CEDIR - Centro de Diagnóstico da Covilhã

What CEDIR - Centro de Diagnóstico da Covilhã does

Grupo CEDIR is a privately held Portuguese diagnostic imaging group operating four clinic locations across the municipalities of Guarda, Covilhã, Seia (Beira Interior region), and Odivelas (Greater Lisbon). Founded in 1974 with the establishment of the Odivelas radiodiagnostic clinic, the group now comprises five legally distinct private limited companies (CEDIR, MAGNEDIR, CARDIOLOG, IMASEIA, and Consultório de Radiodiagnóstico de Odivelas) operating under the unified "Grupo Cedir" brand. The group reports 11 core employees alongside a contracted clinical team of 30+ medical specialists including radiologists, cardiologists, gynecologists/obstetricians, and other disciplines. CEDIR has no external institutional investors, no public listing, and founder/family ownership is presumed.

The group's revenue is generated on a per-transaction fee basis from three streams: diagnostic imaging examinations (CT, MRI, mammography, ultrasound, X-ray, bone densitometry, dental radiology, and cardiology tests), clinical analyses performed via a partnership with Germano de Sousa - Centro de Medicina Laboratorial, and specialist medical consultations. Services are billed to patients (self-pay) or to health insurance providers and the public health system (SNS) under agreements with ADSE, Multicare, AdvanceCare, Medicare, Medis, CGD, SAMS, and others. Differentiation rests on capital-intensive imaging equipment from tier-one OEMs (Toshiba Aquilion Prime 80-slice CT, Siemens Mammomat Inspiration Prime Edition digital mammography with tomosynthesis, Toshiba/Canon Medical Systems MRI), which collectively support the group's standing as the only radiology center — public or private — across the Guarda and Castelo Branco districts capable of performing cardiac MRI.

The go-to-market model is direct-to-consumer: patients self-refer or are referred by GPs/specialists, book appointments via online forms or phone, and access results through the MyCEDIR online portal backed by a Carestream Vue Motion PACS for image storage and sharing. Distribution is anchored by the four physical locations, with website/SEO and Facebook supporting top-of-funnel awareness and payor network inclusion serving bottom-of-funnel conversion. The group operates exclusively within Portugal and does not maintain a global footprint claim.

Name

CEDIR - Centro de Diagnóstico da Covilhã

Legal name

CEDIR – Centro Diagnóstico Raios X, Lda

Website

https://cedir.pt

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diagnostic Healthcare Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Neurodiagnostic Centers (EEG/EMG/NCS) (HLAFAKAK)

Keywords

• Medical diagnostic services
• Healthcare diagnostic imaging
• Clinical laboratory services
• Radiology diagnostic center
• Diagnostic examination services

Headquarters

HQ city

Guarda

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Diagnostic Imaging Services: Revenue generated from performing and reporting on medical diagnostic imaging examinations including CT scans, MRI, mammography, X-ray, ultrasound, bone densitometry, and cardiology tests. Services are billed per examination to patients (self-pay), health insurance providers, or public health systems (SNS).
2. Clinical Analyses Services: Revenue from clinical laboratory analyses performed through partnership with Germano de Sousa - Centro de Medicina Laboratorial. Blood, urine, and other biological samples are collected at CEDIR facilities and analyzed at partner laboratories.
3. Medical Consultations: Revenue from specialist medical consultations including cardiology, gynecology, endocrinology, psychiatry, and neurosurgery consultations offered at clinic locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The input contains no substantive source content describing CEDIR's actual products or services. Based solely on the company name (Centro de Diagnóstico da Covilhã), the entity appears to operate a diagnostic center. No detailed description of products or services is evidenced.

Product overview

Grupo CEDIR operates as a multi-location diagnostic imaging and healthcare services group comprising five specialized centers: Cedir (main center in Guarda/Covilhã), Magnedir (MRI specialist in Guarda), Cardiolog (cardiology centers in Covilhã/Guarda), Imaseia (diagnostic imaging in Seia), and Odivelas radiodiagnostic clinic. The group offers an integrated portfolio of diagnostic services including Conventional Radiology (Digital X-ray), Computed Tomography (Toshiba Aquilion Prime 80-slice), MRI (including specialized Cardiac and Breast MRI), Ultrasound & Doppler, Bone Densitometry (DEXA), Digital Mammography with Tomosynthesis, Dental Radiology, Clinical Analyses (via Germano de Sousa partnership), and Cardiology. Services are supported by the Portal MyCEDIR patient portal for online access to exam results and images. The group emphasizes advanced technology equipment and quality clinical staff to deliver comprehensive diagnostic services across multiple locations.

Differentiator

Problem solved

Functional benefit

Brands

• Cedir: Main diagnostic imaging center offering radiology and general diagnostic services in Guarda and Covilhã.
• Magnedir
• Cardiolog
• Imaseia
• Consultório de Odivelas
• MyCEDIR

Quantifiable outcome

• Up to 30% reduction in radiation dose with Siemens Mammomat Inspiration Prime Edition mammography system while maintaining image quality
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Germano de Sousa - Centro de Medicina LaboratorialcoreStrategic or Co-development Partner · 2 May 2017Partnership for clinical analyses services. Germano de Sousa operates as the laboratory analyzing samples collected at CEDIR facilities. Collection points established at CEDIR Guarda (from May 2017) and CEDIR Covilhã. Services include all clinical analyses, genetic testing, pathological anatomy, and priority/urgent result processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Affidea: Pan-European diagnostic imaging network with multiple sites across Portugal (and broader Europe), offering CT, MRI, ultrasound, X-ray, and mammography. Directly comparable to Grupo CEDIR in service mix and operating model, but at significantly greater scale and with PE backing.
• InHealth Group: UK-based provider of diagnostic imaging (MRI, CT, X-ray, ultrasound) and other diagnostic services to NHS and private patients. Similar multi-modality diagnostic center model and NHS-equivalent payer exposure, useful benchmark for imaging unit economics outside Portugal.
• CUF (Jos\u00e9 de Mello Sa\u00fade): Largest Portuguese private healthcare network, combining hospitals with outpatient diagnostic imaging (CT, MRI, mammography, X-ray, ultrasound). Competes with CEDIR for self-pay and insured patients, especially in Lisbon and increasingly across the country.
• Luz Sa\u00fade: Portuguese private hospital group (Hospital da Luz, Hospital de Cascais, etc.) operating integrated diagnostic imaging services. Directly comparable in modalities offered and target customer (private-pay and insured patients), but embedded in a broader hospital network.
• Lus\u00edadas Sa\u00fade: Portuguese private hospital and outpatient network with diagnostic imaging centers across mainland Portugal and islands. Overlaps with CEDIR on CT, MRI, and mammography for insured and SNS patients.
• Trofa Sa\u00fade: Portuguese private hospital group with growing outpatient diagnostic imaging footprint, particularly in northern and central Portugal. Competes for similar patient segments and operates comparable multi-modality imaging centers.

Broad incumbents

• SYNLAB: Europe's largest medical diagnostics provider, dominant in laboratory medicine but also active in imaging and radiology services across multiple countries. Larger scale, broader service portfolio, and PE-backed; competes on lab services (relevant given CEDIR's Germano de Sousa partnership) rather than imaging directly.
• RadNet: US-based largest outpatient imaging network operating hundreds of centers with MRI, CT, mammography, ultrasound, and related services. Comparable service mix and asset-heavy operating model, though operating under very different reimbursement and regulatory dynamics.
• Unilabs: European diagnostics group offering laboratory, imaging, and pathology services with presence in Portugal. Similar to CEDIR in clinical diagnostics but with substantially broader scope and PE backing (A.P. M\u00f8ller Holding/Apax).

Regional players

• Grupo HPA Sa\u00fade: Portuguese private healthcare group with hospital and outpatient services, primarily in the Algarve region. Comparable multi-modality diagnostic offering but geographically distinct from CEDIR's interior Portugal focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CedirGuarda
• LinkedInlinkedin.com/company/cedir---centro-de-diagn%C3%B3stico-da-covilh%C3%A3

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CEDIR - Centro de Diagnóstico da Covilhã