What Cedral GB does

Cedral GB is the UK trading brand of Etex (Exteriors) UK Ltd, a private limited company headquartered in Burton upon Trent, Staffordshire, and part of Belgian industrial conglomerate Etex Group. The company manufactures, markets, and distributes fibre cement building materials for residential construction, with a portfolio spanning facade cladding (Cedral Lap shiplap, Cedral Click tongue-and-groove, Cedral Slates for facades, Cedral Board) and roofing slates (Cedral Rivendale, Cedral Birkdale, Thrutone Textured and Smooth), plus the Bluclad Proboard carrier board for external render and brick slip applications. The product range is offered across four colour collections (Design, Expressive, Natural, Classic) and is supported by digital tools including a Facade Visualisation App and an online Material Calculator.

The business operates a pure hardware sales model with no subscription or recurring revenue component. Pricing is not publicly disclosed; customers are routed through stockists and certified installers for quote-based purchasing. Cedral employs a hybrid go-to-market: a product-led consumer presence (DIY installation guides, free samples, material calculator, social community under #mycedralworld) combined with a professional channel (Cedral Select certified installer network, dedicated housebuilder program, CPD seminars and whitepapers for architects and contractors). Primary customer segments are homeowners undertaking self-build, renovation, or extension projects, alongside professional installers and housebuilders specifying products for new build residential developments.

The entity is a UK marketing and channel operations subsidiary within Etex Group, which traces its heritage to Belgian family business Eternit with over 100 years of fibre cement manufacturing experience. While Cedral GB itself operates only in Great Britain, the brand is rolled out across 16+ European countries plus selected Latin American markets (Chile, Argentina, Peru, Brazil) and Canada under Etex's corporate umbrella. The UK entity operates with approximately 5 employees and no disclosed revenue.

Name

Cedral GB

Legal name

Etex (Exteriors) UK Ltd

Website

https://cedralsidings.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedral GB is the UK brand of Etex (Exteriors) UK Ltd, distributing fibre cement cladding, roofing slates, and building boards to homeowners, professional installers, and housebuilders across Great Britain through a stockist network and certified installer program.

Ownership category

akta.pro rank

Product category

Fibre Cement Building Materials

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim) (CRAIAEAD)

Keywords

• Fibre cement cladding
• Roofing slates
• Building boards
• Exterior cladding
• Facade materials

Headquarters

HQ city

Burton upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fibre Cement Cladding Products: One-time sale of fibre cement cladding materials including Cedral Lap, Cedral Click, and Cedral Board through distribution network of stockists and direct sales to certified installers and housebuilders. Revenue is generated through product sales with no recurring subscription component.
2. Fibre Cement Roofing Slates: Sale of fibre cement roofing products including Cedral Rivendale, Cedral Birkdale, Thrutone Textured, and Thrutone Smooth slates through network of roofing stockists and merchants.
3. Building Board Products: Sale of Bluclad Proboard and related building board products for external rendering and brick slip applications.
4. Accessories and Fittings: Sale of accessories, trims, fittings, and tools required for cladding and roofing installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cedral GB manufactures and distributes fibre cement building materials for residential exterior applications, including shiplap and tongue-and-groove facade cladding systems (Cedral Lap, Cedral Click), fibre cement slates for facades and roofing (Cedral Rivendale, Cedral Birkdale, Thrutone Textured, Thrutone Smooth), and a high-performance external carrier board (Bluclad Proboard). Products are sold through a network of building materials stockists, certified installers, and directly to homeowners and housebuilders for new build, renovation, and extension projects across Great Britain.

Product overview

Cedral GB is a building materials company offering a portfolio of fibre cement products for residential construction, comprising two main categories: facade cladding and roofing materials. The cladding range includes Cedral Lap (shiplap aesthetic), Cedral Click (tongue and groove contemporary finish), Cedral Slates for facades, and Cedral Board, available across four colour collections (Design, Expressive, Natural, Classic). The roofing slate range includes Cedral Rivendale, Cedral Birkdale, Thrutone Textured, and Thrutone Smooth. Additionally, Bluclad Proboard is offered as a high-performance carrier board for external applications. The company also provides digital tools including a facade visualisation app and material calculator, supported by a network of Cedral Select certified professional installers. All products are backed by comprehensive guarantees and are manufactured with over 100 years of fibre cement experience under the Etex Group parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Cedral Lap: A traditional, shiplap aesthetic fibre cement cladding product.
• Cedral Click
• Cedral Slates
• Cedral Board
• Cedral Rivendale
• Cedral Birkdale
• Thrutone Textured
• Thrutone Smooth
• Bluclad Proboard
• Cedral Select

Products and services

• Cedral Lap

Quantifiable outcome

• Over 100 years experience in fibre cement facade and roofing materials

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Etex GroupcoreStrategic or Co-development PartnerCedral is a brand of Etex (Exteriors) UK Ltd, which is part of the Etex Group. Etex has grown from a small Belgian family business 'Eternit' into an international industrial group. Etex provides the manufacturing expertise, sustainability commitments, and corporate backing for Cedral's fibre cement building materials operations. Cedral markets products as part of the Etex portfolio while maintaining its own brand identity for homeowners.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CertainTeed (Saint-Gobain): Saint-Gobain's North American building products brand offering fibre cement siding (CertainTeed WeatherBoards) alongside other exterior products. Overlaps with Cedral in fibre cement cladding category.
• Allura (Elementia): Fibre cement siding brand owned by Elementia, serving residential exterior markets. Directly comparable fibre cement product offering with overlapping customer segments.
• Swisspearl Group: European fibre cement panel and cladding manufacturer offering facade and roofing products. Directly comparable to Cedral in fibre cement product mix and European market footprint.
• James Hardie: Global leader in fibre cement siding and backer board products. Direct competitor to Cedral in fibre cement cladding, with overlapping product categories and similar residential customer base.
• Cembrit: European fibre cement manufacturer producing building boards, cladding panels, and roofing products. Operates in similar residential and commercial exterior categories as Cedral.
• Nichiha: Japanese-origin fibre cement siding manufacturer with growing international presence. Directly comparable as a fibre cement exterior cladding specialist serving residential markets.

Broad incumbents

• Kingspan Group: Global building envelope specialist offering insulated panels, roofing, and wall systems. Adjacent competitor in residential and commercial facade/cladding markets, broader portfolio than Cedral.
• Saint-Gobain: Global building materials conglomerate offering extensive exterior cladding, roofing, and facade solutions through multiple brands (including CertainTeed). Overlaps with Cedral in residential fibre cement and broader envelope categories.
• Rockwool: Stone wool insulation and building envelope solutions provider. Competes adjacently in facade systems and building envelope performance, often specified alongside fibre cement cladding.
• Wienerberger: European leader in clay building materials (bricks, roof tiles) with expanding facade solutions portfolio. Competes with Cedral in residential exterior cladding and roofing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cedraluk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedral GB