北京体育大学出版社

What 北京体育大学出版社 does

Beijing Sport University Press (北京体育大学出版社有限公司) is China's only university-affiliated sports professional publishing house, founded in May 1985 under the State General Administration of Sport and now affiliated with Beijing Sport University. The publisher completed a corporate restructuring in November 2020, transitioning from a public institution to a limited liability company. It operates 12 internal publishing centers and subsidiaries covering higher education, vocational education, sports-education integration, academic monographs, international copyright cooperation, mass sports, arts education, youth sports journals, audio-visual/electronic publishing, publishing integration, marketing, and the Champion Bookstore retail outlet.

The publisher's core business spans four revenue streams: print book publishing (one-time license), audio/video and electronic publications (one-time license), digital publishing and knowledge services (subscription recurring), and publishing integration and technical services (professional services). It has published over 5,000 book titles and 500+ video programs across sports education, competitive sports, fitness, sports science, martial arts, music, calligraphy, and art. Audio-visual content is distributed to over 300 TV stations nationwide reaching nearly 400 million viewers. Major flagship works include the five-volume "History of Chinese Martial Arts" (中华武术通史), the 12-volume Higher Education Physical Education Textbook Series, core textbooks like "Sports Training Theory" and "Sports Physiology," and academic journals including "Sports" (《运动》) and "Youth Sports" (《青少年体育》).

The publisher serves B2B institutional customers (sports universities, vocational schools, sports academies) and B2C readers through direct sales, online bookstore, Tmall marketplace, mail-order, and the physical Champion Bookstore at Beijing Sport University South Gate. Its digital ecosystem includes the 北体在线 (Beijing Sport Online) platform, the Sports Academic Literature Database, and emerging AI products including SportGPT-V1.0 (an AI-powered teaching and research assistant built on closed-domain vector models) and the Sports Integration Publishing Platform. Notable international partnerships include joint publishing with Palgrave Macmillan for English editions of martial arts history works. The publisher has received multiple national recognitions including the 8th China Excellent Publication Award (top prize, first sports publisher to win), four National Publishing Fund projects since 2020, and inclusion in the "14th Five-Year Plan" National Key Publication Plan.

Name

北京体育大学出版社

Legal name

北京体育大学出版社有限公司

Website

https://cbs.bsu.edu.cn

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Beijing Sport University Press is China's only university-affiliated sports professional publishing house, producing sports education textbooks, academic monographs, digital platforms, and AI-powered teaching tools for Chinese sports universities, researchers, and general readers.

Ownership category

akta.pro rank

Product category

Academic & Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Book Printing (2732)

akta.pro primary industry

Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)

akta.pro secondary industries

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports textbook publishing
• Academic monograph publishing
• Digital education publishing
• Sports academic journals
• Martial arts publications

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. 图书出版 (Print Book Publishing): Core publishing business producing physical books across sports education, competitive sports, fitness, sports science, music, calligraphy and art categories. The publisher is the only university-affiliated sports professional publisher in China, with over 5,000 book titles published.
2. 音像与电子出版物 (Audio/Video and Electronic Publications): Production and publishing of video programs and audio-visual products. Thousands of video episodes produced, with content distributed to over 300 TV stations nationwide reaching nearly 400 million viewers.
3. 数字出版与知识服务 (Digital Publishing and Knowledge Services): Digital reading products (e-books, online reading, mobile reading), digital textbooks (MOOCs, micro-courses, digital multimedia textbooks), and digital platforms (learning platforms, digital libraries, academic databases) including the 北体在线 platform.
4. 出版融合与技术服务 (Publishing Integration and Technical Services): Digital transformation and integrated publishing services leveraging the Sports Integration Publishing Visualization Technology Key Laboratory, including AI-powered teaching assistants and multimedia content production.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Beijing Sport University Press is China's only university-affiliated sports professional publishing house, producing sports education textbooks, academic monographs, sports journals, audio-visual products, and digital publishing services. The press publishes over 5,000 book titles and 500+ video programs spanning physical education pedagogy, sports training, sports science, martial arts history, fitness, and competitive sports. Core offerings include the Higher Education Physical Education Textbook Series (12 volumes), AI-powered SportGPT-V1.0 teaching assistant, and the 北体在线 digital reading platform serving Chinese sports universities, vocational sports institutions, and general sports enthusiasts.

