Caversham AFC

What Caversham AFC does

Caversham AFC is a grassroots amateur football club founded in 1970 in Caversham, Reading, Berkshire, England, operating as a private non-profit community organisation. It delivers organised football participation across more than 30 teams spanning Mini (U5–U7), Mixed (U8–U18), Girls-only (U5–U19), senior men's (Caversham AFC Men in the Reading & District Sunday League Premier Division), and women's (Valkyries and Women JustPlay) categories. The club's customer base is exclusively local individual players and families; there are no enterprise or commercial customers.

Operationally, the club runs on the Pitchero sports management platform, which powers its website (cavershamafc.co.uk), match scheduling, team administration, membership management, and member communications. Additional technical integrations include MapBox and Google Maps for venue display on match pages and Facebook for social login authentication. Nike is the principal equipment sponsor under the FA Charter Standard Nike Partner Club programme, supplemented by a wide roster of small local business sponsors displayed on the website.

The business model is a recurring subscription-style model: revenue is generated primarily through player registration and membership fees across the various teams, supplemented by sponsorship income. Specific fee amounts are not publicly disclosed. Distribution is direct-to-consumer via the website, a dedicated recruitment email ([email protected]), and organic social media (Facebook, Twitter/X, Instagram). The club holds FA 3 Star Accreditation, FA Charter Standard Community Club status, and is affiliated with the Berks & Bucks FA, Berkshire County Girls Football League, and Reading & District Sunday League. Governance is volunteer-led, with only five listed employees, and ownership rests with the community organisation itself.

Name

Caversham AFC

Legal name

Caversham AFC

Website

https://cavershamafc.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Caversham AFC is a volunteer-led, non-profit grassroots football club in Caversham/Reading, UK, founded in 1970, offering organised amateur football from U5 mini soccer through senior men's and women's teams, funded by membership fees and local sponsorships.

Ownership category

akta.pro rank

Product category

Grassroots Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Grassroots football club
• Youth football programs
• Amateur football teams
• Women's football club
• Community football participation

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and Registration Fees: Revenue generated from player registrations and membership fees for participation in the club's various teams across youth and senior categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Caversham AFC is a grassroots amateur football club that organizes, coaches, and fields teams across Mini (U5–U12), Mixed Youth (U13–U18), Girls-only (U5–U19 Swans), Senior Men's, and Women's categories for local community participation. The club recruits players directly, collects membership/registration fees, and enters teams into recognized local leagues including the Berkshire County Girls Football League and the Reading & District Sunday League.

Product overview

Caversham AFC is a grassroots football club founded in 1970, offering a unified set of football services across multiple age groups and categories. The club operates youth teams (Mini, Mixed, and Girls sections ranging from U5 to U19), senior men's football (Caversham AFC Men), and women's football (Caversham AFC Valkyries and Caversham Women JustPlay). All teams train and compete in local leagues, with the club providing facilities, coaching, and match organization as its core service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Caversham AFC Mini Teams

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NikeminorOthersClub sponsor providing kit and equipment through the FA Charter Standard Nike Partner Club program. Nike is the main equipment sponsor for the club.
• PitcherocoreTechnology or IntegrationWebsite and club management platform provider. Pitchero powers the club's website, match management, team administration, and member communications. Club is ranked on Pitchero platform (#197 Bronze).
• England FootballcoreOthersGoverning body accreditation. The club holds England Football 3 Star Accreditation and FA Charter Standard Community Club status. The club is registered with and governed by England Football.
• Berks & Bucks FAcoreOthersCounty football association affiliation for league registration and competition entry.
• Berkshire County Girls Football LeaguecoreOthersLeague affiliation for girls' teams competing in BCGFL competitions.
• Reading & District Sunday LeaguecoreOthersLeague affiliation for men's team competing in the Premier Division of the RDSL.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bracknell Town FC: Berkshire-based grassroots and semi-competitive football club running youth and senior teams in the same county catchment as Caversham AFC. Comparable in community focus, multi-age structure, and Berkshire league participation.
• Wokingham & Emmbrook FC: Berkshire community football club running boys', girls', and adult teams in local leagues. Comparable in operating model, age-group structure, and regional league participation.
• Woodley United FC: Reading-area grassroots football club with youth and senior teams, also using the Pitchero platform. Comparable as a similarly sized volunteer-run community club serving the same Berkshire player pool.
• Hungerford Town FC: Berkshire-based community football club fielding multiple age-group and senior teams in regional leagues. Comparable in grassroots amateur operating model and Berkshire geography.
• Tilehurst Panthers: Local grassroots youth football club in the Reading area, fielding multiple age-group teams and competing in regional Berkshire leagues. Highly comparable as a community amateur football club targeting the same Reading/Reading-area family demographic.
• Highmoor Ibis FC: Henley-on-Thames area amateur football club with youth and senior sections competing in Berkshire leagues. Comparable community-based grassroots football club in the wider Reading catchment.
• Thatcham Town FC: West Berkshire-based grassroots football club with multi-age youth and adult teams. Comparable community amateur football club operating in the broader Berkshire catchment.

Broad incumbents

• Maidenhead United FC: Larger, more established Berkshire football club operating in the same regional catchment with overlapping youth and senior offerings. Comparable as an incumbent regional football organization, though operating at a higher tier.

Others

• Berkshire County Girls Football League: League in which the club's girls' teams compete; not a peer club but a comparable ecosystem participant organizing amateur girls' football competition across Berkshire.
• Reading & District Sunday League: League in which the senior men's team competes; a directly comparable organizing body for amateur adult football in the Reading area, providing the competitive framework in which Caversham AFC operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Caversham_AFC
• Facebookfacebook.com/221752021212515
• Instagraminstagram.com/caversham_afc
• LinkedInlinkedin.com/company/cavershamafc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caversham AFC