Clube de Campo de Piracicaba

What Clube de Campo de Piracicaba does

Clube de Campo de Piracicaba (CCP) is a private, member-owned social and sports club founded on August 8, 1954, in Piracicaba, São Paulo, Brazil, and organized as a civil association under Brazilian law. The club operates a single large campus — including 9 clay tennis courts, a semi-Olympic swimming pool, gymnasiums, football fields, saunas, four food and beverage outlets, event halls accommodating up to 1,000 people, and a historic Casarão mansion — and serves approximately middle-to-upper-class families and individuals across the Piracicaba region with a portfolio exceeding 20 sports programs (swimming, tennis, basketball, judo, beach tennis, football, futsal, gymnastics, pilates, and others), cultural offerings (ballet, jazz, languages, library), wellness services, and childcare facilities including a nursery.

CCP generates revenue through a layered model: recurring monthly membership fees and one-time title acquisition fees form the base, supplemented by subscription-based sports instruction fees (R$40–R$455/month depending on modality and frequency), event venue rentals, on-site F&B operations, sauna and wellness fees, and pay-as-you-go day passes for guests. Distribution is direct-to-consumer via the club's administrative office, with prospective members visiting by appointment Monday through Friday. The club augments operating revenue through approved projects under Brazil's Lei de Incentivo ao Esporte (federal sports incentive law authorizing R$543K–R$810K per project), a strategic partnership with CBC (Comitê Brasileiro de Clubes) for the Olympic Cycle 2025-2028, and a municipal partnership with SELAM. The club is governed by an elected, voluntary board under a 2025-2028 management term led by President José Fernando Maniero, with no external investors or parent company. The technology footprint is minimal — a member portal, official website, and WhatsApp/Instagram presence — and the competitive moat rests on heritage, facility scale, ecosystem breadth, and switching costs rather than technology.

Name

Clube de Campo de Piracicaba

Legal name

Clube de Campo de Piracicaba

Website

https://ccpnet.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Clube de Campo de Piracicaba is a private, member-owned social and sports club in Piracicaba, São Paulo, founded in 1954 that operates sports facilities, event venues, food and beverage outlets, and cultural programs for families and individuals through a recurring membership model.

Ownership category

akta.pro rank

Product category

Social & Recreational Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Retail-Eating Places (5812)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Social sports club
• Membership recreation
• Aquatic fitness programs
• Family leisure club
• Sports facility rental

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees and Title Sales: Monthly membership fees and one-time title acquisition fees charged to members (sócios) and their dependents. The club offers family and individual title categories.
2. Sports Activity Fees: Monthly fees charged for various sports activities including swimming, tennis, basketball, beach tennis, futsal, judo, table tennis, fitness classes, pilates, and gymnastics. Fees vary by frequency and type of activity.
3. Event Space Rental: Rental of event venues including Salão de Cristal (up to 1000 people), Salão de Vidro (up to 300 people), Salão de Festas, and party gazebos (quiosques). Revenue from birthday parties, weddings, graduations, corporate events, and lectures.
4. Food and Beverage Operations: On-site bars and food service including Bar da Piscina (pool bar), Bar do Bocce, Bar do Futebol, and Bar Kiosk offering drinks, snacks, and meals to members and guests.
5. Sauna and Wellness Services: Fees for sauna access (male and female), hydromassage, and additional services including massages and hair removal for female members.
6. Day Passes and Guest Fees: Sale of invitations (convites) for non-member guests. Non-member relatives up to 2nd degree can purchase discounted day passes. Non-associated kiosk guests pay R$ 80 (4-12 years) or R$ 180 (13+ years).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clube de Campo de Piracicaba is a private social-sports club that sells annual memberships granting access to a multi-sport campus with an aquatic park, tennis courts, football and sand complexes, gymnasium, wellness spaces, event venues, food and beverage outlets, cultural programs, and childcare services. Beyond the membership, members and guests can pay separately for sports instruction (natação, hidroginástica, judô, beach tennis, ginástica, pilates, ballet/jazz, yoga, idiomas), venue rentals for private events, and F&B service at the club's bars.

