What Cellini Design Center Sdn Bhd does

Cellini Design Center Sdn Bhd is a privately held Malaysian furniture company founded in 1986 that designs, manufactures, and retails residential furniture under the Cellini brand. Operating from two retail showrooms in Bangsar (Kuala Lumpur) and Penang, with a branded e-commerce storefront and virtual showroom, the company sells direct-to-consumer across West Malaysia and maintains a cross-border presence in Singapore. Its in-house product portfolio spans three primary categories — Living Room (sofas, coffee tables, TV consoles, storage, armchairs, stools and bean bags), Bedroom (bed frames, mattresses, bedside tables, including the Nightingale Mattress sub-brand), and Dining Room (tables, chairs, benches) — manufactured using premium materials such as Sungkai timber, top-grade fabrics, leather, and corrosion-resistant metal alloys. The company applies a FabricGard stain-resistant fabric treatment to its fabric sofa lines and offers customisation options across fabrics and leather colours to support bespoke orders.

The business runs on a one-time-purchase furniture model with no disclosed subscription or recurring revenue components. Pricing is in Malaysian Ringgit, with fabric sofas starting at approximately RM2,250, leather sofas from RM1,398, motorised recliner armchairs up to RM5,998, and dining sets from RM5,900; promotional markdowns reach up to 80% during seasonal sales and a 5% newsletter-subscriber discount is offered on first orders. Distribution is fully company-owned, combining physical showrooms, a Shopify-based online store, factory-to-doorstep delivery, and free weekday delivery for orders above RM1,000 within Klang Valley and Penang. Cellini targets Malaysian homeowners and pet-owning households, supported by a 12-month structural warranty and active lifestyle-influencer marketing across Instagram, Facebook, TikTok, YouTube, and LinkedIn. The company is founder-led and privately financed, with no institutional funding rounds disclosed.

Name

Cellini Design Center Sdn Bhd

Legal name

Cellini Design Center Sdn Bhd

Website

https://cellini.com.my

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Cellini Design Center Sdn Bhd is a Malaysian, founder-owned furniture company founded in 1986 that designs, manufactures, and sells residential furniture directly to consumers via showrooms in Kuala Lumpur and Penang and a branded e-commerce storefront across West Malaysia.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Designer furniture
• Home furniture
• Sofa manufacturer
• Mattress collection
• Custom furniture

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time purchase model for furniture products including sofas, mattresses, bed frames, dining tables, TV consoles, and accessories. Products are sold directly to consumers through showrooms and online store with factory-to-doorstep delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cellini designs, manufactures, and retails modern designer furniture for Malaysian homes across three core categories: living room (modular fabric and leather sofas, recliners, coffee tables, TV consoles, storage), bedroom (bed frames, Nightingale and Orthopedic Master mattresses, bedside tables), and dining room (dining tables, chairs, benches). Products are sold direct-to-consumer through company-owned showrooms in Kuala Lumpur and Penang and a factory-to-doorstep e-commerce store serving West Malaysia, with options for fabric and leather customisation.

Product overview

Cellini Design Center Sdn Bhd is a Malaysian furniture company operating since 1986, offering a comprehensive portfolio of in-house designed and manufactured furniture products. The product ecosystem spans three main categories: Living Room (sofas, coffee tables, TV consoles, storage, armchairs), Bedroom (bed frames, mattresses, bedside tables), and Dining Room (tables, chairs, benches). Key branded products include the EVITA modular fabric sofa, Nightingale mattress line, and Orthopedic Master mattresses. The company differentiates through in-house design and manufacturing, direct-to-consumer sales via showrooms in Kuala Lumpur and Penang plus an online store, and customization options for fabrics and leather colours. Sofas are available in fabric and leather variants with features including motorised reclining, modular configurations, and smart storage. The company positions itself as a designer furniture brand with 38 years of experience, offering premium quality without middleman markups.

Differentiator

Problem solved

Functional benefit

Brands

• Nightingale Mattress: Mattress collection featuring honest to goodness materials. Pure rest.

