CEMEA Centre-Val de Loire

What CEMEA Centre-Val de Loire does

CEMEA Centre-Val de Loire is a non-profit association (Association loi 1901, SIREN 335 202 123) and one of 21 territorial associations within the national CEMEA movement founded in 1937. Operating from headquarters in Saint-Jean-de-Braye (Loiret) and a branch office in Tours, the organization delivers two parallel training tracks: voluntary animation training (BAFA and BAFD diplomas, priced €374-€775 per session) and professional qualification programs (CPJEPS, BPJEPS, DEJEPS, DESJEPS, plus a Complementary Certificate for ACM direction) registered in the RNCP at levels 3-6. It serves individual trainees across the six departments of Centre-Val de Loire, plus institutional clients including DRAJES, SDJES, CAF, Région Centre-Val de Loire, and municipalities such as Tours and Orléans for educational policy accompaniment and the DAQE quality framework (operated since 1996).

The organization's technology stack centers on three proprietary platforms: Yakamédia (online media library for pedagogical resources), Zourit (open-source digital learning environment), and Cemea-emploi (dedicated job board for the animation sector). Revenue is generated through a hybrid model combining individual training fees, publicly subsidized places (Region, European Social Fund, DRAJES), apprenticeship contracts delivered via FORMASAT and CFA SMS partnerships with the GeMalis employer group, and continuing professional development for animation sector employees. The portfolio also includes the annual FIFE (Festival International du Film d'Education, since 2004), Terrains d'Aventures youth programs, a VHSS cell for sexual and gender-based violence reporting, and VAE (Validation des Acquis de l'Expérience) services. The organization holds Qualiopi certification (2025-2028) and is recognized as being of public utility with multiple ministerial approvals.

Name

CEMEA Centre-Val de Loire

Legal name

Association régionale des CEMEA CVL

Website

https://cemeacentre.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

CEMEA Centre-Val de Loire is a non-profit training association serving the Centre-Val de Loire region with BAFA/BAFD voluntary animation courses and RNCP-registered professional qualifications (CPJEPS through DESJEPS), supported by public subsidies and partnerships with DRAJES, CAF, and local municipalities.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Educational Support Services (61171), Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

Keywords

• Youth animation training
• Popular education
• Professional qualifications
• Voluntary animator certification
• Educational policy support

Headquarters

HQ city

Saint-Jean de Braye

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training fees (BAFA/BAFD): Fees charged to individuals for voluntary animator training (BAFA and BAFD). Prices vary by format: demi-pension vs pension complète. Reduced rates available.
2. Professional training fees (BPJEPS, DEJEPS, DESJEPS): Fees charged for professional qualification diplomas in animation. Cost is provided 'sur devis' (on quote). Subsidized places available through Region Centre-Val de Loire funding and European Social Fund.
3. Public subsidies and institutional funding: Funding from institutional partners including: DRAJES (Regional Delegation for Youth, Engagement and Sports), SDJES (Departmental Services), CAF (Family Allowances Fund), and the Region Centre-Val de Loire. The organization is recognized as being of public utility and holds multiple ministerial approvals.
4. Apprenticeship contracts (alternance): Revenue from apprenticeship contracts through partnerships with FORMASAT and CFA SMS, with apprentices employed by host structures via GeMalis employer group.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

CEMEA Centre-Val de Loire is a non-profit training organization providing state-recognized diplomas and certifications in youth and popular education animation. It delivers voluntary training (BAFA/BAFD) and professional qualifications (CPJEPS, BPJEPS, DEJEPS, DESJEPS) across all six departments of the Centre-Val de Loire region, alongside continuing education, apprenticeship programs, validation of prior experience (VAE), educational policy accompaniment for local authorities, and cultural events.