Product overview

Clube de Campo de Piracicaba (CCP) is a social-sports club offering a comprehensive portfolio of facilities, programs, and services. The club operates as a multi-service recreation center with food and beverage outlets (Bar da Piscina, Bar do Bocce, Bar do Futebol, Bar Kiosk), sports facilities (football fields, gymnasium, swimming pool, tennis courts, sand complex), health services (clinic, weight training, saunas), event spaces (Salão de Cristal for up to 1,000 people, Salão de Vidro for 300, Home Theater for 60, Casarão historic mansion), and childcare (nursery, kids space). Sports programs include swimming, judo, tennis, beach tennis, basketball, football, futsal, table tennis, gymnastics, pilates, foot volleyball, acrobatic gymnastics, beach volleyball, and classic games. Cultural programs offer library, ballet, jazz, languages, and yoga. Special programs include CCP Mulher for women's empowerment. The club was founded on August 8, 1954, and is located in Piracicaba, São Paulo, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Social-Sports Club Membership Recurring annual membership (anuidade) granting individuals and families access to the multi-sport campus of Clube de Campo de Piracicaba, including its aquatic park, tennis courts, football and sand complexes, gymnasium, saunas, food and beverage outlets, event venues, cultural programs, and childcare facilities.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CBC - Comitê Brasileiro de ClubescoreStrategic or Co-development PartnerPartnership for athlete development through Lei Pelé funding. Multiple projects including Edital 11 (multidisciplinary technical team, R$ 600,000), Edital 12 (sports materials and equipment, R$ 450,000), and Edital 13 for the Olympic Cycle 2025-2028. Provides subsidies for judo athletes and other sports programs.
• SELAM - Secretaria de Esporte e Lazer de PiracicabacoreStrategic or Co-development PartnerMunicipal sports incentive program with partnership agreements for male and female swimming projects 'Nadando Para o Futuro' and 'Futuro Olímpico na Natação'. Multiple annual reports filed from 2018-2021.
• Ministério do Esporte / Lei de Incentivo ao EsportecoreStrategic or Co-development PartnerFederal sports incentive law allowing companies and individuals to donate to approved sports projects with tax deductions. CCP has multiple approved projects: Basquete/Tênis (R$ 598,163 authorized, R$ 350,000 raised), Natação (R$ 543,957 authorized), Judô/Tênis de Mesa (R$ 810,594 authorized), Beach Tennis (R$ 640,838 authorized).
• DANPOWERminorGTM or Marketing PartnerSponsor visible on website footer with logo placement.
• UNIMED PiracicabaminorGTM or Marketing PartnerHealth insurance company sponsor visible on website footer.
• Liceu PiracicabaminorGTM or Marketing PartnerEducational institution sponsor visible on website footer.
• CLQminorGTM or Marketing PartnerSponsor visible on website footer.
• Calcário DiamanteminorGTM or Marketing PartnerSponsor visible on website footer.
• NG MetalúrgicaminorGTM or Marketing PartnerSponsor visible on website footer.
• DrogalminorGTM or Marketing PartnerSponsor visible on website footer.
• LumisolminorGTM or Marketing PartnerEducational institution sponsor visible on website footer.
• Tennis WayminorGTM or Marketing PartnerSports retailer sponsor visible on website footer.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Círculo Militar de São Paulo: São Paulo-based private social club with sports facilities, event venues, and member-owned governance. Comparable in operating model and regional market, though with a distinct military-affiliated membership base.
• Gávea Golf and Country Club: Rio de Janeiro private country club with comparable mix of sports facilities, member-owned governance, and premium family positioning. Similar scale and business model but operates in a different Brazilian state.
• Belo Horizonte Country Club: Major Minas Gerais private social-sports club with multi-sport facilities, event venues, and member-owned governance. Comparable in scale and operating model, serving a different Brazilian regional market.
• Lagoa Santa Country Club: Minas Gerais private country club with multi-sport programming, member-owned governance, and event venues. Comparable in scale, business model, and target customer profile.

Direct peers

• Club Athletico Paulistano: One of São Paulo's oldest private social-sports clubs with multiple sports facilities, F&B, event spaces, and member-owned governance. Comparable in operating model, multi-sport programming, and family-oriented positioning.
• Sociedade Harmonia de Tênis: Renowned São Paulo social and tennis club with member-owned model, sports programming, and event venues. Comparable in scale, service mix, and target customer profile for upper-middle-class families.
• Esporte Clube Sírio: São Paulo-based social-sports club of similar vintage serving family members with comprehensive sports facilities, event venues, and F&B. Direct comparable in operating model and customer segment.
• Clube de Campo de São Paulo: Historic São Paulo-based social-sports club founded in 1928 with similar multi-sport programming, member-owned structure, and event venue offerings. Highly comparable in business model, scale, and operating geography (same Brazilian state).

Broad incumbents

• AABB - Associação Atlética Banco do Brasil: Brazilian national network of social-sports clubs with member-owned model, multiple sports, event venues, and F&B. Comparable in governance structure and product offering, but operates at a national scale with multiple locations.
• Smart Fit: Latin America's largest fitness chain operating in Brazil with subscription-based memberships and full digital infrastructure. Operates as a competing channel for fitness and recreational sports spend, though with a fundamentally different low-cost, no-frills model compared to CCP's premium club offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ccp-piracicaba

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube de Campo de Piracicaba