Centella

What Centella does

Centella is a privately-held, family-owned healthcare technology company headquartered in Miami, Florida, with operating roots dating to 1967 (and predecessor activity founded in Cuba in 1935). The company operates as the exclusive Siemens Healthineers Advanced Partner in South Florida, distributing and servicing the full Siemens medical imaging portfolio including MRI (MAGNETOM Sola, Altea, Aera, Vida, Lumina, Prisma, Cima.X, Terra, Free.Max), CT (SOMATOM X.Cite, Force, Drive, Edge Plus, go.Top), hybrid PET/MRI and PET/CT (Biograph mMR, Vision, Vision Quadra), angiography (ARTIS icono, pheno), mammography (MAMMOMAT Revelation, B.brilliant), ultrasound (ACUSON Sequoia), surgical C-arms (Cios Spin, Alpha), fluoroscopy (Luminos dRF Max), and robotic X-ray (Multitom Rax). In 2024, the company rebranded from Med-Lab to Centella and expanded into Healthcare Technology Solutions (HTS), extending its scope beyond Siemens equipment to multi-vendor imaging services and biomedical device management.

Centella monetizes through a mix of capital equipment sales, recurring full-service agreements (managed services with preventive maintenance, remote monitoring, application support, and uptime guarantees), Healthcare Technology Solutions (Multi-Vendor Imaging Services and Biomedical Services with RTLS), project planning and installation services, and Education & Workforce Solutions (FlexForce staffing, CrewPlace, WeScan remote scanning, STEP development, FlexForce Coach). Go-to-market is enterprise field sales with territory-dedicated account executives covering Florida, Virginia, Tennessee, and Georgia for equipment, with HTS and full-service agreements concentrated in South Florida. A customer portal (CentellaConnect) supports ongoing service management. Disclosed operational metrics include 98%+ uptime performance against a 95% contractual minimum, a 1.02-hour average response time (66% of the time), 73–85% first/second call fix rates, and a Net Promoter Score of 9 out of 10.

The company serves 13+ named healthcare systems and imaging centers including Jackson Health System, Memorial Healthcare System, Baptist Health South Florida, University of Miami Health System, Broward Health, HCA Healthcare, Lee Health, Mount Sinai Medical Center, Nicklaus Children's Hospital, Tenet Healthcare, Radiology Regional, and the U.S. Department of Veterans Affairs. Centella employs 135 people with over 60 field engineers stationed across South Florida — reportedly twice the count of its closest regional competitor — and is led by fourth-generation CEO Gonzalo Diaz III. The company holds ISO 9001 certification and FDA compliance, and AI features (AI Rad Companion, WeScan, Syngo, Smart Remote Service) are deployed as part of the Siemens Healthineers product line rather than developed in-house.

Name

Centella

Legal name

Centella

Website

https://centellahealthtech.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Centella is a family-owned, Miami-based exclusive Siemens Healthineers Advanced Partner that sells and services medical imaging equipment (MRI, CT, PET, mammography, ultrasound) and multi-vendor healthcare technology solutions to hospital systems and imaging centers across Florida, Virginia, Tennessee, and Georgia.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment and Healthcare Technology Services

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Diagnostic Imaging Centers (621512)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)

akta.pro primary industry

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)

akta.pro secondary industries

Mobile Imaging Services (HLAFAKAC), Medical Equipment Specialty Moving (HSAKAEAL)

Keywords

• Medical imaging equipment
• Healthcare technology services
• Multi-vendor imaging support
• Medical equipment maintenance
• Radiology workforce solutions

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Imaging Equipment Sales: Sale of Siemens Healthineers medical imaging equipment including MRI machines, CT scanners, X-Ray systems, ultrasound, mammography, molecular imaging, angiography, fluoroscopy, surgical C-arms, and refurbished systems. Equipment sales across Florida, Virginia, Tennessee, and Georgia markets.
2. Full-Service Agreements: Comprehensive service agreements offering preventive maintenance, rapid response support, extended hours, obsolescence protection, proactive and remote monitoring, and continuous application support tailored to customer needs.
3. Healthcare Technology Solutions (HTS): Multi-Vendor Imaging Services (MVIS) and Biomedical Services (Biomed) providing comprehensive quality-focused solutions for imaging equipment across all manufacturers and biomedical device management.
4. Education & Workforce Solutions (EWS): Siemens-specific staffing and education solutions including FlexForce tech engagements, CrewPlace, WeScan remote scanning, STEP development program, FlexForce Coach, and digital education offerings.
5. Project Planning Services: Medical imaging equipment implementation services including project management, site planning, technical solutions, installation, rigging, vendor coordination, and construction management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Centella sells and services Siemens Healthineers medical imaging equipment (MRI, CT, X-Ray, ultrasound, mammography, molecular imaging, angiography, fluoroscopy, and surgical C-arms) and delivers comprehensive healthcare technology services including multi-vendor imaging support, biomedical services, full-service maintenance agreements, workforce and education solutions, project planning, and cybersecurity to hospitals, imaging centers, and government healthcare facilities across Florida, Virginia, Tennessee, and Georgia.

