La Cave du Vieil Armand

What La Cave du Vieil Armand does

La Cave du Vieil Armand is a French wine cooperative (cave coopérative) founded in 1959 and headquartered at 1 route de Cernay, Soultz-Wuenheim, in the Alsace wine region along the Route des Vins d'Alsace. The cooperative produces and sells AOC Alsace wines and Crémants d'Alsace across a portfolio spanning roughly ten grape varieties — Sylvaner, Pinot Blanc, Muscat, Riesling, Chardonnay, Pinot Gris, Gewurztraminer, and Pinot Noir — plus a range of eaux de vie and liqueurs. Its product architecture is organized into tiered ranges (Origine, Expression, Biologique, French#Apéro, Grands Crus, Château Ollwiller, Vendanges Tardives, Sélection de Grains Nobles) and supports both still and sparkling styles, with the Château Ollwiller estate representing a prestige positioning around Grand Cru Ollwiller terroir.

The underlying production technology is conventional Alsatian vinification: manual harvesting, pneumatic pressing, alcoholic fermentation, aging on fine lees, oak-barrel aging for premium cuvées, and filtration prior to bottling, with a subset of the portfolio certified under Agriculture Biologique (FR-BIO-01) and Haute Valeur Environnementale. The commercial operation runs as a direct-to-consumer business with no disclosed B2B, distributor, or HoReCa channel — sales occur through a physical caveau (cellar door) at the winery and an owned e-commerce store (cavevieilarmand.com, available in French, German, and English), supplemented by wine tourism including guided visits, the Musée du Vigneron, and a vineyard walking trail. Pricing spans €5–€46 per bottle across entry-level through Grand Cru/Prestige tiers, with free shipping on orders of 36+ bottles in metropolitan France and a 5% loyalty discount for newsletter subscribers.

The cooperative is privately held by its member winegrowers (Board of Directors governance), employs approximately 10 people, and shows no public-market listing, external investment, M&A activity, or international distribution footprint beyond bespoke cross-border arrangements. Strategic posture is focused on portfolio renewal (annual vintage releases, particularly the 2025 French#Apéro range), sustainability certification, and tourism-driven brand building rather than scale expansion.

Name

La Cave du Vieil Armand

Legal name

La Cave du Vieil Armand

Website

https://cavevieilarmand.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

La Cave du Vieil Armand is an Alsatian wine cooperative producing AOC Alsace wines, Crémants, and spirits, selling directly to individual consumers through its own cellar door and e-commerce store along with wine tourism experiences.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Alsace wine production
• Crémant sparkling wine
• AOC Grand Cru wines
• Organic wine cooperative
• Winery cellar door sales

Headquarters

HQ city

Soultz-Haut-Rhin, Grand Est

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Revenue from selling wines directly to consumers through the online e-commerce store and physical caveau (winery shop). Sales include AOC Alsace wines, Crémants, and premium Grand Cru selections.
2. Winery Tourism and Visits: Revenue from guided winery visits, tastings, and museum access at Le Musée du Vigneron.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Cave du Vieil Armand is an Alsatian wine cooperative that produces and sells AOC Alsace and AOC Alsace Grand Cru wines, Crémants d'Alsace (sparkling wines), and a range of eaux de vie and liqueurs. Products are sold directly to consumers through the company's own e-commerce site and physical caveau in Soultz-Wuenheim, with delivery across metropolitan France and on-site wine tourism experiences including guided visits, tastings, and a winegrower museum.

Product overview

La Cave du Vieil Armand is an Alsatian wine cooperative (cave) producing and selling AOC Alsace wines and Crémants d'Alsace. The product portfolio centers on traditional Alsace grape varieties including Crémant d'Alsace (sparkling), Pinot Blanc, Muscat, Riesling, Chardonnay, Pinot Gris, Gewurztraminer, and Pinot Noir (red/rosé). Products are organized into multiple ranges: Gamme Origine (entry-level terroir expression), Gamme Expression (premium barrel-aged wines), Gamme Biologique (certified organic wines FR-BIO-01), Gamme French#Apéro (casual dining wines), Grands Crus (premium classified vineyard wines from Ollwiller, Zinnkoepfle, Spiegel), Gamme Château Ollwiller (prestige line from historic estate), Gamme Vendanges Tardives (late harvest sweet wines), Gamme Sélection de Grains Nobles (premium noble rot wines), Gamme Spécialités (unique cuvées), and Gamme Litre (value format). The portfolio also includes a selection of Eaux de Vie (distilled spirits) and Liqueurs. The company operates an e-commerce boutique for direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Château Ollwiller: Estate wines produced from the Château Ollwiller vineyard, including Grand Cru designated wines from the Ollwiller terroir. Includes Crémant, white wines, and rosé selections.

Products and services

• Crémant d'Alsace AOC Alsace certified sparkling wines produced using the traditional Champagne method, available in multiple styles including Brut, Brut Rosé, Brut Biologique, Demi Sec, and Château Ollwiller prestige cuvées, for aperitifs, celebrations, and food pairings.
• Pinot Blanc Fresh and fruity white wine made from Pinot Blanc grapes, available in Origine, Biologique, and liter formats; ideal for spring dishes, seafood, quiches, and regional Alsace cuisine such as Choucroute and Baeckeoffe.
• Muscat d'Alsace Dry and crisp white wine made from Muscat d'Alsace and Muscat Ottonel grapes, highly aromatic with fresh grape and floral notes, ideal for aperitifs and asparagus dishes.
• Riesling The flagship dry Alsace white wine with fine aromas of white flowers and citrus, characteristic acidity and mineral notes; pairs excellently with fish, seafood, white meats, and goat cheeses. Available in Origine, Expression, Biologique, French#Apéro 2025, and Grand Cru (Ollwiller, Zinnkoepfle, Spiegel) ranges.
• Chardonnay A white grape variety rarely grown in Alsace, primarily used for Crémant production (Brut Chardonnay Crémant) and also available as a still Chardonnay Vin de France with characteristic freshness and acidity.
• Pinot Gris Full-bodied and generous white wine with rich, ripe yellow fruit aromas, available in dry or moelleux styles across Origine, Expression, Biologique, French#Apéro 2025, Grand Cru (Ollwiller, Zinnkoepfle, Spiegel), Vendanges Tardives, and Château Ollwiller prestige ranges.
• Gewurztraminer Highly expressive grape with diverse aromatic palette including lychee, rose, and candied fruits; full-bodied with exotic fruit, floral, and spicy notes; ideal for exotic/Oriental cuisine, strong cheeses such as Munster, and desserts. Available across Origine, Expression, Biologique, French#Apéro 2025, Grand Cru, Vendanges Tardives, and Sélection de Grains Nobles ranges.
• Pinot Noir The only grape variety used for red and rosé wines in Alsace; traditionally light-bodied with red fruit notes, available in red, rosé, and premium barrel-aged expressions. The Château Ollwiller rosé is part of the prestige line.
• Sylvaner Light and refreshing white wine available in Origine and Biologique ranges, suited to spring cuisine, fish, and regional Alsace dishes.
• Assemblage (Blended Wines) Blended wines including Cuvée Happy (Riesling/Pinot Gris), French#Apéro, Edelzwicker (liter format), Alza Blanc, and Château Ollwiller prestige blended whites — multi-grape cuvées for everyday drinking and specific occasions.
• Eaux de Vie et Liqueurs Distilled spirits and liqueurs including Crème Cassis, Pain d'Épices Liqueur, Kirsch d'Alsace, Framboise Sauvage, Mirabelle, Poire Williams, Marc de Gewurztraminer, Crème Pêche de Vigne, Myrtille Liqueur, Vieille Prune, Crème Mûre, Châtaigne Liqueur, Myrtille d'Alsace, and Fleur de Sureau liqueur. Available in 50cl and 70cl formats.
• Liqueur Fleur de Sureau A liqueur made from Aspérula (Woodruff) flowers at 18% alcohol, ideal for sorbets, cocktails, kir drinks, or as a digestif, with 10-15 years aging potential.
• Guided Winery Visits and Tastings Guided visits and tastings at the Soultz-Wuenheim caveau, including access to Le Musée du Vigneron and the vineyard walking trail, for wine tourists and regional visitors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bestheim: Alsatian wine cooperative headquartered in Bennwihr, offering AOC Alsace, Grand Cru, and Crémant d'Alsace ranges with cellar-door and e-commerce distribution — directly comparable producer-cooperative structure and product mix.
• Domaine Zind-Humbrecht: Leading biodynamic Alsace producer with Grand Cru holdings across multiple terroirs and internationally respected wines — comparable biodynamic/terroir-driven positioning and DTC distribution.
• Maison Trimbach: Historic family-owned Alsace producer specializing in Riesling, Pinot Gris, and Gewurztraminer including a Clos Sainte Hune monopole — directly comparable premium Alsace range with global DTC reach.
• Wolfberger: Largest Alsace wine cooperative, producing a broad AOC Alsace, Grand Cru, and Crémant portfolio with national DTC distribution — relevant as a same-format cooperative competitor at greater scale.
• Hugel et Fils: Iconic family-owned Alsace producer focused on Riesling, Gewurztraminer, Pinot Gris, and Vendanges Tardives, with strong international DTC distribution and tourism — comparable product positioning and export orientation.
• Cave de Hunawihr: Alsatian wine cooperative in Hunawihr producing AOC Alsace, Grand Cru, and Crémant wines with on-site tourism (butterfly garden) — closely comparable cooperative + cellar-door + tourism business model.
• Domaine Weinbach: Family-run Alsace domaine producing biodynamic Grand Cru wines (Schlossberg, etc.) and late-harvest selections — comparable premium Alsace positioning with on-property tourism.
• Josmeyer: Biodynamic Alsace producer with broad AOC Alsace and Grand Cru range plus on-site cellar-door visits — closely overlapping product mix, certification strategy, and tourism offering.
• Cave de Pfaffenheim: Alsatian wine cooperative based in Pfaffenheim, producing AOC Alsace and Grand Cru wines across similar grape varieties and price tiers, with a comparable DTC and tourism model along the Alsace Wine Route.
• Domaine Albert Mann: Biodynamic Alsace producer with Grand Cru holdings and a comparable emphasis on organic certification — same sustainability and terroir differentiation strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-cave-du-vieil-armand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cave du Vieil Armand