Product overview

北京体育大学出版社 is a specialized sports university press serving as China's only sports professional publishing house affiliated with a university. The company operates a multi-format publishing portfolio centered on sports education textbooks and academic publications, supplemented by digital publishing services and AI-powered educational tools. Core products include the '运动训练学' and '运动生理学' textbook series for physical education institutions, the '高等教育体育学教材系列' (12-volume comprehensive series), academic journals '运动' and '青少年体育', and the '中华武术典籍珍藏' classical martial arts text collection series. Digital offerings comprise the '北体在线' platform for digital reading and online education, the '体育专业文献出版数据库' academic database, and the AI-powered '体育课程教研智能助手SportGPT-V1.0' intelligent teaching assistant. The company has also developed the '动作科学体育融合出版平台' for integrated sports science digital publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• 《运动训练学》体育院校通用教材 (Sports Training Textbook) Core sports training textbook for higher education institutions, systematically covering sports training theory with innovations in international sports training school comparisons and the 'Chinese School' of sports training theory. Designed for sports university students and physical education majors.
• 《运动生理学》体育院校通用教材 (Sports Physiology Textbook) Essential sports physiology textbook designated as a national 'Eleventh Five-Year' planning textbook for physical education institutions, covering exercise effects on human organs and physiological adaptations across different demographics. Used in sports universities and PE departments across China.
• 《大学体育教程》(University Physical Education Course) University physical education textbook featuring innovative integration of theory with video demonstrations of technical movements, incorporating online examination systems and referee knowledge content. Designed for general university students in PE programs.
• 高等教育体育学教材系列(12册) (Higher Education Physical Education Textbook Series, 12 volumes) Comprehensive 12-volume textbook series covering sports biomechanics and related physical education disciplines for sports education, sports training, and ethnic traditional sports majors. Developed in collaboration with Beijing Sport University faculty for use across Chinese sports education institutions.
• 《篮球规则》(Basketball Rules) Basketball rules book authorized by FIBA and organized for translation and review by Chinese Basketball Association. Designated reference book for referee promotion examinations and basketball coaches, athletes, and enthusiasts.
• 北体在线 (Beiti Online Digital Platform) Digital publishing and online education platform providing digital reading services (e-books, internet reading, mobile reading), digital textbooks (MOOCs, micro-courses, digital multimedia textbooks), and digital platforms (learning platforms, digital libraries, academic databases).
• 《运动》学术期刊 (Sports Academic Journal) National-level sports academic journal under the General Administration of Sport of China, published monthly, covering sports policies, competitive sports, mass sports, school sports, sports industry, and scientific research.
• 《青少年体育》学术期刊 (Youth Sports Journal) National-level sports professional journal for youth sports, supervised by the Youth Sports Department of the General Administration of Sport of China, published bimonthly since 2012.
• 体育课程教研智能助手SportGPT-V1.0 (Sports Course Teaching Research Intelligent Assistant) AI-powered intelligent assistant for sports curriculum teaching and research, providing intelligent research assistance, literature review, teaching plan generation, and academic paper innovation analysis based on a closed-domain vector model tailored to sports science knowledge base.
• 动作科学体育融合出版平台 (Action Science Sports Integrated Publishing Platform) Integrated sports action science digital publishing platform combining sports action science theory with digital publishing technology, providing comprehensive teaching resources, training programs, and digital courses for professional sports teaching, training, and research.
• 体育课程智能教研助手-运动生物力学V1.0 (Sports Course Intelligent Teaching Assistant - Sports Biomechanics V1.0) AI-powered intelligent teaching assistant for sports courses based on sports biomechanics expertise, integrating AI analysis technology for professional knowledge breakdown, data analysis, and personalized guidance for physical education students and researchers.
• 《中华武术通史》(General History of Chinese Martial Arts, 5 volumes) Five-volume comprehensive history of Chinese martial arts from pre-Qin era to new era, the first multi-volume martial arts general history in China, winner of the 8th China Excellent Publication Award, supported by National Publishing Fund. Targeted at sports researchers, martial arts scholars, and academic institutions.
• 《中华武术典籍珍藏》系列 (Chinese Martial Arts Classical Texts Collection Series) Scholarly martial arts classical texts collection series including Ming and Qing martial arts rare text annotations (5 volumes, 24 types of rare texts) and Qing manuscript collations from the Chinese Wushu Research Institute, focusing on preservation and academic research of traditional Chinese martial arts literature.
• 中国人群运动促进健康精准指导关键技术丛书 (Key Technology Series for Precision Exercise Prescription for Chinese Population) Six-volume academic book series on precision exercise prescription for Chinese population based on national key R&D program 'Active Health and Aging Science Response' project results. Targeted at sports researchers, healthcare professionals, and sports science institutions.
• 《迈向体育强国之路——中国体育改革与创新发展研究文丛(第二辑)》(Road to Sports Power: China Sports Reform and Innovation Development Research Series, Volume 2) Six-volume research series covering sports social organization reform, competitive sports and social sports coordination, women's competitive sports development, elderly public sports services governance, rural sports culture development evaluation, and sports academic journal localization research. Targeted at sports policy researchers and academic institutions.

