What 网易cc does

网易CC直播 is a China-based game and entertainment live streaming platform operated by 广州网易计算机系统有限公司 (Guangzhou NetEase Computer System Co., Ltd.), a wholly-owned operational subsidiary of NetEase Inc. (NASDAQ: NTES). Founded in 2010 as CC语音 (CC Voice), a voice communication tool for NetEase game players, the platform evolved through a 2.0 overhaul in 2011, a mobile app launch in 2014, and a transition into a full live streaming platform in 2016 spanning game streaming and entertainment/star-show broadcasting. The service is accessible via PC client, web browser at cc.163.com, and a mobile app (iOS/Android), with additional in-game embedded entry points inside NetEase Games titles and a guild-managed voice social layer.

The platform's underlying technology combines low-latency video streaming, real-time voice interaction (multi-person voice chat, voice rooms, microphone sequencing), and an in-game integrated template layer that supports one-click streaming, character binding, and道具兑换 (in-game item redemption) for NetEase and Blizzard titles. It supports OBS push streaming and hosts a creator back-office at i.cc.163.com for broadcaster onboarding, settlement, and guild management.

CC直播 monetizes via four primary streams: (i) virtual currency C券 sold at 1 RMB = 1000 C券 for in-platform purchases; (ii) virtual gift transactions with streamer revenue-share (commonly 金元宝); (iii) tiered 贵族 VIP subscriptions (公爵/侯爵/伯爵/子爵/男爵) and guardian subscriptions billed monthly or via multi-year contracts; and (iv) merchandise and collectibles sold via IVL官方 channels and third-party e-commerce platforms. Customer segments include NetEase game players, entertainment viewers, signed broadcasters, and guild operators. Notably, the platform has announced the cessation of all services effective June 30, 2026, signaling a managed wind-down of the live streaming business within the broader NetEase portfolio.

Name

网易cc

Legal name

广州网易计算机系统有限公司 (Guangzhou NetEase Computer System Co., Ltd.)

Website

https://cc.163.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

NetEase CC Live is a Chinese game and entertainment live streaming platform operated by Guangzhou NetEase Computer System Co., Ltd., serving NetEase and Blizzard game players and entertainment viewers with integrated in-game streaming, virtual gifting, and VIP subscriptions, with services scheduled to cease June 30, 2026.

Ownership category

akta.pro rank

Product category

Live Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Gaming-Focused Live Streaming Platforms (MPACACAB)

akta.pro secondary industries

Game Subscription & Membership Services (BPAMAKAD), Cloud Gaming Storefronts & Channels (MPAFACAF)

Keywords

• Live streaming platform
• Game broadcasting
• Esports streaming
• Virtual currency services
• Interactive entertainment

Headquarters

HQ city

广州

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. 虚拟货币交易: 用户使用人民币充值兑换C券，用于购买平台虚拟物品和服务，1元人民币可兑换1000C券
2. 虚拟礼物打赏: 用户购买礼物赠送给主播，主播获得礼物分成（通常为金元宝形式），平台收取一定比例的分成
3. 贵族VIP订阅: 用户开通贵族身份享受特权服务，包括专属气泡、贵宾席、喊话特权等贵族专属功能
4. 守护订阅: 用户成为主播守护者获取专属特权，守护值通过消费礼物增长，守护身份可续费
5. 电竞收藏品销售: 销售IVL官方集换式电竞收藏卡等赛事周边产品

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

NetEase CC Live is a large-scale game and entertainment live streaming platform that provides real-time video broadcasting for NetEase and Blizzard games, as well as entertainment shows and voice-based social rooms. The platform operates a virtual economy using C券 virtual currency (1 RMB = 1000 C券) for purchasing gifts and premium features, supports Noble VIP subscriptions with five privilege tiers, and enables Guardian subscriptions where viewers pay to support specific streamers. It is accessible via PC client, mobile app (iOS/Android), and web browser.

