CENTRAL ASIA TRADE EXHIBITIONS

What CENTRAL ASIA TRADE EXHIBITIONS does

Central Asia Trade Exhibitions (CATE) is a Kazakhstan-based Limited Liability Partnership founded in 2000 and headquartered in Almaty, operating in the business-to-business trade-show organizing sector. The company produces nine recurring annual exhibitions held at the Atakent International Exhibition Centre, covering plastics, home textiles, houseware, office solutions, advertising and printing, outdoor and leisure (KIOF), AV and lighting, promotional products, and printing equipment. Its events draw exhibitors from more than 30 countries and attract over 25,000 visitors annually, functioning as a regional gateway for international manufacturers and distributors seeking access to Central Asian markets.

The operational footprint is intentionally lean, with a disclosed team of approximately six employees, indicating that the business model relies on event-by-event execution, outsourced logistics, and venue-side infrastructure provided by Atakent rather than a large permanent workforce. CATE's flagship Plast World exhibition is being refreshed with themed zones on Biodegradable Polymers, Recycling, and Industry 4.0 for its 2026 edition, alongside a stated goal of onboarding 25 new companies into the Central Asian market.

Revenue is generated through exhibition stand rentals, sponsorship and partnership packages, and ancillary services such as visitor registration, branding, and on-site support for international delegations. The company co-ordinates with national trade-promotion agencies QazTrade and KAZAKH INVEST, which lends government-level credibility and supports foreign exhibitor acquisition. CATE has not publicly disclosed detailed financials, funding, or M&A activity, and operates as a privately held LLP without external investor capital referenced.

Name

CENTRAL ASIA TRADE EXHIBITIONS

Legal name

Central Asia Trade Exhibitions LLP

Website

https://centralasiaexpo.kz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Asia Trade Exhibitions (CATE) is an Almaty-based organizer that runs nine annual B2B trade shows at Atakent International Exhibition Centre, serving exhibitors from 30+ countries and 25,000+ visitors across plastics, textiles, houseware, office, advertising, and related sectors.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Trade exhibition services
• B2B trade fairs
• Exhibition organization
• Trade show services
• Central Asia exhibitions

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Exhibition Stand Rental and Participation Fees: Revenue is primarily generated from exhibitors paying to participate in trade fairs. Fees are structured by exhibition, stand area (from 9 m²), and format (standard shell-scheme, premium custom-built, or island stands open on multiple sides). Final pricing is agreed individually and locked in a contract. This is a recurring annual revenue stream tied to each of the nine events.
2. Sponsorship Packages: Premium branding opportunities within exhibitions — entrance area, conference hall, badges, catalogues, exhibition website, and email campaigns. Includes speaker slots in the business programme. These are sold as add-on packages alongside stand participation.
3. Turnkey Ancillary Services: Additional paid services bundled with exhibition participation: stand design and construction, logistics and customs clearance, visa support, interpreters, marketing and PR, equipment rental (LED screens, furniture, etc.), catering and hostess services, VIP delegation programmes, corporate tours, and video/photography. These are sold as add-ons per exhibition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Central Asia Trade Exhibitions (CATE) organizes and operates nine annual international B2B trade fairs at Atakent International Exhibition Centre in Almaty, Kazakhstan, covering plastics, home textiles, houseware, office solutions, promotional products, advertising/printing, outdoor activities, AV equipment, and printing/packaging. The company delivers a full turnkey exhibition package including stand design and construction, logistics and customs clearance, visa support, interpreter services, marketing/PR, equipment rental, catering and hostess services, plus a pre-show B2B matchmaking platform that connects exhibitors with regional buyers, importers, and distributors.

Product overview

Central Asia Trade Exhibitions (CATE) operates nine international B2B trade exhibitions held annually at Atakent International Exhibition Centre in Almaty, Kazakhstan. The exhibition portfolio covers industrial, consumer goods, B2B services and lifestyle sectors: Plast World (plastics/polymers), Home Textile Expo (home textiles), Houseware (tableware/household goods), Office Expo (office solutions), KazPromo (promotional products), Reklam Expo (advertising/printing), KIOF (outdoor/hunting/fishing), Light & Sound Expo (AV industry), and Print World (printing/packaging). The company supplements its exhibitions with a full turnkey service package including stand design and construction, logistics and customs clearance, visa support, professional interpreters, marketing and PR, B2B matchmaking platform, equipment rental, and catering/hostess services. Additionally, exhibitors receive access to an e-badge registration system, official exhibition catalogues, pre-show marketing, B2B meeting coordination, and post-show follow-up analytics reports.

Differentiator

Problem solved

Functional benefit

Brands

• Plast World: International trade fair for plastics, polymers, processing, packaging and equipment. Held annually in March at Atakent, Almaty. The region's leading plastics industry event with 250+ exhibitors and 8,000+ visitors.
• Home Textile Expo
• Houseware
• Office Expo
• KazPromo
• Reklam Expo
• KIOF
• Light & Sound Expo
• Print World

