Construction Equipment Group AS

What Construction Equipment Group AS does

Construction Equipment Group AS (CEG) is a privately held Norwegian industrial holding company founded in 2021 by Tor Kjetilson Moe, headquartered in Gjerstad/Sundebru, Norway. CEG consolidates five Nordic construction and agricultural equipment brands — Gjerstad Products (excavator buckets and wheel loader attachments, 60+ years), EMA Earth Moving Attachments (excavation buckets, Sweden), Ankerløkken Equipment (Furukawa hydraulic breakers and construction equipment, roots to 1927), Foss-Eik Mekaniske Verksted (agricultural trailers, 70+ years), and Vera Tank (tank solutions for fuel, chemicals, and water, 50+ years) — into a multi-brand group serving construction contractors, farmers, mining/quarrying operations, and industrial customers across Norway, Sweden, Denmark, Finland, and Poland, with international deliveries to Europe, Asia, Australia, and the USA.

CEG's portfolio spans excavation attachments (Gjerstad SD/HD and EMA HD/Core bucket lines with capacities up to 4,500 liters), hydraulic breakers (exclusive Furukawa distribution through Ankerløkken), agricultural trailers (1-20 ton load capacities from Foss-Eik), and tank solutions (Vera Tank water/fuel/chemical storage from 2,200 to 65,000 liters). Manufacturing is anchored at Gjerstad (Norway), Bryne (Norway, Foss-Eik), and Kinna (Sweden, EMA), with sales offices in each Nordic country and a centralized international sales function in Silkeborg, Denmark.

The group earns revenue through hardware sales (primary) and equipment rental across all five brands, distributed via direct enterprise sales, regional dealer networks, and CEG Rental. CEG was formed through a roll-up strategy backed by Explore Equity as financial partner, with founders of acquired brands (e.g., Einar Bilstad of Foss-Eik) reinvesting as owners. The group has been reorganized into national subsidiaries across five countries and operates with a leadership team led by Tor Kjetilson Moe (Group CEO), Morten B. Dahl (Group CFO), and Staffan Anderberg (Chief Production Officer).

Name

Construction Equipment Group AS

Legal name

Construction Equipment Group AS

Website

https://cegroup.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Construction Equipment Group AS is a Norwegian industrial holding company that consolidates five Nordic brands — Gjerstad, EMA, Ankerløkken, Foss-Eik, and Vera Tank — supplying excavation attachments, hydraulic breakers, agricultural trailers, and tank solutions to construction, agricultural, mining, and industrial customers across the Nordics and internationally.

Ownership category

akta.pro rank

Product category

Construction Equipment

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523)

akta.pro primary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

akta.pro secondary industries

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM), Excavators (IMAHAAAA)

Keywords

• Construction equipment attachments
• Excavator buckets
• Agricultural trailers
• Tank storage solutions
• Hydraulic breakers

Headquarters

HQ city

Gjerstad

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of construction equipment attachments (buckets, hydraulic breakers), trailers, and tank solutions through multiple brands across Nordic markets and internationally.
2. Equipment Rental: CEG offers equipment rental services through their brands including Gjerstad Products, Foss-Eik, Vera Tank and EMA.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Construction Equipment Group AS manufactures and supplies construction equipment attachments (excavator buckets, hydraulic breakers), agricultural trailers, and storage/transport tanks for liquids, fuel, chemicals and water through five Nordic brands: Gjerstad, EMA, Ankerløkken, Foss-Eik, and Vera Tank. The group also rents equipment through CEG Rental and distributes Furukawa hydraulic breakers through the Ankerløkken network.

