Ceba Sp. z o.o.

What Ceba Sp. z o.o. does

Ceba Sp. z o.o., trading as CebaBaby, is a Polish private limited liability company founded in 1989 and headquartered in Oleśnica, dolnośląskie. It manufactures and retails baby and infant care products, with a core catalogue built around three pillars: the patented Cebuszka® pregnancy and breastfeeding pillow line (sold as a certified medical device in PHYSIO Duo, Flexi, Mini, and Multi variants), a comprehensive range of changing mats (rigid, soft, cot-top, and foldable travel formats) using certified PVC film with polyurethane foam filling, and a textiles/apparel range including children's blankets, fitted sheets, towels, sleeping bags, hoodies, and decorative home items grouped under the Fluffy Puffy and Caro Premium Line sub-brands. Products are made in Poland with OEKO-TEX Standard 100 certification (tested annually at the German Hohenstein Institute), KOMAG Institute safety testing aligned with EU Directive 2001/95/WE, and Bureau Veritas quality verification.

The company's business model is direct-to-consumer e-commerce via its own cebababy.eu storefront, supplemented by a separate B2B ordering platform for wholesale buyers and a small export sales team covering Eastern European, Scandinavian, Western European, Czech, and Slovak markets via named regional trade specialists. Pricing is unit-based in PLN, with items ranging from 37 PLN (foldable travel changing mats) to 249 PLN (men's hoodies) and a 300 PLN free-delivery threshold; orders ship within 24 hours via InPost and DHL with a 30-day return policy. The company is privately held with no disclosed institutional investors, a registered share capital of 151,000.40 PLN, and a lean headcount of 5 employees; its only disclosed funding is a 320,446.68 PLN EU working-capital grant received in 2020 under the Smart Development Operational Programme to sustain liquidity during the COVID-19 pandemic.

Name

Ceba Sp. z o.o.

Legal name

CEBA Sp. z o.o.

Website

https://cebababy.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ceba Sp. z o.o. (CebaBaby) is a Polish e-commerce manufacturer and retailer of baby care products, serving parents and expectant mothers through DTC, B2B, and export channels with patented Cebuszka® pillows, certified changing mats, and children's textiles.

Ownership category

akta.pro rank

Product category

Baby Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Baby, Kids & Maternity DTC (CRAFACAI)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby care products
• Breastfeeding pillows
• Changing mats
• Children's textiles
• Infant care accessories

Headquarters

HQ city

Oleśnica

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online retail sales of baby care products including changing mats, nursing pillows, blankets, towels, and apparel through cebababy.eu and B2B platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Polish manufacturer and direct-to-consumer retailer of certified baby care products, including patented Cebuszka® breastfeeding and pregnancy pillows, ergonomic changing mats, children's blankets, and apparel. Operates the cebababy.eu e-commerce store and a separate B2B platform for business buyers across Polish and export markets.

Product overview

CebaBaby is a Polish e-commerce retailer specializing in baby and infant care products, primarily serving the Polish and European markets through its cebababy.eu platform. The product portfolio centers on three core offerings: (1) the patented Cebuszka® pregnancy and breastfeeding pillows available in multiple PHYSIO sizes, positioning as certified medical devices; (2) a comprehensive range of changing mats including flat, rigid, soft, long with headrest, cot-top, and portable travel variants; and (3) children's textiles such as blankets, fitted sheets, towels, decorative pillows, and wall posters. The Fluffy Puffy sub-brand encompasses hoodies, plush pillows, changing mats, and wall art in themed collections. The Caro Premium Line represents a higher-tier offering. Complementary products include baby bath sets with integrated changing mats, thermal bottle carriers, pram inserts, children's poufs, and women's bags for mothers. Products are manufactured in Poland with OEKO-TEX and other quality certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Cebuszka®: Patented multifunctional relaxation pillow for pregnant women and breastfeeding mothers. Available in sizes PHYSIO Duo, PHYSIO Flexi, PHYSIO Mini, PHYSIO Multi. High-quality medical device.

Products and services

• Cebuszka® Breastfeeding Pillow
• Cebuszka® Pregnancy Pillow
• Cebuszka® Multifunctional Pillow
• Cebuszka® Sensory Pillow with Crane Design
• Ergonomic Changing Mat
• Reversible Duvet
• Children's Blankets
• Children's Apparel

Quantifiable outcome

• Products tested and certified annually for presence of heavy metals, chemical elements, and volatile substances

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ergobaby: US/global baby carrier and ergonomic baby products brand — partial overlap via pregnancy/nursing pillows and pram accessories sold by Ceba.
• ClevaMama: Irish baby brand specializing in nursing pillows, sleep positioning, and changing accessories — overlapping with Ceba's PHYSIO pillow and changing mat portfolio, with comparable safety/scientific marketing claims.
• Aden + Anais: US/Australian baby textile brand (swaddles, blankets, sleeping bags) — partial overlap with Ceba's children's blankets, sleeping bags, and fitted sheets categories.

Broad incumbents

• Mothercare: Long-established UK-headquartered specialist baby products retailer — broader assortment across nursery, feeding, travel, and apparel with EU footprint; sets the competitive reference point for scale DTC baby brands CebaBaby competes with on marketplaces.

Direct peers

• Done by Deer: Danish design-led baby brand selling blankets, changing mats, baby room decor, and feeding accessories via own DTC site and EU retailers — overlapping product range (textiles, sleep products, room decor) and similar sub-brand/collection strategy.
• Skip Hop: US baby lifestyle brand with broad product range including changing pads, nursery accessories, and on-the-go baby gear — comparable in category breadth and target parent demographic.
• BABYBJÖRN: Swedish premium baby products brand selling baby carriers, bouncers, and sleep/feeding accessories through DTC e-commerce across Europe — directly comparable to CebaBaby in channel mix (own e-store, EU-wide distribution) and premium safety-certified positioning.
• Lässig: German family-owned baby/lifestyle brand offering changing mats, bags, textiles, and accessories through DTC and EU retail — comparable in product breadth (changing mats + baby textiles) and Made-in-EU positioning.
• The Boppy Company: US-based inventor of the original nursing/pregnancy pillow — direct functional competitor to Ceba's patented Cebuszka® PHYSIO line, serving the same expectant/nursing mother segment with a category-defining product.

Regional players

• MAM (Bamed Group): Austrian baby products manufacturer with strong Central/Eastern European retail presence (feeding, pacifiers, baby care) — comparable in regional EU footprint and baby-care category focus, though not a direct head-to-head competitor to Ceba's pillows/mats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ceba-baby-sp-z-o-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceba Sp. z o.o.