Product overview

Centella is a Siemens Healthineers Advanced Partner offering a comprehensive portfolio of medical imaging equipment and healthcare technology solutions. Their product portfolio includes Siemens Healthineers MRI systems (MAGNETOM family including Sola, Altea, Aera, Vida, Lumina, Prisma, Cima.X, Terra, Free.Max), CT scanners (SOMATOM family including X.Cite, Force, Drive, Edge Plus, go.Top), PET/CT systems (Biograph family including mMR hybrid, Vision, Vision Quadra), angiography systems (ARTIS family including icono, pheno), mammography systems (MAMMOMAT Revelation, B.brilliant), ultrasound systems (ACUSON family including Sequoia, Redwood, Juniper), surgical C-arms (Cios family), fluoroscopy/radiography systems (Luminos family), and other imaging modalities. Beyond equipment sales, Centella provides comprehensive service offerings including Healthcare Technology Solutions (HTS) with Multi-Vendor Imaging Services (MVIS) and Biomedical Services, Full-Service Agreements, Education & Workforce Solutions (EWS), Digital Solutions & Automation (AI-powered tools and Syngo software), Project Planning Services, and Cybersecurity Services. The company serves healthcare facilities across Florida, Virginia, Tennessee, and Georgia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98%+ uptime maintained
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Siemens HealthineerscoreStrategic or Co-development Partner · 1 January 1967Siemens Healthineers Advanced Partner since 1967 - the company's foundational and most significant partnership. As the exclusive Siemens Healthineers Advanced Partner in South Florida, Centella sells, services, and maintains Siemens Healthineers imaging products including MRI, CT, X-Ray, and related technology. The partnership provides access to OEM training, parts, support, and the latest Siemens Healthineers innovations including AI-powered workflow solutions and Syngo software platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Block Imaging International: Independent service organization and reseller of medical imaging equipment (MRI, CT, X-Ray, etc.) across multiple OEMs. Directly comparable to Centella's equipment resale and multi-vendor service model, though operating at a larger national scale.
• Avante Health Solutions: Distributor and service provider of new and refurbished medical imaging equipment across hospitals and imaging centers. Matches Centella's combined equipment sales + multi-vendor service positioning.
• BC Technical (acquired by Trivitron Healthcare): Independent service and parts provider for medical imaging equipment including MRI, CT, and ultrasound. Direct competitor in the multi-vendor imaging service space, with a similar OEM-trained engineer model.
• Agiliti Health: Healthcare technology management and medical equipment services company providing on-site clinical engineering, imaging services, and equipment rental to hospitals. Comparable multi-vendor service and biomed positioning to Centella's HTS.
• Radiology Oncology Systems (ROS): Independent service and parts provider for radiology and oncology imaging equipment. Direct competitor in multi-vendor imaging service contracts for hospitals and imaging centers.

Broad incumbents

• Siemens Healthineers: OEM manufacturer of Centella's core product portfolio. Not a direct competitor in the same channels, but Centella's exclusive Siemens Advanced Partner role is gated on, and competitive pressure exists from, Siemens' own direct service organization.
• GE HealthCare: Major OEM of medical imaging equipment and direct service provider. Centella's MVIS explicitly supports GE equipment, putting GE's own service arm in competitive overlap on multi-vendor service contracts.
• Philips Healthcare: Major OEM of imaging and diagnostic equipment with a direct service organization. Like GE, Philips is both a Centella-supported vendor (via MVIS) and a competitive direct service provider to shared hospital accounts.
• Hologic: Mammography and women's health imaging OEM. Centella explicitly supports Hologic systems under MVIS, making Hologic a vendor-partner and a competitive service organization in mammography service contracts.

Emerging players

• Altapoint Healthcare Technology: Healthcare technology services firm focused on multi-vendor imaging and biomedical support. Smaller regional emerging player with overlapping service offering to Centella's HTS business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CentellaHealthTech
• Facebookfacebook.com/centellahealthtech
• LinkedInlinkedin.com/company/centella-health-tech
• Instagraminstagram.com/centellahealthtech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centella