Castle Grove Nursing Home

What Castle Grove Nursing Home does

Castle Grove is a family-owned nursing home and integrated care provider based in Bampton, Devon, established in 1984 by Ray and Isabelle Kenny. The business operates from a Georgian property set in four acres of grounds and delivers four core service lines under a single 'hotel with nurses' brand: residential care, nursing care, sheltered housing (across multiple off-site properties including 14 and 16 Castle Street and The Stables), and respite or short-term stays. It also operates as a pet-friendly facility registered with the Cinnamon Trust, allowing residents to keep companion animals — a differentiator in the UK care home market. The business is led by proprietor Isabelle Kenny following the death of co-founder Ray Kenny in 2007, with day-to-day operations managed by a Nurse Manager and Office Manager.

The underlying technology stack is modest: care planning is supported by Nourish, a third-party SaaS platform referenced in the home's published care documentation. No proprietary technology, APIs, or integrations were identified. The home participated in a 2021 Department of Health and Social Care trial using artificial intelligence to classify photos of COVID-19 lateral flow device test results submitted by visitors, but this was an external government programme rather than an in-house capability.

Revenue is generated through recurring monthly care fees across the four service lines, with admission routes comprising direct enquiries from families, NHS continuing healthcare referrals, and Devon local authority social services assessments. Pricing is quote-based following individual care needs assessments and is not publicly disclosed. The business holds CQC registration, is a member of the Registered Nursing Home Association (RNHA), and has held continuous Investors in People accreditation since 1996, achieving Silver standard in 2019. Geographic reach is limited to Devon, with no evidence of expansion into additional sites or regions.

Name

Castle Grove Nursing Home

Legal name

Castle Grove

Website

https://castle-grove.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Castle Grove is a family-owned nursing home in Bampton, Devon, providing residential, nursing, sheltered housing, and respite care to elderly residents since 1984 under a 'hotel with nurses' model, including pet-friendly accommodation via Cinnamon Trust registration.

Ownership category

akta.pro rank

Product category

Elderly Nursing and Residential Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Elderly residential care
• Nursing home services
• Sheltered housing
• Respite care stays
• Pet-friendly care home

Headquarters

HQ city

Bampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: Long-term residential care accommodation fees for elderly residents requiring personal care support in a homely environment.
2. Nursing Care Fees: Specialist nursing care fees for residents requiring qualified nurse oversight and medical care provision.
3. Sheltered Housing: Independent living accommodations with access to care support services as needed, providing flexibility for residents.
4. Respite and Short-term Stays: Temporary care placements for families or individuals needing short-term care support, allowing carers breaks or providing rehabilitation recovery periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Castle Grove Nursing Home provides long-term residential care, qualified nursing care, sheltered housing, respite and short-term stays, and pet-friendly accommodation from a single Georgian property set in 4 acres in Bampton, Devon. The home operates as a 'hotel with nurses' combining hospitality-standard surroundings with personalised clinical and personal care for elderly residents and their families in the South West of England.

Product overview

Castle Grove Nursing Home operates as a unified care offering branded as a 'hotel with nurses', providing integrated residential care, nursing care, and sheltered housing services along with respite and short-term stays. The home is also registered with the Cinnamon Trust as a pet-friendly facility. All services share the common ethos of first-class personalized care, renowned food quality, and hotel-style surroundings. Established in 1984, the facility has grown from a single residential home to include sheltered housing accommodations, annexes, and The Orangery event space.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Long-term residential care for elderly residents who need support with daily activities but do not require intensive nursing care, providing a comfortable atmosphere, companionship, and relief from household burdens in the Castle Grove home and grounds.
• Nursing Care Qualified 24-hour nursing care for residents with complex medical needs, combining high standards of clinical nursing with first-class surroundings, medication management, and an appreciation of individual needs delivered in a homely rather than institutional setting.
• Sheltered Housing Flexible independent living within a caring and mutually supportive environment, allowing residents to maintain independence with access to care support as needed across Castle Grove's dedicated sheltered housing accommodations.
• Respite and Short-Term Stays

Quantifiable outcome

• 34 years of continuous operation and service delivery since 1984
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Six partnerships are on record, tiered minor.

