Castello di Velona Resort, Thermal SPA & Winery, a Virtuoso partner.

What Castello di Velona Resort, Thermal SPA & Winery, a Virtuoso partner. does

Castello di Velona is a privately held Italian luxury hospitality operator incorporated in 1997 as Castello di Velona - Podere Castello 1997 SRL, operating from a renovated XIth-century fortress on a hilltop overlooking the Val d'Orcia UNESCO World Heritage Site near Montalcino, Tuscany. The business is built around three integrated pillars: (i) 5-star accommodation across eight room and suite categories, half of which feature private bathtubs fed by on-property natural hot thermal springs; (ii) the OLISPA, a 1,500 sqm thermal wellness facility with five treatment rooms, two Turkish baths, panoramic sauna, ice fountain, and interconnected indoor/outdoor thermal pools; and (iii) an estate winery producing Brunello di Montalcino from 5 hectares of vineyards divided into six parcels (Vignone, Poggetto, Campo della Fame, Gradoni, Vigna del Castello, Le Logge), plus organic extra virgin olive oil from century-old olive trees. The property also operates two on-site restaurants — Settimo Senso fine dining and the Dolce Vita pool restaurant — and maintains referral relationships with two external Michelin-starred restaurants (Il Silene and Walter Redaelli).

Revenue is generated across six streams: luxury accommodation (quote-based, not publicly disclosed), spa and wellness services, food and beverage across the dining venues, direct-to-consumer wine and olive oil sales through an online shop, corporate events and weddings (capacity up to 120 persons), and curated luxury experiences priced from €70/hour (horseback riding) up to €2,400 (private hot air balloon for 1–5 guests). The customer base is segmented across high-net-worth leisure travelers and couples (primary), wedding parties (primary), corporate MICE groups of 10–120 persons (primary), and wellness seekers (secondary). Go-to-market is a direct enterprise field-sales motion — booking via the resort's own website powered by Blastness and Synxis reservation engines — supplemented by distribution partnerships with the Virtuoso luxury travel network and Preferred Hotels & Resorts / I Prefer loyalty program. The company employs 53 people, operates as an Italian SRL with no disclosed parent or external funding, and holds GDPR-compliant data practices.

Name

Castello di Velona Resort, Thermal SPA & Winery, a Virtuoso partner.

Legal name

Castello di Velona - Podere Castello 1997 SRL

Website

https://castellodivelona.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Castello di Velona is a privately held Italian luxury 5-star resort in an XIth-century fortress overlooking the UNESCO Val d'Orcia in Montalcino, Tuscany, offering accommodation, a 1,500 sqm thermal spa, estate Brunello di Montalcino, fine dining, weddings, and curated experiences for high-net-worth and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Resort and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Luxury All-Inclusive Resorts (THAGAKAC)

Keywords

• Luxury resort hospitality
• Thermal spa wellness
• Estate wine production
• Destination wedding venue
• Corporate MICE events

Headquarters

HQ city

Montalcino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Luxury Accommodation: Room and suite rentals across multiple categories including Classic Junior Suite, UNESCO View suites, Grand Suites with private pools. Two room concepts: Monumental Rooms (original Tuscan castle style) and UNESCO View Rooms (contemporary with thermal water in bathtubs).
2. Spa and Wellness Services: OLISPA thermal spa with five treatment rooms, thermal pools, Turkish baths, sauna, and emotional showers. Day spa access and treatments available.
3. Food and Beverage: Four dining venues: Settimo Senso (fine dining with panoramic terrace), Dolce Vita Pool Restaurant, Il Silene (recommended Michelin-starred restaurant), and Walter Redaelli (recommended Michelin-starred restaurant).
4. Wine and Olive Oil Sales: Direct sales of Brunello di Montalcino and organic extra virgin olive oil through online shop. Wine produced from estate vineyards considered among top 10 Brunellos of Montalcino.
5. Events and Weddings: Corporate meetings (up to 120 persons), weddings, and special occasions. Modern meeting room for 70 persons with full AV equipment. Congress offering at highest level.
6. Experiences: Curated luxury experiences including hot air balloon rides, helicopter tours, wine tastings, cooking classes, truffle hunting, yacht cruises, Ferrari/luxury car rentals, horseback riding, Vespa tours, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Castello di Velona is a luxury 5-star resort operating from a renovated XIth-century Tuscan fortress, offering luxury accommodation (Classic Junior Suites through 3-Bedroom Suites with private pools), a 1500 sqm thermal spa (OLISPA) with natural hot spring waters, four food and beverage venues, and estate production of Brunello di Montalcino wine and organic extra virgin olive oil from 5 hectares of vineyards. Additional revenue comes from corporate events for up to 120 guests, luxury weddings, and curated experiences including helicopter tours, hot air balloon rides, truffle hunting, and yacht charters.

