What CEDRAL does

Cedral is a fiber cement building materials brand specializing in exterior facade cladding and roofing slate products for residential construction and renovation. Its core offering centers on three siding systems — Cedral Lap (overlap/lap siding), Cedral Click (tongue-and-groove), and Cedral Board (panels) — alongside the Cedral Ardoise slate range comprising Artoit, Vertigo, and the premium Cedral TECTA line in Smooth, Texture, and Creative variants. The underlying technology is fiber cement, a composite combining cement and fibers designed to deliver the aesthetics of wood with the durability and low maintenance of mineral-based materials, including resistance to mold, weather, and UV.

The brand operates under Etex Group, a Belgian diversified building materials conglomerate, and carries forward heritage from the Eternit brand with over a century of experience in fiber cement. Its commercial footprint spans at least 19 European countries (France, Belgium, Netherlands, Germany, UK, Ireland, Denmark, Sweden, Norway, Finland, the Baltics, Poland, Czechia, Hungary, Ukraine, Luxembourg, Kazakhstan) plus selected Latin American markets (Chile, Peru, Brazil, Argentina) and Canada, with country-localized websites in each.

Revenue is generated through one-time sales of cladding and slate products, distributed via a multi-tier channel: wholesale distributor networks serving SMBs and end consumers, the Cedral Select Professional installer program serving enterprise/trade buyers, and direct online tools for sample requests and quotations. Pricing is not publicly disclosed; professional quotation is handled through the Cedral Select Pro portal. Marketing combines website content, product visualization and calculator apps, installation videos, and the #cedral social community, targeting both DIY homeowners and professional installers/contractors.

Name

CEDRAL

Legal name

Etex France Exteriors SAS

Website

https://cedral.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cedral is a fiber cement exterior cladding and roofing slate brand, part of Etex Group, serving residential homeowners, professional installers, and building materials distributors across Europe and selected international markets with siding systems and slate products.

Ownership category

akta.pro rank

Product category

Fiber Cement Cladding

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Siding Contractors (23817)

SIC

Concrete, Gypsum & Plaster Products (3270), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

akta.pro secondary industries

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim) (CRAIAEAD)

Keywords

• Fiber cement cladding
• Exterior siding products
• Roofing slate materials
• Facade cladding systems
• Building materials manufacturing

Headquarters

HQ city

ST HIPPOLYTE

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Sale of fiber cement cladding, siding, and roofing products to end customers through distributor network and professional installer channels. Products are sold as one-time purchases for construction and renovation projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cedral manufactures and sells fiber cement exterior cladding (siding) and roofing slate products for residential construction and renovation. The portfolio spans three siding systems (Cedral Lap, Cedral Click, Cedral Board) and slate product lines (Artoit, Vertigo, Cedral TECTA Smooth/Texture/Creative), supported by digital planning tools and a certified professional installer program. Products are sold through a pan-European distributor network and directly to homeowners via the company's website.

Product overview

CEDRAL is a fiber cement building materials company offering a comprehensive portfolio of exterior cladding and roofing solutions. The product lineup includes three main siding product lines (Cedral Lap, Cedral Click, and Cedral Board) under the Facade range, alongside the TECTA slate collection featuring Artoit, Vertigo, and three finish variants (Smooth, Texture, Creative) for both roofing and facade applications. The portfolio is complemented by digital tools including a Visualizer app for project visualization and a Calculator app for material estimation, plus the Cedral Select Professionel program providing professional installation services and support. The company operates under the Etex Group umbrella, carrying forward over a century of heritage from Eternit.

Differentiator

Problem solved

Functional benefit

Brands

• Cedral Bardage: Fiber cement siding/cladding products including Cedral Lap, Cedral Click, and Cedral Board for facade applications
• Cedral Ardoise
• Cedral Select
• Cedral TECTA

Products and services

• Cedral Lap Lap siding (bardage à recouvrement) made from fiber cement, designed for ease of installation through an overlap system. It is low-maintenance and resistant to mold, intended for residential exterior facade applications.
• Cedral Click Tongue and groove fiber cement siding (bardage rainure languette) with a wood-effect finish for seamless installation on residential facades.
• Cedral Board Panel siding (panneaux bardage) made from fiber cement for residential facade applications, enabling larger surface coverage per panel.
• Gamme Cedral Façade Complete facade cladding product range combining the Cedral Lap, Cedral Click, and Cedral Board siding lines with associated accessories for residential exterior applications.
• Artoit Fiber cement slate product line for residential roofing and facade applications.
• Vertigo Fiber cement slate product line for residential roofing and facade applications.
• Cedral TECTA Smooth Premium fiber cement slate line with a smooth finish, offering a clean aesthetic for residential roofing and facade applications.
• Cedral TECTA Texture Premium fiber cement slate line with a textured finish, offering enhanced visual depth for residential roofing and facade applications.
• Cedral TECTA Creative Premium fiber cement slate line with a creative finish, offering unique aesthetics for residential roofing and facade applications.
• Cedral Select Professionel Professional installer program connecting certified contractors and installers with Cedral products, project quotation tools, training, and dedicated support for facade (Bardage) and slate (Ardoise) installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Etex GroupcoreOthersCedral is a brand under Etex Group, a global building materials manufacturer. Etex provides the corporate umbrella and manufacturing scale while Cedral operates as a dedicated brand for fiber cement cladding and roofing products. The relationship involves shared heritage from Eternit brand with over a century of experience in fiber cement materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Swisspearl: European manufacturer of fiber cement facade panels, slates, and architectural cladding. Swisspearl targets overlapping architectural and professional installer segments and competes head-to-head with Cedral in several European markets.
• Nichiha: Japanese fiber cement siding manufacturer with growing presence in North America. Nichiha's lap, panel, and architectural siding systems compete with Cedral Lap, Click, and Board product families.
• James Hardie Building Products: The global leader in fiber cement siding, with comparable product categories (planks, panels, trim) sold through similar two-step distribution across North America, Europe, and Australia. James Hardie is Cedral's most direct competitor in the same product category.
• Allura: North American fiber cement siding and trim manufacturer serving both professional builder and DIY/remodeler channels. Allura's go-to-market mirrors Cedral's homeowner + pro installer dual-track approach.
• EQUITONE: Fiber cement facade panel brand serving architects and installers on ventilated rainscreen cladding projects across Europe. EQUITONE's panel products directly compete with Cedral Board and TECTA lines.

Broad incumbents

• LP Building Solutions: North American manufacturer of engineered wood siding, trim, and structural building products. LP competes most directly with Cedral via its SmartSide engineered wood siding line, which is a substitute category.
• Wienerberger: European leader in clay and ceramic building materials including bricks, tiles, and facade systems. Wienerberger competes with Cedral at the building envelope level across overlapping European country footprints.
• Boral: Australian building materials and construction products group with siding, trim, and masonry offerings. Boral's portfolio breadth and channel reach in residential markets make it an adjacent incumbent.
• Saint-Gobain: Global building materials giant with a broad portfolio including exterior cladding, insulation, and roofing systems. Saint-Gobain overlaps with Cedral through distribution channels and complementary facade/roofing solutions.
• Kingspan Group: Building envelope specialist focused on insulated panels and facades across global markets. Kingspan competes indirectly via high-performance facade systems and overlaps with Cedral in commercial and residential exterior applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cedral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEDRAL