What 中国少年儿童新闻出版总社 does

中国少年儿童新闻出版总社 (China Children's Press & Publication Group / CCPG) is a state-owned cultural enterprise founded circa 1950 under the Communist Youth League Central Committee, operating as one of China's largest dedicated children's publishing houses. Headquartered in Beijing (Chaoyang District, Jianguomenwai Dajie), the organization publishes a comprehensive portfolio of children's newspapers, magazines, and books spanning all age groups from infancy through adolescence, including flagship titles 中国少年报, 婴儿画报, 幼儿画报, 儿童文学, 我们爱科学, 知心姐姐, 中国少年英语报, and 中国卡通, alongside book series such as 九色鹿绘本馆, 科学家的故事, 院士解锁中国科技, and 小学生大阅读分级读物.

CCPG operates a hybrid print-digital distribution architecture. Print publications are sold via its official Tmall flagship store, physical bookstore channels, and institutional bulk sales to schools and Young Pioneer organizations. The digital ecosystem centers on the 中少快乐阅读平台 (61read.com), the 好少年 mobile app, and a media matrix of 14+ branded WeChat/publication accounts. The 中少"阅读+" integrated reading education service system unifies professional reading content, Young Pioneer organizational education, social practice services, and family-facing guidance, with school-based programs such as Red Scarf Reading Corners (红领巾图书角) institutionalizing content into school infrastructure.

Revenue is generated through multiple streams: annual print magazine subscriptions (婴儿画报, 幼儿画报, 哆哆熊画报), one-time book sales including licensed IPs such as the Warriors (猫武士) series, institutional bulk orders from schools and youth organizations, international licensing and royalty income, and digital subscription/reading platform monetization. CCPG also hosts and administers CBBY (国际儿童读物联盟中国分会), established in Beijing in 1990, which coordinates Chinese participation in major international children's literature awards (Hans Christian Andersen Award, Astrid Lindgren Memorial Award, BIB) and facilitates publishing exchange with 81 IBBY national branches globally. The organization has no disclosed venture capital or private equity investors, and operations rest on state ownership through the Communist Youth League structure, with wholly-owned subsidiaries including distribution arm 北京金开明书刊发行有限公司.

Name

中国少年儿童新闻出版总社

Legal name

中国少年儿童新闻出版总社

Website

https://ccppg.com.cn

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

China Children's Press & Publication Group is a state-owned children's publishing house under the Communist Youth League, producing newspapers, magazines, books, and digital reading platforms for children aged 0-15+, and hosting the IBBY China branch for international children's literature exchange.

Ownership category

akta.pro rank

Product category

Children's Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Periodical Publishers (513120), Publishing Industries (513)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Children’s Subscription & Book Club Publishing (MPAJAFAO), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ), Children’s Licensed & Media Tie-In Publishing (MPAJAFAK), Children’s & All-Ages Comics Publishing (MPAJAGAI)

Keywords

• Children's book publishing
• Youth magazine publishing
• Educational publishing
• Picture book publishing
• Reading education services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Book and Magazine Publishing and Sales: CCPG publishes and sells a broad portfolio of children's books, picture books, and periodicals including 婴儿画报, 幼儿画报, 嘟嘟熊画报, 儿童文学, 中国少年报, and the 猫武士 (Warriors) series licensed content. Revenue is generated through retail sales, subscriptions, and institutional bulk purchases.
2. Subscription Revenue: Yearly magazine and newspaper subscriptions sold through Tmall store and direct channels for publications such as 婴儿画报, 幼儿画报, 嘟嘟熊画报. Recurring subscription model providing predictable recurring revenue.
3. International Cooperation and Licensing: Revenue from international awards coordination (IBBY, Hans Christian Andersen Award, Astrid Lindgren Memorial Award, BIB), organizing international exchanges, and facilitating Chinese children's literature licensing 'going out' to global markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CCPG publishes and distributes a comprehensive portfolio of children's newspapers, magazines, picture books, and book series for readers aged 0-15+, including flagship titles such as 中国少年报, 婴儿画报, 幼儿画报, 儿童文学, 我们爱科学, and 知心姐姐. The company operates digital reading platforms (61read.com and the 好少年 mobile app) and the integrated "阅读+" reading education service system that bridges schools, families, and social practice. Through its wholly-owned subsidiary CBBY, CCPG also coordinates China's participation in major international children's literature awards and facilitates Chinese children's literature licensing internationally.

Product overview

中国少年儿童新闻出版总社 (China Children's Press & Publication Group) operates as a comprehensive children's media conglomerate offering a multi-platform portfolio consisting of traditional print publications (newspapers, magazines, and picture books), digital platforms (online reading platform at 61read.com, mobile applications), and reading education services (中少"阅读+" system). The core print publications include flagship titles such as 《中国少年报》, 《婴儿画报》, 《幼儿画报》, 《儿童文学》, 《我们爱科学》, and 《知心姐姐》, while the digital ecosystem centers on the 中少快乐阅读平台 and 好少年APP. The company also manages the CBBY (China Branch of IBBY), supporting international children's literature exchange and awards. The product portfolio includes various book series including 九神鹿绘本馆, 科学家的故事, 院士解锁中国科技, and 小学生大阅读分级读物, serving readers from infancy through adolescence.

Differentiator

Problem solved

Functional benefit

Brands

• 中少在线: Official online portal of China Children's Press & Publication Group
• 中少快乐阅读平台
• 中少阅读+
• CBBY (国际儿童读物联盟中国分会)
• 未来网
• 九神鹿绘本馆

Products and services

• 中国少年报 (China Youth News) Flagship newspaper publication targeting Chinese young pioneers and youth readers, providing news and educational content.
• 婴儿画报 (Infant Picture Magazine) Picture magazine for infants and toddlers, providing early reading materials and educational content for children aged 0-3.
• 幼儿画报 (Preschool Picture Magazine) Picture magazine for preschool children featuring illustrated stories and educational content.
• 儿童文学 (Children's Literature) Prestigious literary magazine for children featuring stories, essays, and creative works by renowned authors and illustrators.
• 我们爱科学 (We Love Science) Science magazine for children promoting scientific knowledge and interest in science among young readers.
• 知心姐姐 (Sister Know-it-all) Magazine providing psychological guidance and emotional support for children's healthy development.
• 中国少年英语报 (China Youth English Newspaper) English language newspaper designed for Chinese children to learn and practice English.
• 嘟嘟熊画报 (Dudu Bear Picture Magazine) Picture magazine featuring the character Dudu Bear, providing illustrated stories for young children.
• 中国卡通 (China Cartoon) Cartoon magazine targeting children and adolescents featuring comic strips and illustrated stories.
• 中少快乐阅读平台 (61read.com) Comprehensive digital reading platform offering book recommendations, educational videos, and Chinese character/culture content for children.
• 中少"阅读+" Reading+ Service System Comprehensive reading education service system integrating professional reading guidance, Pioneer organization education, social practice services, and quality growth support for children.
• 好少年APP (Good Youth App) Mobile application for youth readers providing access to educational content and reading materials.
• 九神鹿绘本馆系列 (Nine Colored Deer Picture Book Series) Picture book series featuring works such as 爸爸的火车, 爸爸的秘密, 一条大河, and other titles celebrating Chinese culture and family stories.
• 科学家的故事系列 (Scientists' Stories Series) Biography series for children featuring stories of renowned Chinese scientists including 袁隆平, 钱学森, 邓稼先, 钟南山, and 华罗庚.
• 院士解锁中国科技系列 (Academicians Unlock Chinese Technology Series) Science series for children unlocking topics in Chinese technology, authored or supervised by Chinese academicians, covering aerospace, information technology, and environmental science.
• 小学生大阅读分级读物 (Elementary Graded Reading Series) Graded reading materials for elementary school students organized by grade level with age-appropriate content selections.
• 《AI时代青少年自护宝典》套书 (AI Era Youth Self-Protection Book Series) Newly published book series in 2025 covering youth self-protection topics in the AI era including AI fraud, privacy concerns, and information cocoons.
• 《美丽中国·从家乡出发》（漫画版）系列 (Beautiful China: Starting from Home Town Comic Series) Newly published comic book series in 2025 featuring Chinese local history, culture, and customs through comics.

