Castelli North America, Inc.

What Castelli North America, Inc. does

Castelli North America, Inc. operates as a B2B promotional products distributor under the trade names The Magnet Group and Magnet LLC, headquartered in Missouri, USA, and founded in 1995. The company distributes a broad portfolio of branded merchandise to promotional product resellers and corporate buyers, with a core identity built around two anchors: the in-house Magnet LLC line of promotional magnets (business card, car, custom, calendar, sports schedule, picture frame, and Pop Mag formats) and the North American distribution rights for the Italian Castelli brand of premium journals and planners (ApPeel, Wire-O, Eco, Ivory, White Page, and Dated Calendar collections). Supporting categories span towels, bags/backpacks/coolers, drinkware, technology accessories, awards and glassware, pens, candy, and seasonal items, organized under additional sub-brands (TMG Acrylics, The Bag Factory, Towels by The Magnet Group, Ned's Garage Sale).

The business operates on a wholesale unit-pricing model, with per-unit "as low as" prices ranging from under $1 (basic accessories) to over $100 (premium Castelli journals, glassware sets, tech items), sold primarily to B2B promotional products distributors and resellers who imprint logos and resell to end corporate clients. Go-to-market relies on a proprietary e-commerce storefront (themagnetgroup.com) with category filtering, virtual sample creation, and ViewMyCatalogs-powered digital catalogs, complemented by a virtual showroom and vertical-market content targeting specific industry buyers. Distribution is concentrated in the United States.

Operationally, the company runs with a lean team of approximately 16 employees and reports no outside funding, no M&A activity, and no proprietary AI or software platform. Internal compliance posture includes documented policies for Prop 65, CPSIA, product safety, conflict minerals, and data privacy, supporting compliance with regulated corporate procurement. The primary strategic posture is multi-brand aggregation with selective premium-brand distribution (Castelli, Kambukka, Maxema, Senator, Styllo) layered on top of an in-house magnet manufacturing base, with no disclosed product, channel, or geographic expansion beyond the U.S. promo distribution channel.

Name

Castelli North America, Inc.

Legal name

The Magnet Group

Website

https://castellimagnet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Castelli North America, Inc. (DBA The Magnet Group / Magnet LLC) is a Missouri-based B2B distributor of promotional products including magnets, premium Castelli journals and planners, towels, bags, drinkware, and tech accessories, selling wholesale to promotional product resellers and corporate clients across the United States.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Advertising Material Distribution Services (541870)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifts
• Custom journals
• Promotional magnets

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Castelli North America, Inc. (doing business as The Magnet Group) distributes a portfolio of branded promotional merchandise including Castelli journals and planners across multiple collections (ApPeel, Wire-O, Eco, Ivory, White Page, Dated Calendar), Magnet LLC branded magnets (business card, stock, custom, car, picture frame, calendar, sports schedule, Pop Mags), towels, bags, drinkware, and supporting accessories. Products are sold wholesale to promotional products distributors and corporate clients for use in employee gifts, client appreciation, direct mail, and corporate branding programs, with customization options including foil stamp decoration.

Product overview

The Magnet Group is a promotional products supplier offering a diverse portfolio of branded merchandise organized into distinct product categories. The core offerings include Magnet LLC branded magnets (business cards, car magnets, custom magnets, picture frames, calendars, sports schedules, and Pop Mags), TMG Acrylics (magnets and ornaments in various shapes), and Castelli Journals & Planners (including ApPeel, Wire-O, Eco, Ivory, and White Page collections). Supporting categories span towels (beach, golf, sport, rally), bags/backpacks/coolers, drinkware (including Kambukka B-Corp certified), blankets, technology items (chargers, wireless charging pads, powerbanks), awards/crystals/glassware, glassware, pens, candy, seasonal items, eco-friendly products, and a clearance section (Ned's Garage Sale). The company operates as a multi-brand promotional products aggregator with no unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Magnet LLC: Core brand specializing in business card magnets, stock magnets, custom magnets, car magnets, picture frame magnets, calendar magnets, sports schedule magnets, pop mags, and adhesive items
• Castelli
• TMG Acrylics
• Ned's Garage Sale
• Towels by The Magnet Group
• The Bag Factory

Products and services

• Castelli Journals & Planners Branded journals and planners including the ApPeel Collection, Wire-O Collection, Eco Collection, Ivory Collection, White Page Collection, Dated Calendar Collection, Desktop Cube Notes, and Executive Gift Sets, available in multiple sizes (Pico, Medio, Grande, Grande XL) with options for foil stamp decoration. Sold wholesale to promotional product distributors and corporate clients for use as branded gifts, employee recognition, and executive gifting.
• Magnet LLC Branded Magnets In-house brand of business card magnets, stock magnets, custom magnets, car magnets, picture frame magnets, calendar magnets, sports schedule magnets, Pop Mags, unique magnets, adhesive items, and direct mail products. Sold wholesale to promotional product distributors and corporate clients for branded merchandise and direct mail campaigns.
• Towels Full range of promotional towels including beach towels (dye sublimated, fiber reactive, jacquard woven, solid), golf towels, rally towels, robes, sport and fitness towels, and USA grown cotton towels. Sold wholesale for promotional, event, and corporate gift use.
• Bags, Backpacks & Coolers Promotional bags including duffel bags, messenger bags, totes, and wine bags; backpacks including backpack coolers, drawstring backpacks, laptop and tablet sleeves, and sports backpacks; coolers including beach coolers, ice river coolers, insulated coolers, and wine sleeves.
• Drinkware Drinkware products including Kambukka (B-Corp Certified) items, mugs, sports bottles, translucent bottles, and tumblers for promotional use.
• Technology Products Technology items including chargers and powerbanks, headphones and earbuds, speakers, tech accessories, lights and flashlights, tools, and golf tools and accessories for promotional distribution.
• Awards, Clocks, Crystal & Paperweights Recognition and award products including paperweights, 3D crystal items, art glass, awards (acrylic, glass, golf, optically perfect, plaques, stars), and clocks for corporate recognition and promotional gifting.
• TMG Acrylics Acrylic magnets and ornaments product line featuring various shapes including circles, squares, hearts, houses, ovals, stars, snowflakes, and sweater and snow globe holiday ornaments for promotional and seasonal gifting.
• Promotional Pens Promotional pens including Maxema, Senator, and Styllo brands for corporate branded giveaways and events.
• Blankets Blanket collection including cabana blankets, dye sublimated blankets, fleece throws, kanata blankets, outdoor blankets, picnic blankets, and sherpa blankets for promotional and outdoor event use.
• Glassware Glassware collection including beer glasses, beer mugs, champagne glasses, growlers, Irish coffee glasses, martini glasses, mason jars, shot glasses, whiskey glasses, and wine glasses for corporate gifting and promotional events.
• Giftware Gift items including cocktail accessories, ornaments, and wine-related giftware for promotional and corporate gifting programs.
• Power Clips Magnetic clips available in solid and translucent variants for promotional use and corporate gifting.
• Desk Accessories Desk products including jotters and note pads, padfolios, and mousepads for corporate office and promotional use.
• Ned's Garage Sale Discounted and clearance promotional products collection across various categories including awards, backpacks, bags, blankets, coolers, desk accessories, drinkware, giftware, kitchen accessories, sunglasses, technology, tools, towels, and journals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: Quality Logo Products is an online-focused promotional products distributor with a broad multi-category catalog (drinkware, apparel, bags, tech, journals) selling to B2B customers — directly comparable to Castelli North America's e-commerce-enabled promotional distribution model.
• Crestline Promotional Products: Crestline is a direct-to-customer promotional products distributor with an extensive branded merchandise catalog (drinkware, bags, journals, tech, awards) and comparable B2B focus; serves the same end-buyers and competes in the same product categories as Castelli North America.
• Sanmar: Sanmar is one of the largest wholesale distributors of imprintable apparel and promotional products in North America, with a multi-category catalog and B2B distributor/dealer customer base that parallels Castelli North America's distribution model.
• 4imprint: 4imprint is one of the largest direct distributors of promotional products in North America, offering a broad catalog of branded merchandise (apparel, drinkware, bags, tech accessories, journals) to B2B customers — directly comparable product mix, customer base, and distribution model to Castelli North America / The Magnet Group.
• PCNA (Polyconcept North America): PCNA is a major North American supplier of promotional products spanning drinkware, bags, tech, writing instruments, and journals, distributing through the promotional products channel — a direct comparable to Castelli North America's multi-brand catalog approach.
• HALO Branded Solutions: HALO is a major global promotional products distributor serving corporate clients with a similarly broad multi-category branded merchandise portfolio and B2B distribution model, making it a close peer to the Castelli/Magnet Group operation.
• Koozie Group: Koozie Group (formerly Norwood) is a top-tier North American promotional products supplier offering a wide branded merchandise catalog (drinkware, journals, bags, writing instruments) sold through promotional distributors — directly comparable product mix and channel model to Castelli North America.
• alphabroder: alphabroder is a leading wholesale distributor of apparel, bags, and promotional accessories to the decorated apparel and promotional products industry, sharing Castelli North America's B2B wholesale distribution DNA across overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/castelli-north-america-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castelli North America, Inc.