Céntrico

What Céntrico does

Céntrico is a privately held, enclosed regional shopping mall located in Guayama, Puerto Rico, operating as the principal retail and lifestyle destination for southeast Puerto Rico. The property spans 403,722 square feet of gross leasable area (GLA) with 1,600+ parking spaces and houses more than 80 commercial spaces, anchored by Econo (supermarket), Burlington, Ross Dress for Less, Marshalls, and Foot Locker, alongside a cross-category mix that includes Caribbean Cinemas, Bath & Body Works, Pandora, McDonald's, Popeyes, Firehouse Subs, a pharmacy (Farmacia Express), dental and specialty medical practices, a CESCO government services office, and assorted SMB and specialty retailers. The mall's positioning is geographic: it serves a population of more than 200,000 residents across Guayama and surrounding southern municipalities (Ponce, Salinas, Coamo, Arroyo, Patillas, Maunabo), who would otherwise travel to San Juan or Ponce for comparable retail and entertainment access.

The business model is fundamentally a commercial real estate operation. Céntrico generates revenue primarily through leasing its 80+ commercial spaces to retail, dining, entertainment, and service tenants, supplemented by common area maintenance charges and promotional/event fees. Go-to-market is community-led — the mall drives foot traffic through annual signature events (Black Week, the only such event in Puerto Rico with official copyright; the 8th Orchid Festival; the inaugural CentriCon comics/anime fair 2026; a Women's Day Book Fair), seasonal sales (Back to School, Hurricane Preparedness), and active social media presence (Instagram, Facebook, newsletter). B2B leasing and tenant recruitment are conducted through direct outreach and ICSC trade show participation (ICSC NYC 2025, planned ICSC Las Vegas 2026). Pricing is set at the individual tenant level; Céntrico does not publish centralized pricing.

The underlying technology is minimal and non-differentiating: a content-managed website (centricopr.com) with store directory, event calendar, blog, and offers, plus Google Analytics, Facebook Pixel, and a third-party appointment scheduling tool (Turnos PR) for CESCO services. The company employs approximately 15 people, with a leadership team that includes co-owner César Vázquez plus CCIM-certified commercial real estate professionals Diego Sampson and Luis Rafael González. Recent strategic moves include the opening of Ross Dress for Less (July 2025), a $2.5 million Foot Locker flagship (January 2026), Bath & Body Works (June 2026), and the installation of a new digital pylon sign (May 2026), under a multi-year strategic plan to consolidate Céntrico's position as the commercial reference for southeast Puerto Rico.

Name

Céntrico

Legal name

Céntrico

Website

https://centricopr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Céntrico is a privately held, 403,722 sq ft regional shopping mall in Guayama, Puerto Rico, housing 80+ retail, dining, entertainment, and service tenants that serve more than 200,000 residents across southeast Puerto Rico.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (455110), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

akta.pro secondary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Anchor tenant leasing
• Lifestyle center management

Headquarters

HQ city

Guayama

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Space Leasing: Céntrico generates primary revenue through leasing over 80 commercial spaces to retail tenants, restaurants, entertainment operators, and service providers. Anchor tenants include Econo, Burlington, Ross Dress for Less, Marshalls, and Pepe Ganga. Rental income is supplemented by common area charges and promotional fees from tenants participating in mall-wide events.
2. Events and Promotions: The mall organizes and monetizes events such as Black Week (the only mall in Puerto Rico with official Black Week copyright), CentriCon comics/anime fair, the 8th Orchid Festival, Book Fair, and Back to School sales. Revenue is generated through participant fees, sponsor activations, and increased foot traffic driving tenant sales.
3. Anchor Tenant Investments: Major tenant openings such as Foot Locker ($2.5 million investment, ~14,000 sq ft) represent significant capital deployments that elevate the mall's commercial profile and rental income potential.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Céntrico is a 403,722 sq ft enclosed shopping mall in Guayama, Puerto Rico that leases over 80 commercial spaces to retail tenants, restaurants, entertainment operators, and service providers, generating revenue primarily through rental income, common area charges, and event sponsorships. It operates as a one-stop lifestyle destination combining fashion, footwear, jewelry, dining, grocery, pharmacy, healthcare, government services (CESCO), and cinema, augmented by signature community events such as Black Week, CentriCon, the Orchid Festival, and a Book Fair.

Product overview

Céntrico is a shopping mall and lifestyle destination in Guayama, Puerto Rico, serving the southeast region of the island. The mall spans 403,722 square feet of gross leasable area with over 80 stores and 1,600+ parking spaces. Its product portfolio combines retail (fashion, footwear, accessories, home goods, electronics), dining (fast food, casual dining, bakeries, desserts), services (healthcare, pharmacy, government/CESCO, professional services, banking), and entertainment (cinema, events, activities). The mall functions as a one-stop destination for shopping, dining, services, and entertainment, with ongoing expansion and modernization initiatives including digital pylon signage and new store formats.

