CatCafe Lounge
CatCafe Lounge is a 501(c)(3) nonprofit cat cafe in Venice Beach, Los Angeles, operating indoor lounges, a Kitten Lounge, an outdoor catio, and an onsite cafe, where visitors interact with rescue cats and partner organizations place 2,000+ cats for adoption since 2018.
- Company typePrivate
- Founded2017
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CatCafe Lounge does
CatCafe Lounge is a 501(c)(3) nonprofit operating a single cat cafe and Kitten Lounge at 114 Washington Blvd. in Venice Beach, Los Angeles. Founded by Kristi Labrenz in 2017 with advisory support from Best Friends Animal Society and officially opened in 2018, the organization runs indoor cat lounges housing 20-30 adoptable cats at any given time, a dedicated Kitten Lounge for kittens under five months, and Los Angeles's only public outdoor cat patio (catio). The core product is a 70-minute cat lounge experience paired with an onsite cafe serving coffee and light snacks, supplemented by private party rentals starting at $800 for up to 15 guests, gift certificates, sound bath sessions, cat yoga, and an online merchandise storefront on Shopify.
The business model is a hybrid nonprofit revenue stack: transactional fees from lounge visits, cafe beverage and snack sales, private event rentals, gift certificates, and merchandise, combined with tax-deductible donations processed through PayPal, Amazon Wishlist, and the Chewy Gives Back program. The $150 per-cat adoption fee is passed through entirely to rescue partner organizations; the organization does not retain adoption revenue. Cat supply is sourced from a network of Los Angeles rescue partners who also screen adopters, and since 2018 the organization has facilitated 2,000+ adoptions against an estimated 3 million stray cats in Los Angeles.
The technology stack is non-proprietary and limited to commodity SaaS — Shopify for e-commerce, PayPal for donations, Google Forms for volunteer intake, and basic website/email newsletter infrastructure (the "Mewsletter"). The organization employs approximately 8 people across management and front-of-house "cat herder" roles, and operates a community-driven go-to-market motion anchored on organic social media, the Mewsletter email list, podcast appearances (notably Purrrcast), and rescue partner referrals, with no formal sales infrastructure or enterprise customers.
CatCafe Lounge firmographics
Firmographics- Name
- CatCafe Lounge
- Legal name
- CatCafe Lounge
- Website
- https://catcafelounge.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CatCafe Lounge is a 501(c)(3) nonprofit cat cafe in Venice Beach, Los Angeles, operating indoor lounges, a Kitten Lounge, an outdoor catio, and an onsite cafe, where visitors interact with rescue cats and partner organizations place 2,000+ cats for adoption since 2018.
- Ownership category
- akta.pro rank
CatCafe Lounge industry classification
Industry- Product category
- Cat Cafe and Animal Rescue Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cat Daycare & Cat Playcare (HSANAHAF)
- akta.pro secondary industry
- Cat-Only Boarding (Cattery) (HSANAHAD)
Keywords
Where CatCafe Lounge is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CatCafe Lounge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Cafe Sales: Onsite cafe selling coffee, cold brew, hibiscus iced tea, and light snacks during lounge visits. Revenue from food and beverage consumption during 70-minute cat lounge sessions.
- Lounge Visit Fees: Revenue from guests visiting the cat lounge for 70-minute sessions to interact with adoptable cats. Visit fees support the nonprofit mission.
- Private Party Rentals: Private party bookings starting at $800 for up to 15 people for 60 minutes. Includes 15% off retail items. Positioned as tax-deductible donations to the nonprofit.
- Gift Certificates: Gift vouchers for cat cafe lounge experiences sold to customers as gifts for cat lovers.
- Merchandise Sales: Online merchandise store selling cat-related products and merchandise through Shopify storefront.
- Donations: Tax-deductible donations to the Care Fund supporting daily cat care including food, supplies, and facility maintenance. As a 501c3 nonprofit, donations are a significant revenue stream.