Product overview

Castello di Velona Resort, Thermal SPA & Winery is a luxury 5-star resort property comprising a renovated XIth-century castle with three integrated service pillars: thermal spa (The Olispa with 1500 sqm of wellness facilities including thermal pools and natural hot spring waters), fine dining (Settimo Senso restaurant with panoramic terrace and Dolce Vita Pool Restaurant), and wine production (estate-produced Brunello di Montalcino and organic extra virgin olive oil). Accommodation consists of 8 room and suite categories featuring UNESCO World Heritage views and private thermal water bathtubs. The property also offers curated luxury experiences (helicopter tours, hot air ballooning, truffle hunting, yacht cruises), meeting and event facilities for up to 120 persons, and wedding services. Dining is complemented by two partner Michelin-starred restaurants (Walter Redaelli and Il Silene). The resort is located in Val d'Orcia, a UNESCO World Heritage site in Tuscany.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury accommodation at Castello di Velona featuring eight room and suite categories (Classic Junior Suite, UNESCO View Terrace Junior Suite, Grand Suite with 2 bedrooms, UNESCO View Terrace Suite, UNESCO View Velona Suite with SPA, Suite with Panoramic Terrace and Private Pool, UNESCO View Velona Apartment with Spa, and 3 Bedroom Suite with Panoramic Terrace and Private Pool). All rooms feature views over Val d'Orcia, with UNESCO View rooms including natural hot spring waters in bathtubs. Targeted at luxury leisure travelers, couples, and families seeking immersive Tuscan stays.
• The OLISPA Thermal Spa A 1500 sqm thermal spa wellness center featuring five elegant treatment rooms with views of Val d'Orcia, two Turkish baths, panoramic sauna, ice fountain, emotional showers with aromatherapy and chromotherapy, plus interconnected indoor and outdoor thermal pools fed by natural hot springs. Available to resort guests and as a Day Spa offering. Targeted at wellness-focused guests and luxury leisure travelers.
• Settimo Senso Restaurant The resort's main fine dining restaurant in the new wing of the castle, featuring a panoramic west-facing terrace over Val d'Orcia. Offers traditional Italian and Tuscan cuisine with a 5 and 7 course gourmet tasting menu, paired with the property's own Brunello di Montalcino and olive oil. Targeted at resort guests and external diners seeking luxury Tuscan cuisine.
• Dolce Vita Pool Restaurant Poolside restaurant open all day offering wellness-oriented lunch selections with traditional Tuscan flavors and refreshing drinks. At sunset, transforms into a Fish Bar offering aperitifs with views of Val d'Orcia. Targeted at resort guests seeking casual poolside dining.
• Brunello di Montalcino Wine Estate-produced Brunello di Montalcino wine made from 100% Sangiovese grapes, aged 36 months in 30-hectoliter oak barrels plus 12 months in bottle. Considered among the top 10 Brunellos of Montalcino. Available through on-property purchase, the resort's restaurant, and the online Wine & Oil Shop for home delivery. Targeted at wine connoisseurs and resort guests.
• Organic Extra Virgin Olive Oil Organic extra virgin olive oil produced from three typical Tuscan olive varieties (Moraiolo, Leccino, Olivastra Seggianese). Cold-pressed, hand-harvested, with pressing completed within 8 hours of harvest. Available in 0.50L, 0.25L, and 0.10L bottles through the online shop and at the resort. Targeted at gourmet consumers and resort guests.
• Experiences & Activities Curated luxury Tuscan experiences including hot air ballooning over Crete Senesi (1-5 persons at €2,400, additional passengers €450 each), private helicopter tours of Val d'Orcia and Brunello vineyards, Ferrari and luxury car rentals, Vespa tours, horseback riding (€70/person/hour), truffle hunting with cooking class and wine tasting (small group €350/person, private €480/person), Mediterranean yacht cruises, cycling and e-bike tours, and romantic private dinners. Targeted at resort guests seeking immersive Tuscany activities.
• Meeting & Corporate Events Corporate event and meeting facilities accommodating 20-120 persons, featuring a modern meeting room for 70 persons with ceiling screen, audio system with microphones and wireless microphone, projector, and WiFi. Suitable for seminars, training projects, cooking classes, and team building activities. Targeted at corporate MICE buyers seeking exclusive venues that combine business facilities with luxury hospitality.
• Wedding Services Luxury wedding venue featuring panoramic terraces exposed to all four cardinal points offering 360-degree views of Val d'Orcia (UNESCO World Heritage). Includes the only castle in the world with natural thermal hot water available in four interconnected indoor and outdoor pools and private bathtubs. Targeted at destination wedding couples and wedding planners seeking unique Tuscan settings.

