Casting.fr

What Casting.fr does

Casting.fr is a two-sided digital casting and audition marketplace operated by Event&Com, a French SARL (société à responsabilité limitée) headquartered at 10 rue Saint-Marc in Paris. Founded in 2000 by Michaël Fox and Soledad Franco, the platform connects performing artists (actors, extras, models, singers, dancers, comedians, children, and babies) with recruiters (production companies, casting agencies, filmmakers, brands, broadcasters). The platform has accumulated 1,448,022 registered artists and 9,696 recruiters over 25 years of operation, positioning itself as the self-claimed number one casting platform in France.

The core product is a web-based marketplace accessible via casting.fr and native iOS and Android applications, with international regional sites covering Argentina, Belgium, Spain, Italy, Luxembourg, Portugal, and Switzerland. Artists create digital portfolios (artist "books") with photos, video, physical attributes, and experience, then browse and apply to active casting calls across categories including cinema, television, theater, music, dance, fashion, modeling, and advertising. Supporting products include the Casting Call podcast ("La Bascule"), a professional Coaching program ("Les 5 clés pour se lancer dans une carrière artistique"), an industry Lexicon resource, a Children & Teens casting section, and an email newsletter service. The platform holds a CNIL data-protection declaration and operates the Casting.fr registered trademark.

Casting.fr monetizes primarily through a four-tier VIP subscription product for artists, priced at €5/month, €13.90/month, €65.40 per six months, and €119/year for unlimited access. Free artist registration and free casting posting by recruiters constitute the base two-sided model. The company has established partnerships with major French and global entertainment companies including Gaumont, Warner Bros, Canal+, TF1, M6, France Télévision, Walt Disney, Universal, 20th Century Fox, EuropaCorp, Sony Music, and L'Oréal, which post casting opportunities to the artist community. Casting.fr operates with a lean team of approximately 10 employees, is independently owned by its founders with no external venture funding, and generates revenue entirely through consumer-side subscriptions rather than recruiter fees.

Name

Casting.fr

Legal name

Event&Com

Website

https://casting.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Casting.fr is a French two-sided digital casting marketplace, founded in 2000 and operated by Event&Com, connecting approximately 1.4 million registered artists with nearly 10,000 recruiters across cinema, television, theater, fashion, and advertising, monetizing via VIP artist subscriptions and operating internationally across seven countries.

Ownership category

akta.pro rank

Product category

Online Casting Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Talent Booking Agencies (Live Performance) (MPAIAGAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Casting marketplace
• Talent discovery platform
• Audition listings
• Artist recruitment service
• Casting database

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. VIP Membership Subscriptions: Monthly and annual subscription plans providing premium access to casting opportunities, enhanced profile visibility, and exclusive features for artists seeking professional opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Casting.fr operates a digital two-sided marketplace where individual artists (actors, extras, models, singers, dancers, children) register, create portfolio profiles, and apply to casting notices, while recruiters (production companies, casting agencies, brands, broadcasters) post opportunities and discover talent. The platform is free for basic artist registration, with monetization coming from paid VIP membership subscriptions that unlock enhanced visibility, priority access, and direct contact features.

Product overview

Casting.fr operates as a digital marketplace for casting and auditions in France, serving as the world's leading platform for casting announcements. The platform connects artists (actors, extras, models, musicians, dancers, children, influencers) with recruiters (production companies, agencies, brands, casting directors). The core offering consists of the main casting platform with free and paid membership tiers, enhanced by a VIP subscription service for premium visibility. Supporting services include artist portfolio hosting (Artist Books), the Casting Call podcast for career guidance, coaching modules, a children's casting section, mobile applications for iOS and Android, an industry lexicon resource, and email newsletter services. The platform maintains partnerships with major entertainment companies including EuropaCorp, Gaumont, Warner Bros, Canal+, TF1, and L'Oréal for casting access.

Differentiator

Problem solved

Functional benefit

Products and services

• Casting.fr Platform Online casting and audition marketplace connecting artists (actors, extras, models, musicians, dancers, children) with recruiters (production companies, casting agencies, brands, broadcasters). Provides free artist registration with portfolio hosting and paid VIP membership tiers for enhanced visibility.
• VIP Membership

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• EuropaCorpminorOthersFilm production company and studio featured as a partner on the Casting.fr platform, indicating collaboration in providing casting opportunities.
• GaumontcoreOthersMajor French film studio and production company, one of the oldest in the world, featured as a key partner for casting opportunities.
• Warner BroscoreOthersGlobal entertainment conglomerate and studio system, featured as a partner for casting opportunities.
• 20th Century FoxcoreOthersMajor Hollywood film studio featured as a partner for casting opportunities.
• UniversalcoreOthersGlobal entertainment conglomerate and studio, featured as a partner for casting opportunities.
• Canal+coreOthersMajor French pay television broadcaster, featured as a key partner with featured casting opportunities including series like 'Hippocrate'.
• TF1coreOthersMajor French television network and broadcaster, featured as a partner for casting opportunities.
• M6coreOthersMajor French television channel, featured as a partner for casting opportunities.
• France TélévisioncoreOthersFrench public broadcasting group, featured as a partner for casting opportunities.
• Sony MusicminorOthersMajor record label featured as a partner for music and entertainment casting opportunities.
• L'OréalminorOthersGlobal cosmetics brand featured as a partner, indicating collaboration on beauty and fashion-related casting opportunities.
• Walt DisneycoreOthersGlobal entertainment conglomerate, featured as a partner for casting opportunities.
• Académie ApartéminorOthersActing school and academy featured as a partner, suggesting collaboration on training and casting opportunities.
• JoobleminorOthersJob search platform featured as a partner, indicating cross-promotion of casting opportunities.
• Direct 8minorOthersFrench television channel, now known as C8, featured as a partner.
• W9minorOthersFrench music and youth-oriented television channel, featured as a partner.
• NRJ12minorOthersFrench television channel, featured as a partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Casting_fr
• YouTubeyoutube.com/user/Castingfr
• Facebookfacebook.com/castingfrance
• Instagraminstagram.com/castingfr
• LinkedInlinkedin.com/company/castingfr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casting.fr