- Adoption Fees: $150 adoption fee per cat, which goes 100% to rescue partners. While fees are passed through, they represent transactional revenue associated with the adoption process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 70-minute cat lounge session with beverages |
| One time/ perpetual license | Pay-as-you-go | Private party rental for up to 15 guests |
| One time/ perpetual license | Pay-as-you-go | Cat adoption fee |
| One time/ perpetual license | Pay-as-you-go | Gift certificates for cat cafe experiences |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CatCafe Lounge product offering
Product offeringCore offering
CatCafe Lounge operates a nonprofit cat cafe in Venice Beach, Los Angeles, where visitors pay for 70-minute lounge sessions to interact with 20-30 adoptable cats while enjoying coffee and snacks from an onsite cafe. The organization also runs a Kitten Lounge for kittens under 5 months, Los Angeles's only public catio (outdoor cat patio), wellness programs (sound bath sessions and cat yoga), private party rentals, gift certificates, and an online merchandise store, while facilitating cat adoptions through partnerships with Los Angeles rescue organizations.
Product overview
CatCafe Lounge is a nonprofit cat cafe operating as a single-location business with multiple interconnected offerings. The core experience combines an onsite cafe (freshly brewed coffee and snacks) with indoor cat lounges housing 20-30 adoptable cats, a dedicated Kitten Lounge for kittens under 5 months, and Los Angeles's only public Catio (outdoor cat patio). Additional revenue streams include wellness experiences (Sound Bath Sessions, Cat Yoga), Private Party rentals, Gift Certificates, Care Fund Donations, and an online Merchandise Store on Shopify. All adoption services are facilitated through rescue partners with $150 adoption fees going 100% to those partners. The company operates as a 501c3 nonprofit with the mission of increasing cat adoptions and reducing feline euthanasia in Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Cat Lounge Experience Main cat cafe experience where guests enjoy freshly brewed coffee and light snacks while lounging with 20-30 adoptable cats for 70 minutes in a catified indoor space designed for cat comfort; targeted at individual cat lovers, tourists, locals, and families seeking stress relief, animal companionship, or pre-adoption evaluation.
- Kitten Lounge Dedicated high-visibility space for adoptable kittens under 5 months, designed to accelerate kitten adoptions and free foster space for rescue partners during kitten season; targeted at kitten adopters and rescue organizations across Los Angeles.
- Private Parties Private cat cafe rental for celebrations including birthdays, corporate events, and parties for up to 15 people for 60 minutes, starting at $800 with 15% off retail items; positioned as a tax-deductible donation to the nonprofit and targeted at groups seeking unique, memorable event venues that support a charitable cause.
- Gift Certificates Vouchers for the CatCafe Lounge experience sold as thoughtful gifts for cat lovers, allowing recipients to redeem cat cafe lounge visits.
- Sound Bath Sessions Immersive sound bath meditation experiences using crystal singing bowls, gongs, and chimes combined with feline companionship, targeted at wellness seekers and individuals seeking unique stress-reduction and mindfulness activities.
- Cat Yoga Yoga classes designed for all levels integrated with rescue cat interaction, offering gentle flows and playful cat-themed sessions targeted at wellness seekers and cat lovers.
- Cat Adoption Services Cat adoption matching service partnering with Los Angeles rescue organizations, with a $150 adoption fee going 100% to rescue partners; each cat includes spay/neuter, vaccinations, and microchip, targeted at individuals and families looking to adopt rescue cats.
- Merchandise Store Online merchandise store featuring cat-themed products and CatCafe Lounge branded items, sold through a Shopify storefront and targeted at cat lovers and supporters of the nonprofit.
Companies that use CatCafe Lounge
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
CatCafe Lounge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
CatCafe Lounge partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Kitten Rescue OrganizationscoreSpecialized partnership to support kitten season efforts. Rescue groups pull bottle baby kittens (8 weeks and under) from LA shelters and nurse them to adoption-ready age. Once ready, kittens move into the Kitten Lounge at CatCafe Lounge for high-visibility adoption placement. This accelerates kitten adoptions and frees foster space for rescues to take in the next wave of vulnerable kittens.
- Los Angeles Rescue OrganizationscoreCatCafe Lounge partners with rescue organizations across Los Angeles to source adoptable cats for the cafe. These rescue partners review adoption applications, approve or deny applications, coordinate pickup dates, and receive 100% of the $150 adoption fee. The partnership creates an outlet for rescues to pull more cats from shelters and provides visibility for cats that might otherwise remain in foster care.
- Best Friends Animal Society (BFAS)coreBFAS served as a key advisory resource for founder Kristi Labrenz when establishing CatCafe Lounge. As a major rescue change-maker in Los Angeles, BFAS provided guidance on creating a nonprofit cat cafe model focused on reducing feline euthanasia through increased adoptions. The partnership represents foundational strategic guidance that shaped the organization's mission and operational approach.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
CatCafe Lounge competitors and assessment
Company assessmentDirect peers
- Denver Cat Company: Denver-based cat cafe partnering with rescue organizations for adoptions. Operates the same core model (cat lounge + cafe + adoption services) in a different regional market, making it a clear structural comparable.