Differentiator

Problem solved

Functional benefit

Brands

• CentriCon: A comics and anime fair hosted at Céntrico Guayama featuring collectibles, cosplay, trivia, and gaming activities.

Products and services

• Céntrico Shopping Mall (Retail Space Leasing) Premier shopping and lifestyle destination in southeast Puerto Rico leasing over 80 commercial spaces across 403,722 sq ft of gross leasable area to retail tenants (Econo, Burlington, Ross, Marshalls, Foot Locker, Pandora), restaurants, entertainment operators (Caribbean Cinemas), healthcare providers, government services (CESCO), and a supermarket, with 1,600+ parking spaces.
• Sinergia Event Space Rental Rentable event space at Céntrico for special events, corporate functions, and community gatherings, located within the mall's Central Atrium area.
• Black Week Event Signature annual Black Week sales event held at Céntrico (Nov 24–30), of which Céntrico is the only Puerto Rico mall with official copyright for the Black Week brand, offering exclusive promotional shopping experiences across tenant stores.
• CentriCon Comics & Anime Fair Comics and anime fair hosted at Céntrico Guayama featuring collectibles, cosplay, trivia, and gaming activities in the Central Atrium, held July 31 – August 2, 2026.
• 8th Annual Orchid Festival (Festival de Orquídeas) Annual orchid festival featuring floral exhibitions, plant sales, and educational displays held in the Central Atrium at Céntrico Guayama (8th edition, May 28–31, 2026).
• Mall Amenities (Parking, EV Charging, ATMs, WiFi) Mall amenities available to visitors including 15-minute parking, electric vehicle charging stations (Velocicharge), ATMs, and free WiFi.

Quantifiable outcome

• 96% occupancy rate as of May 2026 — signaling strong tenant demand and commercial viability
• +2 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Red Mark BooksminorStrategic or Co-development Partner · 1 May 2026Céntrico partnered with Red Mark Books to co-host the Women's Day Book Fair (March 7–8, 2026) at the Central Atrium, featuring author readings, book presentations, and exhibitors. This partnership positions Céntrico as a cultural hub beyond traditional retail.
• ICSC (International Council of Shopping Centers)coreGTM or Marketing Partner · 1 January 2025Céntrico is a member of ICSC and actively participates in trade shows (ICSC NYC 2025, ICSC Las Vegas 2026) to build brand awareness, recruit new tenants, and connect with commercial real estate professionals, investors, and retail brands evaluating expansion in Puerto Rico.
• The CCIM InstituteminorStrategic or Co-development Partner · 1 January 2025Céntrico's team includes CCIM-certified commercial real estate professionals (Diego Sampson, CCIM and Luis Rafael González, CCIM, CRRP) who maintain active engagement with the CCIM Institute network — a recognized leadership body in commercial real estate — to support leasing strategy and industry connections.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Brookfield Property Partners: Major global real estate operator with substantial US mall portfolio. Comparable shopping center landlord business model, though with institutional capital and broader geographic reach.
• Simon Property Group: Largest US mall REIT with a portfolio of Class-A regional malls and outlet centers. Same business model (leasing retail space, tenant mix management) but at vastly greater scale and sophistication.
• Plaza Las Américas: Largest shopping mall in Puerto Rico and the Caribbean, located in San Juan. Dominant incumbent with broader tenant mix, higher-tier anchors, and larger GLA, but competes for the same island-wide retail share.

Regional players

• Mayagüez Mall: Regional shopping center in western Puerto Rico (Mayagüez) anchored by national retailers. Comparable regional mall format, but operates in a different geographic catchment.
• Señorial Mall: Regional mall in the San Juan metro area anchored by Sears/JCPenney-style tenants. Similar enclosed regional mall format but serves a different consumer base.

Direct peers

• Premium Outlets Puerto Rico: Designer outlet mall in Canóvanas with national-brand factory stores. Comparable retail format and tenant profile to Céntrico, targeting value- and brand-conscious Puerto Rican shoppers.
• Plaza del Caribe: Regional shopping mall in Ponce, southern Puerto Rico, similar in scale, anchor mix (department stores + specialty retail), and customer base to Céntrico. Directly competes for the southern PR consumer wallet.
• The Outlets at Montehiedra: Off-price outlet center in San Juan anchored by similar off-price tenants (Marshalls-style retailers). Comparable to Céntrico's discount/value tenant mix and competes for value-conscious PR shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centricopr
• Instagraminstagram.com/centricopr
• LinkedInlinkedin.com/company/centricopr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Céntrico