LES VIGNERONS DE TAVEL ET LIRAC

What LES VIGNERONS DE TAVEL ET LIRAC does

Les Vignerons de Tavel & Lirac is a French wine cooperative (cave coopérative) headquartered in Tavel, Gard, Occitanie, formed in 2018 through the merger of Cave des Vignerons de Tavel (founded 1937) and Cave des Vins de Cru de Lirac (founded 1931). The entity unites approximately 100 winegrower-members cultivating 880 hectares of vineyard and producing 35,000 hectoliters per year — equivalent to approximately 3 million bottles commercialized globally. The cooperative produces AOC wines across five appellations: Tavel rosé (France's first AOC recognized specifically for rosé, marketed as 'Roi des rosés'), Lirac (red, rosé, and white — one of the rare Rhône crus producing in all three colors), Côtes du Rhône Villages, Côtes du Rhône, and IGP Gard/Oc wines. Following the merger, the cooperative self-describes as the leading 'Rive droite du Rhône' producer of Côtes du Rhône crus.

Winemaking combines traditional methods with modern viticultural and vinification techniques, including cold maceration under inert gas, temperature-controlled fermentation at 16°C, and aging in stainless steel tanks and French oak barriques (225L pièces) with batonnage (lees stirring) for premium reds. The cooperative operates a commission-based self-inspection system with parcel-level rating to enforce quality consistency across member plots. It is an active member of the Vignerons Engagés sustainable viticulture network (representing 5,000 winegrowers across 27 companies) and employs vitipastoralism for vineyard maintenance. The Tavel caveau is inscribed as a French historical monument.

The cooperative monetizes through a multi-channel go-to-market: two owned caveau tasting rooms in Tavel and Saint-Laurent-des-Arbres, a proprietary e-commerce boutique for metropolitan France (Stripe-secured, case pricing of 6 bottles), traditional HORECA channels (cavistes, restaurateurs, mail-order, wholesalers), grande distribution during wine fairs, and exports to 15+ countries — over one-third of total production — across North America, Europe, Asia, South America, and Oceania. Pricing is unit-based with no publicly disclosed tiers. Revenue is generated principally through one-time wine sales of branded AOC and IGP wines, with no subscription, licensing, or platform revenue model identified.

Name

LES VIGNERONS DE TAVEL ET LIRAC

Legal name

Les Vignerons de Tavel & Lirac

Website

https://cave-tavel-lirac.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

French wine cooperative producing ~3 million bottles annually of AOC Tavel rosé, Lirac, and Côtes du Rhône wines from 880 hectares cultivated by 100 winegrower-members, sold via owned caveaux, e-commerce, HORECA, and exports to 15+ countries.

Ownership category

akta.pro rank

Product category

Wine Production & Distribution

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Rhône Valley wines
• AOC wine cooperative
• Rosé wine production
• Tavel and Lirac crus
• Wine tasting caves

Headquarters

HQ city

Tavel

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine production and sales (B2C and B2B): The cooperative sells its wine production directly to consumers through caveau/tasting room boutiques and e-commerce, and to trade customers (cavistes, restaurateurs, wholesalers, grande distribution) domestically and internationally. Over one-third of production is exported. Prices are quoted per multiple of 6 bottles. The company generates revenue from the sale of AOC Tavel (rosé), Lirac (rouge, rosé, blanc), Côtes du Rhône Villages, Côtes du Rhône, and IGP Gard and Oc wines.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Les Vignerons de Tavel et Lirac is a winegrowers' cooperative that produces and sells AOC wines from the Rhône Valley, including Tavel rosé (France's first AOC dedicated to rosé), Lirac in red, rosé and white, Côtes du Rhône Villages, Côtes du Rhône, and IGP Gard/Oc wines. The cooperative pools production from 100 winegrowers across 880 hectares (35,000 hL, ~3 million bottles annually) and sells through two physical caveau boutiques, an e-commerce site, French HORECA/wholesale channels, and international export to 15+ countries. Premium cuvées (Cuvée Royale, Cuvée Impériale, Arcane) and a forthcoming Ready-To-Drink line are also part of the offer.

Product overview

Les Vignerons de Tavel & Lirac is a wine-producing cooperative combining two historic cellars (Tavel since 1937, Lirac since 1931) that merged in 2018. The company offers a portfolio of AOC wines centered on three main appellations: Tavel (primarily rosé, France's first AOC for rosé), Lirac (available in red, rosé, and white), and Côtes du Rhône/Côtes du Rhône Villages. Production spans 100 winegrowers, 400 hectares, 35,000 HL total output, with 3 million bottles commercialized globally. The portfolio includes premium cuvées such as Cuvée Royale, Cuvée Impériale, and Arcane, alongside an upcoming Ready-To-Drink (RTD) product. Wines are sold through an online boutique, two physical tasting locations, and international export markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tavel AOC Rosé Flagship rosé appellation from the Rhône Valley, France's first AOC dedicated to rosé. Produced via cold maceration under inert gas and assembling jus de saignée and jus de presse, giving Tavel rosé its signature depth and structure distinct from other rosés. Sold in cases of 6 bottles to consumers, HORECA, and international distributors.
• Lirac AOC (Rouge, Rosé, Blanc) A Côtes du Rhône cru produced by the cooperative in three colours (red, rosé, white). Available to consumers and trade buyers via caveau, e-commerce (France), HORECA, grande distribution, and export channels. Premium cuvées such as Cuvée Impériale and Arcane are recognised in Guide Hachette 2025 and 2026.
• Côtes du Rhône Villages AOC A step above standard Côtes du Rhône, including specific named villages such as Laudun and Signargues (e.g. Domaine des Amariniers). Sold across the cooperative's distribution channels in red, rosé and white as available.
• Côtes du Rhône AOC Regional Rhône appellation wines available in red, white and rosé variants. Côtes du Rhône Acantalys blanc 2023 received 1 star in Guide Hachette 2025. Distributed through the same multi-channel model.
• Vins de Pays (IGP Gard / Oc) Country wines from the Gard region with broader geographic designation, offering accessible everyday Rhône-style wines through the cooperative's direct and trade channels.
• Premium Tavel cuvées (Cuvée Royale, Cuvée Les Lauzeraies, Cuvée Acantalys, Cuvée Trésor des Sables, Si Différent Bio) Range of premium Tavel cuvées at the top of the cooperative's rosé tier. Each cuvée embodies different parcellary selections and ageing approaches; Si Différent Bio is organic-certified. Sold through caveau boutiques, e-commerce and trade channels.
• Premium Lirac cuvées (Cuvée Impériale Rouge, Arcane Rouge, Arcane Blanc) Top-tier Lirac cuvées aged in French oak pièces with batonnage, recognised repeatedly in Guide Hachette 2025 and 2026. Sold to consumers, HORECA and export partners seeking award-winning Rhône reds and whites.
• Ready-To-Drink (RTD) beverage line New ready-to-drink beverage line announced at Wine Paris 2026, expanding the cooperative's portfolio beyond traditional wine.
• Tasting experiences & cave visits In-person tasting experiences led by wine advisors at the caveaux in Tavel and Saint-Laurent-des-Arbres. Available to individual visitors, groups, and as part of cultural events such as 'TERROIRS PARADISE' evenings and Côtes du Rhône Primeur tastings.
• Online wine boutique (direct sales) Proprietary e-commerce platform offering the full Tavel, Lirac, Côtes du Rhône and Vins de Pays range for direct-to-consumer purchase. Restricted to France Métropolitaine. Prices quoted per case of 6 bottles, with Stripe secure checkout and temperature-controlled storage pre-shipment.

Quantifiable outcome

• 7 medals across major competitions in 2026 (Concours Général Agricole de Paris, Concours des Vins d'Orange, Concours des Vins de Nîmes)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vignerons EngagéscoreStrategic or Co-development Partner · 7 April 2026Les Vignerons de Tavel & Lirac is an active member of the Vignerons Engagés association, which unites winegrowers committed to sustainable viticulture, environmental protection, biodiversity, and fair producer remuneration. The company participated in the 13th edition of 'Rencontres du Vin de Demain' in the Cévennes, alongside winemakers, caves, merchants, and other industry actors to discuss the future of viticulture, sustainable practices, and consumer expectations. Rémi Merlin serves as president of Vignerons Engagés.
• Vignerons de Piémont Causses et CévennesminorStrategic or Co-development Partner · 7 April 2026The Vignerons de Piémont Causses et Cévennes in the Gard region of Occitanie hosted the 13th edition of the Rencontres du Vin de Demain, welcoming Les Vignerons de Tavel & Lirac and other member caves for a two-day seminar.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• E. Guigal: Iconic Ampuis-based Rhône producer with leading positions in Côte-Rôtie, Hermitage, and Condrieu. Competitor across the company's Lirac and Côtes du Rhône ranges and broader Rhône Valley export market.
• Maison Gabriel Meffre: Rhône-based négociant-producer with broad Côtes du Rhône and Châteauneuf-du-Pape portfolio. Overlaps on multiple Lirac and Côtes du Rhône SKUs and competes for the same distribution and export accounts.
• Maison M. Chapoutier: Major privately-held Rhône Valley wine producer spanning Crozes-Hermitage, Hermitage, Côte-Rôtie and Châteauneuf-du-Pape. Overlaps geographically with Tavel & Lirac but operates as a family/privately-held enterprise rather than a cooperative.

Direct peers

• Les Vignerons de Buzet: Cooperative producer of Buzet AOC wines in South West France. Same winegrower-cooperative structure, multi-AOC range, sustainability (Terra Vitis) certifications, and B2B/B2C channel mix make it a close structural peer.
• Domaines Ott: Provençal rosé specialist and benchmark Provence producer (Clos Mireille, Château de Selle, Château Romassan). Direct head-to-head competitor for premium French rosé positioning and international on-trade placement.
• Producteurs Plaimont: Major Gascony wine cooperative (Saint-Mont, Madiran, Côtes de Gascogne). Same cooperative governance model and similar multi-channel distribution approach across French AOC and IGP wines.
• Château d'Esclans (Whispering Angel): Provence rosé producer behind the Whispering Angel brand. Direct competitor in the premium French rosé category with global on-trade leadership, particularly in the US and UK where Tavel needs to defend share.
• Les Vignerons de Buxy: Beaujolais and Burgundy wine cooperative with vertical integration from vine to bottle. Closest analogue for the cooperative-led AOC winery model used by Les Vignerons de Tavel & Lirac.
• Cave de Tain (l'Hermitage): Northern Rhône wine cooperative producing Crozes-Hermitage, Hermitage, Saint-Joseph and Cornas AOCs. Comparable cooperative model, multi-channel distribution (caveau, e-commerce, HORECA, export), and similar operational scale in the Rhône Valley.
• Cave Vinicole de Hunawihr: Alsace wine cooperative and one of France's oldest continuous producers. Comparable cooperative structure with vertical integration from grower to bottle and similar mix of direct, retail, and export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/les-vignerons-de-tavel-et-lirac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES VIGNERONS DE TAVEL ET LIRAC