Product overview

CEMEA Centre-Val de Loire offers a comprehensive portfolio of training and educational services centered on popular education and active pedagogy. The organization operates across two main divisions: voluntary animation training (BAFA/BAFD) providing foundational certification for individuals seeking to work with children and youth during leisure time, and professional qualification programs (CPJEPS, BPJEPS, DEJEPS, DESJEPS, and Complementary Certificate) that form a progression pathway from level 3 to level 6 on the French qualifications framework. These are supplemented by continuing education, apprenticeship contracts, and VAE services. Beyond training, the portfolio includes youth development programs (Terrains d'Aventures), a major international film education festival (FIFE), advisory services for educational policy development (DAQE), and a dedicated unit for addressing sexual and gender-based violence (VHSS). Digital learning is supported through the Yakamédia mediathèque platform. The organization holds Qualiopi certification and participates in European projects like StoryDeC.

Differentiator

Problem solved

Functional benefit

Brands

• Yakamédia: Online media library providing pedagogical resources, activity files, documentation, theoretical contributions, and field feedback for educational professionals
• Cemea-emploi
• FIFE - Festival International du Film d'Éducation

Products and services

• BAFA (Brevet d'Aptitude aux Fonctions d'Animateur)

Quantifiable outcome

• BPJEPS graduation rates of 81-93% across sessions
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DRAJES Centre Val de Loire (Délégation Régionale Académique à la Jeunesse, à l'Engagement et aux Sports)coreStrategic or Co-development PartnerPartnership with the Regional Delegation for Youth, Engagement and Sports for certification delivery (DRAJES delivers BPJEPS, DEJEPS, DESJEPS diplomas through juries), co-funding of training places, and regional educational programs. SDJES (Services Départementaux) operate similarly at departmental level.
• Caisse d'Allocations Familiales (CAF) du Loiret et d'Indre et LoirecoreStrategic or Co-development PartnerCAF co-funds PEdT (Projet Educatif Territorial) projects in the Loiret and serves as co-funder of the DAQE quality framework in Indre-et-Loire. They also participate in providing financial assistance for BAFA/BAFD training for eligible families.
• CRAJEP Centre-Val de LoireminorStrategic or Co-development PartnerCEMEA participates in the CRAJEP (Comité Régional des Associations de Jeunesse et d'Éducation Populaire), the regional extension of the CNAJEP, working on youth and popular education policy at the regional level.
• UniformationcoreStrategic or Co-development PartnerUniformation is the OPCO (Opérateur de Compétences) for the animation sector and an important partner for supporting the funding of training for animation sector employees. CEMEA works with Uniformation for financing of professional training.
• Ville de TourscoreStrategic or Co-development PartnerPartnership with the City of Tours on training accompaniment and educational policy frameworks, including hosting the Philippe Meirieu conference in November 2025 within the framework of the city's Projet Educatif Territorial.
• Ville d'OrléanscoreStrategic or Co-development PartnerPartnership with the City of Orléans on training accompaniment and educational policy frameworks in the territory.
• FORMASATcoreChannel Partner/ Reseller/ DistributorFORMASAT is a specialized training organization in sports, animation, and tourism in Centre-Val de Loire. CEMEA Centre-Val de Loire serves as a UFA (Unité de Formation par Apprentissage) partner with FORMASAT for all levels of professional animation training.
• CFA SMS (Centre de Formation d'Apprentis Social, Médico-social et Sanitaire)coreChannel Partner/ Reseller/ DistributorCFA SMS organizes apprenticeship training across the Centre-Val de Loire region. CEMEA serves as UFA partner with CFA SMS specifically for the DEJEPS professional qualification.
• GeMalis (Groupement d'Employeurs des Métiers de l'Animation et du Lien Social)coreChannel Partner/ Reseller/ DistributorGeMalis is an employers' group enabling member structures (companies, local authorities, associations) to host apprentices by managing the administrative employment relationship. CEMEA provides the training component while GeMalis handles apprenticeship contracts. Annual membership fee: €100; monthly service fee: €148.
• Institut du Travail Social, UFCV, Ligue de l'enseignement d'Indre LoireminorStrategic or Co-development PartnerCEMEA Centre-Val de Loire is a member of solidarity groupings on 2 departments (Indre-et-Loire and Loiret) within the framework of the Plan Régional de Formation (PRF), working alongside these partner organizations.
• Ligue de l'enseignement 37minorStrategic or Co-development PartnerCollaboration with the Ligue de l'enseignement d'Indre-et-Loire for the delivery of 'Valeurs de la République et Laïcité' training sessions, including sessions planned for 2025 and 2026.
• CEMEA Italy (coordinator), PPRO IFALL (Sweden), PROXPERT (Romania), REAL TIME (UK), STOP (Poland), STORIE MONDI POSSIBILI (Italy)minorStrategic or Co-development PartnerStoryDeC project under Erasmus+ bringing together 7 organizations from 6 European countries to develop pedagogical tools for youth civic engagement through autobiographical and digital narration methodologies.
• Festival International du Film d'Education (FIFE)coreOthersAnnual cinema and education festival organized by CEMEA nationally with support from national public institutions, held in Evreux with decentralized events across France including 'Echos du FIFE' organized by CEMEA CVL.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• CRAJEP Centre-Val de Loire: Regional branch of CNAJEP that coordinates popular-education and youth associations in the territory, including CEMEA CVL. Functions as an ecosystem/network enabler rather than direct training competitor, but plays a role in shaping the regional policy and funding environment CEMEA CVL operates in.
• Uniformation: OPCO (Opérateur de Compétences) for the animation sector and a core funding partner for CEMEA CVL's professional training. While not a training competitor, it is the principal gatekeeper for much of the OPCO-mutualized funding the association depends on.
• GeMalis: Groupement d'employeurs specialized in animation-sector employment contracts that handles the administrative employer relationship for apprentices hosted by member structures, with CEMEA CVL providing the training component. Closely aligned operationally but operates as an HR/employer vehicle rather than a training competitor.

Regional players

• FORMASAT: Specialized training organization in sports, animation, and tourism in Centre-Val de Loire. Already a core apprenticeship partner of CEMEA CVL (UFA partnership for all levels of professional animation training), but also a partial competitor for the same apprenticeship-trained cohort and host structures.
• Institut du Travail Social (ITS): Regional social-work and animation training school in Centre-Val de Loire. Member of CEMEA CVL's solidarity grouping for the Plan Régional de Formation, and a direct competitor for professional animation trainees (DEJEPS/DESJEPS) in the same territory.

Broad incumbents

• CEMEA France (Association Nationale des CEMEA): The national federation of which CEMEA Centre-Val de Loire is a territorial member. It directly oversees the parent brand, manages the FICEMEA international federation, and operates shared assets (Yakamédia, national FIFE festival) that the regional association benefits from. As parent and broader organization, it is the most comparable entity in terms of mission, pedagogy, and product portfolio.

Direct peers

• FRANCAS: National federation dedicated to children's leisure and vacation animation, offering BAFA/BAFD training, professional qualifications, and accompaniment to local authorities. Operates a similar model of regional associations with public utility status and serves a directly overlapping trainee base.
• Ligue de l'Enseignement: Long-established popular-education federation offering BAFA/BAFD training, complementary educational programs, and educational policy accompaniment to local authorities. Already a regional partner of CEMEA CVL on 'Valeurs de la République et Laïcité' training, it competes for the same volunteer and professional animator trainees.
• UFCV (Union Française des Centres de Vacances et de Loisirs): Major national competitor delivering BAFA/BAFD and professional animation qualifications in the same French regions, drawing on the same OPCO (Uniformation) and CAF/Region funding channels. UFCV operates as a federation of regional associations, mirroring CEMEA's structure and serving an almost identical trainee profile.
• AFOCAL: Specialized national BAFA/BAFD training provider with a multi-region footprint, focused specifically on voluntary animator training. Competes head-on with CEMEA CVL on the BAFA/BAFD side, with similar pricing tiers and access to CPF/OPCO funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cemeaCVL
• LinkedInlinkedin.com/company/cemea-centre-val-de-loire
• Instagraminstagram.com/cemea_centre_valdeloire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CEMEA Centre-Val de Loire