Cattails At Meadowview

What Cattails At Meadowview does

Cattails at MeadowView is an 18-hole public golf course located in Kingsport, Tennessee, at the base of scenic Bays Mountain. Opened in 1998 and designed by architect Denis Griffiths, the course features Bermuda fairways and Bentgrass greens with a front nine in links style and a back nine in target-golf style through wooded terrain, including a signature three-hole challenge called the Cat Trap. It is recognized as one of the top public golf courses in Tennessee.

The facility operates as the recreational amenity of the MeadowView Conference Resort & Convention Center, a Marriott Bonvoy property, rather than as an independent standalone course. Tee times are booked online through the rguest.com platform, with reservations also accepted by phone and email. The course sits inside the Marriott distribution ecosystem, leveraging the Marriott Bonvoy website, app, loyalty program, and email marketing channels to drive Stay & Play packages that bundle accommodations with golf rounds.

Monetization is diversified across five streams: public daily green fees, three annual subscription membership tiers (Gold Card for avid golfers, Silver Card for players 55+, and the Frequent Player Program), clubhouse pro shop merchandise sales, tournament and corporate event hosting supported by event specialists, and Stay & Play bundled packages with the adjacent MeadowView Marriott hotel. No proprietary technology platform is disclosed, and the business is operated as an integrated amenity rather than a legally independent entity, with only five dedicated golf-operations employees on headcount.

Name

Cattails At Meadowview

Legal name

Cattails at MeadowView Golf Course

Website

https://cattailsgolf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Cattails at MeadowView is an 18-hole public golf course in Kingsport, Tennessee, designed by Denis Griffiths and operated as the golf amenity of the MeadowView Conference Resort & Convention Center (a Marriott Bonvoy property). It serves general public golfers, seniors, avid members, corporate groups, and Marriott resort guests via green fees, memberships, tournaments, and Stay & Play packages.

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAH

Motorsports Leagues & Series

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Public golf course
• Golf memberships
• Stay and play packages
• Tournament hosting
• Resort golf amenities

Headquarters

HQ city

Kingsport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from daily play green fees charged to public golfers. Pricing varies by season and time of day but is not publicly disclosed on the Marriott website.
2. Membership Programs: Gold Card and Silver Card annual memberships offering complimentary rounds, discounted green fees, priority tee times, and dining discounts at resort restaurants. These create recurring membership revenue with high customer lifetime value.
3. Pro Shop Merchandise: Clubhouse pro shop sales of golf gear and apparel, generating ancillary revenue from course visitors.
4. Tournament Hosting: Revenue from hosting organized tournaments for groups, corporate events, and golf leagues, with event specialists assisting in planning.
5. Stay & Play Packages: Bundled golf and hotel packages with MeadowView Marriott Conference Resort, where golf rounds are packaged with resort accommodations, driving revenue from out-of-town visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cattails at MeadowView is an 18-hole public golf course in Kingsport, Tennessee, designed by Denis Griffiths and opened in 1998. It sells daily green-fee play, annual memberships (Gold Card, Silver Card, Frequent Player Program), tournament hosting, pro shop merchandise, and Stay & Play packages bundled with the adjacent MeadowView Marriott resort. The course operates as a recreational amenity of the MeadowView Conference Resort & Convention Center, a Marriott Bonvoy property.

Product overview

Cattails at MeadowView Golf Course is a single-property public golf course offering an 18-hole Denis Griffiths-designed golf experience. The product portfolio centers on the core golf course with three membership tiers (Gold Card, Silver Card, Frequent Player Program) that provide progressive benefits including complimentary rounds, discounted green fees, and priority tee times. Additional offerings include tournament hosting services, a clubhouse with pro shop, and Stay & Play vacation packages that integrate with the adjacent Marriott hotel accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattails at MeadowView Public Golf Course An 18-hole public golf course with Bermuda fairways and Bentgrass greens, featuring a links-style front nine and a target-style back nine, available for daily-fee public play. Located in Kingsport, Tennessee, and recognized as one of the top public golf courses in Tennessee.
• Gold Card Membership Annual premium membership for avid golfers offering three complimentary rounds, unlimited discounted green fees, priority tee times, USGA Handicap tracking, and discounts on merchandise and dining at The Meadows Restaurant, Horse Creek Lounge & Starbucks.
• Silver Card Membership Annual value-focused membership for players age 55 and older, offering one complimentary round, discounted green fees, priority tee times, and dining discounts at The Meadows Restaurant.
• Frequent Player Program Recurring player program offering discounted green fees, priority tee times, and special rates on merchandise and dining at The Meadows Restaurant.
• Stay & Play Packages Bundled vacation packages combining deluxe-room accommodations at MeadowView Marriott Conference Resort with rounds of golf at Cattails, plus access to the indoor pool and fitness center.
• Tournament Hosting Event hosting service for organized golf tournaments, leagues, and corporate outings, supported by experienced event specialists who assist with planning and execution, with access to clubhouse amenities.
• Clubhouse Pro Shop On-site pro shop retailing golf gear and apparel to course visitors and members.

Quantifiable outcome

• Recognized as one of the top public golf courses in Tennessee

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MeadowView Conference Resort & Convention Center (Marriott)coreStrategic or Co-development PartnerCattails at MeadowView operates as the golf amenity of the MeadowView Conference Resort & Convention Center, a Marriott Bonvoy property. The partnership creates a co-branded experience where hotel guests can access Stay & Play packages combining resort accommodations with golf rounds. The golf course leverages Marriott's booking infrastructure, loyalty program, and marketing channels, while the resort benefits from golf as a key recreational amenity attracting conference and event attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pinehurst Resort: Premier public-access golf resort in Pinehurst, NC operating multiple championship courses alongside resort lodging. Comparable to Cattails as a destination public-access golf resort pairing course play with on-site hotel stays, food & beverage, and tournament/event hosting, but operates at significantly larger scale and brand recognition.
• Kiawah Island Golf Resort: South Carolina coastal resort with multiple public-access championship golf courses paired with resort lodging and tournament hosting. Comparable to Cattails in the public-access golf plus resort lodging model, but at significantly larger scale and brand recognition.
• Reynolds Lake Oconee: Georgia lakefront golf community with multiple courses, including Ritz-Carlton-affiliated resort lodging and Stay & Play packages. Comparable to Cattails in the resort-affiliated public-golf-with-lodging model and subscription-style membership programs.
• TPC Sawgrass: Ponte Vedra Beach, FL public-access resort golf facility (home of THE PLAYERS Stadium Course) operated within the TPC network with on-site lodging and event hosting. Comparable to Cattails in offering premium public-access golf integrated with resort lodging and tournament hosting, though at a much higher national profile and price point.
• The Sea Pines Resort: Hilton Head Island, SC destination resort with public-access golf courses, lodging, dining, and event hosting. Comparable to Cattails in combining golf with resort amenities and Stay & Play packages, but at a larger scale and on a coastal rather than mountain setting.
• Disney's Golf Courses: Three public-access 18-hole resort golf courses at Walt Disney World in Orlando with high visitor volume and integrated resort lodging and dining. Comparable to Cattails in operating public-access golf as part of a major resort/hospitality ecosystem with bundled guest amenities.

Direct peers

• Eagle Ridge Resort & Spa: Mid-size Midwest resort with multiple public-access golf courses, Stay & Play packages, lodging, and event hosting. Comparable to Cattails in operating public golf as a resort amenity with similar membership, tournament, and Stay & Play revenue streams at similar scale.
• Wild Dunes Resort: Coastal Carolina resort on Isle of Palms with public-access golf, lodging, dining, and event hosting. Comparable to Cattails in the resort-affiliated public-golf-with-lodging model, with similar membership, tournament, and Stay & Play revenue mix.
• Innisbrook Golf Resort: Palm Harbor, FL resort with multiple public-access golf courses, Stay & Play packages, lodging, and tournament/event hosting. Comparable to Cattails in operating public-access golf integrated with resort lodging, memberships, and group-event business.
• Sandestin Golf and Beach Resort: Florida resort offering multiple public-access golf courses bundled with hotel accommodations through Stay & Play packages. Comparable to Cattails in the same resort-affiliated public-golf-with-lodging model, though with multiple courses and a substantially larger footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/cattails-at-meadowview
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cattails At Meadowview