What Contact Centre Association of Singapore does

Contact Centre Association of Singapore (CCAS) is a not-for-profit professional association founded in 1998 in Singapore and operating with approximately 23 staff. Its stated mission is to develop awareness and professionalism of the contact centre industry in Singapore through networking, education, and research, with a vision of delivering enterprise-wide customer experience (CX) value through thought leadership, education, and research.

CCAS does not sell software or a unified technology product. Instead, its offerings are a portfolio of professional services and convening activities targeted at contact centre professionals, teams, and the organizations that operate contact centres. Core programs include the annual CCAS International Contact Centre Awards (running consecutively since 2011), the Regional Contact Centre Symposium, training programs and workshops delivered with training partners, and the more recently introduced CCAS AI Summit (with its 2026 'Make It Real' theme) and 2026 Global CX Excellence Awards (GCX Awards). Membership is structured across corporate, associate, and individual tiers, with applications processed online through the CCAS website.

Revenue is generated primarily through recurring membership fees, supplemented by event-related income such as sponsorships (now formalized in a 2026 Sponsors & Partners program), awards entry and gala fees, symposium registrations, and training program revenue. Pricing is not publicly disclosed. CCAS is independently member-driven, governed by an elected Executive Committee, with no parent company, no external equity backing, and no identified subsidiaries. The organization is the de facto premier industry body for contact centres in Singapore, with a stated regional remit across Southeast Asia.

Name

Contact Centre Association of Singapore

Legal name

Contact Centre Association of Singapore

Website

https://ccas.org.sg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CCAS is a Singapore-based not-for-profit professional association founded in 1998 that serves contact centre professionals, teams, and organizations through membership, annual awards, a regional symposium, an AI summit, and training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Fees: CCAS generates revenue through membership fees from corporate, associate, and individual members, providing access to networking events, training, industry insights, and the annual awards program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CCAS is a not-for-profit professional association that delivers membership services, industry events, training, and advocacy to the contact centre and customer experience community in Singapore. Its core offerings include tiered membership (corporate, associate, individual), the annual CCAS International Contact Centre Awards, the Regional Contact Centre Symposium, the CCAS AI Summit, the Global CX Excellence Awards, and training programs delivered with training partners.

Product overview

Contact Centre Association of Singapore (CCAS) is a not-for-profit industry association founded in 1998 that does not offer a unified software product but rather provides a portfolio of professional services focused on the contact centre and customer experience industry in Singapore and the region. The core offerings include the annual CCAS International Contact Centre Awards and the Regional Contact Centre Symposium as flagship events, supplemented by the CCAS AI Summit (with its 'Make It Real' initiative) and the Global CX Excellence Awards (GCX Awards). These events deliver networking opportunities, industry seminars, round-tables, panel discussions, and showcases. CCAS also offers training programs and workshops through training partners, a membership program providing access to resources and networking, and serves as an industry advocate. The association focuses on technologies, operational excellence, UX, and CX for contact centre professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• CCAS Membership Program Tiered membership service providing contact centre professionals, teams, and organizations with access to networking events, industry insights (blog, newsletters, whitepapers), training resources, awards participation, and industry advocacy.
• CCAS International Contact Centre Awards Annual flagship awards program recognizing excellence in contact centre operations, customer service, and innovation across Singapore and the region. Winner lists are archived from 2011 onwards.
• Regional Contact Centre Symposium Annual industry conference featuring seminars, round-tables, panel discussions, and leading-edge showcases for contact centre professionals in Singapore and the region.
• CCAS AI Summit Annual summit focused on AI applications in the contact centre industry, featuring the 'Make It Real' theme for practical AI implementation. The 2026 edition was held on 14 May 2026.
• 2026 Global CX Excellence Awards (GCX Awards) Premier awards program recognizing customer experience excellence across the contact centre industry, with CFE (Customer Experience Foundation) briefings and industry recognition.
• CCAS Training Programs and Workshops Skill enhancement and professional development programs conducted with training partners for contact centre professionals at all levels, covering topics from operational excellence to emerging technologies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Singapore Human Resources Institute (SHRI): A Singapore-based professional association serving HR practitioners with training, certification, and advocacy. Comparable as a Singapore-focused professional membership body delivering events and education, but adjacent rather than directly competitive since it focuses on HR rather than contact centre operations.
• Shared Services & Outsourcing Network (SSON): A large global community for shared services, outsourcing, and customer operations leaders, with events, research, and awards. Thematically adjacent to CCAS because contact centre operations frequently sit within BPO/SSO functions, though it serves a broader remit than contact centres.

Broad incumbents

• Customer Contact Week (CCW): A large commercial events and media brand focused on customer contact and CX, producing conferences, webinars, and awards globally. Comparable to CCAS in events/awards focus but operates commercially at a much larger global scale rather than as a non-profit membership association.
• Singapore Business Federation (SBF): The apex business chamber in Singapore, representing companies across industries including those operating contact centres. Comparable as a Singapore-based industry advocacy and networking body, but with a much broader mandate than CCAS's contact centre focus.

Direct peers

• Contact Center Association of the Philippines (CCAP): The national contact centre industry association of the Philippines, a major regional peer. CCAP organizes awards, training, and advocacy for the Philippine BPO and contact centre industry and is one of CCAS's closest geographic peers within ASEAN.
• International Customer Management Institute (ICMI): Global membership association for contact centre and customer management professionals, offering training, certification, events, and awards. Directly comparable to CCAS as a professional body serving the same practitioner base, but with a global rather than Singapore-centric footprint.
• Customer Experience Foundation (CFE): A CX-focused professional body referenced in CCAS's 2026 GCX Awards materials for CFE briefings. Comparable as an awards-and-education-oriented CX association serving practitioners and enterprises across the region.

Regional players

• Asia Customer Service Association (ACSA): A regional industry association focused on customer service standards and awards across Asia, including Singapore. Comparable to CCAS in mission (promoting CX excellence) and awards activity, but covers multiple Asian markets as a regional body rather than Singapore-led.
• Contact Centre Association of Malaysia (CCAM): The Malaysian national contact centre industry association, organizing awards and industry events. A regional peer operating an analogous association model in a neighboring ASEAN market, making it a useful comparison for CCAS's regional expansion strategy.
• Customer Contact Association (CCA) Australia: Australia's contact centre industry body running awards, training, and networking programs. Comparable in mission and structure to CCAS, but serves the Australian market rather than Singapore and Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/contact-centre-association-of-singapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contact Centre Association of Singapore