Product overview

网易CC直播 is a large-scale game and entertainment live streaming platform operated by 广州网易计算机系统有限公司. The product is a unified platform offering three interconnected layers: (1) a core streaming platform accessible via PC client, web browser, and mobile app; (2) three content verticals — game streaming (focused on NetEase titles like 梦幻西游, 永劫无间, 逆水寒, 第五人格, 魔兽世界, and Blizzard games), entertainment/星秀 webcam broadcasting, and voice-based social chat rooms; and (3) a creator ecosystem comprising the i.cc.163.com back-office for broadcaster management, earnings settlement, and guild coordination. The platform also hosts esports events including the 永劫无间锦鲤杯 and IVL (Identity V Pro League), and integrates with NetEase Pay for virtual currency (C券) transactions and multiple e-commerce channels for merchandise and collectibles. A note of significance: CC直播 announced its planned cessation of operations effective June 30, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• CC直播: 大型游戏娱乐直播平台 - Main live streaming platform for games and entertainment content
• CC语音
• CC游戏天使团
• IVL

Products and services

• CC Live Streaming Platform (CC直播) NetEase CC Live is a large-scale game and entertainment live streaming platform providing real-time video streaming for NetEase and Blizzard games as well as entertainment broadcasting. It supports game streaming, entertainment/star show streaming, and voice-based social chat rooms through an integrated virtual economy (C券, Noble VIP tiers, Guardian subscriptions).
• CC Live PC Client (CC直播PC客户端)

Quantifiable outcome

• 主播可获得金元宝分成并提现
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• 网易游戏（NetEase Games）coreStrategic or Co-development Partner · 29 June 2026CC直播作为网易官方直播平台，与网易游戏深度整合，支持梦幻西游、魔兽世界、逆水寒、永劫无间等网易系游戏的专属直播功能和赛事合作，是网易游戏生态系统的核心组成部分。
• 暴雪游戏（Blizzard Entertainment）coreStrategic or Co-development Partner · 29 June 2026作为网易代理的暴雪游戏，魔兽世界、炉石传说等暴雪游戏可在CC直播平台进行直播，平台为暴雪游戏举办主播招募活动。
• 第五人格IVLcoreStrategic or Co-development Partner · 29 June 2026第五人格职业联赛IVL官方合作平台，举办IVL珍宝集电竞收藏卡销售、IVL夏季赛等官方赛事活动。
• 永劫无间coreStrategic or Co-development Partner · 29 June 2026与永劫无间深度合作，举办锦鲤杯等官方赛事，平台提供专属直播工具和主播激励计划。

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Twitch: Twitch is the global market-leading game live streaming platform. While it does not operate in mainland China, it is the dominant international benchmark and product reference for gaming-focused live streaming that CC直播's tech stack emulates (e.g., OBS integration, subscription tiers).

Regional players

• 17 Live: 17 Live is a mobile entertainment live streaming platform headquartered in Taiwan with strong presence across Southeast Asia and Japan. Comparable to CC直播's entertainment-streaming and virtual-gifting mechanics in Asia-Pacific markets outside mainland China.
• SOOP (AfreecaTV): SOOP (formerly AfreecaTV) is a Korean gaming and entertainment live streaming platform. It shares CC直播's combination of game streaming plus 'BJ' entertainment broadcasting with 星星/守护-style subscription privileges, but operates in Korea rather than China.

Direct peers

• Douyu: Douyu is a major Chinese game live streaming platform now merged into the Huya-Douyu entity. It competes head-to-head with CC直播 on PC-centric game streaming coverage, esports tournament broadcasts, and host/公会 recruitment.
• Inke (映客): Inke is a Chinese mobile entertainment live streaming platform with similar show-streamer/gift/订阅 mechanics to the entertainment (星秀) half of CC直播. Comparable user demographic and virtual-currency model.
• YY Live (JOYY): YY Live is a long-running Chinese entertainment/voice live streaming platform operated by JOYY. It is comparable to CC直播 on the entertainment-streaming/语音房 side with similar 贵族 VIP subscription mechanics and gift-based revenue model.
• Bilibili Live: Bilibili Live is the streaming layer of Bilibili, a major Chinese UGC video and anime/gaming community. It overlaps with CC直播 directly on NetEase game streaming categories (e.g., 第五人格, 永劫无间) and entertainment/星秀 streams, often competing for the same streamer talent and viewer time.
• Huya: Huya is a leading Chinese game-focused live streaming platform owned by Tencent via the Huya-Douyu merger. It directly competes with CC直播 for game streaming viewers, esports event hosting, and streamer monetization, especially around Tencent-published titles vs. NetEase-published titles.

Emerging players

• Kuaishou: Kuaishou is a Chinese short-video and live streaming platform whose live layer covers gaming and entertainment. It competes for casual mobile gaming viewers and entertainment streamers that overlap with CC直播's audience.
• Douyin Live: Douyin (TikTok's Chinese counterpart) has rapidly expanded into game and entertainment live streaming. It is not a direct gaming-specialist competitor to CC直播 but has been eating into mobile game streaming and 星秀 viewership through algorithmic recommendation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%BD%91%E6%98%93cc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 网易cc