Jcc Metrowest Camp Deeny Riback

What Jcc Metrowest Camp Deeny Riback does

Camp Deeny Riback (CDR) is a nonprofit Jewish day camp operated as a program of JCC MetroWest, a 149-year-old community institution based in New Jersey. The camp runs on a 35-acre wooded campus in Flanders, NJ with access to Budd Lake, providing what is described as an overnight-camp experience in a traditional day-camp setting. It serves children ages 3 (fully potty trained) through entering 10th grade, structured into four divisions: Junior Village (Pre-K to Grade 1), Middle Camp (Grades 2–5), Upper Camp (Grades 6–9), and Leaders in Training (Grade 10). A specialized Camp Friends Inclusion Program supports campers ages 3.5 to 4th grade with different abilities through on-site camper advocates.

Programmatic offerings include more than 25 activities spanning fine arts, sports, adventure activities, and instructional swimming — with two daily swim periods — plus signature traditions such as color war, a camp musical, and Israeli cultural programming. CDR teaches a five-part "Super Skills" curriculum covering critical thinking, creativity, communication, collaboration, and initiative/self-direction. The camp is led by Director Dana Gottfried, with dedicated Enrollment, Operations, and Assistant Directors.

CDR's revenue model is seasonal camp registration fees for the ~8-week summer season (June 22 – August 14, 2026 for the upcoming cycle), processed through the JCC MetroWest website registration portal. Pricing is not publicly disclosed. The camp operates in Morris and Essex Counties and is supported by an affiliated parent organization with over 20,000 lifetime campers since 1970. Strategic alliances include Cooperman Barnabas Medical Center Rehabilitation @ the J, RWJBarnabas Health, and the Jewish Federation of Greater MetroWest.

Name

Jcc Metrowest Camp Deeny Riback

Legal name

Camp Deeny Riback (program of JCC MetroWest)

Website

https://cdr.jccmetrowest.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonprofit Jewish day camp operated by JCC MetroWest, serving children ages 3 through 10th grade on a 35-acre campus in Flanders, NJ with four age-tiered divisions, 25+ activities, daily swim, and an inclusion program.

Ownership category

akta.pro rank

Product category

Youth Summer Day Camp

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Youth summer camp
• Jewish day camp
• Children recreation programs
• Aquatics and swim instruction
• Inclusion camping programs

Headquarters

HQ city

Flanders

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camp Registration Fees: Seasonal camp fees for summer programming covering ages 3 through 10th grade. Camp runs June 22 – August 14, 2026 (closed July 3), with families able to register for up to 8 weeks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Camp Deeny Riback is a Jewish day camp on a 35-acre wooded campus in Flanders, NJ, selling seasonal summer programming for children ages 3 (fully potty trained) through 10th grade across four age-tiered divisions (Junior Village, Middle Camp, Upper Camp, Leaders in Training) plus a Camp Friends Inclusion Program. The camp delivers 25+ activities including fine arts, sports, adventure programming, and instructional swim with two daily swim periods, alongside a proprietary 'Super Skills' life-skills curriculum.

Product overview

Camp Deeny Riback is a Jewish day camp operated by JCC MetroWest, offering traditional day camp experiences for children ages 3 to 10th grade. The program features four distinct camp divisions (Junior Village, Middle Camp, Upper Camp, and Leaders in Training) along with a specialized Camp Friends Inclusion Program. Campers participate in 25+ activities including fine arts, sports, adventure activities, and instructional swimming. The camp operates on a 35-acre wooded campus in Flanders, NJ with access to Budd Lake, providing an overnight camp experience in a traditional day camp setting. The camp teaches five Super Skills: Critical Thinking & Problem Solving, Creativity & Innovation, Communication & Collaboration, Flexibility & Adaptability, and Initiative & Self-Direction.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Deeny Riback A Jewish day camp program for children ages 3 (fully potty trained) through 10th grade, offering over 25 activities including fine arts, sports, adventure activities, and instructional swimming with two daily swim periods. The camp operates four age-tiered divisions: Junior Village (Pre-K to Grade 1), Middle Camp (Grades 2-5), Upper Camp (Grades 6-9), and Leaders in Training (Grade 10), and teaches a proprietary 'Super Skills' life-skills curriculum.
• Camp Friends Inclusion Program An inclusion program serving campers ages 3.5 years to 4th grade with different abilities, providing trained camper advocates who deliver necessary accommodations so that participants can succeed in a traditional day camp setting. Designed for families seeking inclusive mainstream summer camp experiences with accessibility support.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Cooperman Barnabas Medical Center Rehabilitation @ the JcoreStrategic or Co-development PartnerHealthcare partnership offering rehabilitation services on-site at JCC MetroWest, providing integrated wellness and healthcare access for camp families and JCC members.
• RWJBarnabas Health / Saint Barnabas Medical CentercoreStrategic or Co-development PartnerMajor healthcare system partnership through Cooperman Barnabas Medical Center, offering rehabilitation and health services integrated with JCC MetroWest facilities and programming.
• Jewish Federation of Greater MetroWest (JewishFed)coreStrategic or Co-development PartnerStrategic community partnership with the Jewish Federation supporting Jewish community programming and resources across the Greater MetroWest area.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Steve & Kate's Camp: Multi-activity day camp serving school-aged children with self-directed learning, arts, sports, and STEM. Comparable on flexible multi-activity structure and DTC family registration model, though operates more locations nationally.
• JCC Manhattan Summer Camp: JCC-operated day camp serving similar age ranges with arts, sports, swim, and enrichment activities. Directly comparable as another JCC day-camp program with tiered divisions and community-based positioning, though regionally distinct.
• Camp Ramah in the Berkshires: Jewish summer camp operated by the Ramah network, offering multi-activity day and overnight programming for children of similar age ranges. Directly comparable on Jewish cultural programming, age-tiered divisions, and seasonal day-camp delivery model.
• Camp JRF (Jewish Reconstructionist Federation): Jewish summer camp serving children through teen years with multi-activity programming. Comparable in mission, denominational affiliation, and tiered age divisions focused on Jewish cultural and recreational experience.
• Camp Gan Israel: Network of Chabad-affiliated Jewish day camps serving children across multiple US regions with cultural and recreational programming. Comparable on Jewish day-camp format, age-tiered divisions, and summer seasonal operations.
• 92NY Summer Camp: Jewish Community Center-affiliated day camp in the New York metro area serving children with multi-activity programming. Comparable on community-center parent structure, age-tiered programming, and Jewish cultural integration.
• YMCA Camp Mason: NJ-based YMCA day and overnight camp offering multi-activity programming (swim, sports, arts) for children of similar ages. Comparable regional footprint, scale, and traditional camp structure, though non-sectarian.

Others

• Goldfish Swim School: Year-round franchised swim instruction provider serving young children. Comparable as an adjacent youth services competitor for swim-related summer programming; relevant as an ecosystem participant competing for swim-inclined families.

Broad incumbents

• Fresh Air Fund: Long-established NYC-based nonprofit providing summer camp experiences to children from low-income communities. Comparable as a large-scale, mission-driven summer camp operator serving families in the broader Northeast region.

Emerging players

• TEKI STEM Camp: STEM-focused day camp already partnering with JCC MetroWest for delivery. Comparable as a specialty camp program distributed through JCC channels, representing the kind of niche competitor that could draw families away from general multi-activity camps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jccmetrowest
• Instagraminstagram.com/jccmetrowest
• LinkedInlinkedin.com/company/jcc-metrowest-camp-deeny-riback

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jcc Metrowest Camp Deeny Riback