Cellar 335
Cellar 335 is a single-location modern tiki cocktail lounge and restaurant in Jersey City, NJ, serving Asian-influenced sharing plates and handcrafted tropical cocktails to social groups, couples, and private event guests in the New Jersey metro market.
- Company typePrivate
- Founded2016
- HeadquartersJersey City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cellar 335 does
Cellar 335 is a privately held, single-location modern tiki cocktail lounge and restaurant operating since 2016 at 335 Newark Avenue in Jersey City, NJ, in the basement of the White Eagle Hall concert venue. The venue serves an Asian-influenced, globally sourced modern American menu of shareable plates priced $6–$24, paired with handcrafted tropical cocktails served in distinctive themed tiki mugs. A subterranean space decorated with luau-inspired murals by local artist Mr. MustArt and a beat-driven reggae/hip-hop soundtrack define the experiential positioning.
The business operates a direct-to-consumer model with revenue drawn from dine-in food and beverage sales, bar service, private events for up to 100 guests, gift cards, and occasional premium ticketed experiences (e.g., a $150-per-person Appleton Estate rum tasting in January 2022). Distribution runs through the company website and Resy for reservations, a third-party online-ordering platform for takeout and delivery, walk-in service, and gift-card sales via Upserve. Marketing is primarily earned-media-driven — NJ Monthly, Yelp, Hoboken Girl, Thrillist — supplemented by Instagram, an email newsletter, and event-driven promotions such as Snaquiri (Tue–Wed bar special) and Tiki with Friends (15% off for parties of 6+ Tue–Thu). The restaurant shares its roof and ownership group (PB&J Hospitality Group) with the adjacent Madame French bistro, and is co-owned by founder Jamie Knott and Robert "Bob" Palmer, with Chef Christopher Abbamondi leading the kitchen since September 2020.
The business has earned sustained regional recognition — six years on NJ Monthly's Best Restaurants list (2019, 2021, 2024), Yelp Top 12 Best Tiki Bars in the USA, and 2019 Best Bar in Jersey City from Hoboken Girl — while reporting revenue figures not publicly disclosed and operating without venture, private equity, or institutional capital.
Cellar 335 firmographics
Firmographics- Name
- Cellar 335
- Legal name
- Cellar 335
- Website
- https://cellar335.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cellar 335 is a single-location modern tiki cocktail lounge and restaurant in Jersey City, NJ, serving Asian-influenced sharing plates and handcrafted tropical cocktails to social groups, couples, and private event guests in the New Jersey metro market.
- Ownership category
- akta.pro rank
Cellar 335 industry classification
Industry- Product category
- Tiki Bar Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Cocktail Lounges & Speakeasies (MPAGAIAD), Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where Cellar 335 is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cellar 335 business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Food and Beverage Sales: Core revenue from dine-in service featuring Asian-influenced modern American cuisine and handcrafted tropical cocktails served in unique tiki mugs. Menu includes shareable plates, small plates, and large-format dishes with pricing ranging from $6-$24.
- Private Events and Catering: Private dining room available for celebrations up to 100 people. Bookings for business events, anniversaries, birthdays, showers, and holiday parties with customizable menus.
- Gift Cards: Traditional and electronic gift cards sold online with options for mail, email, or print-at-home delivery.
- Special Ticketed Events: Premium ticketed events such as rum tasting experiences ($150 per person for Appleton Estate event including cocktails, main course, and dessert).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items ranging from $6 to $24 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cellar 335 product offering
Product offeringCore offering
Cellar 335 is a modern tiki cocktail lounge and restaurant located in the basement of concert venue White Eagle Hall in Jersey City, NJ, serving Asian-influenced modern American sharing plates paired with handcrafted tropical cocktails served in distinctive themed tiki mugs. The restaurant offers dine-in service, private event hosting for up to 100 guests, gift cards, and themed seasonal events, with a music-driven, clubby atmosphere featuring reggae and hip-hop.
Product overview
Cellar 335 operates as a single-location modern tiki cocktail lounge and restaurant in Jersey City, NJ. The core offering is Cellar 335 itself, featuring Asian-influenced modern American sharing plates paired with handcrafted tropical cocktails served in tiki mugs. Additional offerings include the Snaquiri midweek daiquiri special, gift cards, and group dining promotions. The venue also maintains a sister restaurant, Madame, a modern French bistro and cocktail bar, sharing the same location. Menu items span shared plates, specialty cocktails, and large-format drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Cellar 335 Restaurant & Bar Full-service dine-in tiki cocktail lounge and restaurant in Jersey City, NJ, offering Asian-influenced modern American sharing plates and handcrafted tropical cocktails in themed tiki mugs. Open Tuesday–Sunday with kitchen hours 5pm–10pm (Tue-Thu), 5pm–11pm (Fri-Sat), and bar service until late.
- Private Events and Catering Private dining room available for celebrations and corporate events up to 100 people, with customizable menus for birthdays, anniversaries, showers, business events, and holiday parties. Quote-based pricing.
- Gift Cards Traditional and electronic gift cards sold online in variable amounts, with options for mail, email, or print-at-home delivery.
- Snaquiri Midweek Bar Special A midweek bar special pairing refreshing daiquiris with crave-worthy bites, available Tuesdays and Wednesdays at the bar only.
- Special Ticketed Events Premium ticketed tasting events such as rum tasting experiences ($150 per person for Appleton Estate event including cocktails, main course, and dessert).
Quantifiable outcome
- Featured in NJ Monthly's Best Restaurants list for 6 consecutive years (2019-2024)
- +1 more outcomes
Companies that use Cellar 335
Customer profileSegments4 records
Cellar 335 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cellar 335 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Appleton Estate Jamaica RumminorHosted An Evening With Appleton Estate Jamaica Rum event on January 11, 2022 featuring bar-side sampling of Appleton Hearts Collection rums including 1994, 1995, and 1999 vintage pours with brand ambassador Q&A.
- PB&J Hospitality GroupcoreParent hospitality group that owns and operates Cellar 335 along with sister restaurants Madame (French bistro) and Saddle River Cafe. The group connects Cellar 335 to a broader network of Jersey City and New Jersey dining establishments.
- MadameminorModern French bistro and cocktail bar located under the same roof as Cellar 335, offering a contrasting dining experience alongside the tiki bar. Sister concept operated by PB&J Hospitality Group.
- White Eagle HallcoreConcert venue that houses Cellar 335 in its basement space. Provides unique event-driven foot traffic and synergies between live music performances and dining experiences.
- Mr. MustArtminorLocal Jersey City artist who created the tiki-themed murals and luau-inspired artwork decorating Cellar 335's interior space.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Cellar 335 competitors and assessment
Company assessmentEmerging players
- Tiki Chick: Smaller-scale tiki cocktail bar and event space with strong design identity and tropical drink program. Comparable as a niche tiki cocktail venue, though typically smaller format and more event-driven than Cellar 335.
Direct peers
- Madame: Sister concept operated by PB&J Hospitality Group under the same roof as Cellar 335 in Jersey City. Directly comparable as a co-located cocktail-forward dining concept from the same ownership, offering French cuisine versus Cellar 335's Asian-influenced menu.
- Saddle River Cafe: Another PB&J Hospitality Group concept, providing additional context on the operating group's portfolio strategy. Comparable as a sibling concept sharing ownership, suppliers, and back-office resources with Cellar 335.
- Death & Co: Award-winning NYC cocktail bar with multiple locations featuring a serious craft cocktail program and intimate lounge atmosphere. Comparable in the craft-cocktail-lounge category where beverage quality and ambiance are the primary draw.
- Slowly Shirley: Downtown NYC tiki-inspired cocktail lounge serving craft tropical drinks and bar bites in a speakeasy-style basement setting. Closely comparable concept: subterranean venue, tiki cocktail program, Asian/global bar food, and walk-in bar seating.
- The Polynesian: A modern tiki bar and lounge in NYC's Nomad neighborhood serving tropical cocktails and Asian-influenced small plates in a design-forward setting. Directly comparable as a tiki cocktail destination serving the same experiential, cocktail-led dining occasion.
- Employees Only: West Village cocktail institution known for craft cocktails and a moody, speakeasy-style lounge atmosphere. Comparable as a cocktail-first venue where beverage program and ambiance drive the value proposition over food.
Regional players
- Porta: Jersey City restaurant and bar serving Italian-inspired small plates and cocktails in a high-energy setting. Comparable as a peer Jersey City cocktail-forward dining venue competing for the same local nightlife audience.
- The Hamilton Inn: Long-standing Jersey City gastropub and cocktail bar in the Hamilton Park neighborhood. Comparable as a neighborhood cocktail-and-bar-food venue serving the same Jersey City consumer base.
Broad incumbents
- Buddakan: Iconic Stephen Starr Asian-fusion restaurant in NYC serving shareable plates in a theatrically designed dining room. Comparable for the Pan-Asian small-plates menu DNA and the experience-driven, design-led positioning — though at significantly higher scale and price point.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cellar 335 social profiles
Digital presenceCellar 335 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellar 335 leadership team
Management profileNumber of profiles
Cellar 335 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellar 335 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellar 335
What does Cellar 335 do?
Cellar 335 is a modern tiki cocktail lounge and restaurant located in the basement of concert venue White Eagle Hall in Jersey City, NJ, serving Asian-influenced modern American sharing plates paired with handcrafted tropical cocktails served in distinctive themed tiki mugs. The restaurant offers dine-in service, private event hosting for up to 100 guests, gift cards, and themed seasonal events, with a music-driven, clubby atmosphere featuring reggae and hip-hop.
Is Cellar 335 a public or private company?
Cellar 335 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellar 335 founded?
Cellar 335 was founded in 2016. It employs 1 to 10 people.
Where is Cellar 335 based?
Cellar 335 is headquartered in Jersey City, United States, in the North America region.
How does Cellar 335 make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Events and Catering, gift Cards and special Ticketed Events.
Who are Cellar 335's main competitors?
Tiki Chick is listed as an emerging player. Direct peers are Madame, Saddle River Cafe, Death & Co, Slowly Shirley, The Polynesian and Employees Only. Regional players are Porta and The Hamilton Inn. Buddakan is listed as a broad incumbent.
Does Cellar 335 have an API?
No public API is recorded for Cellar 335.
What industry is Cellar 335 in?
Cellar 335's product category is Tiki Bar Restaurant. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of MPAGAIAD, Cocktail Lounges & Speakeasies. Its NAICS code is 7224 and its SIC code is 5810.