Castello di Vicarello

What Castello di Vicarello does

Castello di Vicarello is a family-owned luxury boutique hotel and organic winery operated by the Baccheschi Berti family in Tuscany's Maremma region (Poggi del Sasso, Cinigiano, Italy). The property is a restored 12th-century castle on 40 hectares of private land, accommodating up to 30 guests across 10 individually designed suites (6 in the main castle, 4 garden suites with private infinity pools) and one 210 sqm two-bedroom villa, with three marble pools and a 5 km private hiking trail. Core revenue is generated through luxury accommodation, private estate buyouts (minimum €140K starting budget for events exceeding 20 guests, 3-night minimum), and destination weddings handled end-to-end (food, wine, music, flowers, marquees, ceremonies).

The estate is vertically integrated into a 7-hectare organic vineyard producing five wines (four reds including the flagship Cabernet Franc/Cabernet Sauvignon/Petit Verdot blend, one rosé) plus organic olive oil from centuries-old groves, a kitchen garden with over 50 vegetable varieties and 30 aromatic herbs, and a chicken coop supplying the on-site restaurant (La Terrazza). These products are sold direct-to-consumer through the estate's own online shop and on-site wine shop, with bottles priced from €30 to €982. Ancillary revenue is generated through paid experiences — wine tastings led by winemaker Brando Baccheschi Berti, cooking classes, truffle hunting, horseback riding, Vespa tours, Argentario Coast boat tours, stargazing, vintage Fiat 600 tours, paint-and-wine lessons, private dining, and yoga — plus wellness treatments using estate-grown ingredients.

Go-to-market is entirely direct-to-consumer: bookings are taken via the estate's multilingual website (six languages), phone (+39 0564 990718), and email ([email protected]), with no third-party OTA distribution; GDS connectivity (Amadeus, Sabre, Galileo, Worldspan) supports travel-advisor bookings, and memberships in Relais & Châteaux, Small Luxury Hotels of the World, and Smith Hotels provide curated-channel discovery. The property holds no external investors — ownership is entirely within the founding family across two generations (Carlo and Aurora as co-owners; Brando, Corso, and Neri Baccheschi Berti in winemaking, hotel operations, and commercial development respectively) — and operates as a privately held Italian limited liability company (CDVS srl, P.IVA: 01706440532). No technology platform, AI/ML capability, or proprietary software product exists; the underlying "technology" is the family's accumulated expertise in hospitality, viticulture, design, and cuisine.

Name

Castello di Vicarello

Legal name

CDVS srl

Website

https://castellodivicarello.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Castello di Vicarello is a family-owned, restored 12th-century luxury boutique hotel and organic winery in Tuscany's Maremma, accommodating up to 30 guests in 10 suites and a villa, and serving affluent leisure travelers, destination wedding parties, and wine buyers through direct bookings and estate-produced organic wines and olive oil.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Serviced Residences (THAGAEAJ)

Keywords

• Luxury boutique hospitality
• Organic wine production
• Destination wedding venue
• Estate accommodation services
• Farm-to-table dining

Headquarters

HQ city

Poggi del Sasso, Cinigiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Accommodation: The estate offers 10 individually designed suites (6 in the main castle, 4 garden suites in two blocks each with a private infinity pool) and one 2-bedroom villa (210 sqm) with private pool, accommodating up to 30 guests. The estate is available for exclusive buyout or individual suite bookings. Stay includes daily breakfast, beverages, restaurant service, cocktail bar, housekeeping, and a range of activities.
2. Weddings & Private Events: Luxury destination weddings and exclusive event hosting. For weddings or events exceeding 20 guests, a private estate buyout is required including a minimum 3-night stay and starting budget of €140,000. The estate's team handles all event logistics including food, wine, music, flowers, table settings, and marquees. Civil and Catholic ceremonies can be arranged on-site or at nearby churches.
3. Wine & Olive Oil Sales: Direct-to-consumer sales of estate-produced wines (Merah, Poggio Vico, Santaurora, Terre di Vico, Castello di Vicarello) and organic olive oil through the on-site wine shop and online shop. Wine prices range from €30 (Santaurora rosé) to €982 (Castello di Vicarello flagship, 3L). Tasting boxes available at €826 containing vintages 2006/2007/2009/2011/2012/2013.
4. Experiences & Activities: Paid experiences including wine tastings, cooking classes, cocktail classes, painting & wine lessons, truffle hunting, horseback riding, Vespa tours, boat tours along the Argentario Coast, stargazing, vintage Fiat 600 tours, and private dinners. Yoga and personal training sessions also available. Helicopter tours and hot air balloon rides offered as premium add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Castello di Vicarello operates a family-run luxury boutique hotel on a 40-hectare Tuscan estate featuring 10 individually designed suites and one two-bedroom villa accommodating up to 30 guests. The property also produces and sells five organic wines and olive oil from 7 hectares of vineyards and on-site olive groves, and offers farm-to-table dining, wellness treatments, curated local experiences, and full-service destination wedding hosting.