Quantifiable outcome

• Children's literature award: Cao Wenxuan won the Hans Christian Andersen Award in 2016 — China's first recipient of this world top honor
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• International Board on Books for Young People (IBBY) — China Branch (国际儿童读物联盟中国分会 CBBY)coreStrategic or Co-development Partner · 1 January 1990CCPG hosts and administers the International Children's Book Alliance China Branch (CBBY), which was established in Beijing in 1990. CBBY coordinates Chinese participation in major international children's literature awards (Hans Christian Andersen Award, Astrid Lindgren Memorial Award, BIB, IBBY-iRead Award), organizes the Asia-Oceania regional conferences, and facilitates international publishing exchanges. CBBY's member organizations include 30+ specialized children's book publishers and 200+ children's newspapers and magazines. IBBY has 81 national branches globally and is recognized as the 'small UN' for children's literature.
• China Publishing Association Children's Reading Working Committee (中国出版协会少年儿童读物工作委员会)coreStrategic or Co-development PartnerCCPG serves as a key member and organizational force within this national publishing industry committee, which coordinates children's publishing standards, awards nominations, and industry development initiatives across China.
• China Editors Association Children's Books Specialized Committee (中国编辑学会少年儿童读物专业委员会)coreStrategic or Co-development PartnerCCPG participates in editorial standards, professional development, and industry research activities for children's publishing through this specialized committee.
• China Book Publishing and Distribution Association Children's Reading Distribution Working Committee (中国书刊发行业协会少儿读物发行工作委员会)coreChannel Partner/ Reseller/ DistributorCCPG works with this industry body to coordinate children's book distribution, sales channel development, and market outreach across China's publishing and distribution ecosystem.
• China Children and Adolescents Press and Publishing Workers Association (中国少年儿童报刊工作者协会)coreStrategic or Co-development PartnerCCPG participates in this association which coordinates the professional development and industry standards for children's newspapers and magazines across China.
• Beijing Jinkaiming Book Distribution Co., Ltd. (北京金开明书刊发行有限公司)coreChannel Partner/ Reseller/ DistributorA wholly-owned or controlled subsidiary of CCPG responsible for book and publication distribution operations, forming the core domestic distribution channel for CCPG's publications.
• Future Network (未来网)minorStrategic or Co-development PartnerCCPG is linked with Future Network (未来网) under the K618 network family, which serves as an online platform for youth and children's content. CCPG's media matrix includes links to this platform as part of its digital ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 明天出版社 (Tomorrow Publishing House): Shandong-based specialist children's publisher with a strong picture book and early-reader catalog. Comparable to CCPG in target age segments and direct competition for retail and institutional children's book sales.
• 长江少年儿童出版社 (Changjiang Children's Publishing House): One of China's leading children's book publishers, based in Hubei and a direct competitor in the same age-segmented children's book and periodical market as CCPG. Closely comparable in product mix (picture books, magazines, graded readers) and target readership.
• 中国少年儿童出版社 (China Juvenile & Children's Publishing House): Another major national-level Chinese children's publisher (historically associated with the All-China Federation of Trade Unions system). Direct peer to CCPG in children's periodicals, books, and institutional/school sales channels.
• 浙江少年儿童出版社 (Zhejiang Juvenile & Children's Publishing House): Major provincial-level Chinese children's publisher with a broad portfolio of children's books and magazines. Direct competitor to CCPG in trade children's publishing and a similar institutional customer base (schools, families).
• 江苏凤凰少年儿童出版社 (Jiangsu Phoenix Children's Publishing): Part of the Phoenix Publishing & Media group, this is one of China's largest children's book imprints. Directly comparable to CCPG in scope, age segmentation, and school-channel distribution.
• 蒲公英童书馆 (Dandelion Children's Books): Specialist children's picture book imprint with strong brand recognition among Chinese parents. Direct competitor in the picture book segment that overlaps with CCPG's 婴儿画报 and 幼儿画报 audience.
• 海豚传媒 (Dolphin Media / Dolphin Books): Chinese children's book specialist focused on early reading, picture books, and licensed children's IP. Comparable to CCPG in target segments (infant through primary) and in retail/online distribution.

Broad incumbents

• Penguin Random House Children's Books: Largest English-language children's trade publisher; comparable to CCPG in picture book and middle-grade publishing, licensed IP (Warriors analog), and global distribution of children's literature.
• Scholastic Corporation: Global incumbent in children's books, book clubs, and educational publishing. Comparable to CCPG in magazine subscriptions (Scholastic magazines), school-channel distribution (book fairs), and broad age-segmented children's catalog.

Others

• IBBY (International Board on Books for Young People): International umbrella organization for children's literature of which CCPG's CBBY is the China national branch. While not a competitor, IBBY is the most relevant institutional peer governing the global awards (Hans Christian Andersen, ALMA, BIB) through which CCPG/CBBY operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%AD%E5%9B%BD%E5%B0%91%E5%B9%B4%E5%84%BF%E7%AB%A5%E6%96%B0%E9%97%BB%E5%87%BA%E7%89%88%E6%80%BB%E7%A4%BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 中国少年儿童新闻出版总社