Country Club La Planicie

What Country Club La Planicie does

Country Club La Planicie is a private recreational country club founded in 1962 and headquartered in the La Molina district of Lima, Peru. It operates a single integrated campus offering an 18-hole golf course, tennis courts, an Olympic-style swimming pool, paddle and squash courts, a gymnasium, spa facilities for men and women, business and event salons, the 19.62 Restaurant, Bar Hoyo 19, and 16+ sports academies including golf, tennis, swimming, padel, squash, taekwondo, robotics, dance, and pilates. The club also maintains a children's salon and physiotherapy services, positioning it as a family-oriented full-service recreation platform.

The business model is subscription-based recurring revenue through private club membership dues, complemented by ancillary income from on-site dining, event rentals, academy fees, and guest tariffs. Membership is sold directly to upper-class Peruvian families and individuals in Lima, with a documented reciprocity agreement (Convenio de Reciprocidad) extending member access to partner country clubs. The club's core technology is facilities and member services management; no digital platform, SaaS product, or proprietary technology stack is disclosed.

The company is privately held, operates exclusively in Peru, and employs approximately 50 staff. There is no disclosed parent company, no public ticker, no funding history, and no M&A activity. Governance is handled through a Consejo Directivo and Past Presidents structure typical of member-owned associations, with published bylaws, regulations, and a stated strategic plan (Plan Estratégico). Pricing is not publicly disclosed and membership inquiries are handled through a dedicated contact channel.

Name

Country Club La Planicie

Legal name

Country Club La Planicie

Website

https://cclp.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Club La Planicie is a private members-only country club in La Molina, Lima, offering golf, tennis, swimming, fitness, dining, spa, and sports academies to upper-class Peruvian families under a recurring membership dues model.

Ownership category

akta.pro rank

Product category

Private Country Club / Recreational Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Private country club
• Golf memberships
• Tennis facilities
• Recreational sports club
• Social club amenities

Headquarters

HQ city

La Molina

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Private country club membership fees for access to recreational facilities including golf, tennis, swimming, paddle, and fitness amenities.

Distribution channels1 record

Marketing channels1 record

Core offering

Country Club La Planicie is a private member-only recreational club that sells access to a full suite of sports facilities (18-hole golf course, tennis courts, Olympic swimming pool, paddle and squash courts, gym), organized sports academies for children and adults, on-site dining (19.62 Restaurant and Bar Hoyo 19), spa facilities for men and women, a business center, and event salons. Access is delivered through a structured membership program with reciprocal arrangements at partner clubs, serving families and individuals in Lima, Peru.

Product overview

Country Club La Planicie is a private recreational country club offering a comprehensive range of sports and leisure facilities for its members. The club operates as a unified platform providing access to golf, tennis, swimming, paddle tennis, squash, fitness, and various sports academies. Additional amenities include dining at the 19.62 Restaurant, spa services for both men and women, and event facilities. The club operates a structured membership program with reciprocity agreements with other clubs, serving members in La Molina, Peru.

Differentiator

Problem solved

Functional benefit

Brands

• 19.62 Restaurant: On-site restaurant at the country club facility
• CETAC Élite
• Bar Hoyo 19

Products and services

• Membership Program Recurring private club membership granting individuals and families access to all club facilities, reciprocal club agreements, and social events. Targeted at upper-class families in Lima, Peru.
• Golf Course and Facilities Member access to an 18-hole golf course including organized tournaments, a golf academy, and tournament calendar. For club members and their guests.
• Tennis Facilities Member access to tennis courts with regulation surfaces, organized lessons, tournament programs, and the CETAC Élite elite junior academy. For members of all skill levels.
• Swimming Pool Olympic-style swimming pool available to members with competitive training programs, records tracking, and aquatic activities.
• Gym and Fitness Center Fully equipped fitness facility offering functional training, spinning classes, and various group exercise programs for members.
• Paddle Tennis (Padel) Paddle tennis courts and facilities available for member use and organized play.
• Squash Facilities Squash courts with scheduled play and competitive programs for members.
• Sports Academies Professional instruction programs across multiple sports and disciplines including dance, functional training, pilates, yoga, taekwondo, robotics, and soccer for children and adults.
• 19.62 Restaurant On-site restaurant offering dining services for members and their guests within the clubhouse.
• Bar Hoyo 19 Bar and lounge facility at the golf course serving members and guests.
• Spa Services (Damas and Caballeros) Separate spa facilities for women (Spa Damas) and men (Spa Caballeros) offering wellness and relaxation treatments for members.
• Event Salon and Business Center Meeting and event spaces, including a main salon and business center, available for private functions, business meetings, and social gatherings for members.
• Physiotherapy Service On-site physiotherapy service offered to members at the clubhouse.
• Children's Salon (Salón de Niños) Dedicated children's salon within the clubhouse for family activities and programming.
• Beauty Salon and Barbershop (Collage) On-site beauty salon (Collage Peluqueria) and barbershop (Collage Barberia) available to members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Other Country Clubs (Reciprocity Agreement)minorOthersThe club maintains reciprocity agreements (Convenio de Reciprocidad) with other country clubs, allowing members reciprocal access to partner club facilities.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lima Golf Club: Historic private golf club in Lima, Peru, offering an 18-hole course and member amenities. Direct geographic competitor serving the same upper-class Lima demographic with a comparable golf-and-social proposition.
• El Golf Club (Club de Golf de Lima): Long-established Lima private golf club serving the same elite Peruvian families. Comparable offering: 18-hole course, clubhouse, and member recreation, positioning it head-to-head with CCLP for the same membership pool.
• Los Inkas Golf Club: Peruvian private country club with an 18-hole golf course, tennis and social amenities. Most direct competitor in Lima's premium private-club segment, with overlapping membership base and similar amenities.
• Club de Regatas Lima: Major Peruvian private sports and social club in Lima. While water-based, it competes for the same wealthy Peruvian family memberships and offers similar multi-sport recreation, dining, and event programming.

Broad incumbents

• Augusta National Golf Club: Top-of-market private golf club, the global benchmark for premium country-club economics and pricing power. Useful peer for understanding the upper bound on pricing and member LTV in golf-anchored private clubs.
• Country Club Lima Hotel: Iconic Lima hotel that historically operated as a country club before becoming a hotel. Comparable brand heritage, same city, and overlapping elite customer base — though now structured as a hotel rather than membership club.
• Mexico City Country Club: Long-established Latin American private country club offering golf, tennis, and social amenities to elite families. Comparable membership-driven, multi-generational, family-oriented model — useful benchmark for Latin American urban country club economics.

Regional players

• Punta Mita Golf Club: Private Mexican resort community with golf courses and member amenities. Comparable premium country-club model with golf as anchor sport, but positioned more as a destination/second-home club rather than primary urban club.
• Club de Campo de Lima (Club Golf Los Andes): Premium golf and country club in the Lima region (Chosica area). Comparable operating model — private 18-hole course, member sports, and clubhouse — but anchors a different district than La Molina.

Emerging players

• Soho House: Global private membership club model focused on hospitality, dining, and lifestyle experiences for affluent members. Not a direct competitor geographically, but a strategic benchmark on membership experience design, programming, and member engagement formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/country-club-la-planicie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club La Planicie