CÁTEDRA LATAM AVÍCOLA & AGROPECUARIA

What CÁTEDRA LATAM AVÍCOLA & AGROPECUARIA does

Cátedra Avícola & Agropecuaria is an Argentine specialized media company founded in 1956 that provides news, market intelligence, and price quotations to the poultry and broader agricultural sectors in Argentina and Latin America. Its core products are a weekday radio program broadcast on Led.fm at 8AM, daily and weekly email newsletters (the daily carrying chicken, egg, and cereal prices), weekly and monthly written market analyses authored by journalist Adalberto Rossi, a standalone digital magazine (catedrarevista.com.ar), a dedicated Cotizaciones price-quotation service, and video content distributed as Cátedra Avícola TV on YouTube, with social media presence on Facebook, Twitter, Instagram, TikTok, and Pinterest.

The underlying technology is a multi-channel digital media platform — web CMS, email newsletter infrastructure, radio broadcast distribution, and social/video publishing — rather than a software product. Content is produced by a small editorial team and is centered on the Argentine poultry value chain (broiler producers, egg producers, processors, integrators) with extensions into livestock, pork, and cereals, plus regional coverage of Brazil, Uruguay, Paraguay, Chile, Bolivia, Colombia, Ecuador, Peru, Venezuela, Honduras, Panama, and Mexico. The platform's editorial relationships with industry associations (CAPIA, CEPA, SENASA, CAENA) and major producers (Grupo Granja Tres Arroyos, Burlot, Big Dutchman) provide ongoing content supply.

The business model is advertising- and sponsorship-driven. Revenue comes from branded content, advertising banners, and sponsored editorial placements sold principally to animal-health and veterinary companies (Biofarma, Elanco, Vetanco, MSD Animal Health, Hipra, Ceva, Phibro), with supplementary income from newsletter subscriptions for daily price data. Public pricing is not disclosed and the company has no external funding rounds, parent company, or acquisitions on record. It operates from a single Buenos Aires office (Teodoro García 2866, piso 2) with 8 employees.

Name

CÁTEDRA LATAM AVÍCOLA & AGROPECUARIA

Legal name

Cátedra Avícola & Agropecuaria

Website

https://catedraavicola.com.ar

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Cátedra Avícola & Agropecuaria is an Argentine specialized B2B media company founded in 1956 that publishes poultry, egg, and agricultural market news, daily price quotations, and weekly analysis through radio, email newsletters, a digital magazine, and video for producers, processors, and animal-health advertisers across Argentina and Latin America.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence & Media

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAALAD

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Agricultural market intelligence
• Poultry industry news
• Commodity price reporting
• Livestock sector media
• Agribusiness publishing

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: The platform generates revenue through sponsored content, advertising banners from agricultural and veterinary companies (such as Biofarma, Elanco, Vetanco, MSD Animal Health, Hipra, Ceva, Phibro, and others), and branded content partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cátedra Avícola & Agropecuaria is an Argentine specialized media and market-information platform founded in 1956 that produces and distributes daily price quotations, weekly market analysis, news articles, and audiovisual content covering the poultry, egg, and broader agricultural and livestock industries of Argentina and Latin America. Its core deliverables are the Cátedra Avícola Radio Program on Led.fm, the Daily Price Newsletter, the Weekly/Monthly Price Analysis authored by journalist Adalberto Rossi, the Revista Digital Cátedra Avícola, and the Cotizaciones price quotation service with historical regional price data.

Product overview

Cátedra Avícola & Agropecuaria is a specialized media and information services company serving the Argentine poultry and agricultural industry. Founded in 1956, it operates as a unified platform combining radio broadcasting (Programa Radial on Led.fm), digital publishing (website, digital magazine, and newsletters), and market intelligence services (daily/weekly price quotes and analysis). The core offering consists of the radio program, daily and weekly newsletters with price data, the digital magazine, and the Cotizaciones quotation service—all centered around poultry (pollo parrillero and eggs), cereals, and broader agricultural market coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Cátedra Avícola TV: Television program segment covering poultry industry interviews, farm visits, and technical content
• Revista Digital Cátedra Avícola

Products and services

• Cátedra Avícola Radio Program (Programa Radial) Daily radio program on Led.fm covering poultry and agricultural industry news, market prices, and expert interviews, broadcast Monday to Friday at 8AM.
• Daily Price Newsletter

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Led.fmcoreStrategic or Co-development PartnerLed.fm is the radio platform partner that broadcasts the Cátedra Avícola daily program from Monday to Friday at 8AM, providing price information and industry news to the poultry sector.
• Bancos de Alimentos ArgentinacoreStrategic or Co-development PartnerBancos de Alimentos Argentina signed an agreement with CAPIA (Cámara Argentina de Productores e Industrializadores Avícolas) for the donation of 700,000 eggs nationwide. Cátedra Avícola covered this initiative promoting food security and reducing waste.
• CAPIA (Cámara Argentina de Productores e Industrializadores Avícolas)coreStrategic or Co-development PartnerCAPIA is the chamber of Argentine poultry producers and industrializers. Cátedra Avícola provides ongoing coverage of CAPIA's activities, policy positions, and initiatives including avian influenza response and egg donation programs.
• CEPA (Centro de Empresas Procesadoras Avícolas)coreStrategic or Co-development PartnerCEPA represents poultry processing companies in Argentina. Cátedra Avícola provides media coverage of CEPA's activities, including interviews with executives like Roberto Domenech on market conditions and export recovery.
• SENASA (Servicio Nacional de Sanidad y Calidad Agroalimentaria)coreStrategic or Co-development PartnerSENASA is the Argentine agricultural health and food safety authority. Cátedra Avícola regularly covers SENASA's avian influenza protocols, outbreak responses, and health status declarations affecting the poultry industry.
• Grupo AmuchásteguiminorStrategic or Co-development PartnerGrupo Amuchástegui provides consulting expertise featured on Cátedra Avícola through interviews with Pedro Puigari and Gonzalo Sanchez Barrio on topics including risk management, economic uncertainty, and business strategy for the agricultural sector.
• Grupo Granja Tres ArroyosminorStrategic or Co-development PartnerOne of Argentina's largest poultry companies, featured in interviews on Cátedra Avícola discussing industry challenges, export recovery, and production economics.
• ABPA (Associação Brasileira de Proteína Animal)minorStrategic or Co-development PartnerBrazilian Poultry Association whose market data and projections are featured in Cátedra Avicola's coverage of regional poultry industry trends and international market dynamics.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Engormix: Engormix is a Latin American online media and community platform for animal agriculture (poultry, swine, dairy, aquaculture). It is the closest direct peer to Cátedra Avícola: a regional, multi-species ag-media brand monetized through advertising and sponsored technical content targeting producers and veterinarians.
• Poultry World: Poultry World is an international B2B title for poultry producers covering production, health, and market trends. Comparable to Cátedra Avícola in audience (commercial poultry producers) and revenue model (advertising-supported trade media).
• Avinews / AviNews: Avinews is an international poultry-industry digital publication covering Latin America, Europe, and Asia with market analysis, technical articles, and industry news. It overlaps directly with Cátedra Avícola's editorial scope of poultry news, prices, and producer-facing content.
• WATTPoultry: WATTPoultry is a global B2B media brand (print, digital, events) covering poultry production, processing, and feed. It is a direct functional peer in trade media serving the poultry value chain with advertising-supported editorial, though operating at a much larger global scale.
• Feed Strategy / WATT Global Media: Feed Strategy is a B2B title serving animal feed and nutrition manufacturers, with content overlapping Cátedra Avícola's cereal-price and feed-cost coverage for the poultry sector. Same advertising-driven trade media model serving a related buyer base.
• Industria Avícola (magazine): Industria Avícola is the longest-running Latin American trade publication dedicated to the poultry industry, covering Mexico and broader LATAM. It directly competes with Cátedra Avícola for poultry-industry readership, advertising, and editorial authority across Spanish-speaking markets.

Others

• AgriMarketing: AgriMarketing is a North American trade publication and resource for agribusiness marketing professionals. It is an adjacent peer in agricultural trade media, sharing advertiser overlap (animal-health and genetics brands) but focused on marketing trends rather than poultry production news.

Regional players

• Valor Carne: Valor Carne is an Argentine trade media outlet covering beef and protein value chains. It is a regional peer in the Argentine livestock-media category, competing for cross-protein advertising from animal-health and genetics sponsors.
• Bichos de Campo: Bichos de Campo is a leading Argentine agricultural media outlet (web, radio, podcast) covering agribusiness, livestock, and rural economy. It is a regional peer competing for Argentine ag-related advertising budgets and producer audience attention alongside Cátedra Avícola.

Emerging players

• AgroPages: AgroPages is an English-language online ag-industry media platform covering animal health, feed additives, and crop protection with global coverage. It is an emerging peer in B2B ag-trade publishing with a similar ad-supported model and overlapping veterinary/animal-health advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/catedraavicola
• YouTubeyoutube.com/@catedraavicola1638
• Facebookfacebook.com/catedraavicola
• Instagraminstagram.com/catedraavicola
• LinkedInlinkedin.com/company/catedraavicolalatam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CÁTEDRA LATAM AVÍCOLA & AGROPECUARIA