AMUSIM

What AMUSIM does

AMUSIM (Asociación Mutual Sindical Mercantil) is an Argentine mutual association constituted on October 28, 1991 and headquartered in Santa Rosa, La Pampa province. It operates as the welfare-services arm of Centro Empleados de Comercio (CEC), the commerce-sector trade union, holding Personería Gremial and registration with the R.N.E.M.P. (National Registry of Mutual Entities). The organization employs 51–100 staff and serves primarily commerce-sector employees and their households, with secondary service to the broader La Pampa community.

The organization's core offerings span pharmacy retail (10 branches across Santa Rosa, Toay, Santa Isabel, General Acha and General Pico), healthcare administration (coordinated with OSECAC), optics, recreation, and education support (including distribution of 900+ annual school kits to member families). In February 2018 it diversified into hospitality with the inauguration of the 72-room UNIT Santa Rosa Hotel, and in 2021 it launched "AMUSIM Saludable," a dedicated health-products retail format. Service delivery is in-person and branch-based; there is no disclosed digital or AI/ML technology layer in the available data.

AMUSIM's revenue mechanics combine recurring member contributions (subscription-style payments tied to CEC affiliation) with transaction-based revenue from pharmacy dispensing, healthcare co-pays, hotel occupancy, optics sales and education-services fees. As a non-profit mutual, surpluses are reinvested in member benefits rather than distributed. Strategic partnerships — with Universidad Nacional de La Pampa (Dec 2018), Banco de La Pampa (2019), OSECAC (2021), CACIP (Apr 2021) and the Comité Ejecutivo contra la Trata (Mar 2021) — extend the benefit bundle without diluting the union-affiliated core customer base.

Name

AMUSIM

Legal name

Asociación Mutual Sindical Mercantil (AMUSIM)

Website

https://ceclapampa.com.ar

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

AMUSIM is an Argentine mutual association affiliated with the Centro Empleados de Comercio union, providing pharmacy, healthcare, hotel, optics, recreation, and education services to commerce-sector workers and their households across La Pampa province.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa, La Pampa

HQ country

Argentina

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Member Contributions: Monthly contributions from members, both automatic (for CEC affiliates) and voluntary (for non-employees of commerce who wish to join)
2. Pharmacy Sales: Revenue from pharmacy sales across 10 branch locations, offering solidary prices to members
3. Healthcare Services: Revenue from policlinics services including medical consultations, laboratory analyses, and specialized care
4. Hotel Services: Revenue from UNIT Santa Rosa Hotel operations including room rentals and event spaces

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

AMUSIM (Asociación Mutual Sindical Mercantil) is a mutual association affiliated with Centro Empleados de Comercio de Santa Rosa, La Pampa, Argentina, that delivers welfare and social services to union members. Its offerings include a 10-branch pharmacy network with solidarity pricing, an optical retail store, a 72-room 3-star hotel (UNIT), a multi-specialty medical polyclinic, a health and wellness store, a recreation complex, an evening secondary school, and member benefit programs such as savings baskets and school supply kits.

Product overview

AMUSIM is a mutual association (Asociación Mutual Sindical Mercantil) operating as the welfare arm of Centro Empleados de Comercio in Santa Rosa, La Pampa. It provides a portfolio of member services including a network of 10 pharmacies, an optical store, a 3-star hotel, a multi-specialty medical center (Policonsultorios), a health and wellness service, a recreational complex, an evening secondary school, a savings basket program, school supply kits, and sports/recreational activities. The core services are delivered through physical locations across multiple cities in La Pampa province, with the mutual organized as a platform of interconnected service branches rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• UNIT Santa Rosa Hotel: 3-star superior hotel with 72 rooms, event halls, and Cuatro Esquinas Resto Bar restaurant
• Policonsultorios AMUSIM
• AMUSIM Saludable

