CATI - Coordenadoria de Assistência Técnica Integral

What CATI - Coordenadoria de Assistência Técnica Integral does

CATI (Coordenadoria de Assistência Técnica Integral) is the rural technical assistance and extension agency of the São Paulo State Department of Agriculture (Secretaria de Agricultura e Abastecimento), headquartered in Campinas and operating since 1967. It coordinates and delivers agricultural extension services to small and medium rural producers across all 645 municipalities of São Paulo state through a network of Casas da Agricultura, 40 regional offices, and dedicated seed and seedling production centers. Its service lines include technical assistance in animal and plant production, rural credit facilitation, technology transfer, property planning, and the administration of state-level environmental compliance programs including the CAR (Cadastro Ambiental Rural / Rural Environmental Registry) and DCAA conformity declarations.

CATI's underlying technology platform is SICAR-SP, a state-level environmental cadastre system that has accumulated 437,000 active CARs and 200,000+ validated registrations — making São Paulo the national leader in validated rural environmental registrations. The platform has been progressively upgraded with a Dynamized Analysis validation engine (2023), an Environmental Asset Management Module (2025), a real-time CAR Online registration module backed by over R$2 million of investment (April 2026), a Fatores de Perturbação (Disturbance Factors) thematic layer (May 2026), and a pioneering CAR SP Mobile Super App (May 2026) enabling producers to manage processes and georeferenced corrections from the field. CAR APIs are also exposed through the gov.br Conecta platform for intergovernmental data exchange.

CATI operates as a government state entity rather than a commercial enterprise. Its funding flows from São Paulo state budget allocations, supplemented by sales of quality-guaranteed seeds and seedlings through physical Casas da Agricultura, regional offices, dedicated production nuclei, authorized resellers, and an online store. Additional program activity includes the disbursement of environmental service payments (PSA) via FEAP/Banagro with subsidies capped at R$25,000 per beneficiary, and a portfolio of specialized agricultural programs — CATI Leite (dairy), Cacau SP (cocoa cultivation), Projeto Frutas Vermelhas (red fruits), and Município Agro (municipal ranking) — delivered in cooperation with research partners including APTA and CEPLAC.

Name

CATI - Coordenadoria de Assistência Técnica Integral

Legal name

Diretoria de Assistência Técnica Integral - CATI

Website

https://cati.sp.gov.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

CATI is the São Paulo state government's rural technical assistance agency, delivering agricultural extension, environmental cadastre (SICAR-SP), seed production, and subsidy programs to small and medium producers across all 645 municipalities through a network of Casas da Agricultura and 40 regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Budget Allocation: CATI is a government agency under the Secretaria de Agricultura e Abastecimento do Estado de São Paulo, funded primarily through state government budget allocations to coordinate and execute rural technical assistance and extension services.
2. Seed and Seedling Sales: Production and commercialization of agricultural seeds and seedlings with quality guarantees (genetic, physiological, and sanitary) through Casas da Agricultura, Regional CATIs, Núcleos de Produção, and authorized resellers including an online store.
3. Environmental Services Administration: Administration of environmental regularization programs including CAR validation, DCAA (Declaração de Conformidade da Atividade Agropecuária), and PSA (Pagamentos por Serviços Ambientais) projects with subsidy funding through FEAP/Banagro.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CATI is the official rural technical assistance and extension agency of the São Paulo State Department of Agriculture, providing on-the-ground agricultural advisory services, environmental regularization (CAR SP), quality-controlled seed/seedling production and commercialization, and sector-specific support programs (CATI Leite for dairy, Cacau SP for cocoa, Município Agro for municipal governments, PSA environmental services payments, Frutas Vermelhas) through a statewide network of Casas da Agricultura, 40 regional offices, and seed production centers.

