Ciputra University

What Ciputra University does

Universitas Ciputra is a private Indonesian higher education institution founded in 2006 and operated by the non-profit Yayasan Ciputra Pendidikan foundation. The university operates across three physical campuses — Surabaya (main, CitraLand CBD Boulevard), Makassar (CitraLand City Losari), and Jakarta (Cengkareng) — alongside an online delivery arm, UC Online, providing 26 academic programs across 8 schools: Business and Management, Creative Industry, Culinary/Food Technology/Tourism, Information Technology, Medicine, Dental Medicine, Psychology, and Communication Science. The institution serves approximately 6,500+ active students across undergraduate (S1), graduate (S2), and doctoral (S3) levels, with programs offered in both Indonesian-medium (Regular Class) and English-medium (International Class) variants. A 10,400+ alumni base and 70+ international institutional partners indicate established market presence.

The institution's technology stack centers on the UC Online Learning platform for remote program delivery, the Yucca Chatbot (student-developed) for prospective-student inquiry handling, and the UC Library infrastructure spanning 2,276.8 m² with specialized entrepreneurship collections. Strategic technology partnerships with Apple Inc. (Apple Developer Academy @ UC, established 2019) and Metrodata Group (UC Metrodata Academy, established 2021) provide students with access to proprietary developer training and IT certification ecosystems backed by Microsoft, Oracle, and EC-Council. Curriculum includes formal AI and Data Science specializations within the School of Information Technology.

Revenue is generated primarily through annual tuition fees billed across Regular and International class tiers (S1, S2, S3), plus ancillary professional services revenue from Metrodata Training, IT Camps, internships, and teaching programs. Go-to-market is direct-to-consumer via the ciputra.ac.id website, WhatsApp and LINE communication channels, multi-platform social media presence (Facebook, Instagram, TikTok, X), an annual O-Week orientation program, and dedicated foreign-national (WNA) registration pathways. Customer segments include Indonesian high school graduates, working professionals pursuing graduate degrees, and international students seeking English-medium programs.

Name

Ciputra University

Legal name

Yayasan Ciputra Pendidikan

Website

https://ciputra.ac.id

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Universitas Ciputra is a private Indonesian multi-campus university founded in 2006, operating 26 programs across 8 schools in Surabaya, Makassar, Jakarta, and online, serving 6,500+ students with an entrepreneurship-focused curriculum and partnerships with Apple and Metrodata.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Polytechnic & Applied Sciences Universities (EDAHAEAB)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL)

Keywords

• Higher education services
• Undergraduate programs
• Graduate education
• Entrepreneurship education
• Professional training

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Fees: Educational fees from undergraduate (S1), graduate (S2), and doctoral (S3) programs across multiple faculties including Business, Creative Industry, Tourism, IT, Medicine, Dentistry, Psychology, and Communication
2. International Program Premium: Higher tuition fees for international class programs offering global curriculum and partnerships
3. Certification and Training: Revenue from certification programs including Metrodata Training, IT Camps, and professional development offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ciputra University (Universitas Ciputra) is a private Indonesian higher education institution operating across campuses in Surabaya, Makassar, and Jakarta plus an online learning platform. It delivers 26 academic programs across 8 schools covering business management, creative industry, culinary and tourism, information technology, medicine, dental medicine, psychology, and communication, with an entrepreneurship-focused curriculum and international class options. It also offers IT certification through UC Metrodata Academy, student services via the Yucca Chatbot, and library resources supporting 6,500+ active students.

Product overview

Ciputra University is a multi-campus Indonesian higher education institution with campuses in Surabaya (main), Makassar, Jakarta, and online offerings. The university operates as a platform of academic schools offering undergraduate, graduate, and doctoral programs across business management, creative industries, culinary/tourism, information technology, medicine, dental medicine, psychology, and communication. Key products include 26 academic programs across 8 faculties, UC Online Learning for remote education, UC Library with 2,276.8 m² facilities and special entrepreneurship collections, UC Metrodata Academy for IT professional development, and Yucca Chatbot for student services. The School of Information Technology offers AI-focused programs including Informatics with Artificial Intelligence specialization and Data Science tracks. The institution emphasizes entrepreneurship education and maintains international partnerships for student exchange and collaborative programs.

Differentiator

Problem solved

Functional benefit

Brands

• Apple Developer Academy @ UC: Technology and programming academy established in partnership with Apple Inc. for iOS development training
• UC Metrodata Academy

Products and services

• International Business Management – Regular Class Undergraduate (S1) program in international business management delivered in Indonesian language, offered under the School of Business and Management for prospective undergraduate students.
• International Business Management – International Class Undergraduate (S1) program in international business management delivered in English with international curriculum, offered under the School of Business and Management for prospective undergraduate students.
• Accounting Undergraduate (S1) accounting program under the School of Business and Management for prospective undergraduate students.
• S2 Magister Manajemen – Regular Class Master's (S2) program in management delivered in Indonesian language, offered for working professionals and graduates seeking advanced management education.
• S2 Magister Manajemen – International Class Master's (S2) program in management delivered in English for working professionals and international graduate students.
• S3 Doktor Management & Entrepreneurship Doctoral (S3) program in management and entrepreneurship for senior professionals and researchers.
• Visual Communication Design Undergraduate (S1) program in visual communication design under the School of Creative Industry for prospective undergraduate students.
• Interior Architecture Undergraduate (S1) interior architecture program under the School of Creative Industry for prospective undergraduate students.
• Architecture & Property Undergraduate (S1) architecture and property program under the School of Creative Industry for prospective undergraduate students.
• Fashion Design & Business Undergraduate (S1) program in fashion design and business under the School of Creative Industry for prospective undergraduate students.
• Hotel, Tourism & Event Business Undergraduate (S1) program in hotel, tourism, and event business under the School of Culinary, Food Technology and Tourism for prospective undergraduate students.
• Culinary Business Undergraduate (S1) program in culinary business under the School of Culinary, Food Technology and Tourism for prospective undergraduate students.
• Food Technology Program Undergraduate (S1) food technology program under the School of Culinary, Food Technology and Tourism for prospective undergraduate students.
• Informatics – Artificial Intelligence Undergraduate (S1) informatics program with specialization in artificial intelligence under the School of Information Technology for prospective undergraduate students.
• Informatics – Full Stack Application Development Undergraduate (S1) informatics program with specialization in full stack application development under the School of Information Technology for prospective undergraduate students.
• Information System for Business – Data Science Undergraduate (S1) information systems program with data science specialization under the School of Information Technology for prospective undergraduate students.
• Information System for Business – Enterprise Systems Undergraduate (S1) information systems program with enterprise systems specialization under the School of Information Technology for prospective undergraduate students.
• Kedokteran (Medical Doctor) Undergraduate medical doctor program under the School of Medicine delivered in Indonesian for prospective medical students.
• Kedokteran (English) – International Medical Program Medical doctor program delivered in English under the School of Medicine for prospective international and English-medium medical students.
• Program Spesialis Bedah (Surgery Specialist) Postgraduate medical specialist program in surgery under the School of Medicine for licensed medical doctors.
• Program Spesialis Obstetri dan Ginekologi Postgraduate medical specialist program in obstetrics and gynecology under the School of Medicine for licensed medical doctors.
• Kedokteran Gigi (Dental Medicine) Undergraduate dental medicine program under the School of Dental Medicine for prospective dental students.
• Psychology Undergraduate (S1) psychology program under the School of Psychology for prospective undergraduate students.
• Profesi Psikolog (Professional Psychologist) Professional psychology education program under the School of Psychology for graduates pursuing the professional psychologist credential.
• Communication – Digital Public Relations Undergraduate (S1) communication program with digital public relations specialization under the School of Communication Science and Media Business for prospective undergraduate students.
• Communication – Cinematography & Digital Content Undergraduate (S1) communication program with cinematography and digital content specialization under the School of Communication Science and Media Business for prospective undergraduate students.
• UC Online Learning Online learning platform delivering the S1 International Business Management and S2 Magister Management programs remotely for students who cannot attend on-campus.
• UC Metrodata Academy IT training academy in partnership with Metrodata Group offering Metrodata Training (certification), Metrodata IT Camp (intensive learning), Metrodata Internship, and Metrodata Mengajar programs, supported by Microsoft, Oracle, and EC-Council.
• UC Library University library providing e-resources, online catalog, repository, information literacy classes, and study spaces across 2,276.8 m² with special collections in entrepreneurship and innovation, holding Akreditasi A and ISO 21001.