Products and services

• Farmacias AMUSIM Network of 10 pharmacy branches across Santa Rosa, Toay, Santa Isabel, General Acha, and General Pico offering medications at solidarity prices to AMUSIM members with a wide perfumery section.
• Óptica AMUSIM Optical retail store offering sunglasses, frames, lenses, accessories, contact lenses, and cleaners with professional advice for members and the public.
• UNIT Santa Rosa Hotel 3-star superior category hotel with 72 rooms, buffet breakfast, free Wi-Fi, Cuatro Esquinas Resto Bar restaurant, and 2 event halls for members and the public.
• Policonsultorios AMUSIM Multi-specialty medical center with professional offices in psychology, dentistry, traumatology, gynecology, pediatrics, clinical analysis laboratory, pedicure, and injection room for members and the public.
• AMUSIM Saludable Health and wellness service location offering nutritional and health-related services to members.
• Recreo Mercantil Recreational complex with tennis, soccer, hockey, and bocce courts, 3 swimming pools, event halls, park with grills, and extensive green areas for member recreation.
• Instituto 1º de Mayo Evening secondary school for commerce employees plus professional training courses for workforce development.
• Kit Escolar Free annual school supply kit program for affiliated members with children in primary school (1st to 6th grade), including backpack, smock, and school supplies, with over 900 kits delivered annually.
• Canasta Ahorro Savings basket program offering food products at discounted prices to members, including a special Christmas holiday basket option.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Cámara de Comercio, Industria y Producción de La Pampa (CACIP)minorStrategic or Co-development Partner · 1 April 2021Various cooperation agreements including: implementation of consecutive work schedules, mandatory traceability system in commerce, joint actions to promote end-of-year sales, and mutual collaboration during holidays.
• Comité Ejecutivo para la Lucha contra la Trata y Explotación de PersonasminorStrategic or Co-development Partner · 1 March 2021Collaboration agreement for the prevention of slavery, human trafficking, and exploitation. AMUSIM and CEC committed to disseminate the 145 hotline for reporting and provide training to members.
• OSECAC (Obra Social Empleados de Comercio y Actividades Civiles)minorOthers · 1 January 2021OSECAC is mentioned as a collection point for the Cold Campaign donations, providing healthcare coverage services to members.
• Banco de La PampaminorOthers · 1 January 2019Agreement for installation of ATMs in the commercial area owned by the union at Mexico and Unanue, providing banking services to members and the community.
• Universidad Nacional de La Pampa (UNLPam)minorStrategic or Co-development Partner · 1 December 2018Cooperation agreement between CEC and UNLPam for mutual collaboration in activities of common interest. Specific agreements include cooperation with the Faculty of Economic and Legal Sciences for academic activities and training programs.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Farmacity: Largest retail pharmacy chain in Argentina. Directly comparable to AMUSIM's10-branch Farmacias AMUSIM network in pharmacy retail operations, though Farmacity operates at national scale and competes on convenience and pricing versus AMUSIM's solidarity-pricing member model.
• OSECAC (Obra Social Empleados de Comercio y Actividades Civiles): National obra social (health/social security entity) for Argentine commerce employees. Directly comparable to AMUSIM as a peer service organization for the same employee segment, though operating at national scale versus AMUSIM's provincial scope; explicitly referenced in AMUSIM's data as a partner/collection point.
• UPCN (Unión del Personal Civil de la Nación): National Argentine union for civil servants that operates its own mutual/welfare services for members. Comparable as a union-affiliated mutual delivering welfare and health benefits to a defined membership base, mirroring AMUSIM's CEC-affiliated mutual structure.

Broad incumbents

• Swiss Medical Group: Major Argentine prepaid health plan and integrated healthcare provider with own clinic and hospital network. Comparable in offering prepaid plans plus direct care delivery to members, though at national scale and with broader specialty capabilities.
• Galeno: Argentine prepaid health insurer and medical services provider operating its own clinic network. Comparable to AMUSIM in combining prepaid membership plans with provider-side healthcare delivery to affiliated members.
• OSDE: One of Argentina's largest prepaid health insurers with affiliated provider clinics. Comparable in delivering prepaid health plans and direct healthcare services to affiliated members, but operates nationally with a broader product portfolio than AMUSIM's regional mutual model.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmacias-amusim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMUSIM