What CDI Brasil does

CDI Brasil (legal name Competitive Dynamics International Brasil) is a Brazilian management consulting firm headquartered in Valinhos, São Paulo, and founded in 2001 as the local affiliate of the global Competitive Dynamics International network. The firm delivers a single core methodology — MDW (Mission-Directed Work Teams) — a structured cultural-transformation and continuous-improvement framework built on Lean manufacturing principles. Under MDW, client workforces are organized into "mini-businesses" with defined missions, metrics across Quality, Speed and Cost, visual management tools (5S), problem-solving routines, and participatory leadership development. Supporting offerings include structured assessment services, leadership development coaching, and a Mini-Business deployment for procurement and supply chain teams. Trademarks are held on both the MDW and Mini-Business brands.

The firm's customer base is entirely enterprise, concentrated in manufacturing, chemicals/petrochemicals, food & beverage, agriculture/commodities, pulp & paper, and packaging. Named clients include Louis Dreyfus Commodities, Beiersdorf Nivea, SAB Miller, Fleischmann's Yeast/AB Mauri, Bridon American, Allenberg Cotton, Seaquist Closures, Sasol, Johnson Diversey, and the Toyota supplier Widney Holdings. GTM is sales-led: direct outreach, website inquiry, phone/WhatsApp contact, blog content (Portuguese and English) authored by the three directors, Facebook presence, and a downloadable 10-minute E-Brochure video. Pricing is custom-quoted under multi-year consulting engagements and is not publicly disclosed; revenue figures are not reported.

Operationally, CDI Brasil is a micro-consultancy of 7 employees led by three directors — Marcos Pavani, Gerson S. Vidal, and Antônio Luiz Braga. Delivery is implicitly supported by the broader CDI network of sister entities (USA, Latin America, AMA/Americas, London, global hub), enabling cross-border implementations without proportional local headcount. There is no disclosed external investment, M&A, or product expansion beyond the established methodology portfolio.

Name

CDI Brasil

Legal name

Competitive Dynamics International Brasil

Website

https://cdibr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CDI Brasil is a boutique Brazilian management consultancy (Valinhos, SP; 7 employees) that delivers the trademarked MDW (Mission-Directed Work Teams) and Mini-Business methodologies to enterprise manufacturers in chemicals, food & beverage, commodities, and packaging, as the local affiliate of the global Competitive Dynamics International network.

Ownership category

akta.pro rank

Headquarters

HQ city

Valinhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. MDW Program Implementation Services: Consulting services for implementing the Mission-Directed Work Teams methodology in client organizations. The program guides organizations through cultural transformation to achieve sustained results.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CDI Brasil is a consulting firm that sells and implements the proprietary MDW (Mission-Directed Work Teams) methodology for organizational transformation. The offering combines team formation, visual management (5S), continuous improvement practices, leadership development, and the Mini-Business concept to engage employees and improve Quality, Speed, and Cost performance in client organizations. Services are delivered through direct consulting engagements, structured assessments, and leadership coaching, primarily targeting manufacturing and industrial enterprises.

Product overview

CDI Brasil offers a consulting services portfolio anchored by the MDW (Mission-Directed Work Teams) program, which is a comprehensive organizational transformation methodology. The MDW program creates teams of workers focused on specific missions, integrates Lean manufacturing concepts, develops participatory leadership, and promotes continuous improvement culture. Supporting offerings include an e-brochure presentation for awareness, structured assessment services for identifying opportunities, leadership development coaching, and the Mini-Business methodology where teams operate as autonomous business units. The company also provides specialized supply chain management consulting. CDI Brasil primarily serves manufacturing industries including chemical, automotive, food, pulp and paper, agriculture, packaging, pharmaceutical, and logistics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MDW (Mission-Directed Work Teams): The core consulting methodology developed by CDI focusing on employee engagement and continuous improvement through team-based work structures

Products and services

• MDW (Mission-Directed Work Teams) Program The primary consulting program that guides organizations to transform their culture and achieve exceptional results through the formation of work teams focused on specific missions, continuous improvement practices, and employee engagement.
• Assessment Services Structured assessment processes that enable detailed analysis of improvement opportunities, required actions, and necessary resources for organizational transformation.
• Leadership Development Program Coaching and training services focused on developing participatory leadership skills, team formation, goal setting, visual management (5S), problem analysis and solution identification, and efficiency improvement.
• Supply Chain Management Consulting Specialized consulting to implement the Mini-Business model in procurement and demand management teams, helping organizations achieve supply chain excellence across multiple centers.

Quantifiable outcome

• Over 95% success rate for organizations following the MDW methodology
• +5 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• CDi USAcoreStrategic or Co-development PartnerSister company and part of the global CDI network. CDI USA implements the MDW methodology in the United States market.
• CDi AMA (Americas)coreStrategic or Co-development PartnerPart of the CDI Americas network. CDI-AMA handles implementations across the Americas region including Latin America and North America. CEO is Dr. Ian Matheson.
• CDI LondoncoreStrategic or Co-development PartnerSister company representing CDI's presence in Europe/London region.
• CDI Latin AmericacoreStrategic or Co-development PartnerRegional CDI office serving Latin American markets with MDW implementation services.
• CDI Global (cdi.biz)coreStrategic or Co-development PartnerGlobal CDI network hub website representing the international CDI organization.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company (Operations Practice): Global management consulting firm whose Operations Practice delivers Lean manufacturing, productivity, and large-scale manufacturing transformation programs to enterprise clients such as those served by CDI Brasil, including Louis Dreyfus and other industrials.
• Accenture (Industry X / Operations): Global systems integrator and consultancy offering Industry X and operations consulting that combines Lean/continuous improvement with digital manufacturing transformation - targets the same enterprise operations budgets as CDI.
• Deloitte (Operations Transformation): Big Four advisory that delivers operations consulting including Lean/Six Sigma, supply chain, and workforce transformation programs to large industrial clients across Latam and globally - overlapping client base with CDI Brasil.
• Bain & Company (Operations Practice): Global management consultancy with a well-established Operations and Lean transformation practice serving large multinational manufacturers - comparable in target customer profile to CDI Brasil.
• Boston Consulting Group (BCG) - Operations & Manufacturing: Top-tier strategy and operations consultancy with global delivery of Lean/manufacturing excellence and large-scale production system transformations; competes for the same enterprise operations-improvement budgets as CDI Brasil.

Direct peers

• Kaizen Institute: Global consulting firm founded by Masaaki Imai specializing in Kaizen/continuous improvement and Lean transformation services for manufacturing and service organizations - directly mirrors CDI Brasil's MDW offering in terms of methodology-led, engagement-based consulting to industrial clients.
• TBM Consulting Group: Pioneer Lean Sigma consulting firm serving global manufacturing and supply-chain clients with operational excellence, Lean transformation, and supply chain services - a direct competitor in the operations-improvement niche CDI Brasil addresses.
• Lean Enterprise Institute (LEI): Non-profit dedicated to advancing Lean thinking through education, conferences, and consulting connections. Sells Lean transformation methodology to manufacturers and shares CDI Brasil's philosophy of embedding continuous improvement culture.
• Valeo Management Consultants: Mid-sized consultancy focused on Lean transformation, operational excellence, and supply chain optimization for global manufacturers, with strong methodology-led delivery parallel to CDI Brasil's MDW program.

Emerging players

• Gemba Academy: Digital-first Lean training and content provider selling video courses, certifications, and online Lean/continuous improvement content to manufacturers - emerges as a digital competitor to CDI Brasil's methodology-and-engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CompetitiveDI
• LinkedInlinkedin.com/company/cdibrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDI Brasil