Quantifiable outcome

• 10,400+ alumni graduates
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Metrodata GroupcoreStrategic or Co-development Partner · 1 January 2021Partnership with Metrodata Group, one of Indonesia's largest IT companies, to establish UC Metrodata Academy at Floor 7 UC Main Building. Programs include Metrodata Training (certification), Metrodata IT Camp (intensive learning), Metrodata Internship (industry experience), and Metrodata Mengajar (expert sharing). Supported by Microsoft, Oracle, EC-Council and other global technology partners.
• Apple Inc. / Apple Developer Academy @ UCcoreTechnology or Integration · 1 January 2019Partnership with Apple Inc. to establish Apple Developer Academy @ UC, providing students access to Apple's development ecosystem, training, and certification programs. Located at UC campus with world-class working facilities.
• 170+ National Institution PartnersminorStrategic or Co-development PartnerNetwork of 170+ domestic Indonesian institution partners for academic collaboration, student exchange, and industry partnerships
• 70+ International Institution PartnersminorStrategic or Co-development PartnerGlobal network of 70+ international institutions enabling student exchange programs, sandwich programs (including partnership with UTM Philippines), and cross-cultural academic initiatives
• Museum Gubug WayangminorStrategic or Co-development PartnerCultural heritage partnership for Srimulat preservation activities, combining traditional arts with modern AR technology through Monster Group collaboration

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BINUS University: BINUS is one of Indonesia's largest private universities with multiple campuses, comprehensive faculties (including strong IT and business schools), and English-medium international programs. It is the most directly comparable competitor to UC in scale, multi-campus model, and private-sector positioning in Indonesia.
• Universitas Pelita Harapan (UPH): UPH is a comprehensive private Indonesian university with multiple faculties and English-medium programs, including medicine, business, and design. It directly competes with UC for private-paying students in the Greater Jakarta and Surabaya corridors, with a similar multi-faculty, English-track strategy.
• Universitas Multimedia Nusantara (UMN): UMN is a private Indonesian university specializing in information technology, multimedia, and digital creative programs. It is the closest peer to UC's School of Information Technology (AI, Data Science, Informatics specializations) and competes directly for the same digital-talent student segment.
• President University: President University is a private Indonesian university located near Jakarta (Cikarang) with an explicit entrepreneurship focus, English-medium delivery, and strong international partnerships. Its entrepreneurial branding and international positioning closely mirror UC's value proposition.
• Universitas Trisakti: Trisakti is a long-established private Indonesian university in Jakarta offering a broad multi-faculty curriculum including medicine, business, engineering, and design. It is a direct competitor for private-paying students across similar program categories and geographies.

Broad incumbents

• Institut Teknologi Bandung (ITB): ITB is a prestigious Indonesian public technical university with strong programs in IT, engineering, and business. As a public incumbent with broader name recognition and lower fees, it competes with UC especially for top-tier STEM-bound students.
• Universitas Gadjah Mada (UGM): UGM is one of Indonesia's largest and most prestigious public universities, with comprehensive faculties and significant brand equity. As a public broad incumbent, it limits UC's pricing power on Regular Class programs and draws top students nationally.
• Singapore Management University (SMU): SMU is a Singapore-based private-equivalent comprehensive university with strong business, management, and technology programs and an urban, English-medium model. It serves as a regional benchmark for UC's S2 Magister Manajemen and entrepreneurship positioning, and competes for top Indonesian students seeking international credentials.

Regional players

• HELP University: HELP University is a Malaysian private university with English-medium business, IT, and entrepreneurship programs. As a regional private peer with similar faculty mix, it provides a useful proxy for private-sector higher education scale and pricing in Southeast Asia.

Others

• Curtin University Singapore: Curtin Singapore is an international branch campus offering business, IT, and science programs in English. It represents the cross-border / transnational university model that competes with UC's International Class programs for internationally mobile Southeast Asian students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UCPeople
• Facebookfacebook.com/univ.ciputra
• Instagraminstagram.com/universitasciputra
• TikToktiktok.com/@universitasciputra
• LinkedInlinkedin.com/company/ciputra-university

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciputra University