What CBI does

CBI (legal name: Beijing Sumei Architectural Decoration Engineering Co., Ltd.) is a Beijing-headquartered interior design and space planning consultancy founded in 1996. The firm delivers a whole-life-cycle service stack across eight core offerings: workplace strategy studies, change management, interior design, project consulting and management, intelligent building planning (5A automation systems), decoration and graphic design, ergonomic office furniture design and procurement, and LEED/WELL building certification consulting. Its technical differentiator is the integration of interior design with intelligent building systems and sustainability certification consulting under a single engagement model.

The company operates a direct enterprise sales motion, serving Fortune 500 multinationals and top-tier Chinese corporates with project-based professional services contracts. Customer segments span enterprise corporations (primary), healthcare, senior care, education, and public buildings — with marquee logos including Amazon, ARM, BMW, ByteDance, JD, Lenovo, Li Auto, Verizon, Unilever, SWAROVSKI, Uber, MOMENTA, and Peking University. Delivery is supported by branches in 5 cities (including Beijing, Shanghai, and Singapore) with projects executed across 7 countries and 60+ cities in East and Southeast Asia. Revenue is generated through professional services fees tied to project scope, scale, and complexity, supplemented by hardware sales via office furniture procurement.

CBI is privately held with no disclosed funding rounds, parent company, or institutional investors. The firm is led by Senior Chief Designer Fabio Canni (Florence, Italy) and Design Director Wang Liang, and has been recognized with the CREDAWARD China Excellence Award (ARM Shanghai HQ) and rated Most Influential Design Organization in China's architectural decoration industry by CIDF. The company is also recognized as Best Interior Design Partner by Honyoung Property.

Name

CBI

Legal name

Beijing Sumei Architectural Decoration Engineering Co., Ltd.

Website

https://cbi-design.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CBI is a Beijing-headquartered interior design and space planning consultancy, founded in 1996, serving Fortune 500 and leading Chinese enterprises with whole-life-cycle services spanning workplace strategy, interior design, intelligent building systems, and LEED/WELL certification across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (541310)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industries

Sustainable/Green Building & LEED Consulting (BPAHAKAG), Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

Keywords

• Interior design services
• Workplace strategy consulting
• Intelligent building planning
• Commercial space design
• LEED WELL certification

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design for office, healthcare, public buildings, and education spaces. Revenue is generated through project-based professional services contracts with enterprise clients.
2. Project Consulting and Management: Professional consulting services including project supervision, master planning, coordination, feasibility studies, and government submissions.
3. Intelligent Building Systems: Planning and implementation of intelligent building automation systems including office automation, communication automation, fire automation, and security monitoring.
4. Office Furniture Design and Delivery: Design and procurement of ergonomic office furniture with human engineering theory basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CBI provides full-life-cycle interior design and space consulting services for enterprise offices, healthcare facilities, senior care communities, educational institutions, and public buildings. Its offering spans workplace strategy studies, change management, interior design, project consulting and management, intelligent building planning, decoration and graphic design, ergonomic office furniture design and procurement, and LEED/WELL building certification consulting. Projects are delivered directly to corporate clients on a project basis across China and international markets.

Product overview

CBI is an interior design services company offering a comprehensive suite of design and consulting services for commercial, healthcare, educational, and public spaces. The company provides eight core service offerings: Workplace Strategy Study And Reports (space needs analysis), Change Management (organizational alignment), Interior Design, Project Consulting Management, Intelligent Building Planning, Decoration & Graphic Design, Design And Delivery of Office Furniture, and LEED & WELL Authentication. CBI primarily serves office spaces for enterprises, healthcare facilities, and public buildings, working with clients in 7 countries across 60+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Strategy Study and Reports Evaluates clients' current and future office space needs and provides experimental fit-test or partition floor plans. Determines office space demand by analyzing functional departments, ratio of open office areas to independent offices, and document storage requirements, with options tailored to client company standards.
• Change Management Aligns an organization's work patterns with the work environment to enable peak performance and reduce costs. Facilitates organizational changes such as reducing property costs, improving business performance, merging organizations/cultures, and relocating or consolidating buildings, often triggered by lease breaks, mergers, or acquisitions.
• Interior Design Applies international foreland design ideas and life philosophy to commercial interiors. Emphasizes coordination of colors, level, style characterization, and detail to create indoor spaces with a solid, tradition-respecting aesthetic.
• Project Consulting Management Professional consulting delivered by architects, surveyors, and engineers, covering project supervision and audit, master planning, coordination and management, feasibility study, building plan submissions to government authorities, fire safety and fireproofing engineering, and facilities management consulting.
• Intelligent Building Planning (5A System) Optimizes the design of a building's four basic elements — structure, system, service, and management — and their internal connections. Provides integrated intelligent building functions including Communication Automation (CAS), Office Automation (OAS), Fire Automation (FAS), Safety Automation (SAS), and Building Automation (BAS).
• Decoration and Graphic Design Uses the latest decorative materials to integrate beauty and practicality in commercial interior projects, including soft furnishing art placement aligned with company preferences about art and soft furnishings.
• Design and Delivery of Office Furniture Provides ergonomic office furniture design complying with human engineering theory, plus procurement and maintenance of office equipment based on customer needs and available space.
• LEED and WELL Authentication Provides LEED (Leadership in Energy and Environmental Design) and WELL building certification services to help clients achieve sustainability and wellness standards for their office and commercial spaces.

Quantifiable outcome

• First LEED certification project completed for ARM Shanghai headquarters

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HBA (Hirsch Bedner Associates): Global hospitality and interior design firm with offices in Asia including Shanghai. Direct competitor in high-end interior design, though more weighted to hospitality than corporate workplace.
• Space Matrix: Singapore-based enterprise workplace design firm with strong presence across Asia. Directly comparable to CBI in targeting Fortune 500 and large enterprises for office design and change management engagements.
• M Moser Associates: Hong Kong-founded workplace design consultancy with strong Asia-Pacific presence. Directly comparable to CBI as an enterprise-focused interior design firm serving multinationals with integrated workplace strategy, design, and project management services.
• IA Interior Architects: US-headquartered enterprise interior design firm with global offices. Direct competitor in workplace design for large corporate clients, with similar service scope and Fortune 500 client base.

Broad incumbents

• CallisonRTKL: Global architecture and design firm with major workplace design practice. Overlaps with CBI in enterprise office design for Fortune 500 clients across Asia.
• Gensler: Global architecture and design firm with deep enterprise workplace practice. Competes with CBI for Fortune 500 office design commissions across Asia-Pacific but at much larger scale and broader service portfolio.
• AECOM: Global infrastructure and design firm with significant interior design and workplace consulting capabilities. Competes with CBI for large enterprise and public sector design engagements in Asia-Pacific.
• HOK (Populous): Global design, architecture, and engineering firm with workplace practice. Overlaps with CBI in enterprise interior design but operates across a much broader portfolio including large-scale commercial and institutional projects.
• Woods Bagot: Global architecture and interior design firm with strong Asia-Pacific presence. Competes with CBI for enterprise workplace design commissions, particularly multinational clients.

Emerging players

• Studio O+A: San Francisco-based workplace design firm with growing presence in Asia. Comparable to CBI in its focus on enterprise workplace strategy and design, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dmctechnologyconveyorguard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBI