Das Central - Alpine. Luxury. Life.

What Das Central - Alpine. Luxury. Life. does

Das Central - Alpine. Luxury. Life. is a 5-star luxury hotel located in Sölden, in the Ötztal valley of Tirol, Austria, founded in 1969 and operated by the Falkner family. The hotel operates as an enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH, the regional cable car operator, which structurally integrates the property with the surrounding ski area, the ice Q gourmet restaurant at 3,048m altitude, and the 007 ELEMENTS James Bond cinematic installation. The principal offerings are accommodation across multiple categories — including double rooms, family suites, wellness suites with private spa, 105 m² penthousesuites, and a Presidential Suite — together with three dining venues (the Michelin-starred Ötztaler Stube with 4 Gault&Millau Hauben and 97 points, the mountain restaurant ice Q with 2 Gault&Millau toques, and the Summit Bistro & Bar), and a 2,000 m² Summit Spa with twelve saunas, a 17m infinity pool, outdoor whirlpool, cryotherapy, and treatment rooms.

The revenue model is direct-to-consumer, driven by package-based bookings (Midweek-Special from €1,280, Hauben-Rallye from €2,450, 007 ELEMENTS Experience from €1,750, Wein am Berg from €2,050, Summit Spa-Special from €1,570), à la carte F&B and spa services, weddings and celebrations across multiple venues (Cloud Seven ballroom for up to 150, wine cellar for 30, ice Q for 90 in summer), and corporate meetings via the newly launched Event Cloud. Distribution runs through a multi-language direct booking website (German, English, French, Italian, Russian), dedicated B2B inquiry channels, email newsletter, organic social on Instagram, and partnerships with Ötztal Tourismus and the Ötztaler Verkehrsgesellschaft for transfers. The customer base is anchored on affluent leisure travelers, with secondary segments in weddings/families and corporate/incentive groups; there are no disclosed enterprise anchors or large B2B contracts. Recognition includes a Michelin Star (2026), Michelin Key (2025), Tripadvisor Best of the Best 2026, Falstaff Top 10 in Austria 2026, multiple Gault&Millau designations, and a perpetual Gault&Millau Toque d'Honneur. Revenue figures are not publicly disclosed and the structured headcount of 17 is implausibly low for a property of this scale, likely reflecting only listed department leadership rather than total operational FTE.

Name

Das Central - Alpine. Luxury. Life.

Legal name

5-star hotel DAS CENTRAL (An enterprise of Skiliftgesellschaft Sölden – Hochsölden GmbH)

Website

https://central-soelden.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Central is a 5-star luxury hotel in Sölden, Tirol, Austria, founded in 1969 and operated by the Falkner family. It offers premium accommodation, Michelin-starred and mountaintop dining, a 2,000 m² spa, and curated alpine experiences for affluent leisure, wedding, and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Alpine wellness spa
• Gourmet fine dining
• Mountain resort hospitality
• Ski resort lodging

Headquarters

HQ city

Sölden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from room and suite rentals across various categories including double rooms, junior suites, penthousesuites, family suites, and the Presidential Suite. Room categories range from standard double rooms to luxury wellness suites and penthouse accommodations.
2. Culinary Services: Revenue from multiple dining venues including the Michelin-starred Ötztaler Stube restaurant (1 Michelin Star, 4 Gault&Millau Hauben), the ice Q gourmet restaurant at 3,048m altitude (2 toques awarded), Summit Bistro & Bar, and in-room dining.
3. Spa & Wellness Services: Revenue from the 2,000 sqm Summit Spa featuring 12 saunas, infinity pool, outdoor whirlpool, cold plunge, ice fountain, relaxation areas, and spa treatments including cryotherapy and massage services.
4. Events & Celebrations: Revenue from hosting weddings, corporate events, meetings, and incentives. The hotel offers multiple venues including Cloud Seven ballroom (up to 150 guests), Ötztaler Stube (up to 40), wine cellar (up to 30), and ice Q at 3,048m (up to 90 in summer, 30 in winter).
5. Package Deals & Arrangements: Revenue from curated vacation packages including Midweek-Special (from €1,280), Hauben-Rallye (from €2,450), 007 ELEMENTS Experience (from €1,750), Wein am Berg packages, family specials, and spa packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Das Central is a 5-star luxury hotel in Sölden, Tyrol, Austria, offering premium alpine accommodation (rooms, junior suites, penthouse suites, presidential suite), Michelin-starred gourmet dining (Ötztaler Stube and ice Q at 3,048m altitude), a 2,000 sqm Summit Spa with infinity pool and 12 saunas, conferences and event hosting (Event Cloud, Cloud Seven ballroom for up to 150 guests), wedding services, and curated experiences including the James Bond-themed 007 ELEMENTS installation.

Product overview

Das Central is a 5-star luxury hotel operating as an integrated hospitality platform offering accommodation (rooms, suites, and specialty suites with private spa facilities), gourmet dining (three distinct venues: the Michelin-starred Ötztaler Stube restaurant, the mountain gourmet restaurant ice Q at 3,048m altitude, and Summit Bistro & Bar), wellness and spa services (Summit Spa with 2,000 m² of facilities including infinity pool, twelve saunas, cryotherapy, and treatments), conference and event hosting (Event Cloud with seven modular spaces and Cloud Seven ballroom for up to 150 guests), wedding planning services, and curated activity experiences including skiing, hiking, cycling, and the James Bond-themed 007 ELEMENTS attraction. The property's signature offerings include the PINO 3000 mountain-aged Pinot Noir wine and cryotherapy recovery treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Rooms and Suites Five-star accommodation options including Doppelzimmer Brunnenkogl, Juniorsuiten (Wildspitze, Edelweiss, Chalet Ötztal, Nederkogl), Penthouse Suites (105 m²), Presidential Suite, Family Suites, Wellness Suites with private spa, and Comfort Suites, targeted at affluent leisure travelers, couples, and families.
• Summit Spa A 2,000-square-meter wellness facility featuring a 17-meter infinity pool, outdoor whirlpool with sun terrace, twelve saunas (including panorama and event sauna on the 4th floor), beauty and massage rooms, cold chamber (cryotherapy), and cardio fitness area, used by hotel guests and external wellness visitors.
• Ötztaler Stube Restaurant Michelin-starred gourmet restaurant (1 MICHELIN Star, 4 Gault&Millau Hauben / 97 points) offering daily new creations from award-winning cuisine to hotel guests and external diners.
• ice Q Mountain Gourmet Restaurant Mountain gourmet restaurant located at 3,048 meters altitude on the Gaislachkogl, awarded 2 Gault&Millau toques, with panoramic views, innovative Alpine cuisine, and serving as a filming location for James Bond SPECTRE.
• Summit Bistro & Bar On-site casual dining venue offering cuisine and beverages within the hotel.
• Event Cloud Conference and Meeting Facilities Premium meeting and event facilities comprising seven newly designed modular seminar and event rooms combinable into the Cloud Seven ballroom (330 m², up to 150 attendees), offered to corporate clients, meeting planners, and incentive travel buyers. Hotel is a premium member of Convention Bureau Tirol.
• Wedding and Celebration Services Wedding and celebration services with multiple venue options including the Cloud Seven ballroom, Ötztaler Stube (up to 40 guests), wine cellar (up to 30 guests), and ice Q at 3,048m altitude (up to 90 in summer, 30 in winter), plus catering, event planning, helicopter flights, and bespoke arrangements.
• 007 ELEMENTS Cinematic Experience Interactive James Bond cinematic installation at 3,050 meters on Gaislachkogl, adjacent to ice Q, featuring nine high-tech galleries across 1,300 m² showcasing Bond film history, special effects, and SPECTRE filming locations, with combined tickets available including gondola rides.
• Cryotherapy Cold Chamber Treatments Cryotherapy treatment facility with a pre-chamber at -30 to -60°C and main chamber at -110°C, offered for athletic recovery and wellness to hotel guests and external visitors.
• Hotel Gift Vouchers (Gutscheine) Hotel gift vouchers available for purchase, valid for hotel stays, restaurant dining, and spa treatments.

Quantifiable outcome

• Tripadvisor rating of 4.8/5 from 831 reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Skiliftgesellschaft Sölden – Hochsölden GmbHcoreStrategic or Co-development PartnerParent company of Hotel Das Central. Owns and operates the cable car infrastructure in Sölden, providing exclusive access to ski areas, mountain restaurants including ice Q, and the 007 ELEMENTS installation. Jakob Falkner serves as CEO of the cable car company.
• ÖTZTALER VERKEHRSGESELLSCHAFTminorGTM or Marketing PartnerAirport shuttle partner recommended by the hotel for transfers to and from Innsbruck Airport and other regional destinations.
• Convention Bureau TirolminorGTM or Marketing PartnerPremium member of the Convention Bureau Tirol, positioning the hotel for corporate events and meeting business in the Tyrol region.
• Bergbahnen Sölden (Cable Car Company)coreStrategic or Co-development PartnerOperates the Gaislachkoglbahn and Giggijochbahn cable cars, provides access to 007 ELEMENTS and ice Q restaurant. CEO Jakob Falkner is associated with both entities. The hotel offers combined packages including gondola tickets and experiences.
• Ötztal TourismusminorGTM or Marketing PartnerRegional tourism organization. Co-marketing for events including the Ötztaler Radmarathon and other regional activities and attractions.
• BMWminorGTM or Marketing PartnerPartnership allowing hotel guests complimentary test drives of BMW iX xDrive45 electric vehicles during their stay. Guests can explore Alpine passes and panoramic routes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lanserhof Tegernsee: Leading European medical wellness and spa resort group. Comparable to Das Central's Summit Spa/wellness positioning, but specialized in longevity and medical wellness rather than alpine leisure, with multiple locations and a clinic-style operating model.
• The Sonnenalp Hotel, Vail: Family-owned 5-star luxury ski-in/ski-out resort in Vail, Colorado. Comparable as a multi-generational family-operated luxury alpine resort with extensive spa, multiple restaurants, and similar HNW international guest mix, though in a North American ski market.

Broad incumbents

• Badrutt's Palace Hotel: Iconic 5-star luxury alpine hotel in St. Moritz, Switzerland. Comparable as an established, multi-generational luxury alpine property with award-winning dining, expansive spa, and year-round operations, but at a much larger scale and broader portfolio of facilities.
• Hotel Goldener Hirsch, Salzburg: Historic 5-star luxury hotel in Salzburg, Austria, owned by Marriott Luxury Collection. Comparable as an Austrian luxury heritage hotel with strong culinary reputation and family heritage roots, though it is a city hotel rather than alpine resort.

Direct peers

• Schloss Elmau: Independent luxury wellness and spa resort in the Bavarian Alps. Directly comparable to Das Central's wellness positioning (extensive spa, multiple restaurants, retreats) and alpine setting, though Schloss Elmau operates at a larger scale with deeper MICE/wellness programming.
• Tannenhof St. Anton: Family-run 5-star luxury hotel in St. Anton am Arlberg, Austria. Closely comparable as a family-led Tyrolean luxury ski hotel with spa, gourmet dining, and similar HNW alpine clientele, though slightly more ski-season-weighted than Das Central.
• Almhof Schneider, Lech: 5-star Relais & Châteaux family-run luxury hotel in Lech, Austria. Directly comparable family-operated alpine luxury property with high-end cuisine, spa, and similar guest profile and pricing tier.
• Hotel Aurelio Lech: 5-star Relais & Châteaux luxury ski-in/ski-out hotel in Lech am Arlberg, Austria. Directly comparable to Das Central as a family-run alpine luxury property with Michelin-level cuisine, high-end spa, and similar HNW ski clientele.
• Grand Tirolia Kitzbühel: 5-star luxury ski and golf resort in Kitzbühel, Tirol. Comparable to Das Central as a premium Tyrolean alpine hotel with comprehensive spa, fine dining, conference facilities, and direct access to skiing — serving a similar HNW leisure and corporate guest mix.

Others

• Hotel & Spa Fünf Höfe: Theomatically related alpine wellness/luxury hotel concept; included as an adjacent reference point in the broader Austrian alpine wellness hospitality space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dascentral_soelden
• LinkedInlinkedin.com/company/dascentral-alpine.luxury.life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Central - Alpine. Luxury. Life.