Quantifiable outcome

• Top 10 Brunello di Montalcino ranking
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ DistributorVirtuoso luxury travel network partner status. Virtuoso is a network of elite travel advisors who refer high-net-worth clients to exclusive properties like Castello di Velona.
• Preferred Hotels & Resorts / I PrefercoreChannel Partner/ Reseller/ DistributorMembership in Preferred Hotels & Resorts brand and I Prefer loyalty rewards program. Allows guests to earn and redeem loyalty points at the property.
• BlastnesscoreTechnology or IntegrationBooking engine and reservation management system provider powering online reservations, voucher purchases, and package bookings on the resort's website.
• Settimo Senso RestaurantminorOthersFine dining restaurant within the resort offering traditional Tuscan and Italian cuisine with panoramic views of Val d'Orcia, featuring estate-produced Brunello di Montalcino.
• Il Silene RestaurantminorOthersRecommended Michelin-starred external restaurant located approximately 25 minutes from the resort, specializing in gourmet Tuscan cuisine.
• Walter Redaelli RestaurantminorOthersRecommended Michelin-starred external restaurant located approximately 60 minutes from the resort, featuring local products and traditional Italian cuisine.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fonteverde Lifestyle & Thermal Spa: Italian luxury thermal spa resort in Tuscany offering natural hot spring treatments, wellness programs, fine dining, and curated experiences. Directly comparable on the thermal-spa + luxury accommodation + Tuscany combination, though it lacks the historic castle asset.
• Rosewood Castiglion del Bosco: Ultra-luxury 5-star resort located directly in the Montalcino/Val d'Orcia area, combining a historic estate with its own Brunello di Montalcino wine production. Closest direct geographic and product competitor to Castello di Velona, operating under the global Rosewood luxury brand.
• Belmond Castello di Casole: 10th-century castle estate near Siena in Tuscany, operating as a luxury Belmond hotel with vineyards, spa, and fine dining. Comparable in heritage-castle positioning, Tuscany location, multi-revenue (rooms, wine, dining, spa) structure, and luxury travel network (Virtuoso) participation.
• Terme di Saturnia Natural Spa & Golf Resort: Iconic Italian luxury thermal resort built around a natural hot spring, offering spa, golf, fine dining, and accommodation in a heritage setting. Comparable thermal-water differentiation and Italian luxury wellness positioning, with larger scale and broader brand recognition.
• Castello di Reschio: 10th-century Umbrian castle estate converted into a private-member luxury hotel with on-property estate products (olive oil, wine) and curated experiences. Comparable in heritage-castle positioning, estate-produced agricultural products, and ultra-luxury guest segment.
• Borgo Santo Pietro: Luxury boutique hotel estate in Tuscany offering Michelin-level dining, a Seed to Skin spa, and curated experiences — overlapping Castello di Velona's luxury Tuscan accommodation + spa + culinary focus, and similar Virtuoso/Preferred Hotels network positioning.
• Adler Lodge & Spa: Italian luxury spa resort group operating thermal wellness properties in Tuscany and South Tyrol. Comparable on thermal-spa-led luxury accommodation model, curated experiences, and fine dining; relevant as a benchmark for the thermal-spa segment.

Broad incumbents

• Hotel de la Ville (Preferred Hotels): Rocco Forte luxury hotel in Rome, participating in the same Preferred Hotels & Resorts and Virtuoso networks. Useful as a benchmark for distribution economics and ADR positioning in the Italian luxury segment served by similar travel-advisor channels.
• Aman Venice: Aman-branded ultra-luxury hotel in a heritage palazzo on the Grand Canal. Comparable as a global-luxury operator with a historic Italian property, competing for the same high-net-worth travelers via Virtuoso/Preferred Hotels channels, though it is not a thermal-spa resort.

Emerging players

• Marchesi Antinori (Tenuta Tignanello / Brunello estates): Major Tuscan wine producer with hospitality offerings (visits, dining, curated experiences). Comparable on the estate-produced Brunello/Tuscan wine DTC model and luxury experience tourism, though it is not a hotel operator at Castello di Velona's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/castellodivelonaresort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castello di Velona Resort, Thermal SPA & Winery, a Virtuoso partner.