Center Shopping

What Center Shopping does

Center Shopping Uberlândia is a large regional shopping center located in Uberlândia, Minas Gerais, Brazil, founded in 1993 and operating continuously for over 30 years. The asset encompasses approximately 56,902 m² of Gross Leasable Area housing 293 retail stores and kiosks, 12 anchor stores, 15 megastores, 9 full-service restaurants, 26 food court operations, and 10 cinema screens, supported by 2,965 parking spaces. It serves a catchment population of over 2 million across the Triângulo Mineiro region, attracting an average of 30,000 daily visitors and roughly 900,000 monthly consumer visits. The complex is a mixed-use destination integrating a Mercure Plaza Shopping Hotel (~300 apartments), Center Convention venue, and UBT commercial office tower alongside the retail core.

The business operates as a physical retail and experiential platform, monetizing primarily through tenant lease income, parking fees, event sponsorship, and ancillary services from the co-located hospitality and convention assets. Distribution to consumers is exclusively through physical visits, supplemented by digital touchpoints including the official website, Instagram, Facebook, and a dedicated mobile application that supports the tiered "Programa de Benefícios" (Cliente Estrela) loyalty program with receipt submission, prize drawings, and promotional offers. Tenant-side operations include a portal at app3.intranetmall.com for leasing and store management. Marketing emphasizes event-driven footfall generation, with recurring programs such as Festival Degusta (an annual gastronomy festival), Peppa Pig arena attractions, Compre e Ganhe campaigns, and seasonal prize drawings.

The company is privately held and operated as a flagship asset within ALLOS, the Brazilian shopping center platform formed in 2023 through the merger of Aliansce Sonae and brMalls. ALLOS administers 62 shopping centers across Brazil with approximately 50 years of combined legacy, providing Center Shopping Uberlândia access to shared corporate resources, national tenant relationships, and operational scale. Revenue, tenant lease terms, and occupancy metrics are not publicly disclosed.

Name

Center Shopping

Legal name

Aliansce Sonae Shopping Centers s.a.

Website

https://centershopping.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Center Shopping Uberlândia is a 56,902 m² regional shopping mall in Uberlândia, Brazil, founded 1993, housing 293 stores, 10 cinema screens, a Mercure hotel, and a convention center, serving 900,000 monthly visitors from a 2+ million catchment area.

Ownership category

akta.pro rank

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

Center Shopping Uberlândia operates a large mixed-use retail and entertainment complex in Uberlândia, Minas Gerais, Brazil. It leases physical retail space to over 293 stores across approximately 56,902 m² of gross leasable area, alongside a 10-screen cinema, 9 full-service restaurants, a 26-operation food court, a 300-room Mercure hotel, a convention center (Center Convention), and an office tower (UBT). It also runs a consumer-facing mobile app and loyalty program (Programa de Benefícios / Cliente Estrela), and produces in-mall events such as the Festival Degusta gastronomy festival and seasonal attractions like Peppa Pig arena.

