Cat Protection Society of Victoria

What Cat Protection Society of Victoria does

The Cat Protection Society of Victoria (CPSV) is a not-for-profit animal welfare organisation founded in 1947 and headquartered at 200 Elder Street, Greensborough, Victoria. It operates Victoria's largest feline-focused welfare platform, delivering an integrated suite of services: an adoption shelter that rehomes cats and kittens, a foster care programme, an ISFM-accredited Cat Friendly veterinary clinic (the only cat-only clinic in Victoria), a Cat-Care retail store (on-site and online), and a suite of community programmes including subsidised desexing ($100 per cat for eligible owners), the Last Litter programme, the Benevolent Fund for owners in hardship, and the Cat Crusader education outreach. CPSV is supported by 19 employees and a volunteer Board.

The organisation's underlying "technology" is domain-specialised rather than digital: a cat-only physical environment (no dogs on premises), feline behavioural assessment protocols, ISFM-accredited clinical facilities, and integrations for payments (Westpac), fulfilment (Australia Post), and bookings (TryBooking). The product surface is tightly organised around the cat lifecycle: rescue/surrender intake, foster placement, in-house clinical care, adoption, post-adoption support, and community desexing to reduce overpopulation.

CPSV's business model is diversified but donor-dependent. It receives no ongoing government funding and relies on tax-deductible donations (one-time and monthly via the Furever Home Regular Donor Program), bequests, and membership fees for the majority of operating income. Commercial streams — adoption fees, clinic services, and retail sales — supplement donations. Subsidy programmes (community desexing at $100/cat) are deliberately priced for affordability, with the gap funded through fundraising campaigns such as the Fix the Future appeal. Go-to-market is community-led: physical shelter visits, school outreach, council partnerships with Banyule and Nillumbik, and a multi-channel digital presence including a multilingual website and an Instagram account with 13,166 followers.

Name

Cat Protection Society of Victoria

Legal name

The Cat Protection Society of Victoria

Website

https://catprotection.com.au

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cat Protection Society of Victoria is a 1947-founded non-profit operating Victoria's largest feline welfare network, providing cat adoption, foster care, an ISFM-accredited cat-only vet clinic, subsidised community desexing, and a retail store through donor funding and 19 staff.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (541940), Pet Care (except Veterinary) Services (812910), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Feline-Only Veterinary Clinics (HLAMAAAG)

Keywords

• Animal welfare services
• Cat adoption services
• Feline veterinary care
• Community desexing programs
• Pet rescue charity

Headquarters

HQ city

Greensborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals supporting animal welfare. One-time and recurring monthly donation options (Furever Home Regular Donor Program). Relies entirely on public generosity with no ongoing government funding.
2. Adoption Fees: Fees charged for cat adoptions from the shelter. Includes cats that have been desexed, microchipped, vaccinated, and treated for worms and fleas.
3. Veterinary Clinic Services: Revenue from cat-only veterinary clinic providing preventative care, medical services, dental procedures, and wellbeing services to owned cats in the community. Priced affordably for cat owners.
4. Retail Shop Sales: On-site and online retail store selling cat supplies, food, bedding, litter, toys, and flea/worm treatments. Products priced competitively with major pet stores.
5. Membership Program: Annual membership fees for supporters of the organization.
6. Gifts in Will (Bequests): Legacy donations and bequests from supporters leaving gifts in their wills to support ongoing operations.
7. Community Desexing Program: Subsidized desexing services ($100 per cat including microchip) for cat owners with valid Senior/Pension or Health Cards. Limited to 2 procedures per registered owner/household.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cat Protection Society of Victoria operates an adoption shelter, foster care program, ISFM-accredited cat-only veterinary clinic, subsidised community desexing program, retail store for cat supplies, education programs, and a benevolent fund for cat owners in financial hardship. All services are delivered from a Greensborough facility and supported by donations, bequests, and memberships without ongoing government funding.

Product overview

The Cat Protection Society of Victoria operates as a multi-service animal welfare organization offering a platform of interconnected programs centered around cat rescue, rehoming, and welfare. The core offering consists of an Adoption Shelter that provides refuge and adoption services for cats and kittens, complemented by a Foster Care Program for short-term care needs. The society also operates an ISFM-accredited Cat-Friendly Vet Clinic offering affordable veterinary services including preventative care, medical care, and wellbeing services. Supporting programs include a Community Desexing Program and Last Litter Program that provide subsidized desexing to reduce cat overpopulation, a Cat-Care Retail Store for cat supplies, educational initiatives through the Cat Crusader and Community and Schools Programs, and a Benevolent Fund to assist owners in financial hardship. The Fix the Future Appeal represents a major fundraising campaign focused on desexing outreach. All services are integrated under a not-for-profit model reliant on donations.

Differentiator

Problem solved

Functional benefit

Brands

• CPSV Vet Clinic: Cat-only, cat-friendly veterinary clinic providing affordable, compassionate and expert care for feline family members.
• CPSV Adoption Shelter
• Fix the Future Appeal
• Furever Home Regular Donor Program
• Cat Crusader Education Program

Products and services

• Adoption Shelter Provides refuge, care, and rehoming services for stray, abandoned, and surrendered cats and kittens at the Greensborough shelter. Offers behavioral assessments, meet-and-greet rooms, and outdoor runs for prospective adopters to interact with cats before adoption.
• Foster Care Program Short-term care program placing kittens and cats in need with volunteer foster carers to support CPSV's rehoming efforts.
• CPSV Vet Clinic Cat-only, cat-friendly veterinary clinic providing affordable, compassionate, and expert care including preventative care, medical services, dental procedures, X-rays, blood tests, and soft tissue surgery. ISFM-accredited as a Cat Friendly Clinic. Located within the adoption shelter in Greensborough.
• Community Desexing Program Subsidized desexing program for cat owners in Victoria with valid Senior/Pension or Health Cards. Includes microchipping for $100 per cat. Available for cats aged 8 weeks to 8 years, limited to two procedures per registered owner/household.
• Last Litter Program Program for cat owners whose cat recently gave birth to kittens. Owners agree to desex the mother cat and surrender the kittens; CPSV funds the desexing, microchipping, and adoption process for the kittens.
• Cat-Care Retail Store On-site and online retail store selling cat supplies including food, bedding, litter boxes, toys, and flea/worm treatments, priced competitively with major pet stores.
• Benevolent Fund Program designed to keep beloved cats with their families during financial hardship by providing support to eligible cat owners.
• Furever Home Regular Donor Program Monthly recurring donation program for supporters of CPSV, providing ongoing tax-deductible financial support to the organisation's cat welfare operations.
• Annual Membership Program Annual membership program for supporters of The Cat Protection Society of Victoria, providing recurring fee-based support to the organisation.

Quantifiable outcome

• 85,000+ cats and kittens successfully rehomed since 1947
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Banyule CouncilcoreStrategic or Co-development PartnerPartnership with Banyule Council for accepting cat surrenders from council residents. Currently prioritised for Last Litter desexing program due to high demand. CPSV accepts surrender applications from Banyule residents when capacity allows.
• Nillumbik CouncilcoreStrategic or Co-development PartnerPartnership with Nillumbik Council for accepting cat surrenders from council residents. Currently prioritised for Last Litter desexing program due to high demand. CPSV accepts surrender applications from Nillumbik residents when capacity allows.
• International Society of Feline Medicine (ISFM)coreTechnology or IntegrationISFM accreditation as an official Cat Friendly Clinic. The clinic has received official approval as an internationally recognised cat-friendly veterinary facility.
• After-hours Emergency Vet Clinics (Bundoora, Collingwood, Kensington)minorStrategic or Co-development PartnerReferral partnerships with Bundoora Animal Hospital, Collingwood Animal Referral & Emergency Centre, and Kensington Advanced Vet Care for after-hours emergency services when CPSV clinic is closed.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Best Friends Animal Society: US-based leading no-kill animal welfare organisation operating the nation's largest sanctuary. Comparable as a peer large-scale animal welfare charity with similar shelter, adoption, and community programme models.
• Greencross Vets: Australia's largest veterinary clinic network. Comparable as a broad incumbent in feline veterinary services, though operating as a commercial chain offering multi-species care rather than cat-only specialist services.
• Petbarn: Australia's largest specialty pet retail chain. Comparable as a retail peer for the CPSV Cat-Care Retail Store, though operating nationally as a commercial chain rather than a charity-affiliated shop.

Direct peers

• Lort Smith Animal Hospital: Melbourne's largest not-for-profit animal hospital providing veterinary care and adoption services. Comparable as a peer non-profit veterinary service provider in Victoria with overlapping community veterinary and adoption functions.
• The Lost Dogs' Home: Melbourne-based animal welfare organisation operating shelters, veterinary hospitals, and adoption programs. Directly comparable to CPSV in shelter operations and veterinary services, though primarily focused on dogs with secondary cat programs; Donald Ward (CPSV board member) previously worked there.
• RSPCA Victoria: Victoria's largest multi-species animal welfare charity operating shelters, veterinary services, and adoption programs. Directly comparable as a peer animal welfare organisation serving Victoria with overlapping shelter, vet, and advocacy functions, though broader in species scope.
• Animal Welfare League of Victoria: Victorian animal welfare charity operating shelters and adoption services across multiple locations. Comparable as a peer shelter and rehoming organisation in the same geography, with overlapping surrender and adoption functions.

Others

• The Cat House on the Kings: California-based cat-only no-kill shelter and sanctuary. Comparable as a cat-specialist shelter peer in operating model, though geographically distant and not a direct Australian competitor.

Emerging players

• Pets in the Park: Australian charity providing veterinary care and support for pets of people experiencing homelessness. Comparable as a peer non-profit animal welfare service, though focused on a narrower disadvantaged-owner segment rather than general cat adoption.

Regional players

• Furkids (formerly Cat Protection Society of NSW): Cat-focused animal welfare organisation in NSW with similar shelter and adoption model. Comparable as a peer cat-specialist shelter organisation in Australia, though operating in a different state rather than directly competing with CPSV in Victoria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/catprotection
• LinkedInlinkedin.com/company/cat-protection-society-of-victoria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cat Protection Society of Victoria