Cassell's Hamburgers

What Cassell's Hamburgers does

Cassell's Hamburgers is a privately held, multi-unit full-service restaurant business operating two locations in Los Angeles, California: a flagship inside the historic Hotel Normandie in Koreatown and a second location at 1021 Alpine Street in Chinatown. Founded in 1948 by Al Cassell as an iconic LA lunch counter, the company has built its identity on a single, durable cooking technique — ground-beef preparation on Al Cassell's original 1948 crossfire broiler, grinder, and press — backed by a premium ingredient sourcing program (antibiotic- and hormone-free Aspen Ridge beef ground daily in-house, Beeler's nitrate-free pork, Chino Valley Ranch organic eggs, Naked Truth organic chicken, sustainable albacore tuna, and Fosselman's Ice Cream).

The menu has expanded beyond the original hamburger-only concept to a full-service daypart offering: classic burgers (1/3 lb classic, cheeseburger, patty melt, vegan burger), an all-day 1950s-style breakfast menu, hot and cold sandwiches, a coffee bar, hand-spun milkshakes and malts, house-made pies, fresh salads, scratch-made sides, house-crafted sodas, and a fully stocked bar with happy hour at the Chinatown location. The company operates a direct-to-consumer go-to-market with dine-in, takeout, and delivery channels, supported by online ordering through the Toast Tab platform and e-gift card sales through its own website.

Cassell's generates revenue primarily through one-time food and beverage sales at its two restaurant locations, supplemented by online ordering and gift card transactions. Pricing is on-site and not publicly disclosed. The customer base is consumer end-market, segmented into general diners and food enthusiasts/critics, with no enterprise or B2B revenue concentration. The company has no recorded outside funding, no parent company, and no public listing; it remains founder-aligned and operator-led under the heritage of Al Cassell.

Name

Cassell's Hamburgers

Legal name

Cassell's Hamburgers

Website

https://cassellshamburgers.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassell's Hamburgers is a privately held, two-location full-service burger restaurant in Los Angeles (Koreatown and Chinatown) that uses its original 1948 crossfire broiler and daily fresh-ground beef to serve general diners and food enthusiasts with a classic American menu.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales at two physical restaurant locations in Los Angeles (Koreatown and Chinatown)
2. Takeout and Delivery Orders: Online ordering through Toast Tab platform and direct website for takeout and delivery orders
3. Gift Card Sales: E-gift cards sold through the restaurant's website

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cassell's Hamburgers is a classic American hamburger restaurant operating two dine-in locations in Los Angeles (Koreatown inside the historic Hotel Normandie and Chinatown), serving premium beef burgers ground daily in-house on Al Cassell's original 1948 crossfire broiler, along with all-day breakfast, sandwiches, shakes, sides, coffee, and a fully stocked bar. The company also offers online ordering via Toast Tab and E-Gift Cards for purchase.

Product overview

Cassell's Hamburgers is a classic American hamburger restaurant chain with two locations (Koreatown and Chinatown) in Los Angeles. The restaurant operates as a unified full-service dining establishment offering a comprehensive menu centered on freshly ground premium beef burgers, all-day breakfast, specialty sandwiches, a full coffee bar, hand-spun milkshakes, house-made desserts, fresh salads, scratch-made sides, and house-crafted sodas. The product portfolio spans core food and beverage offerings across breakfast, lunch, and dinner service periods, with supplementary offerings including online ordering via third-party platforms (Toasttab, Order) and e-gift cards. All menu items are prepared using quality ingredients including antibiotic and hormone-free beef ground daily in-house, organic eggs, and premium ice cream.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers House-ground premium beef burgers including Classic Burger (1/3 lb), Classic Cheeseburger, Cassell's 1/4 lb, Patty Melt, and Vegan Burger. Beef is ground daily from Aspen Ridge Natural Angus Prime whole chucks and briskets. Sold to dine-in, takeout, and delivery customers.
• Breakfast Menu All-day breakfast offerings including Classic Breakfast, Hotcakes, Breakfast Burger, Breakfast Sandwich, Breakfast Burrito, French Toast, Denver Omelette, Two Eggs Any Style, Yogurt & Granola, and Hash Browns. Uses Beeler's Pork products and Chino Valley Ranch organic eggs.
• Sandwiches Hot and cold sandwich selections including BLT, Tuna Salad, Tuna Melt, Egg Salad, Chicken Sando, Grilled Ham & Cheese, Grilled Cheese, Fried Chicken Sando, and Tuna & Egg Salad. Features Beeler's pork and Naked Truth organic chicken.
• Coffee Bar Full coffee menu including House Coffee, Cold Brew, Espresso, Macchiato, Cappuccino, Latte, Vanilla Latte, Mocha, and assorted teas. Uses raw sugar, fresh fruits, herbs, and organic ingredients in syrups.
• Shakes Classic milkshakes in Chocolate, Vanilla, and Strawberry flavors made with Fosselman's Ice Cream.
• Desserts Dessert offerings including Ice Cream (scoop or bowl) and House-made pies (slice or whole), made daily in-house using Fosselman's Ice Cream.
• Sides House-made side dishes including Kennebec Fries, Sweet Potato Waffle Fries, Onion Rings, Chili Cheese Fries, Bacon Cheese Fries, Cassell's Famous Potato Salad, Mac & Cheese, Mac Salad, Coleslaw, and Soup of the Day. All fried in peanut oil.
• Salads Fresh salads including Cobb, Wedge, and Market salads with optional toppings such as Naked Truth Organic Chicken Breast, Beef Patty, Vegan Patty, or Scoop of Tuna.
• House Sodas Signature sodas made with house-made syrups using raw sugar, fresh fruits, herbs, and organic ingredients. Includes Cherry Coke, Vanilla Coke, Ginger Beer, Cream Soda, and Shirley Temple.
• Beverages Non-alcoholic beverages including Coke, Sprite, Diet Coke, Mineral Water, Orange Juice, Arnold Palmer, Old-Fashioned Lemonade, and Iced Tea.
• E-Gift Cards Digital gift cards available for purchase for the Chinatown location via the Toast Tab platform.

Quantifiable outcome

• Recognized as 'One of the World's 50 Best Restaurants' by Eater Los Angeles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/cassell-s-hamburgers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassell's Hamburgers