Cátedra: Atração | Seleção | Capacitação

What Cátedra: Atração | Seleção | Capacitação does

Cátedra Educacional is a Brazilian corporate education and training firm headquartered in Salvador, Bahia, and operating as a subsidiary of Drummond Participações LTDA (CNPJ 29.316.228/0001-77). Founded in 2020, the company delivers customized training, educational consulting and digital/in-person content production to enterprise and mid-market clients across Brazil, supported by a self-reported bench of 100+ specialists distributed across 7 geographic bases. Its offerings span in-person, e-learning (EAD), blended, rapid-learning and microlearning ("Pílulas do Conhecimento") modalities, executed through an immersive diagnostic process that maps each client's organizational reality before program design.

The company's core technology is the proprietary YODA Learning Management System, which integrates content delivery, a knowledge base with an AI assistant called Beebot/AVI, quiz and assessment engines, gamification, team performance dashboards, channels/messaging and mobile learning. Training design is governed by the proprietary C.H.A.(V.E) framework — Knowledge, Skills, Attitudes, Values and Emotions — and the C.A.V. Experiential Learning Cycle, complemented by a high-technology line covering Virtual Reality, Augmented Reality, 360° training and Learning Analytics. The portfolio also includes a dedicated content factory producing interactive digital and face-to-face materials for clients.

Cátedra operates a sales-led go-to-market model targeting enterprise and mid-market organizations across all industry segments, with named clients including Claro, TIM, Oi, Sky and NET in telecommunications; Agibank and Proteste in financial services; Enel and Espaço in energy; ANVISA in government; Drummond (a related-party anchor); and Bin Brasil in retail. Revenue is generated through professional-services engagements (customized corporate training, educational consulting and content production) on a fully quote-based, per-engagement basis with multi-year contract cadence. Pricing is not publicly disclosed, and programs are not modularized into public tiers. Marketing is conducted primarily through organic social channels (Instagram, Twitter/X, Facebook, LinkedIn) plus the company website, with no disclosed paid acquisition or channel partnerships.

Name

Cátedra: Atração | Seleção | Capacitação

Legal name

Cátedra Educacional

Website

https://catedraeducacional.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cátedra Educacional is a Brazilian corporate education firm, headquartered in Salvador, Bahia, delivering customized training, e-learning and content production via its proprietary YODA LMS to enterprise and mid-market clients across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Training and Education Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), eLearning & Microlearning Module Development (EDAGAKAD), Learning & Development (L&D) & Training Management (EDABAIAC)

Keywords

• Corporate training services
• Learning management system
• Customized e-learning
• Corporate education consulting
• Talent development solutions

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Customized Corporate Training and Capacitation Services: The company produces personalized trainings aligned to organizational needs, using dynamic methodologies, technology and practical applications to qualify collaborators, increase engagement, productivity and profitability. Services are delivered through multiple formats including in-person, EAD (e-learning), blended learning, rapid learning, and microlearning modules.
2. Educational Consulting: Consulting services to identify organizational needs and gaps in training and development, conducting detailed studies and proposing consistent strategies and tailored educational solutions.
3. Digital and In-Person Content Factory: Production of interactive, high-quality content created specifically for each company's needs, including video lessons, animations, tutorials, gamification designs, and instructional materials, in both digital and in-person formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cátedra Educacional produces and delivers customized corporate training programs for enterprise and mid-market organizations, supported by its proprietary YODA Learning Management System (LMS). Services include educational consulting, customized capacitações (training) covering microlearning, leadership, behavioral, technical, and gamified content, digital and in-person content production, structured learning paths, rapid learning, and high-technology training using VR/AR and 360° content, delivered through in-person, EAD, and blended modalities.

Product overview

Cátedra Educacional operates as a corporate education platform built around its proprietary YODA Learning Management System (LMS), supported by a portfolio of complementary service modules. The core YODA platform provides knowledge management, quiz/evaluation capabilities, gamification, team dashboards, and AI chatbot support (Beebot). This platform is complemented by four main service pillars: (1) Educational Consulting for organizational needs diagnosis and strategic learning solutions; (2) Capacitações Personalizadas delivering custom training programs across multiple formats including MicroLearning, behavioral, leadership, and gamification; (3) Fábrica de Conteúdo for interactive digital and face-to-face content production; and (4) Development programs including Formação Inicial e Continuada (initial and continuing education), Trilha de Aprendizagem e Desenvolvimento (structured learning pathways), Rapid Learning (agile content development), Pílulas do Conhecimento (microlearning), and Capacitações aliadas a Alta Tecnologia (VR/AR/360° training). The company delivers across e-learning, face-to-face, and blended learning modalities with national coverage through 100+ specialists across 7 geographic bases.

Differentiator

Problem solved

Functional benefit

Brands

• YODA: Learning Management System (LMS) platform for e-learning and corporate training delivery

Products and services

• YODA Learning Management System (LMS)

Quantifiable outcome

• Reduced training time and faster knowledge dissemination through Rapid Learning methodology
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cegos: France-headquartered global corporate training leader with a strong Brazil presence offering customized corporate L&D programs, e-learning, and consulting — a direct competitor to Cátedra's enterprise customized-training model.
• Dale Carnegie Training Brazil: Global franchise operating in Brazil delivering customized corporate training programs in leadership, sales, and interpersonal skills to enterprise clients — overlapping with Cátedra's behavioral and leadership development offerings.
• FIA (Fundação Instituto de Administração): Brazilian business school providing executive education, in-company corporate programs, and learning solutions to large enterprises across industries — directly comparable in customer base and corporate training focus.

Regional players

• Fundação Bradesco / O.P. Memória: Major Brazilian corporate education provider with an extensive free corporate e-learning portal (EV) widely used by Brazilian enterprises for workforce upskilling.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's leading professional and commercial training institution offering corporate training, EAD platforms and customized programs; a comparable large-scale Brazilian corporate education provider with extensive geographic reach.

Broad incumbents

• Skillsoft: Global enterprise learning platform offering LMS, content libraries (Percipio), and AI-driven skills development, competing for the same corporate training budgets as Cátedra at multinational and large enterprise accounts.

Emerging players

• Coursera for Business: Enterprise arm of Coursera offering online courses, certifications and learning programs from top universities to corporate clients — competes for standardized portions of corporate L&D budgets.
• LinkedIn Learning (LinkedIn): Global subscription-based corporate learning platform increasingly sold into Brazilian enterprises for on-demand upskilling, competing for portions of Cátedra's content delivery budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ctedra2
• Facebookfacebook.com/catedraeducacional-108797140652773
• Instagraminstagram.com/catedra.educacional
• LinkedInlinkedin.com/company/catedraoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cátedra: Atração | Seleção | Capacitação