Centerpoint

What Centerpoint does

Centerpoint is a privately held B2B media finance firm headquartered at 25 West 39th Street, Suite 700, New York, NY, operating with approximately 55 employees. The company functions as an intermediary that connects three stakeholder groups within the media and advertising ecosystem: media owners seeking growth capital, agencies seeking additional client savings without disrupting existing media buying workflows, and investors seeking non-correlated returns with stable deal flow. Its core offering is the structuring of financial solutions across the media industry rather than a discrete software or technology product.

The business operates on a transaction-based revenue model, generating fees or spreads by facilitating deals between media owners, agencies, and capital providers. Centerpoint emphasizes seamless integration with established media owner-agency dynamics, meaning it does not replace existing negotiations but layers financial value on top of them. There is no proprietary technology platform, software product, or AI/ML capability disclosed in available sources; the firm relies on the leadership team's industry relationships and bespoke deal structuring rather than a technology layer. Marketing and distribution are conducted exclusively through direct enterprise relationship engagement, with no public pricing, self-serve channels, or digital acquisition motion.

The company is led by two partners: Patty Norway (former CEO of MCap and former Chief Media Officer/President Worldwide at Interpublic, where she ran a business impacting over $1 billion of media annually) and Jason Clancy (former COO of MCap, former leader of WPP's Aviator Worldwide, and MBA from The Kelley School of Business). The partners' collaborative history traces to 2008 at Interpublic's media investment unit. No venture capital, private equity, or institutional investor involvement is disclosed, and ownership appears concentrated among the two founding partners. Operating geographies are stated to span the Americas, EMEA, and APAC via the leadership team's networks, though no formal offices or subsidiaries outside New York are evidenced.

Name

Centerpoint

Legal name

Centerpoint

Website

https://centerpoint.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Centerpoint is a New York-based B2B media finance firm that structures funding, savings, and investment transactions connecting media owners, agencies, and investors across global markets.

Ownership category

akta.pro rank

Product category

Media Finance Services

NAICS

Sales Financing (52222), Other Financial Investment Activities (5239)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Middle-Market Lending (FSANADAI)

akta.pro secondary industry

Media & Entertainment (FSABACAL)

Keywords

• Media finance solutions
• Media funding
• Agency savings programs
• Media investment opportunities
• Advertising finance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Media Finance Solutions: Centerpoint generates revenue by providing specialized funding and financial solutions to media owners, while offering savings mechanisms for agencies and investment opportunities for investors. The company acts as an intermediary connecting media and finance sectors, earning fees or spreads on transactions. Their model involves facilitating media deals, providing liquidity, and monetizing through transaction-based arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Centerpoint is a B2B media finance intermediary that connects three stakeholder groups within the media ecosystem. The firm delivers tailored funding solutions to media owners seeking growth capital, transparent savings mechanisms for agencies looking to generate additional value for clients, and investment opportunities offering non-correlated returns for investors. Revenue is generated via transaction-based fees and spreads on structured media finance deals, with leadership directly originating and managing engagements.

Product overview

Centerpoint is a media finance company offering a unified set of financial solutions for the media industry. The company provides tailored funding solutions for media owners, generates additional savings opportunities for agencies, and offers investment opportunities for investors seeking non-correlated returns in the media sector. The core product is the company's financial services platform that facilitates funding, savings, and investment across the media ecosystem.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% face value delivery on all transactions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Aviator Worldwide: WPP-owned travel-endemic media agency previously led by Jason Clancy, who grew it by 25%+ to become the largest travel-endemic media agency. A direct peer in terms of media agency operations and a known prior employer that illustrates the type of media-finance-adjacent business Centerpoint partners come from.
• MCap Media Capital: Where Centerpoint's two founding partners (Patty Norway as CEO and Jason Clancy as COO) previously led the business. MCap is the closest direct peer, providing media financing, agency savings, and investor exposure across global media markets.

Emerging players

• Billups: Independent out-of-home media agency operating at the intersection of media owners, advertisers, and technology. Comparable as an independent intermediary that needs to demonstrate value across stakeholders without the backing of a major holding company.
• MiQ: Independent programmatic media partner connecting advertisers and media owners. Comparable as an independent intermediary in the media ecosystem that competes with holding-company-owned incumbents by offering specialized, technology-enabled services.
• Madhive: Technology-driven local media platform serving advertisers, agencies, and media owners. Comparable as an independent, technology-enabled intermediary building infrastructure for media transactions—relevant for understanding where Centerpoint's deal flow could migrate.

Broad incumbents

• Dentsu Media: International media investment arm of Dentsu, including Carat and dentsu X. Functions as a comparable intermediary between advertisers, media owners, and capital providers and addresses the same global markets Centerpoint targets.
• GroupM: WPP's media investment group and parent of agencies including Mindshare, MediaCom, and Wavemaker. Relevant peer because Jason Clancy led WPP's Aviator Worldwide within this ecosystem and the firm operates the same agency-investor-media capital intermediation model at global scale.
• Omnicom Media Group: Omnicom's media services arm (including OMD, PHD, Hearts & Science). Comparable as a large incumbent that intermediates capital between advertisers, agencies, and media owners and could expand into adjacent financing offerings.
• Magna Global: Interpublic's media investment arm, where Patty Norway previously served as Chief Media Officer and President Worldwide. Comparable because it operates in the same intersection of media investment, agency trading, and investor capital, albeit at vastly larger scale as part of a holding company.
• Publicis Media: Publicis Groupe's media investment and intelligence network (including Starcom, Zenith, Spark Foundry). A broad incumbent peer that operates at the agency-media-investor intersection and competes for similar intermediation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centerpointgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centerpoint