Products and services

• EVITA Large Modular Fabric Sofa with Removable Cushion Covers A large modular fabric sofa featuring removable cushion covers for easy maintenance, available in multiple colour variants for Malaysian homeowners.
• Nightingale Mattress Collection Premium mattress collection featuring natural materials and quality construction targeted at Malaysian homeowners seeking better sleep.
• ORTHOPEDIC MASTER Sanitized Antimicrobial Mattress Orthopedic mattress with Sanitized antimicrobial protection, high resilience foam, and responsive coil support for Malaysian sleepers needing back support.
• BORGES Leather Luxury Plush Back and Headrest Modular Sofa Luxury leather modular sofa with plush back and headrest features combining comfort with sophisticated design for premium living rooms.
• DALLAS Half Leather Manual Recliner Sofa Half leather manual recliner sofa offering comfortable seating with manual reclining functionality for living rooms.
• SCOTT Modular Leather Push-Back Motorised Sofa Motorised modular leather sofa with push-back feature for automated reclining comfort in living spaces.
• BOB Full Thick Leather Motorised Recliner Armchair Motorised recliner armchair upholstered in full thick leather with automated reclining functionality for individual seating.
• ELDA Modular Fabric Sofa with Smart Storage Modular fabric sofa featuring integrated smart storage solutions for space-efficient living in smaller Malaysian homes.
• FELIX Leather Motorised Modular Sofa Full leather motorised modular sofa combining automated comfort with versatile configuration options for living rooms.
• PLUME Leather Motorised Adjustable Headrest Recliner Sofa Premium leather recliner sofa with motorised functionality and adjustable headrest for personalised comfort.
• STEM Black Steel with Storage Coffee Side Table Modern coffee side table featuring black steel construction with integrated storage solutions for living rooms.
• ROMA Quartz Coffee Table Elegant coffee table featuring a quartz surface for durability and sophisticated aesthetics in living rooms.
• MAX Nezzo Sintered Stone Top Coffee Table Contemporary coffee table crafted with sintered stone top for enhanced durability and modern appeal in living rooms.
• MAX Nezzo Sintered Stone Top TV Console TV console featuring sintered stone top material for a sleek and durable entertainment solution in living rooms.
• Living Room Furniture Collection Comprehensive collection including sofas, coffee tables, TV consoles, storage solutions, armchairs, and bean bags for complete living room furnishing.
• Bedroom Furniture Collection Bedroom collection featuring bed frames, mattresses, bedside tables, and bedroom storage solutions for complete bedroom furnishing.
• Dining Room Furniture Collection Dining collection including dining tables, dining chairs, and dining benches for complete dining room solutions.
• Coffee Tables Collection Range of coffee tables featuring various materials including quartz, sintered stone, and wood with contemporary designs.
• Dining Tables Collection Dining tables in various styles including granite and other premium materials for Malaysian dining spaces.
• Dining Chairs Collection Collection of dining chairs designed to complement Cellini's dining tables and enhance dining experiences.
• Bed Frames Collection Bed frames designed to support mattresses and complement bedroom aesthetics in Malaysian homes.
• TV Consoles Collection TV consoles and media units featuring various materials and storage configurations for entertainment setups in living rooms.
• Stools and Bean Bags Collection Versatile seating options including stools and bean bags for casual and flexible seating arrangements.
• Storage Furniture Collection Storage solutions for living spaces including shelves, cabinets, and display units.
• Armchairs and Recliners Collection Collection of armchairs and recliners including motorised and manual options for comfortable seating.
• Mattresses Collection Mattress collection featuring Nightingale mattresses and Orthopedic Master mattresses with various comfort technologies for Malaysian sleepers.

Quantifiable outcome

• Furniture designed and built in-house since 1986, ensuring quality and craftsmanship over nearly four decades
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scanteak: Singapore-headquartered Scandinavian-inspired furniture retailer with showrooms across Southeast Asia including Malaysia. Closely comparable to Cellini in operating premium designer furniture showrooms with multi-category (living, dining, bedroom) offerings in the same regional footprint.
• Castlery: Singapore-based designer furniture DTC brand selling sofas, dining sets, and bedroom furniture via own e-commerce platform and physical showrooms. Directly comparable to Cellini's premium designer positioning, omnichannel model, and target segment of urban homeowners.
• Vhive: Malaysian premium furniture retailer operating showrooms with curated designer living, dining, and bedroom collections. Comparable to Cellini in premium positioning, multi-category showroom model, and Malaysian customer base.
• Journey East: Singapore-based designer furniture retailer with showrooms offering premium sofas, dining, and bedroom pieces across Southeast Asia. Comparable to Cellini in designer positioning, multi-room collections, and target homeowner demographic.
• Commune by the Great Eastern: Singapore-headquartered designer furniture brand with showrooms across Asia including Malaysia. Directly comparable to Cellini in premium designer positioning, multi-category offerings, and DTC showroom model.

Broad incumbents

• IKEA: Global furniture incumbent operating major stores in Malaysia. Overlaps with Cellini across living, bedroom, and dining furniture but competes primarily on price and breadth rather than designer/premium positioning.
• Harvey Norman: Multi-category home and furniture retailer with Malaysian operations selling sofas, bedroom, and dining furniture. Overlaps with Cellini in furniture categories but is a broader retail incumbent rather than a designer specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/cellinifurniture.my
• YouTubeyoutube.com/c/CelliniDesignCenter
• Facebookfacebook.com/cellinimalaysia
• LinkedInsg.linkedin.com/company/www.cellini.com.sg
• Instagraminstagram.com/cellinifurniture.my
• TikToktiktok.com/@cellinifurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellini Design Center Sdn Bhd