Catwise - Leerlingbespreking | Portfolio | Leerdoelen

What Catwise - Leerlingbespreking | Portfolio | Leerdoelen does

Catwise is a Dutch EdTech SaaS company founded in 2017 (originally as Leerlingbespreking.nl, rebranded in September 2023) that builds a cloud-based student development platform (Leerlingontwikkelplatform) for Dutch secondary schools. The platform is organized around three integrated modules — Portfolio (student self-reflection, competencies, video uploads, task library), Leerlingbespreking (structured teacher feedback with a green/orange/red stoplight system, action plans, group discussions, transition meetings), and Leerdoelen (goal-oriented learning with learning objectives, success criteria, and progress tracking). It integrates deeply with Dutch school administration systems (Magister, Somtoday, It's Learning) and uses Kennisnet Entreefederatie for single sign-on, allowing automatic nightly synchronization of student data and grades.

The company sells annual, quote-based subscriptions directly to schools, supplemented by training and implementation services delivered by in-house education advisors (all former teachers) and, since May 2025, by an official training partner (September Onderwijs). Go-to-market is sales-led and community-led: a formal Council of Teachers (Raad van Docenten) shapes the product, complemented by webinars, practical case studies, and presence at the Nationale Onderwijstentoonstelling (NOT). Pricing is not publicly disclosed; contracts are negotiated per school.

Catwise serves 250+ schools spanning primary through MBO and from practical schools to gymnasium, with 250,000+ students having presented action plans or portfolios in three-way conversations as of September 2023. The company is privately held, founder-controlled by Anno Droste (Lead Onderwijs) and Joris Kuipers (Lead ICT), headquartered in Almelo, Netherlands, with no disclosed external venture or private equity funding. Revenue is generated primarily through recurring SaaS subscriptions with a services overlay from training and consulting engagements.

Name

Catwise - Leerlingbespreking | Portfolio | Leerdoelen

Legal name

Catwise

Website

https://catwise.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Catwise is a Dutch EdTech SaaS company founded in 2017 that provides a cloud-based student development platform — covering portfolio, structured teacher feedback, and learning goals — to 250+ Dutch secondary schools, sold via annual subscriptions with training services.

Ownership category

akta.pro rank

Product category

K-12 Education Technology (Student Development Platform)

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

akta.pro secondary industry

Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Student development platform
• Education technology software
• Student portfolio management
• Formative assessment tools
• Learning management system

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions: SaaS platform subscription for schools to access Portfolio, Leerlingbespreking, and Leerdoelen modules. Schools pay for access to the student development platform.
2. Training and Consulting Services: Implementation support, training sessions, and workshops for schools including onboarding, kickstart sessions, and professional development workshops on topics like formative assessment and coaching skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Catwise sells a cloud-based student development platform (Leerlingontwikkelplatform) for Dutch schools, consisting of three integrated modules: Portfolio for student self-reflection and showcasing of work, Leerlingbespreking for structured teacher feedback using a stoplight system (green/orange/red) with action plans, and Leerdoelen for goal-oriented learning with learning objectives and success criteria. The platform is complemented by paid training, workshops, and educational consulting services delivered by former teachers.

