumers and reservation-holders with 2,000+ bottled beers, a Vintage Cellar of rare vintages, an extensive bourbon and whiskey range, a fresh burger menu, and weekly live music.

Ownership category

akta.pro rank

Product category

Pub and Craft Beer Bar Services

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANACAE

Wine Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft beer pub
• Burger restaurant
• Whiskey bar
• Live music venue
• Event booking services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: The primary revenue stream is on-premises food and beverage sales, including a curated selection of 2000+ bottled beers, 22 beers on keg, 10 cask ales, an extensive bourbon and whiskey range, wines, and spirits. Food is served from a focused fresh burger menu.
2. Table reservations and deposits: Revenue from group bookings, sport event bookings, beer tasting sessions, and Christmas bookings. These require deposits (credit card authorisation) to secure reservations, which are deducted from the final bill or refunded if cancelled with 72 hours notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CASK Pub and Kitchen is a single-location craft beer pub in Pimlico, London, operating since summer 2009. The pub serves a focused fresh burger menu alongside an extensive beverage program featuring over 2000 bottled beers (including the Vintage Cellar of rare beers), 22 keg beers, 10 cask ales, and one of London's largest bourbon and American whiskey collections. The venue hosts live acoustic music every Sunday and accepts reservations for general dining, beer tastings, sport viewings, and Christmas bookings.

Product overview

CASK Pub and Kitchen operates as a single-location craft beer pub in Pimlico, London, established in 2009. The core offering centers on an extensive beverage program featuring The Vintage Cellar (rare beer collection) and The Bourbon Range (American whiskey collection), complemented by a fresh burger food menu and live music events. The business offers reservation services for general dining, beer tastings, sports viewing, and Christmas bookings through an online booking system. The pub does not operate as a technology platform with multiple products or modules.

Differentiator

Problem solved

Functional benefit

Brands

• The Vintage Cellar: A curated collection of over 2000 rare beers spanning the last eight decades, including some of the last bottles in the world, available exclusively on-site at CASK.

Products and services

• CASK Pub and Kitchen Pimlico London's original craft beer pub offering an extensive beverage selection of 2000+ bottled beers, 22 keg beers, and 10 cask ales alongside a focused fresh burger menu, with live acoustic music every Sunday for walk-in customers and reservation holders.
• The Vintage Cellar A curated on-site collection of over 2000 extremely rare beers spanning the last eight decades, including some of the last remaining bottles in the world, available exclusively for on-premises consumption at CASK Pub.
• The Bourbon Range One of London's largest collections of bourbon and American whiskey, featuring rare Kentucky bottles and offerings from new wave US distilleries, including the legendary Pappy Van Winkle range.
• Live Music Events Weekly live acoustic music every Sunday from 4:30pm to 7:30pm featuring bluegrass and traditional Irish musicians, including members of The Absentees.
• Beer Tasting Bookings Group beer tasting experiences with a deposit-based booking system requiring a minimum group size, where deposits are deducted from the final bill on the day.
• Sport Bookings Sports event viewing with a deposit-based booking system for groups of 2 or more; deposits are fully refundable with 72-hour notice.
• Christmas Bookings Holiday dining experiences with credit card authorisation for groups of 8 or more, with charges applied only for no-shows or late cancellations.

Quantifiable outcome

• First craft beer pub in London/UK - pioneering status established in 2009
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• PJ Frankland & SonsminorOthersDaily supplier of all meat and poultry. A small family butcher that has been serving Pimlico since 1991. Supplies fresh daily to support the pub's quality-focused food menu.
• Chas & MomominorOthersArtisan family baker in South East London that delivers handmade demi-brioche and vegan burger buns daily to CASK Pub and Kitchen.
• The AbsenteesminorOthersBluegrass and traditional Irish music collective whose members perform live acoustic music every Sunday from 4:30pm-7:30pm at CASK Pub and Kitchen.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• The Marble Arch: London craft beer venue focused on rotating taps and curated selections. Comparable to CASK as a craft-first London pub, though operating at a smaller curation scale.
• Five Points Brewing: East London craft brewery with a taproom. Partially comparable to CASK as a London craft beer venue, but brewery-owned rather than curation-led, and accessed via a different physical model.

Direct peers

• The Southampton Arms: Small, traditional North London pub with a strong cask ale and craft beer focus. Closely comparable to CASK in size, traditional pub atmosphere, and beer-driven proposition.
• The Rake: Small, iconic craft beer bar in Borough Market, London, famous for a deep, curated bottle and draught list. Directly comparable to CASK's Vintage Cellar concept in terms of scale and curation philosophy.
• The French House: Legendary Soho pub with a long heritage and curated drinks offering. Comparable to CASK in heritage-as-differentiation and cult London pub positioning, though its focus is more on wine and spirits than craft beer.
• The Harp: Award-winning Covent Garden pub with a strong focus on cask ales and craft beer. Comparable to CASK as a London destination pub whose reputation is built on beer range rather than food.
• The Craft Beer Co. Independent London chain of craft beer pubs with multiple sites. Comparable to CASK on craft beer positioning and 'library of beers' concept, though without a single-venue heritage/vintage cellar dimension.
• The Euston Tap: Long-standing London craft beer pub/bar near Euston Station offering a large rotating selection of draught and bottled craft beers. Directly comparable to CASK in mission (dedicated craft beer curation) and target customer (London craft beer enthusiasts).

Broad incumbents

• BrewDog: Scottish-founded craft brewery with a growing estate of London bars. Overlaps with CASK on craft beer focus but at much larger scale and with proprietary brewing rather than curation as the primary model.

Regional players

• The Crown (Pimlico): Local traditional pub in Pimlico, in immediate proximity to CASK. Comparable as a neighborhood pub competitor for the same Pimlico resident and worker base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CASK_PUB_SW1
• Facebookfacebook.com/caskpubkitchen
• Instagraminstagram.com/caskpubsw1
• LinkedInlinkedin.com/company/cask-pub-and-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASK Pub and Kitchen