IMSS - Hospital General Regional No. 1

What IMSS - Hospital General Regional No. 1 does

Centro Estatal de Trasplantes del Estado de Sonora (CEESTRA) is a decentralized government organism of the Secretaría de Salud Pública del Estado de Sonora that coordinates organ, tissue, and cell donation for transplantation across the state of Sonora, Mexico. The organization holds statutory responsibility under the Ley General de Salud and Ley 158 de Donación y Trasplantes to coordinate procurement and transplantation activities across public, social security, and private healthcare facilities, and it interfaces federally with the Centro Nacional de Trasplantes (CENATRA) and COFEPRIS. Its core products and services include the Voluntary Donor Card registration system (executed through the CENATRA national platform at dv.cenatra.salud.gob.mx), sanitary licensing for organ and tissue procurement at hospitals, inter-institutional coordination of transplantation cases, public awareness campaigns, and educational outreach through universities, sporting events, employment fairs, and an annual regional congress.

CEESTRA is led by Director General Dr. Abel Puentes Camacho and operates from its headquarters at Ángela Peralta #35, Col. Periodista, Hermosillo, Sonora, with a reported headcount of approximately 48 employees. Its business model is government-funded and non-commercial: services are provided free of charge to citizens through Mexico's public healthcare system, with operating funding derived from the Sonora state government budget. Pricing is not applicable as services are universal and publicly financed. Underlying technology is limited to standard coordination workflows and the national CENATRA registry platform; no proprietary technical components, AI/ML capabilities, patents, or commercial software products are evident in the available data. Customer-facing channels consist of hospital network partnerships, social media (Facebook, Twitter, Instagram), and recurring community outreach events including the Naranjeros de Hermosillo baseball campaign and the annual Solidarity Race co-organized with Trizon MX.

In 2022 CEESTRA reactivated two and obtained two new sanitary licenses for organ procurement and transplantation, performed its first tracked kidney transplant (on an adolescent from Guaymas at Hospital Privado CIMA Hermosillo), and held the inaugural 1st Regional Congress 'Los Trasplantes en la Nueva Normalidad' in partnership with Universidad de Sonora. Strategic direction for the 2022-2024 period is set by the state Health Secretary and emphasizes hospital network expansion and integration of organ donation content into Sonora's educational curriculum.

Name

IMSS - Hospital General Regional No. 1

Legal name

Centro Estatal de Trasplantes del Estado de Sonora

Website

https://ceestra.saludsonora.gob.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Estatal de Trasplantes del Estado de Sonora (CEESTRA) is a decentralized government organism that coordinates organ, tissue, and cell donation for transplantation across Sonora, Mexico, managing sanitary licensing for hospitals and operating the state's voluntary donor card registration system.

Ownership category

akta.pro rank

Headquarters

HQ city

Hermosillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Public Health Services: Government-funded healthcare service providing free organ donation coordination, procurement licensing, and transplantation coordination services to residents of Sonora state. Operates as a decentralized organism of the Secretaría de Salud Pública with funding from state government budget.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CEESTRA is a decentralized public organism of the Secretaría de Salud Pública del Estado de Sonora that coordinates organ, tissue, and cell donation for transplantation across the state of Sonora, Mexico. It operates a voluntary donor card registration system linked to the CENATRA national platform, grants and reactivates sanitary licenses for organ and tissue procurement at public, social-security, and private hospitals, and runs public awareness campaigns to promote a culture of donation.

Product overview

CEESTRA (Centro Estatal de Trasplantes del Estado de Sonora) is a decentralized organism of the Secretaría de Salud Pública that coordinates organ, tissue, and cell donation for transplantation in Sonora, Mexico. The organization operates a Voluntary Donor Card registration system and coordinates with hospital networks for organ procurement licensing, provides educational outreach, and facilitates transplantation procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Voluntary Donor Card (Tarjeta de Donador Voluntario)
• Sanitary Licensing for Organ and Tissue Procurement
• Organ Donation and Transplantation Coordination
• Public Awareness and Educational Outreach Programs