Product overview

Castello di Vicarello is a family-owned luxury Tuscan retreat operated by the Baccheschi Berti family since 2003, featuring accommodation, organic wine production, and culinary experiences. The property comprises ten luxurious suites and one two-bedroom villa accommodating up to 30 guests across a 40-hectare estate in Maremma, Tuscany. The product portfolio includes estate-produced organic wines (Merah, Poggio Vico, Santaurora, Terre di Vico, and flagship Castello di Vicarello blend), olive oil, and a curated Tasting Box. Core services encompass luxury accommodation, wellness/spa treatments, wedding and event planning, and estate buyouts. Guest experiences include wine tastings, cooking classes, hiking, biking, truffle hunting, horseback riding, Vespa tours, boat tours, stargazing, paint and wine lessons, vintage car tours, private dining, and yoga. Dining is offered at Restaurant La Terrazza featuring farm-to-table Tuscan cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Accommodation (Suites & Villa) Ten individually designed suites (six in the main castle, four garden suites in two blocks with private infinity pools) and one 210 sqm two-bedroom villa with private pool, accommodating up to 30 guests. Stay includes daily breakfast, beverages, restaurant service, cocktail bar, housekeeping, and activities.
• Castello di Vicarello (Flagship Wine) Estate flagship red wine blend of Cabernet Franc 45%, Cabernet Sauvignon 45%, and Petit Verdot 10%. Aged 10-12 months in French oak barrels and 24 months in bottle. Available across vintages 2006-2015 BIO in 0.75L, 1.5L, and 3L formats.
• Merah 100% Sangiovese red wine produced at 500m altitude with 6,250 vines per hectare, aged 12 months in bottle.
• Poggio Vico Red wine produced from the Poggio Vico vineyard on the estate.
• Santaurora Estate rosé wine with notes of spring flowers, currant, and thyme. Available in multiple formats from €30 to €100.
• Terre di Vico Estate red wine with notes of lavender, balsamic, pink pepper berries, and rosemary.
• Tasting Box Curated selection of the estate's best vintages containing bottles from 2006, 2007, 2009, 2011, 2012, and 2013, priced at €826.
• Organic Extra Virgin Olive Oil Organic extra virgin olive oil produced from the estate's centuries-old olive groves, priced at €55.
• Wedding & Event Services Full-service destination wedding and exclusive event planning with 15+ years of expertise. Handles food, wine, music, flowers, table settings, and marquees. Civil and Catholic ceremonies on-site or at nearby churches. Requires private estate buyout for events exceeding 20 guests, minimum 3-night stay, starting budget €140,000.
• Estate Buyout Exclusive private hire of the entire 40-hectare estate accommodating up to 30 guests. Includes use of all 10 suites, 1 two-bedroom villa, 3 marble pools, daily breakfast, beverages, restaurant service, cocktail bar, daily housekeeping, and activities.
• Wellness & Spa Services Specialized wellness therapies and personalized massages using organic oils and hand-harvested garden ingredients, delivered in suites or in a garden gazebo surrounded by lavender and jasmine.
• Restaurant La Terrazza Rooftop terrace dining offering candlelit dinners under the stars with panoramic views of the Maremma hills, featuring seasonal Tuscan cuisine sourced from the estate's organic kitchen gardens, olive groves, and vineyards.
• Wine Tasting Experiences Private wine tasting sessions conducted in the estate's vineyards and led by wine expert Brando Baccheschi Berti.
• Cooking Classes Traditional Tuscan cooking lessons held in the castle's rustic kitchen.
• Horseback Riding Guided horseback rides through the Maremma hills or along the coastline, suitable for all skill levels.
• Vespa Tours Guided Vespa tours through the Maremma hills and picturesque villages on scenic country roads.
• Boat Tours Exclusive boat tours along the Argentario Coast exploring hidden coves, secluded beaches, the Tyrrhenian Sea, and Giglio Island.
• Vintage Fiat 600 Tour & Picnic Daily rental of a 1965 Fiat 600 vintage car for scenic Tuscan countryside drives, with optional traditional picnic hamper.
• Wine & Olive Oil Online Shop Direct-to-consumer e-commerce channel selling estate-produced wines, organic olive oil, and curated tasting boxes via the estate's own website.

Quantifiable outcome

• In 2025, the Castello di Vicarello 2019 received the prestigious '5 Grappoli' award from Bibenda (Fondazione Italiana Sommeliers)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Relais & ChâteauxcoreGTM or Marketing PartnerCastello di Vicarello is affiliated with Relais & Châteaux, a global collection of independent luxury hotels and restaurants. This membership provides distribution through the Relais & Châteaux platform, reaching affluent travelers actively seeking curated luxury hospitality experiences.
• Small Luxury Hotels of the World (SLH)coreGTM or Marketing PartnerThe estate is a member of Small Luxury Hotels of the World, a global collection of independently minded properties. This affiliation provides booking platform visibility, marketing exposure, and credibility within the luxury boutique hotel segment.
• Smith Hotels / Mr & Mrs SmithminorGTM or Marketing PartnerListed in the Smith Hotels collection, a boutique hotel booking platform targeting discerning travelers seeking unique, characterful properties.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Castello di Casole: A Belmond-affiliated 10th-century castle estate in Tuscany offering luxury suites, vineyard views, and event hosting. Closely comparable product: heritage castle, Tuscan setting, Relais & Châteaux member, and similar wedding/buyout positioning at premium pricing.
• Borgo Pignano: Family-owned Tuscan estate in Volterra with restored hamlet, organic farm, and luxury suites. Comparable in heritage Tuscan lodging, organic farm-to-table cuisine, and family-driven ultra-luxury positioning.
• Borgo San Felice: Relais & Châteaux member medieval hamlet hotel in Chianti Classico with on-site winery and farm-to-table dining. Comparable in heritage asset, ultra-luxury positioning, integrated wine estate, and curated experiences.
• Castiglion del Bosco: Rosewood-managed 800-year-old estate in Val d'Orcia with private villas, vineyard, golf, and wedding hosting. Comparable in castle heritage, vineyard integration, ultra-luxury villa rental, and destination wedding positioning.
• Castello di Ama: Chianti Classico castle estate with boutique hotel suites, contemporary art collection, and acclaimed Chianti Classico wine production. Comparable in castle-based hospitality, premium wine, and curated guest experience model.
• Belmond Castello di Casole: Belmond-operated 10th-century castle in Tuscany offering suites, villas, spa, and wedding hosting. Comparable heritage asset, ultra-luxury positioning, and destination wedding focus.
• Castello Banfi - Il Borgo: Tuscan castle hotel within the Banfi wine estate in Montalcino, combining luxury lodging with on-site winery and wine experiences. Directly comparable vertical integration of castle hospitality, vineyard production, and Tuscan wine heritage.
• Il Borro: Ferruccio Ferragamo family estate in Arezzo combining historic village lodging, organic vineyards, and farm-to-table cuisine. Comparable as a family-owned Tuscan heritage estate with wine production and luxury hospitality.

Broad incumbents

• Aman Venice: Ultra-luxury heritage hotel in a 16th-century palazzo on the Grand Canal. Comparable in heritage asset conversion to luxury hospitality, ultra-premium pricing, and intimate suite count — a benchmark for ultra-luxury experiential hospitality though in a city setting.

Regional players

• Le Fontanelle Luxury Resort: Five-star hotel in Chianti with suites, spa, and Tuscan wine experiences. Comparable ultra-luxury Tuscan hospitality with on-site wine, though less of a heritage castle estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/castellodivicarello
• LinkedInlinkedin.com/company/castello-di-vicarello

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castello di Vicarello