Product overview

Catwise is a student development platform (Leerlingontwikkelplatform) offering three integrated modules: Portfolio for student self-reflection and showcasing achievements, Leerlingbespreking for structured teacher feedback and student discussions using a stoplight system (green/orange/red), and Leerdoelen for goal-oriented learning with learning objectives and success criteria. The platform is used by 250+ schools across the Netherlands, supporting applications including citizenship (Burgerschap), career orientation (LOB), internships, formative assessment, and various educational approaches (Dalton, Montessori, TTO). Training services complement the software with implementation support and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Module Personal portfolio module where students showcase what they do, their talents, and what they are proud of. Features include portfolio showcase, tasks and assignments, task library, competencies and skills tracking, reflection and assessment, and video uploads. Supports applications including citizenship (Burgerschap), career orientation (LOB), and internships. Used by Dutch secondary schools.
• Leerlingbespreking Module Student discussion module providing targeted feedback, clear agreements, and periodic conversations about development. Enables every class and student to be seen through teacher feedback per subject with stoplight indicators (green/orange/red), action plans, meeting notes, group plans, and advisory services for profile selection and transitions. Also includes Groepsbespreking (group discussion) and Overgangsvergadering (transition meeting) features.
• Leerdoelen Module Learning goals module where students know what they are working on and why, through learning objectives, success criteria and lesson materials. Features include learning objectives and success criteria, progress tracking per class and student, study guides, planning tools, and feedback and actions.
• Leerlingontwikkelplatform (Student Development Platform) Unified student development platform that serves as a central environment for learning, guidance and development. The platform replaces separate tools, folders and Excel lists with integrated modules for student feedback (Leerlingbespreking), portfolios, and learning goals (Leerdoelen). Includes automated SIS integration with Magister, Somtoday, Kennisnet Entreefederatie SSO, and AI-powered feedforward.
• Training & Onderwijsadvies (Training and Educational Consulting) Training, workshops, and educational consulting services. Advisors with teaching backgrounds help schools implement the methodology, including guidance on feedback, coaching, and cultural change. Includes kickstart sessions, workshops on formative assessment, executive skills, and didactic coaching. Delivered by Catwise advisors and in partnership with September Onderwijs.

Quantifiable outcome

• Teachers report average rating improvement from 4.59 to 7.77 for new feedback method vs traditional report meetings
• +4 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• September OnderwijscoreImplementation/ SI/ Consulting Partner · 3 May 2025September Onderwijs became the official training partner of Catwise. They provide training and professional development services to schools implementing Catwise, offering courses on topics like formative assessment, executive skills, and didactic coaching.
• WellbasedminorStrategic or Co-development Partner · 15 September 2024Catwise announced partnership with Wellbased, expanding their ecosystem of tools and services for Dutch schools.
• MagistercoreTechnology or IntegrationDeep integration with Magister school administration system for automated student data synchronization and grades
• SomtodaycoreTechnology or IntegrationDeep integration with Somtoday school administration system for automated student data synchronization and grades
• Kennisnet EntreefederatiecoreTechnology or IntegrationSingle sign-on integration via Kennisnet Entreefederatie allowing automatic login for students and teachers without additional credentials

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seesaw Learning: International K-12 student portfolio and family-engagement platform. Comparable to Catwise's Portfolio module and three-way conversation concept, though serving a global rather than Dutch-only market.
• Schoudercom: Dutch formative assessment and student feedback platform used in secondary schools. Directly comparable to Catwise's Leerlingbespreking module as both target qualitative teacher feedback and student development workflows in the Dutch VO market.
• Questas: Dutch formative assessment and learning analytics tool for schools. Overlaps with Catwise's learning-goal progress tracking and rubric-based feedback features in the Dutch secondary education segment.
• Mijn Rapportfolio: Dutch student portfolio and three-way conversation platform serving Dutch schools. Comparable to Catwise's Portfolio module and parent-teacher-student conversation workflows.

Broad incumbents

• Somtoday: Major Dutch student information system used across VO and MBO. Comparable as an incumbent platform sitting inside Dutch school IT, with nightly data integration to Catwise.
• Microsoft Education (Microsoft Teams for Education): Global incumbent education productivity and LMS bundle used widely by Dutch schools. Comparable as a broad platform; Catwise integrates with it, but it represents a long-term bundling threat to standalone EdTech like Catwise.
• Magister: Leading Dutch school administration (SIS) platform. Catwise integrates deeply with Magister rather than competing head-on, but Magister's portfolio of student data and reporting overlaps with parts of Catwise's value proposition.
• It's Learning: European LMS with presence in Dutch schools. Comparable as a content/learning platform adjacent to Catwise's pedagogical modules; Catwise integrates with It's Learning.

Regional players

• Snappet: Dutch adaptive-learning tablet platform for primary schools with formative feedback. Comparable as a Dutch EdTech in the same pedagogical philosophy, but focused on the primary segment while Catwise anchors in VO.

Emerging players

• Otus: Student success platform combining assessment, portfolio, and learning analytics for K-12. Comparable to Catwise's integrated portfolio + assessment + learning goals offering, primarily in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catwise

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catwise - Leerlingbespreking | Portfolio | Leerdoelen