CBF Academy

What CBF Academy does

CBF Academy is the official professional education arm of the Brazilian Football Confederation (CBF), operated in partnership with IDP (Instituto Brasileiro de Ensino, Desenvolvimento e Pesquisa), a higher education institution certified by Brazil's Ministry of Education (MEC). Founded in 2016 and headquartered in Rio de Janeiro, the institution delivers a multi-tier curriculum spanning postgraduate programs (MBAs and lato sensu specializations), executive short courses, CONMEBOL-aligned technical licenses (Licenças C, B, A, PRO) for coaches, performance analysts, goalkeeping coaches, fitness trainers, and futsal instructors, plus targeted workshops. Programs are delivered primarily online via a proprietary learning platform (plataforma.cbfacademy.com.br) using live Zoom-based instruction plus an LMS for asynchronous content, with optional in-person intensive modules (annual event in Teresópolis; biweekly sessions for the in-person MBA in São Paulo).

The product portfolio is organized into four schools: Pós-Graduação/Master (thirteen postgraduate programs including MBAs in Football Management and Performance Analysis & Data Science, plus postgraduate tracks in AI in Football, Finance, Sports Law, Sports Psychology, Nutrition, Physiotherapy, and Marketing); Escola Técnica (technical licenses and renewal courses); Escola de Gestão e Negócios (eighteen executive short courses covering governance, finance, sponsorship, communications, agents, fair play, SAF law, and other operational domains); and Workshops. The catalog integrates data/AI tools (Python, R, dashboards, GPS/wearable analytics, Wyscout, Instat, SkillCorner, GPSports, Catapult) into performance-analysis curricula and, in the case of the AI postgraduate program, leverages real datasets from partner clubs (Palmeiras, Bahia). Pricing ranges from approximately R$300/month short-form courses to R$19,500 upfront for the 160-hour "Executivos de Futebol" program, with most postgraduate programs priced around R$1,059.48/month across 24 installments.

The business is structured as a B2C education platform targeting football-industry professionals (coaches, club executives, performance analysts, sports lawyers, finance professionals, agents, and career changers) who enroll directly through the website. Revenue is generated almost entirely from tuition fees (recurring installments for postgraduate programs, one-time fees for licenses and short courses). Distribution combines direct online enrollment with channel leverage through the CBF federation network and affiliated clubs, plus an annual executive event where students receive 50% discounts. Credentials are recognized nationally via MEC certification through IDP and internationally via CONMEBOL reciprocity with UEFA and other confederations, providing a regulatory pathway that reinforces enrollment demand.

Name

CBF Academy

Legal name

CBF Academy

Website

https://cbfacademy.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

CBF Academy is the official professional education platform of the Brazilian Football Confederation, operated with IDP, offering CONMEBOL-aligned coaching licenses, postgraduate MBAs, and executive courses to football coaches, club executives, and sports industry professionals in Brazil.

Ownership category

akta.pro rank

Product category

Sports and Football Education

NAICS

Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Football education programs
• Sports management training
• Coaching licensing programs
• Executive sports education
• Football professional certification

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Postgraduate Tuition Fees (Pós-Graduação): Revenue generated from tuition fees for lato sensu postgraduate programs (MBAs, specializations) lasting 12-14 months, delivered online in live format with optional in-person modules. Programs include MBA in Leadership and Football Management, MBA in Performance Analysis and Data Science, Postgraduate in Sports Psychology, Postgraduate in Sports Nutrition, Postgraduate in Physiotherapy, Postgraduate in Finance in Football, Postgraduate in AI in Football, and others. Pricing ranges from approximately R$ 1,059.48/month (24 installments) to R$ 7,900-19,500 upfront for executive programs.
2. Executive and Short Course Fees: Revenue from shorter executive education programs (40-165 hours) and technical license renewal courses, offered online or in-person. Includes programs such as Sports Marketing Fundamentals (R$ 950), Sports Law Fundamentals (R$ 1,450), Sports Sponsorship (R$ 1,800), Financial Management for Clubs (R$ 300/month x 12), Football Supervisors (R$ 2,800), Fair Play/Financial Sustainability (20 hours), Football Agents (R$ 5,100), and others.
3. Technical License Programs: Revenue from technical coaching and professional licenses (Licenças C, B, A, PRO) for football coaches, performance analysts, goalkeeping coaches, and fitness trainers. These structured programs align with CONMEBOL licensing conventions and grant credentials recognized nationally and internationally. Pricing varies by license level and format (domestic or international).
4. Master's and Degree Programs: Revenue from CBF Masters (executive international program for football managers), undergraduate technology degrees (Data Science in Football), and professional master's programs (Professional Master's with emphasis on Sports Economics and Management), offered in partnership with IDP.
5. Workshop Fees: Revenue from specialized workshops such as Football Training (Treinamento no Futebol) and Physical Preparation (Preparação Física), offered in-person in cities such as Palmas (TO) and potentially other locations. These are shorter-format, hands-on programs that complement longer certificate offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CBF Academy is the official professional education arm of the Brazilian Football Confederation (CBF), offering postgraduate degrees, MBAs, technical coaching licenses, executive courses, and workshops for football industry professionals. Programs cover football management, finance, law, performance analysis, data science, psychology, nutrition, physiotherapy, marketing, and AI applied to football, delivered online (live) and in-person with credentials recognized in Brazil and internationally through CONMEBOL, UEFA, and FIFA frameworks.

Product overview

CBF Academy is a professional education platform for the Brazilian football industry, developed in partnership with IDP (Instituto Brasileiro de Ensino, Desenvolvimento e Pesquisa), a higher education institution certified by Brazil's Ministry of Education (MEC). The platform operates as a multi-tiered educational ecosystem organized into four main schools: (1) Pós-Graduação/Master — postgraduate programs, MBAs, and the CBF Masters in Football Management; (2) Escola Técnica — technical licensing programs (Licenças C, B, A, and PRO) for coaches, performance analysts, physical trainers, goalkeeper coaches, and futsal, aligned with CONMEBOL licensing conventions; (3) Escola de Gestão e Negócios — executive and short courses covering football management, governance, marketing, finance, law, AI, sponsorship, communications, and operations; and (4) Workshops — specialized short programs on training and physical preparation. Programs feature 100% live online instruction with optional in-person modules, taught by active industry professionals from major Brazilian clubs and international organizations.

Differentiator

Problem solved

Functional benefit

Brands

• CBF Masters: International executive program for sports industry leaders
• MBA em Gestão do Futebol
• Escola Técnica
• Escola de Gestão e Negócios

Products and services

• CBF Masters - Gestores do Futebol International executive master's program training leaders in the sports industry, strengthening strategic thinking and expanding understanding of managerial, legal, political, and economic issues in sport. Targeted at senior sports industry leaders.
• MBA em Liderança e Gestão do Futebol 12-month MBA covering management, finances, strategic planning, marketing, and communication to develop leaders in the sports sector. Delivered 100% live online with optional in-person module.
• MBA em Análise de Desempenho e Ciência de Dados Aplicados ao Futebol Postgraduate program exploring statistical analysis and data science in football, with emphasis on player and team performance evaluation, including scouting tools, intelligence departments, and training strategies.
• MBA em Gestão de Clubes 14-month in-person MBA in São Paulo preparing professionals for club administration, covering governance, strategic planning, finances, marketing, and sports management methodologies.
• Pós-Graduação em Direito Esportivo Interdisciplinary postgraduate program focused on sports law (especially football), addressing regulation, contracts, sports courts, and fundamental legal issues in the football environment.
• Pós-Graduação em Marketing no Futebol Postgraduate program exploring marketing strategies and management in football, focusing on branding, fan engagement, club monetization, advertising campaigns, technology, and innovation.
• Pós-Graduação em Finanças no Futebol Postgraduate program preparing professionals for economic-financial management of clubs, federations, leagues, and sports companies, covering balance sheet analysis, budgeting, valuation, and Fair Play Financeiro.
• Pós-Graduação em Inteligência Artificial no Futebol Pioneering postgraduate program for professionals applying data science, machine learning, and digital tools to football, including predictive models for performance, scouting, and injury prevention.
• Pós-Graduação em Psicologia Esportiva Postgraduate program training psychologists to act strategically in sports, addressing mental health promotion, competitive stress management, burnout prevention, psychological training techniques, and injury support.
• Pós-Graduação em Nutrição Esportiva Postgraduate program for nutritionists seeking to act strategically in sports performance, deepening knowledge in physiology, biochemistry, energy metabolism, and supplementation applied to clubs and teams.
• Pós-Graduação em Fisioterapia no Futebol Postgraduate program preparing physiotherapists for prevention, rehabilitation, and performance of athletes, combining theory and practice in anatomy, biomechanics, physiology, injury prevention, and sports rehabilitation.
• Pós-Graduação em Treinamento Esportivo no Futebol Pioneering postgraduate program providing football professionals with comprehensive information and tools for athlete and team management, field training, and technical planning in high-performance areas.
• Especialização em Ciências da Saúde e Performance no Futebol Postgraduate specialization focused on health and performance in football, covering physical preparation, nutrition, and injury prevention, preparing students for field challenges.
• Licenças Técnicas CONMEBOL (Coaches, Performance Analysts, Physical Trainers, Goalkeeper Coaches) Structured coaching and technical licensing programs (Licenças C, B, A, PRO) for football trainers, performance analysts, goalkeeping coaches, and fitness trainers, aligned with CONMEBOL's Licensing Convention (Articles 24-28) and recognized internationally across UEFA, AFC, CAF, CONCACAF, and OFC. Includes an International Licence C for Football Coach.
• Licença PRO - Treinador de Futsal Highest-level coaching license for futsal trainers, part of the CONMEBOL-aligned technical licensing system.
• Renovação de Licenças Técnicas License renewal programs for coaches and professionals to update knowledge as required by the CONMEBOL Coaching Convention.
• Graduação em Ciência de Dados no Futebol Undergraduate degree program in Data Science applied to Football.
• Cursos de Educação Executiva (Executive Education Short Courses) Catalog of short executive education courses (20-165 hours) covering football management, governance, sports law, marketing, sponsorship, financial management, AI in football, communications, futsal management, training center administration, and football agent licensing aligned with FIFA FFAR. Includes Fundamentos do Marketing Esportivo (R$ 950), Fundamentos do Direito Esportivo (R$ 1,450), Patrocínio Esportivo (R$ 1,800), Supervisores de Futebol (R$ 2,800), Futebol Mercado e a Lei da SAF (R$ 540), Executivos de Futebol (R$ 19,500), and Fair Play: Sustentabilidade Financeira, among others.
• Workshops Presenciais (Treinamento no Futebol e Preparação Física) In-person specialized workshops on Football Training (Treinamento no Futebol) and Physical Preparation (Preparação Física), offered as short-format, hands-on programs that complement longer certificate offerings.

Quantifiable outcome

• Graduates receive coaching licenses recognized by CONMEBOL and affiliated confederations (UEFA, AFC, CAF, CONCACAF, OFC), enabling professional coaching careers across multiple continents
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• IDP (Instituto Brasileiro de Ensino, Desenvolvimento e Pesquisa)coreStrategic or Co-development PartnerIDP is the primary academic partner of CBF Academy. As a higher education institution certified by the Brazilian Ministry of Education (MEC), IDP provides institutional accreditation, academic administration, learning management systems, and certification for all programs including postgraduate lato sensu degrees, MBAs, and Master's programs. IDP operates campuses in Brasília and São Paulo and offers undergraduate, graduate, master's, and doctoral programs across multiple disciplines. This is a deep, structural partnership essential to CBF Academy's ability to grant officially recognized academic credentials.
• CONMEBOL (Confederación Sudamericana de Fútbol)coreStrategic or Co-development PartnerCBF Academy operates under the CONMEBOL Coaching Convention, which governs the licensing of football coaches and technical staff across South America. CBF Academy's license programs (Licenças C, B, A, PRO) are structured per CONMEBOL's convention articles 24-28, and its credentials are recognized throughout the confederation's member associations and beyond through reciprocity agreements with UEFA, AFC, CAF, CONCACAF, and OFC. CBF Academy also coordinates CONMEBOL's Performance Analysis licensing courses.
• FIFA (Fédération Internationale de Football Association)coreStrategic or Co-development PartnerFIFA provides the international regulatory framework for football agent licensing (FIFA Football Agent Regulations — FFAR) which CBF Academy's Football Agents program covers. FIFA also sets global standards for coaching education that inform CBF Academy's curriculum. The club transfer system (TMS/FIFA) is covered in executive programs.
• International Partner Network (including UEFA and other confederations)majorStrategic or Co-development PartnerCBF Academy operates within an international network of football confederations and institutions that enables credential recognition across multiple continents. Licenses issued under CONMEBOL's convention are recognized by UEFA, AFC, CAF, CONCACAF, and OFC. The network also facilitates international discussions, debates, and knowledge exchange that CBF Academy leverages for its students' global perspective.
• Top Brazilian Football Clubs (faculty contributors)majorStrategic or Co-development PartnerLeading Brazilian football clubs including Flamengo, Fluminense, Corinthians, Palmeiras, Santos, Bahia, Atlético-MG, Botafogo, Vasco da Gama, Cruzeiro, Internacional, Fortaleza, Sport, and others contribute executive and technical professionals as faculty members. These active practitioners bring real-world case studies, operational insights, and industry networks directly into CBF Academy programs, creating a mutually beneficial knowledge exchange.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LaLiga Business School: LaLiga's sports business school (with Universidad Europea) offering MBAs, master's, and executive programs in football management, marketing, law, and analytics — directly comparable to CBF Academy's postgraduate and executive catalog.
• Real Madrid Universidad Europea: Universidad Europea in partnership with Real Madrid offering sports management degrees and master's programs — directly comparable as a football-club-affiliated higher education pathway in sports business.
• Johan Cruyff Institute: Global sports management education institute offering MBAs, postgraduate programs, and online courses in sports management, marketing, and coaching — directly comparable to CBF Academy's postgraduate/MBA portfolio and football specialization.
• Barça Innovation Hub / FCB Universitas: FC Barcelona's education and innovation platform offering master's, postgraduate, and online programs in sports management, coaching, and performance — comparable as a club-driven football education brand with international student reach.

Broad incumbents

• UEFA Academy (UEFA MIP / Master in Football Business): UEFA's executive education arm offering the Master in Management of Sports Organizations and other football-specific programs — comparable as a confederation-backed football education provider with international credentialing reach.
• FIFA / CIES (CIES Master in Management, Law and Humanities of Sport): FIFA-affiliated academic body offering the flagship FIFA Master and other football/sports management programs — comparable as a governing-body-backed, internationally recognized football education platform with postgraduate credentials.

Emerging players

• UCAM Universidad Católica San Antonio de Murcia (Sports Programs): Spanish university with a strong sports and football management program portfolio, including partnerships with LaLiga clubs — comparable as a higher-education institution targeting football professionals with degree-bearing credentials.
• ISDE (International Sports Law Education): Specialist sports law education provider with master's and postgraduate programs for lawyers working in football and sports — comparable to CBF Academy's postgraduate in Sports Law and Football Agents offerings.

Others

• WADA / FIFA Coach Education Programmes (broader coach certification ecosystem): The global confederation-level coach certification and continuing-education ecosystem that sets the framework CBF Academy's licenses operate within — adjacent ecosystem rather than direct competitor, but influences credential value.

Regional players

• EBRAD (Escola Brasileira de Direito Desportivo): Brazilian sports law school offering specialized courses for legal professionals in Brazilian football — comparable as a domestic, football-legal-education competitor and alternative to CBF Academy's Direito Esportivo postgraduate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cbf-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBF Academy