Quantifiable outcome

• Over 5,000 book titles and 500+ video programs published since 1985, serving all major Chinese sports universities and institutions
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor, strategic and flagship.

• 同方知网 (Tongfang Knowledge Net)coreTechnology or Integration · 1 January 2026The publisher partnered with Tongfang Knowledge Net to build a sports-specific AI application platform based on closed-domain vector models, as part of the development of SportGPT-V1.0. The platform focuses on intelligent scientific research, intelligent teaching, and intelligent Q&A for sports education.
• 一冠（北京）体育文化发展有限公司 (Yiguan Sports Culture Development Co., Ltd.)minorOthers · 12 May 2025Won the bid for the 'Automobile Consumer Psychology Basic Research Project Phase 3' research project, with a contract value of 900,000 RMB. The project involves sample recruitment and questionnaire research for automobile consumer groups.
• 格灵深瞳（北京）科技发展有限公司 (DeepGlint Technology Co., Ltd.)strategicTechnology or Integration · 12 October 2023The publisher signed a strategic cooperation agreement with DeepGlint, a Shanghai Stock Exchange STAR Market listed AI company. The partnership focuses on smart sports education business, covering sports education, scientific research, study tours, and big health sectors. DeepGlint contributes AI visual technology, sports human body action posture perception, and equipment perception capabilities.
• 中国大百科全书出版社 (Encyclopedia of China Publishing House)flagshipStrategic or Co-development PartnerPartnership on the national major publishing cultural project 'Encyclopedia of China (3rd Edition)' Wushu Encyclopedia Topic. The publisher, in collaboration with Encyclopedia of China Publishing House and Beijing Sport University, is developing the Wushu Encyclopedia as a network version first, to be followed by a print version.
• 美国学术出版社 (American Academic Press)coreChannel Partner/ Reseller/ DistributorInternational publishing partner for the English translation of 'History of Chinese Martial Arts'. A copyright export agreement was signed for global distribution of the English version of the work.
• 帕尔格雷夫·麦克米伦出版社 (Palgrave Macmillan)coreChannel Partner/ Reseller/ DistributorJoint publication partner with Palgrave Macmillan for the English version of 'History of Chinese Martial Arts Volume 3', published globally as part of the international academic market.
• 北京体育大学 (Beijing Sport University)flagshipStrategic or Co-development PartnerThe publisher is affiliated with and sponsored by Beijing Sport University, leveraging the university's comprehensive academic resources, elite sports training expertise, and national research leadership as its primary institutional foundation.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Palgrave Macmillan: International academic publisher and current co-publishing partner for English translations of the publisher's award-winning works. Comparable as a scholarly publisher specializing in humanities and social sciences academic monographs, including sports-related scholarship.
• China Sports Publishing (中国体育出版社): A sports-focused publisher operating in the same Chinese market with overlapping sports education, training, and popular sports book offerings. Comparable as a direct competitor in specialized sports publishing.
• People's Sports Publishing House (人民体育出版社): China's other major sports-focused publishing house, directly competing in sports education textbooks, training materials, and popular sports titles. Closely comparable because both serve the same sports education and popular sports book market in China, though People's Sports is not university-affiliated.

Broad incumbents

• Higher Education Press (高等教育出版社): China's largest higher-education textbook publisher, covering all disciplines at university level. Comparable as it competes for institutional adoptions across Chinese universities, though it operates across all fields rather than specializing in sports.
• Tsinghua University Press (清华大学出版社): A leading Chinese university press producing textbooks, academic monographs, and digital educational resources. Comparable as a university press operating digital publishing platforms and serving higher education institutions with textbook and academic content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E4%BD%93%E8%82%B2%E5%A4%A7%E5%AD%A6%E5%87%BA%E7%89%88%E7%A4%BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京体育大学出版社