Quantifiable outcome

• Reactivated 2 sanitary licenses for organ procurement and cornea transplantation in 2022
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Secretaría de Salud SonoracoreStrategic or Co-development Partner · 31 December 2022Parent organization - CEESTRA is a decentralized organism of the Secretaría de Salud Pública. The Secretary Dr. José Luis Alomía Zegarra leads coordination meetings and strategic planning sessions with CEESTRA director Dr. Abel Puentes Camacho.
• Trizon MXminorGTM or Marketing Partner · 5 June 2022Joint organization of 1ra Carrera/caminata Solidaria 'Tu Decisión Cambió Mi Vida' in commemoration of World Transplant Patient Day at Nuevo Hospital General de Especialidades.
• UMAE IMSS Cd. ObregóncoreStrategic or Co-development Partner · 18 February 2022Working visit by CEESTRA director to Unit Medical of High Specialization of IMSS in Ciudad Obregón to consolidate inter-institutional coordination mechanisms for increasing transplant numbers in the entity.
• Hospital General de Cd. ObregóncoreStrategic or Co-development Partner · 18 February 2022Working meetings to address consolidation of the Hospital Unit for Procurement of Organs and Tissues with Transplant purposes. Various problems and solution alternatives were presented.
• Universidad de SonoracoreStrategic or Co-development Partner · 1 January 2022Coordination with Universidad de Sonora's Unidad de Ciencias Biológicas y de la Salud for the 1er Congreso Regional 'Los Trasplantes en la Nueva Normalidad'. Also involved in proposal to include donation content in basic and media-superior education curriculum.
• Voluntariado de la Secretaría de Salud SonoracoreStrategic or Co-development Partner · 1 January 2022Collaboration with the Secretary of Health's volunteer organization in coordinating actions for kidney transplant at Hospital CIMA and various awareness activities.
• Hospital CIMA (Voluntariado)coreStrategic or Co-development Partner · 1 January 2022Joint efforts with Hospital CIMA's volunteer organization for coordination of renal transplant for adolescent from Guaymas at Hospital Privado Hermosillo CIMA.
• ISSSTESON (Hospital Dr. Ignacio Chávez)coreStrategic or Co-development Partner · 1 January 2022Reactivated sanitary license for organ procurement at Hospital Dr. Ignacio Chávez in Hermosillo, part of the ISSSTESON health system.
• Secretaría de Salud Sonora (with Subsecretaría Gabriela Nucamendi Cervantes)coreStrategic or Co-development Partner · 25 November 2021High-level coordination meetings held at CEESTRA facilities to present organizational characterization, analyze challenges, and define tasks for 2022-2024 period including hospital network expansion and educational content inclusion.
• Naranjeros de HermosillominorGTM or Marketing Partner · 9 November 2021Awareness campaign at Estadio Sonora during baseball games against Águilas de Mexicali. Patient testimony by transplant recipient Miguel de la Rosa who threw the first pitch. Information stands to promote organ donation.
• Hospital General del Estado 'Dr. Ernesto Ramos Bours'coreStrategic or Co-development Partner · 24 September 2021Annual coordination for Ceremonia de Reconocimiento al Mérito y Altruismo del Donante y su Familia, honoring donors from October 2020-September 2021 period.
• Centro Nacional de Trasplantes (CENATRA)coreTechnology or IntegrationFederal coordination for national transplant registry, donor card system (dv.cenatra.salud.gob.mx), and regulatory oversight of transplantation activities.
• COFEPRIScoreTechnology or IntegrationFederal regulatory body supervising sanitation licensing for organ and tissue procurement and transplantation activities.
• Fundación Carlos SlimminorOthersListed as related federal organization for organ donation resources (donacion-organos-una-oportunidad-vida).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Centro Nacional de Trasplantes (CENATRA): Mexico's federal-level transplant coordination body under Secretaría de Salud; operates the same donor card system and national registry that CEESTRA plugs into, making it the direct vertical counterpart at the federal tier.

Emerging players

• Gift of Life Donor Program: US organ procurement organization covering the Philadelphia region; comparable as a regional OPO coordinating donor hospitals and transplantation centers, similar in scope ambition to a single Mexican state.

Broad incumbents

• Eurotransplant International Foundation: International organ-sharing organization coordinating transplantation across multiple European countries; comparable function in cross-institutional donor matching, allocation, and registry management.
• NHS Blood and Transplant (UK): UK national organ donation and transplantation authority; the closest international analog to a centralized state/national transplant coordination body, performing donor registration, procurement allocation, and transplantation oversight.
• Secretaría de Salud Sonora: Parent state health secretariat under which CEESTRA operates as a decentralized organism; comparable in that it sets the broader Sonora health-services framework within which CEESTRA's transplantation coordination sits.
• UNOS (United Network for Organ Sharing): US non-profit that manages the national organ procurement and transplantation network under federal contract; directly comparable mission (organ allocation, donor registry, hospital network coordination) at a national scale.
• IMSS (Instituto Mexicano del Seguro Social): Mexico's social-security health system that runs its own hospital network (including UMAE high-specialty units like the one in Cd. Obregón where CEESTRA coordinates transplant activity); a major institutional partner and the largest provider in the state.
• COFEPRIS: Federal Mexican health regulator that issues the sanitary licenses CEESTRA helps hospitals obtain; comparable oversight function in the same transplant value chain and the natural federal counterpart for licensing activity.
• ISSSTE (Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado): Social-security institute for state workers that operates Hospital Dr. Ignacio Chávez in Hermosillo, one of CEESTRA's core licensed procurement partners; comparable institutional role in transplantation across Mexican states.

Regional players

• Hospital General de México 'Dr. Eduardo Liceaga': Large public general hospital in Mexico City performing organ transplantation under federal coordination; comparable as a state-tier public hospital that depends on CENATRA-style coordination, although located outside Sonora.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CeestraSonora
• Facebookfacebook.com/ceestrasonora
• Instagraminstagram.com/p/CVAvoGkDKIO
• LinkedInlinkedin.com/company/imss---hospital-general-regional-no.-1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMSS - Hospital General Regional No. 1