Product overview

Center Shopping Uberlândia operates as a comprehensive retail and entertainment complex offering a unified platform of shopping, dining, leisure, and hospitality services. The core offering centers on approximately 293 retail stores across 56,902 m² of leasable space, complemented by a 10-screen Cinépolis cinema, 9 full-service restaurants, and a food court with 26 additional operations. The digital ecosystem includes a mobile application supporting the star-tiered Programa de Benefícios loyalty program, event ticketing, and restaurant reservations. The mixed-use complex also integrates a 300-room Mercure hotel, Center Convention event venue, and UBT commercial office tower. Events programming, including the annual Festival Degusta and Peppa Pig attractions, drives foot traffic of approximately 900,000 monthly visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Center Shopping Uberlândia Mall Physical shopping center with 293 retail stores, anchor stores, megastores, restaurants, cinema, food court, and entertainment facilities across approximately 56,902 m² of leasable area, serving consumers in the Uberlândia and Triângulo Mineiro region.
• Center Shopping Mobile Application Mobile app enabling customers to send purchase receipts, access the benefits program, receive discounts, participate in prize drawings, reserve restaurant tables, and receive exclusive promotions.
• Programa de Benefícios (Cliente Estrela Loyalty Program) Customer loyalty program with tiered star levels (1-3 stars) offering parking discounts, exclusive prize drawings, promotional gifts, and store discounts based on purchase history.
• Cinema Operations (Cinemark) 10-screen movie theater operated by Cinemark within the shopping center, showing current film releases and providing online ticket purchasing through the cinema chain's website.
• Restaurant and Food Court Operations Collection of 9 full-service restaurants including Barolo Ristorante, Point Barolo, Caramel, Ninetto Trattoria, Coco Bambu, Outback, Madero Steak House, and Nego Véio, plus a 26-operation food court offering Italian, contemporary, Brazilian, Japanese, and international cuisine.
• Festival Degusta Annual gastronomy festival featuring over 10 restaurants, 15 live music performances, and outdoor dining in the parking lot area, with free admission and a card consumption system (R$10 activation fee).
• Events and Entertainment Programming Event programming including Peppa Pig arena (R$60-R$90 ticket range), Compre e Ganhe promotional campaigns, prize drawings, and live music performances designed to drive foot traffic to the shopping center.
• Mercure Plaza Shopping Hotel On-site hotel with approximately 300 apartments, integrated into the mixed-use complex as a co-located hospitality offering for visitors, tourists, and business travelers.
• Center Convention Convention center for national and international events including congresses, symposiums, trade shows, and major concerts, located within the mixed-use complex.
• UBT - Uberlândia Business Tower Commercial office tower offering the largest corporate floor space for rent in the city, serving business tenants within the mixed-use complex.
• Parking Services 2,965 parking spaces available for customers, with discounted rates for loyalty program (Cliente Estrela) members, supporting high-volume daily visitor traffic.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ALLOSflagshipStrategic or Co-development Partner · 15 August 2023Center Shopping Uberlândia is part of ALLOS, the result of the merger between Aliansce Sonae and brMalls, creating the largest and most complete entertainment, lifestyle, services and shopping platform in Latin America. ALLOS manages 62 shopping centers across Brazil with a legacy of approximately 50 years in the market.
• CinépoliscoreOthersCinépolis operates the cinema complex within Center Shopping Uberlândia, providing 10 screens of movie entertainment for shoppers.
• Mercure Plaza Shopping HotelcoreOthersThe Mercure Plaza Shopping Hotel is part of the mixed-use complex, offering approximately 300 apartments for visitors and tourists, integrated with the shopping center.
• Center ConventioncoreOthersCenter Convention is a reference venue for national and international events including congresses, symposiums, trade shows, and major concerts, located within the mixed-use complex.
• UBT – Uberlândia Business TowerminorOthersUBT is a commercial tower within the complex offering the largest corporate floor space for rent in the city, serving business tenants.
• CinemarkcoreOthersCinemark operates the cinema within the shopping center, showing current movies including Toy Story 5, Moana, and other releases.

Scale indicators16 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• brMalls: Brazilian shopping-center operator that merged with Aliansce Sonae to form ALLOS, Center Shopping's parent. Effectively a sister-company peer within the same platform, operating comparable malls with similar tenant and operating profiles.
• Iguatemi Empresa de Shopping Centers: Brazilian publicly listed shopping-center operator running premium malls such as Iguatemi São Paulo and JK Iguatemi. Directly comparable as a regional/large-format mall operator serving Brazilian consumers with mixed retail, dining, and entertainment offerings.
• Aliansce Sonae: Predecessor entity that merged with brMalls to create ALLOS. Direct comparable as the other half of Center Shopping's parent platform, with overlapping mall portfolios and identical business model.
• Ancar Ivanhoe Shopping Centers: Privately held Brazilian shopping-center operator with multiple regional malls. Comparable as a direct competitor in the Brazilian mid- to large-format mall segment with similar tenant economics and operating model.
• Multiplan: Brazilian mall operator behind Shopping Morumbi, Barra Shopping, and Pátio Varejao. Highly comparable as a large-format shopping-center landlord with similar tenant mix (anchor stores, cinema, restaurants) and Brazilian retail exposure.

Broad incumbents

• Simon Property Group: Largest U.S. mall REIT operating regional and premium shopping centers such as The Forum Shops and King of Prussia. Comparable business model as a regional mall landlord reliant on anchor tenants, dining, and entertainment.
• Klépierre: Europe-focused shopping-center operator with regional malls across the continent. Comparable in operating model and tenant economics to a large Brazilian regional mall, though geographically distinct.
• Brookfield Property Partners: Global real-estate operator that acquired GGP and operates large-format malls (including in Brazil). Comparable as a diversified owner/operator of regional shopping centers at much greater scale and across multiple geographies.
• Unibail-Rodamco-Westfield: Global leader in flagship shopping destinations (Westfield malls). Comparable as a large-scale mall operator running premium retail-led destinations with cinema, dining, and events — though at a much larger, multi-region scale.
• Macerich: U.S. mall REIT operating major regional centers such as Santa Monica Place and Scottsdale Fashion Square. Comparable as a regional mall landlord with similar anchor-tenant dynamics and mixed retail/dining/entertainment mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/centershopping
• Facebookfacebook.com/centershoppinguberlandia
• Instagraminstagram.com/centershopping
• LinkedInlinkedin.com/company/center-shopping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center Shopping