Centenary Action

What Centenary Action does

Centenary Action is a UK-based non-profit campaign organization established in 2018 and hosted by CARE International UK (Charity no: 292506), headquartered at 1 St. John's Lane, London. The organization's mission is to achieve a gender-equal UK Parliament by 2028 — the centenary of equal franchise. It operates as a community-led advocacy and coalition-building entity, running campaigns under Mission 2028 including Women Count, Enact 106, Disabled Women in Politics, Women of Colour, Modernise Parliament, End Online Abuse, and This is Not Working. It coordinates a network of over 40 partner organizations across disability rights, race equality, electoral reform, and women's rights, and holds the secretariat role for the All-Party Parliamentary Group (APPG) on Women in Parliament, with Co-Chairs Mims Davies MP and Dawn Butler MP.

Centenary Action's core 'products' are advocacy campaigns and research publications rather than technology offerings. Publications include 'Remotely Representative Parliament' and 'Breaking Down Barriers: Empowering Disabled Women in Politics'. The organization employs 8 people, is led by Convener Helen Pankhurst CBE, and engages directly with UK Government ministers including the Minister for Disability, Leader of the House, and Minister for Women and Equalities. There is no proprietary technology stack; the organization's technical footprint is limited to a website (centenaryaction.org.uk), quarterly email newsletter, Instagram (@centenaryaction2028), and LinkedIn presence.

The business model is donation-funded: Centenary Action accepts charitable donations through CARE International UK's donation platform and receives institutional grants from disclosed funders including the Gates Foundation, Joseph Rowntree Reform Trust (JRRT), Theramex, Hogan Lovells, and Ropes and Grey. There is no commercial product or service revenue. Quantifiable campaign outcomes include 36 MPs signing a cross-party letter on virtual Parliament, over 40 organizations signing a joint statement on the Access to Elected Office Fund, and a June 2026 government commitment on Section 106 of the Equality Act.

Name

Centenary Action

Legal name

Centenary Action

Website

https://centenaryaction.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Centenary Action is a UK non-profit campaign organization, hosted by CARE International UK, that advocates for a gender-equal UK Parliament by 2028 through coalition-building, policy research, and operation of the APPG Women in Parliament secretariat.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Gender equality advocacy
• Parliamentary diversity
• Women's political participation
• Electoral reform advocacy
• Policy research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Support: Centenary Action is a charitable initiative hosted by CARE International UK. The organization receives donations through CARE International UK's donation platform and is supported by various funders including JRRT (Joseph Rowntree Reform Trust), Theramex, Gates Foundation, Ropes and Grey, and Hogan Lovells. Revenue is derived from charitable donations and institutional funding rather than commercial revenue streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Centenary Action is a UK non-profit campaign organization that runs a portfolio of advocacy campaigns and produces policy research aimed at achieving gender-equal representation in the UK Parliament by 2028. The organization serves as the Secretariat of the All-Party Parliamentary Group (APPG) on Women in Parliament and coordinates cross-party, intersectional campaigns addressing underrepresentation, harassment, accessibility, and parliamentary reform.

Product overview

Centenary Action is a campaign organization (not a software product) focused on achieving gender-equal parliament in the UK by 2028. Its offerings consist of advocacy campaigns (Mission 2028, Women Count, APPG Women in Parliament, Enact 106, Disabled Women in Politics, Women of Colour, Modernise Parliament, End Online Abuse), research publications, and networking programs. The organization does not offer a software platform or SaaS product—its 'products' are campaign programs and policy reports rather than technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission 2028 Campaign Flagship advocacy campaign calling on political parties and government to take action to achieve gender-equal representation in the UK Parliament by 2028, the centenary of equal franchise.
• Women Count Campaign Campaign to ensure equal representation of women across Parliament, political parties, and public life, addressing the gap between women's share of the population (51%) and their share of MPs (40%).
• APPG Women in Parliament Centenary Action serves as the Secretariat of the All-Party Parliamentary Group (APPG) on Women in Parliament, coordinating cross-party parliamentary engagement on women's representation.
• End Online Abuse Campaign Campaign to address and reduce online abuse and harassment faced by women in politics, calling for platform accountability and stronger protections.
• This is Not Working Campaign Campaign addressing sexual harassment and bullying in UK politics and workplaces, advocating for stronger protections, reporting mechanisms, and cultural change.
• End Harassment and Abuse Campaign Campaign to end harassment and abuse of women in politics across online and offline settings, calling on political parties, social media platforms, and Parliament to take coordinated action.
• Enact 106 Campaign Campaign calling on the UK Government to enact Section 106 of the Equality Act 2010, requiring political parties to publish diversity data on their parliamentary candidates.
• Disabled Women in Politics Campaign Campaign advancing the representation, election, and accessibility of disabled women in UK politics, including calls for an Access to Elected Office Fund for disabled candidates.
• Women of Colour Campaign Campaign addressing the intersectional underrepresentation of women of colour in UK politics, including barriers to selection, election, and retention.
• Modernise Parliament Campaign Campaign calling for modernisation of parliamentary procedures, including voting reform (proxy and pairing voting) and adjustments to make parliamentary work compatible with caring responsibilities.
• Remotely Representative Parliament Report Research publication examining how hybrid and remote proceedings affected diversity and representation in Parliament, produced as part of Centenary Action's evidence base.
• Breaking Down Barriers Report Research publication examining structural and cultural barriers to women's political participation in the UK.