Product overview

Construction Equipment Group AS operates as a multi-brand industrial equipment and solutions provider, not a unified software platform. The portfolio consists of five distinct brands that function independently while sharing corporate ownership. Gjerstad and EMA (Earth Moving Attachments) provide excavation buckets and attachments for construction machinery; Ankerløkken supplies construction equipment including hydraulic breakers; Foss-Eik manufactures agricultural trailers; and Vera Tank produces storage and transport tanks for various industries including fuel, water, and sewage applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Gjerstad Excavator Buckets and Attachments Excavation buckets and attachments for excavators and wheel loaders, including Gjerstad SD and Gjerstad HD product lines. Established brand with 60 years of market presence, designed for durability in heavy-duty construction applications. Sold to construction contractors and equipment dealers.
• EMA Earth Moving Attachments Excavation buckets and gravel buckets for construction machines, developed in close collaboration with machine operators. Product lines include EMA HD and EMA Core, with bucket sizes from 50 to 4,500 liters. Sold to machine dealers across Sweden and international construction customers.
• Ankerløkken Construction Equipment and Furukawa Hydraulic Breakers Construction equipment, tools, and exclusive Furukawa hydraulic breakers supplied to mines, quarries, contractors and Norwegian industry. Provides a wide range of quality construction products at competitive prices.
• Foss-Eik Agricultural Trailers Agricultural trailers and tractor attachments built to withstand heavy loads and rough use. Load capacities range from 1 to 20 tons. Market leader in Norway for tractor trailers. Sold to farmers and agricultural operations.
• Vera Tank Storage and Transport Solutions Tank solutions for safe storage and transport of oil, fuel, chemicals, water and sewage. Norway's leading tank solutions supplier serving construction, agriculture, aquaculture, industry, transport, shipping and aviation sectors with over 50 years of experience.
• CEG Equipment Rental

Quantifiable outcome

• 30% of cleaned drinking water leaks before reaching Norwegian taps; only 2% of household drinking water used for food and drink; approximately 150 years backlog of renewal of Norwegian water network
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• FurukawacoreChannel Partner/ Reseller/ Distributor · 1 January 2025Ankerløkken holds exclusive distribution rights for Furukawa hydraulic breakers in Norway. Ankerløkken is known for its exclusive distribution of high-quality products such as Furukawa hydraulic breakers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Volvo Construction Equipment: Volvo CE is the largest Nordic-headquartered construction equipment OEM and offers an integrated attachments portfolio (buckets, breakers) alongside full machines. It is the most direct large-scale regional competitor to CEG's Gjerstad and EMA brands in Scandinavia.
• Caterpillar: Caterpillar is the world's largest construction and mining equipment OEM and offers an extensive attachments portfolio, including via Kinshofer and Hensley. CEG competes with Caterpillar-aligned OEMs and dealers across its bucket, breaker, and trailer markets.
• Komatsu: Komatsu is a global construction and mining equipment OEM with its own attachments and GET businesses. A broad incumbent competing in the same construction, mining, and quarrying end-markets as CEG's brands.

Direct peers

• Werk-Brau: Werk-Brau is a US-based specialist in excavator and wheel loader buckets and attachments for construction, mining, and quarrying. Comparable to Gjerstad and EMA in product focus (buckets and ground-engaging tools) and end-customer base.
• Kinshofer: Kinshofer is a German specialist manufacturer of excavator attachments (buckets, grapples, tiltrotators) serving similar construction and demolition end-markets. It is one of the closest direct competitors to CEG's Gjerstad and EMA bucket businesses in Europe.
• NPK Japan: NPK manufactures hydraulic breakers, crushers, and other attachments for excavators. Directly comparable to the breaker/attachment lines that CEG distributes via its Ankerløkken network and competes with Furukawa.
• Kverneland Group: Kverneland (owned by Kubota) is a European agricultural equipment manufacturer with Norwegian heritage, producing implements, trailers, and tractor-attached equipment. Closely comparable to CEG's Foss-Eik trailer franchise and overlapping dealer channels across the Nordics.
• ESCO (Weir Group): ESCO produces ground engaging tools (GET) and buckets for mining, quarrying, and construction excavators. A direct competitor in heavy-duty bucket and tooth systems serving similar mining and quarry customers as CEG's brands.
• Fliegl Agrartechnik: Fliegl is a leading European manufacturer of agricultural trailers, tankers, and transport equipment. Directly comparable to Foss-Eik's tractor-trailer business and to parts of Vera Tank's tank solutions portfolio across the European market.
• Hensley Industries: Hensley Industries (a Caterpillar subsidiary) manufactures buckets, teeth, and GET for excavators and wheel loaders. Closely comparable product range and customer base to Gjerstad and EMA's core bucket lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Construction-Equipment-Group-110374111197570
• LinkedInlinkedin.com/company/construction-equipment-group-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construction Equipment Group AS