Centra Supermarket

Name

Centra Supermarket

Legal name

Centra Food Market 万嘉超市

Website

https://centrafoods.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), General Line Grocery Merchant Wholesalers (42441)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAHAAAA

Full-Line Supermarkets (National/Regional Chains)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

SECONDARYCRAHAAAJ

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

Keywords

• Fresh grocery retail
• Multi-ethnic supermarket
• Grocery delivery service
• Restaurant wholesale supply
• International food products

Headquarters

HQ city

BELFAST

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store retail sales of fresh produce, meat, seafood, grocery items, frozen and dairy products across four physical store locations in Ontario. Revenue generated through point-of-sale transactions with consumers visiting stores.
2. Online Grocery Delivery: Door-to-door grocery delivery service through online store, allowing customers to shop virtually and receive orders delivered to their location.
3. Restaurant Wholesale: Wholesale supply services for restaurant menus, targeting food service operators to maximize cost savings through bulk sourcing of produce and goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Centra Supermarket (Centra Food Market 万嘉超市) operates a multi-ethnic fresh grocery retail chain with four physical stores across Ontario (North York, Aurora, Barrie, and an Ones+ home essentials store) and a Shopify-based online store offering door-to-door grocery delivery. The company also runs a Restaurant Wholesale division supplying bulk produce and ingredients to food service operators, complemented by a Seniors Day 5% discount program every Wednesday at the Aurora store.

Product overview

Centra Food Market (万嘉超市) operates as a multi-ethnic fresh grocery chain with four physical store locations (North York, Aurora, Barrie, and Aurora Ones+) and an online store. The company offers a combination of conventional daily-staple national brands along with specialty items from Europe, Asia, Indonesia, South America, and the East & West Indies. The core offering spans five in-store departments: Produce, Meat & Seafood, Grocery, Frozen & Dairy, and Centra Kitchen. Additional services include Restaurant Wholesale for commercial buyers, a Seniors Day discount program, and an Online Store with door-to-door delivery. Products are sold both at retail and in bulk order quantities.

Differentiator

Problem solved

Functional benefit

Brands

• Ones+: A separate retail brand/store offering imported home essential products including kitchen appliances, kitchenware, dishes, chopsticks, and cosmetics. Opened in Aurora in 2020.

Products and services

• Produce Department Fresh produce department offering a wide selection of vegetables and fruits sourced globally, including Asian specialties, European artisan products, and tropical items from South America, sold in-store across all four Ontario locations.
• Meat & Seafood Department Quality meats department providing a wide range of fresh beef, pork, chicken, lamb, and turkey for family dinners and special occasions such as barbecues.
• Grocery Department Comprehensive range of daily grocery essentials including rice, noodles, sauces, condiments, snacks, beverages, and household items featuring both Asian specialties and Western favourites.
• Frozen & Dairy Frozen foods and dairy products offered for extended storage and freshness.
• Centra Kitchen Prepared foods and ready-to-eat meals prepared in-store for convenient meals.
• Restaurant Wholesale Wholesale supply sourcing service for restaurants and food service operators, enabling cost savings on bulk menu ingredient purchases. Restaurants can inquire via form submission or call 705-727-1818.
• Seniors Day Program Weekly discount program offering 5% off to senior customers aged 60 and above, available every Wednesday at the Aurora Store only.
• Online Store with Delivery Virtual storefront at centrafoods.ca offering door-to-door grocery delivery, enabling customers to shop remotely and have products delivered to their location.
• Bulk Order Products Bulk purchasing option for products including Avocado, Bean Long, and various produce items sold in large quantities at discounted rates (e.g., Avocado bag $50, Bean Long 10Lb $60, Carrot 22Lb/Box $30, Ground beef $90).

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• 99 Ranch Market: US-headquartered Asian-American supermarket chain with growing Canadian presence. Operates large-format multi-ethnic grocery stores with a comparable assortment breadth across Asian categories and fresh-produce emphasis.
• Galleria Supermarket: Toronto-based independent multi-ethnic supermarket operator with multiple GTA stores. Direct peer in size, multi-ethnic assortment, and Toronto-area demographic focus; competes head-to-head with Centra for similar customer segments.
• H Mart: North American Asian-American supermarket chain operating multiple Ontario locations including the GTA. Directly comparable multi-ethnic assortment and large-format store template, though anchored in Korean offerings versus Centra's broader Asian/European/South American mix.
• T&T Supermarket: Canada's largest Asian-focused multi-ethnic grocery chain, owned by Loblaw since 2009. Directly comparable to Centra on multi-ethnic assortment, fresh-produce emphasis, and GTA-area footprint, but at materially larger scale (dozens of stores nationwide).
• Fiesta Farms: Toronto independent grocery operator known for fresh produce, specialty items, and a multi-ethnic assortment. Direct comparable on independent positioning and Toronto-area demographic alignment, though smaller and more produce-focused than Centra.
• Nations Fresh Foods: Ontario-based multi-ethnic grocery chain operating large-format stores in the GTA. Comparable positioning to Centra with international assortment, fresh-produce emphasis, and similar store-format scale.

Broad incumbents

• Metro Inc. Major Canadian grocery and pharmacy operator with strong Ontario presence through Metro, Food Basics, and Adonis banners. Broad incumbent comparable to Centra on full-line grocery but with a wider portfolio and larger loyalty infrastructure.
• Sobeys: National Canadian grocery banner (under Empire Company) with Ontario stores including FreshCo and Farm Boy. Comparable as a broad grocery incumbent but with much larger scale and capital base than Centra.
• Walmart Canada: Mass retailer with a substantial Canadian grocery business, including supercentres in the GTA. Competes with Centra on price and one-stop convenience, but lacks the curated multi-ethnic depth that anchors Centra's positioning.
• Loblaws: Canada's largest grocery retailer, parent of T&T Supermarket, with dominant share in Ontario. Overlaps with Centra on full-line grocery, but operates across many banners (Loblaws, No Frills, Maxi, Fortinos) rather than specializing in multi-ethnic niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centrafood.barrie
• LinkedInlinkedin.com/company/centra-supermarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centra Supermarket