Quantifiable outcome

• 40% women MPs achieved (up from lower levels)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• APPG Women in ParliamentcoreStrategic or Co-development Partner · 23 October 2024Centenary Action serves as Secretariat for the All-Party Parliamentary Group on Women in Parliament. The APPG brings together MPs and peers to celebrate progress in women's representation and advocate for a gender-equal parliament by 2028. Officers include Co-Chairs Mims Davies MP and Dawn Butler MP.
• CARE International UKcoreOthersCARE International UK hosts Centenary Action and provides operational and administrative support. Centenary Action is housed at CARE's London office at 1 St. John's Lane, London EC1M 4AR. Charity number 292506.
• Disability Policy CentrecoreStrategic or Co-development PartnerPartner in the Disabled Women in Politics Network, co-runs regular roundtable meetings for disabled women in politics, and jointly campaigns for reinstatement of the Access to Elected Office Fund.
• Disability Rights UKcoreStrategic or Co-development PartnerJoint campaigning partner on disability rights in politics. Co-authored joint submissions to government's Disability Action Plan consultation. Previously ran the EnAble Fund for disabled candidates.
• Elect HercoreStrategic or Co-development PartnerPartner in running the Disabled Women in Politics Network. Organization dedicated to getting more women selected as political candidates. Co-hosts events and training for women in politics.
• 50:50 ParliamentcoreStrategic or Co-development PartnerPartner organization promoting gender balance in UK Parliament. Collaborates on events including the #AskHerToStand campaign and joint events for the APPG Women in Parliament.
• Fawcett SocietymajorStrategic or Co-development PartnerThe UK's leading charity for gender equality and women's rights. Collaborates on research including joint research with Runnymede Trust on experiences of women of colour in the workplace. Shares data and analysis on women's political representation.
• EngendermajorStrategic or Co-development PartnerScottish feminist organization and partner in the Women Count campaign. Works towards gender-equal democracy in Scotland and collaborates on UK-wide initiatives.
• Women's Equality Network (WEN) WalesmajorStrategic or Co-development PartnerWelsh women's organization and partner in the Women Count campaign. Leads Diverse 5050 campaign pushing for equal and diverse representation for women in Welsh politics.
• 50:50 Northern IrelandmajorStrategic or Co-development PartnerNorthern Ireland partner in the Women Count campaign working towards gender-equal democratic institutions across the UK.
• Electoral Reform SocietycoreStrategic or Co-development PartnerJoint briefing with Centenary Action on how Section 106 of the Equality Act could work in practice. Co-submitted evidence to the Representation of the People Bill Committee advocating for Section 106 and Access to Elected Office Fund.
• Muslim Women's Network UKcoreStrategic or Co-development PartnerPartner organization supporting Muslim women in politics. Co-hosted event on increasing participation of women of colour in politics. Addresses Islamophobia and barriers faced by Muslim women in political life.
• Glitch UKcoreStrategic or Co-development PartnerMember organization running workshops on digital citizenship and online safety. Addresses online abuse against women in politics through joint campaigns on the Online Harms Bill. Works to make misogyny a hate crime.
• Runnymede TrustmajorStrategic or Co-development PartnerRace equality charity. Joint research with Fawcett Society on experiences of women of colour in the workplace (Broken Ladders report). Provides analysis on racial barriers in politics.
• Westminster Foundation for Democracy (WFD)majorStrategic or Co-development PartnerInternational democracy support organization. Partnered with Centenary Action to launch the MINA methodology for tackling violence against women in politics as part of #16Days of Activism.
• GirlguidingmajorStrategic or Co-development PartnerYouth organization for girls. Young women from Girlguiding attended the Inspiring Future Leaders IWD event hosted by the APPG Women in Parliament.
• Young Women's TrustmajorStrategic or Co-development PartnerOrganization supporting young women aged 16-30. Member organization participating in Inspiring Future Leaders events and activities supporting young women's political engagement.
• Plan International UKmajorStrategic or Co-development PartnerGlobal children's rights organization. Young women from Plan International attended Inspiring Future Leaders IWD event hosted by the APPG Women in Parliament.
• The Jo Cox FoundationmajorStrategic or Co-development PartnerFoundation honoring Jo Cox MP's legacy. Collaborates on civility in politics work including Speakers' Conference and implementing Jo Cox Civility recommendations. Dr. Hannah Philips provides expertise on violence against women in politics.
• ILO (International Labour Organization)minorOthersCentenary Action campaigned for ratification of ILO Convention 190 on Ending Violence and Harassment in the World of Work. The convention was adopted in June 2019 following advocacy efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Jo Cox Foundation: Direct peer on parliamentary civility and violence against women in politics. Collaborates with Centenary Action on Speakers' Conference and Jo Cox Civility Commission recommendations.
• 50:50 Parliament: Direct peer promoting gender balance in UK Parliament through the #AskHerToStand campaign and APPG events. Collaborates with Centenary Action on parliamentary events and shared candidate pipeline initiatives.
• Disability Rights UK: Direct peer and campaign partner on disabled candidates' access to elected office. Previously ran the EnAble Fund and co-authored submissions on the Disability Action Plan with Centenary Action.
• Electoral Reform Society: Direct peer and active campaign partner on Section 106 of the Equality Act and Access to Elected Office Fund. Co-submitted evidence to the Representation of the People Bill Committee and shares an electoral-reform policy lens.
• Runnymede Trust: Direct peer on race equality in politics; co-authored the Broken Ladders report with Fawcett Society. Provides analysis on racial barriers that intersect with Centenary Action's Women of Colour campaign.
• Fawcett Society: The UK's leading charity for gender equality and women's rights. Direct peer working on the same intersectional gender-equality agenda; Centenary Action collaborates with Fawcett on joint research and shared data on women's political representation.
• Young Women's Trust: Direct peer supporting young women's economic and political participation. Member organization participating in Centenary Action's Inspiring Future Leaders events and pipeline-building activities.

Regional players

• Women's Equality Network (WEN) Wales: Welsh women's organization leading the Diverse 5050 campaign. Direct functional peer of Centenary Action but focused on the Senedd and Welsh local government.
• Engender: Scottish feminist organization and Women Count campaign partner. Direct functional peer but focused on Holyrood and Scottish local government rather than Westminster.

Emerging players

• Glitch UK: Adjacent advocacy organization working on digital citizenship, online safety, and making misogyny a hate crime. Co-campaigns with Centenary Action on the Online Harms Bill and end-online-abuse work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/centenaryaction
• LinkedInlinkedin.com/company/centenary-action-group
• Instagraminstagram.com/centenaryaction2028

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centenary Action