- Cat Town Cafe: Oakland-based nonprofit cat cafe and adoption center. Directly comparable in nonprofit model, cat adoption focus, and rescue partnerships, serving a similar California market with an overlapping mission to reduce feline euthanasia.
- Java Cats Cafe: Atlanta cat cafe offering cat lounge experiences with adoptable rescue cats. Comparable in single-location operations, cafe + cat interaction model, and rescue partnership structure.
- Crumbs & Whiskers: Cat cafe brand with locations in NYC and LA-adjacent markets offering cat lounge experiences with adoptable cats. Direct competitor in the cat cafe experience category, though operating on a for-profit model.
- SweetPea Cat Cafe: Houston-based nonprofit cat cafe focused on cat adoptions through rescue partnerships. Closely comparable as another nonprofit cat cafe with cafe + adoption model, validating the replicability of the structure.
- Brooklyn Cat Cafe: Brooklyn-based cat cafe partnering with rescue organizations for adoptions. Comparable in cat lounge + cafe + adoption service model, with similar urban single-location operations.
- The Cat Cafe San Diego: San Diego cat cafe featuring adoptable cats alongside a beverage program. Closest geographic competitor in Southern California, directly comparable in cat cafe + adoption service model.
- Catcade: Chicago cat cafe combining cat lounge with retro arcade and beverage service. Comparable in cat cafe + experiential add-ons model, though with a different thematic overlay (arcade vs. wellness).
Others
- Petfinder: Online pet adoption platform owned by Purina. While not a direct competitor, it is the dominant digital channel for cat adoption visibility and represents a structural alternative to the physical cat cafe adoption model.
- Best Friends Animal Society: National animal welfare nonprofit and named strategic partner of CatCafe Lounge. Comparable as a larger, established nonprofit addressing the same feline overpopulation and euthanasia mission, and a key supplier/partner in the rescue pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
CatCafe Lounge social profiles
Digital presenceCatCafe Lounge compliance and trust
Trust signalCompliance1 record
CatCafe Lounge financial estimates
Financial estimateRevenue estimate
Valuation estimate
CatCafe Lounge leadership team
Management profileNumber of profiles
Profiles1 record
CatCafe Lounge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CatCafe Lounge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CatCafe Lounge
What does CatCafe Lounge do?
CatCafe Lounge operates a nonprofit cat cafe in Venice Beach, Los Angeles, where visitors pay for 70-minute lounge sessions to interact with 20-30 adoptable cats while enjoying coffee and snacks from an onsite cafe. The organization also runs a Kitten Lounge for kittens under 5 months, Los Angeles's only public catio (outdoor cat patio), wellness programs (sound bath sessions and cat yoga), private party rentals, gift certificates, and an online merchandise store, while facilitating cat adoptions through partnerships with Los Angeles rescue organizations.
Is CatCafe Lounge a public or private company?
CatCafe Lounge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CatCafe Lounge founded?
CatCafe Lounge was founded in 2017. It employs 1 to 10 people.
Where is CatCafe Lounge based?
CatCafe Lounge is headquartered in Venice, United States, in the North America region.
How does CatCafe Lounge make money?
Seven revenue lines are on record. Cafe Sales are the primary driver. The others are lounge Visit Fees, private Party Rentals, gift Certificates, merchandise Sales, donations and adoption Fees.
Who are CatCafe Lounge's main competitors?
Direct peers on record are Denver Cat Company, Cat Town Cafe, Java Cats Cafe, Crumbs & Whiskers, SweetPea Cat Cafe, Brooklyn Cat Cafe, The Cat Cafe San Diego and Catcade. Others are Petfinder and Best Friends Animal Society.
Does CatCafe Lounge have an API?
No public API is recorded for CatCafe Lounge.
What industry is CatCafe Lounge in?
CatCafe Lounge's product category is Cat Cafe and Animal Rescue Services. Its primary akta.pro industry code is HSANAHAF, Cat Daycare & Cat Playcare, with a secondary code of HSANAHAD, Cat-Only Boarding (Cattery). Its NAICS code is 81291 and its SIC code is 7900.