Products and services

• Plast World Annual international trade fair for plastics, polymers, processing, packaging, and equipment in Central Asia. The region's leading plastics industry event since 2007, connecting raw material producers, converters, and equipment suppliers with regional buyers, with 250+ exhibitors and 8,000+ visitors in the 2026 edition.
• Home Textile Expo International trade fair for home textiles, bed linen, fabrics, curtains, and decor, covering the full home textiles value chain from fabric and raw materials to finished retail products. Connects 180+ exhibitors from Turkey, Uzbekistan, Kazakhstan, China, Pakistan, and Russia with 5,500+ regional buyers.
• Houseware International trade fair for tableware, kitchenware, household goods, and home accessories targeting chain retail and wholesale buyers across Central Asia. Attracts 200+ exhibitors and 7,000+ visitors annually.
• Office Expo Trade fair for stationery, office furniture, IT equipment, consumables, and modern workspace solutions connecting 130+ manufacturers with 4,500+ B2B buyers including corporate procurement and office fit-out companies.
• KazPromo International trade fair for business gifts, corporate presents, merchandise, and promotional products, serving 150+ exhibitors targeting advertising and BTL agencies in Central Asia.
• Reklam Expo Central Asia's largest industry fair for advertising, printing, outdoor media, packaging, and printing equipment, with 220+ exhibitors and 7,500+ visitors annually.
• KIOF (Kazakhstan International Outdoor Fair) The largest trade fair for hunting, fishing, outdoor activities, and gear in Central Asia, with 20+ years of history. Attracts 180+ exhibitors and 12,000+ visitors over 4 days including professional distributors and end consumers on open days.
• Light & Sound Expo International trade fair for professional lighting, audio, and stage equipment, serving as the leading platform for 120+ AV industry manufacturers, distributors, and integrators with 5,000+ visitors.
• Print World Trade fair for printing, packaging, digital and offset printing, covering consumables and equipment for the printing industry. Attracts 90+ exhibitors and 4,000+ visitors annually.
• Stand Design & Construction Turnkey stand design and construction service for exhibitors, from concept and 3D visualisation to build-up and handover. Standard shell-scheme stands from 9 m², premium custom-built stands from 15 m², and island stands open on all four sides from 30 m².
• Logistics and Customs Services Delivery of exhibits from anywhere in the world, freight forwarding, temporary import, insurance, and customs clearance coordinated through the Atakent on-site customs office for international exhibitors.
• Visa Support Services Preparation of official visa invitations, registration of international guests, and assistance with extending stays for exhibitors and delegations travelling to Kazakhstan.
• Interpreter Services Professional interpreters for Kazakh, Russian, English, Chinese, and Turkish available for stand operations or delegation accompaniment throughout each exhibition.

Quantifiable outcome

• Up to 80% of deals from a trade fair happen within 30 days after the event — but only with prompt follow-up
• +3 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• QazTradecoreStrategic or Co-development PartnerQazTrade is Kazakhstan's national export development centre. CATE collaborates with QazTrade to provide institutional backing for its exhibitions, facilitate government endorsement, and support international trade missions. The partnership enhances exhibitor credibility and opens access to trade promotion programmes.
• KAZAKH INVESTcoreStrategic or Co-development PartnerKAZAKH INVEST is Kazakhstan's national investment promotion agency. CATE partners with KAZAKH INVEST to attract foreign investment-oriented exhibitors and to leverage government trade facilitation resources. The partnership provides exhibitors with access to investment support services and trade mission logistics.
• Atakent International Exhibition CentrecoreStrategic or Co-development PartnerAtakent International Exhibition Centre (opened 1979) is the venue for all CATE exhibitions. The partnership provides access to 19,000+ m² of indoor exhibition space across 12 pavilions, conference halls, catering facilities, on-site customs office, and parking for 1,500+ vehicles. Atakent is located 30 minutes from Almaty Airport and 10 minutes from the city centre.
• Atakent Exhibition Centre OperatorcoreOthersFor exhibition access and operations, CATE shares minimal necessary visitor and exhibitor data (names, badges, contacts) with the Atakent venue operator solely to provide entry to the exhibition halls. All data sharing is governed by confidentiality agreements.

Scale indicators8 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Hyve Group: London-listed pure-play trade exhibition organizer operating emerging-market and industry-focused B2B fairs. Relevant comparator for the recurring annual trade fair model and emerging-market exhibitor recruitment playbook.
• Messe Frankfurt: German-headquartered global trade fair organizer with extensive industry-specific exhibitions (consumer goods, textiles, lighting/AV, plastics). Comparable in vertical-specialized trade fair model and reliance on international exhibitor participation.
• RX (Reed Exhibitions): Global B2B trade exhibition organizer (RELX subsidiary) operating 400+ events across 40+ countries. Relevant comparator for portfolio of sector-specific trade fairs and the broader B2B trade-show operating model CATE pursues at smaller scale.
• Informa Markets: The world's largest trade exhibition organizer (parent Informa plc), running industry-specific B2B fairs across dozens of verticals globally. Operates a portfolio model directly analogous to CATE's nine vertical-specific fairs, but with vastly deeper resources, technology platforms, and international sales infrastructure.
• Clarion Events: UK-based global B2B exhibition organizer with events across multiple industry verticals. Comparable portfolio of vertical-dedicated trade fair brands and international exhibitor sales operations.
• Koelnmesse: Cologne-based trade fair organizer running industry-specific exhibitions (food, furniture, leisure, hardware). Similar portfolio approach across diverse verticals with sector-dedicated brands analogous to CATE's Plast World, KIOF, and Houseware.
• dmg events: Dubai-based exhibition organizer with strong emerging-market presence (Middle East, Africa, India). Relevant peer for the regional-hub B2B trade fair model and access to fast-growing markets with similar exhibitor mix to CATE.

Direct peers

• ITE Group (now part of Hyve Group): Hyve Group (which absorbed the former ITE Group) operates industry-specific B2B trade fairs across emerging markets including Russia, Central Asia, Turkey, and the Middle East. Most direct comparable to CATE in business model, sector focus, and emerging-market hub-and-spoke execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/central-asia-trade-exhibitions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTRAL ASIA TRADE EXHIBITIONS