Product overview

CATI (Coordenadoria de Assistência Técnica Integral) is a rural technical assistance and extension agency of the São Paulo State Department of Agriculture, operating as a government program portfolio rather than a unified software product. The organization delivers agricultural services through a distributed network of 40 regional offices and Casas da Agricultura present in all São Paulo municipalities. Core products include: CAR SP (Rural Environmental Registry) - a public digital platform for environmental property registration with modules for online registration, owner central, and real-time validation; CATI Sementes e Mudas (Seeds and Seedlings) for quality-assured agricultural inputs; and DCAA for agricultural activity conformity declarations. Program offerings include: CATI Leite (dairy technical assistance), Programa Cacau SP (cocoa cultivation), Projeto Frutas Vermelhas (red fruits), PSA (Payment for Environmental Services), and Município Agro (municipal agricultural ranking). These programs are complemented by technical publications and extension services supporting rural producers across São Paulo state.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Cacau SP: State program promoting cocoa cultivation in São Paulo, originally started as integrated cultivation of cocoa and rubber trees in northwestern São Paulo.
• CATI Leite
• Município Agro - Ranking Paulista
• PSA - Pagamentos por Serviços Ambientais
• Projeto Frutas Vermelhas

Products and services

• CATI Sementes e Mudas

Quantifiable outcome

• São Paulo leads nationally with 200,000+ validated CAR registrations and 437,000 active CARs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APTA (Agência Paulista de Tecnologia dos Agronegócios)coreStrategic or Co-development Partner · 1 January 2026APTA's research institutes collaborate with CATI on the Cacau SP program, providing scientific research support, technology development, and agricultural innovation for São Paulo's agricultural sector.
• Ceplac (Comissão Executiva do Plano da Lavoura Cacaueira) - Ministério da Agricultura e PecuáriacoreStrategic or Co-development Partner · 1 January 2026Technical cooperation with Ceplac for the Cacau SP program, providing expertise in cocoa cultivation, breeding programs, and market development for the cocoa sector in São Paulo.
• Municipal Governments of São PaulocoreStrategic or Co-development Partner · 1 January 2019Município Agro program operates in cooperation with municipal administrations to implement agricultural policies, rural development initiatives, and sustainable farming practices across municipalities.
• ACIRP (Associação Comercial e Empresarial de São José do Rio Preto)minorStrategic or Co-development Partner · 1 January 2014Initial partnership for the integrated cocoa and rubber cultivation project in northwestern São Paulo, providing regional business network support for agricultural development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Syngenta: Global agricultural technology company offering seeds, crop protection, and digital platforms (Cropwise). Comparable as a private-sector provider of agricultural innovation, technology transfer, and advisory services that partially overlaps with CATI's extension and technical assistance role.
• Bayer Crop Science: Global agribusiness division offering seeds, crop protection, and digital farming platforms (e.g., Climate FieldView). Comparable as an adjacent provider of agricultural decision-support and digital extension tools to Brazilian producers, though operating under a commercial model rather than public-sector mandate.

Broad incumbents

• Embrapa: Empresa Brasileira de Pesquisa Agropecuária, the federal Brazilian Agricultural Research Corporation. Comparable as a national public agriculture organization; while Embrapa focuses on R&D rather than extension, it partners closely with state-level agencies like CATI and shapes the broader Brazilian agricultural innovation ecosystem.

Direct peers

• EMATER-MG: Empresa de Assistência Técnica e Extensão Rural do Estado de Minas Gerais, the state agricultural technical assistance and rural extension agency for Minas Gerais. Directly comparable as a state-level public extension agency with similar mandate, programs (technical assistance, credit access, environmental regularization), and operating model.
• EMATER-RS: Associação Riograndense de Empreendimentos de Assistência Técnica e Extensão Rural, the agricultural extension agency for Rio Grande do Sul. Comparable state-level extension agency delivering technical assistance and rural development services through a regional office network.
• EMPAER-MT: Empresa Mato-Grossense de Pesquisa, Assistência e Extensão Rural, the research, technical assistance, and rural extension entity for Mato Grosso state. Directly comparable to CATI as a state agricultural agency with extension and research functions.
• EMATER-PR (IDR-Paraná): Instituto de Desenvolvimento Rural do Paraná (formerly EMATER-PR), the state agricultural extension and rural development agency for Paraná state. Closely comparable to CATI in structure, mandate, and delivery model (regional offices, technical assistance, family farming support).

Regional players

• INIA Uruguay: Instituto Nacional de Investigación Agropecuaria, Uruguay's national agricultural research institute with extension functions. Comparable as a regional public agricultural research/extension organization operating under a similar public-sector model, though at a national scale rather than sub-national.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/catiextensaorural
• Facebookpt-br.facebook.com/catiextensaorural
• LinkedInlinkedin.com/company/catiextensaorural
• Instagraminstagram.com/catiextensaorural

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CATI - Coordenadoria de Assistência Técnica Integral