• Bampton Business GroupminorGTM or Marketing Partner · 9 September 2011Castle Grove joined the Bampton Business Group Twitter network in September 2011 to keep in touch with the local business community. The group grew to about 100 members and uses Twitter for networking and promoting local services.
• Exeter Leukaemia Fund (ELF)minorStrategic or Co-development PartnerCastle Grove's chosen charity, established in recognition of the care Ray Kenny received during his illness. The home hosts annual fundraising events including high teas and raffles. In August 2023, a fundraising event raised £400. Previously, £5,000 was raised through the Bampton 10k Run for the ELF Garden Project at Royal Devon & Exeter Hospital.
• PETROC CollegeminorStrategic or Co-development PartnerCastle Grove sponsors prizes for Outstanding Achievement in Health and Social Care, and for Catering students of the year at Levels 1 and 2. Isabelle Kenny was thanked for her support at the January 2019 awards evening.
• Lucknam Park HotelminorStrategic or Co-development PartnerLucknam Park Hotel in Gloucestershire provides work placement opportunities for Ray Kenny Bursary winners. The bursary was created by Isabelle Kenny in memory of her husband Ray Kenny to inspire young chefs.
• Cinnamon TrustminorOthersCastle Grove is registered with the Cinnamon Trust as a pet-friendly care home, welcoming resident's pets and providing assistance with pet walking and care when necessary.
• Registered Nursing Home Association (RNHA)minorOthersCastle Grove is registered with the RNHA, the professional association for nursing homes, demonstrating commitment to nursing care standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Avery Healthcare: Mid-sized UK operator of premium nursing and residential homes with a strong 'hotel-quality' care ethos. Closely comparable to Castle Grove because both target private-fee-paying families with high-end finishes, restaurant-quality dining, and a hospitality-led approach to care.
• Hamberley Care Homes: UK operator focused on luxury, design-led nursing and dementia care homes. Comparable because both emphasize premium surroundings, hospitality standards, and high staff-to-resident ratios in a boutique setting rather than volume-scale care delivery.
• Greensleeves Care: UK charity operating ~28 care homes focused on residential, nursing, and dementia care. Comparable as a mid-sized, mission-led UK operator of nursing and residential care for older adults with an emphasis on quality over scale, similar to Castle Grove's premium, family-led ethos.
• Signature Senior Lifestyle: Premium UK operator providing residential, nursing, and dementia care in luxury environments. Comparable for the same reasons as Hamberley — high-end finishes, hospitality positioning, and a continuum-of-care model — though Signature operates across multiple regions rather than a single village site.

Broad incumbents

• Barchester Healthcare: One of the UK's largest private nursing and residential care home operators with ~240 homes. Comparable because both deliver nursing and residential care for elderly residents in a premium, hotel-quality setting, though Barchester operates at national scale rather than from a single rural site.
• HC-One: UK's largest care home operator with ~330+ homes focused on nursing, residential, and dementia care. Comparable in core service offering (nursing and residential elderly care) and reliance on NHS/local-authority referrals, but operates at portfolio scale across the UK.
• Care UK: Large UK provider of residential, nursing, and dementia care with more than 150 homes and significant NHS partnership exposure. Comparable in service mix and Devon/South West footprint, though Care UK operates at chain scale with central governance.
• Four Seasons Health Care: Established UK nursing and residential care home operator with a large national estate. Comparable in core service offering (nursing care, residential care, and dementia support for elderly residents) and in reliance on NHS continuing healthcare referrals, though Four Seasons operates at portfolio scale.
• Anchor Hanover: UK's largest not-for-profit provider of housing and care for older people, combining sheltered/independent living with residential and nursing care. Comparable to Castle Grove's integrated offering of sheltered housing plus care under one provider, though Anchor operates at national scale.

Emerging players

• Belong: UK operator of 'care villages' combining independent living apartments with on-site nursing and dementia support. Comparable to Castle Grove's age-in-place, mixed-acuity model, though Belong organizes the offering as village-style clusters rather than a single Georgian estate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/castlegrove
• LinkedInlinkedin.com/company/castle-grove-nursing-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Grove Nursing Home