Centro Cultural PUCP
Centro Cultural PUCP is a 1993-founded cultural center in San Isidro, Lima, operated by Pontificia Universidad Católica del Perú, offering cinema, theater, gallery exhibitions, courses, a bookstore, and dining to the general public, PUCP community, learners, and corporate clients.
- Company typePrivate
- Founded1993
- HeadquartersSan Isidro, Lima, Peru
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Centro Cultural PUCP does
Centro Cultural PUCP is a multidisciplinary cultural center founded in 1993 and operated by the Pontificia Universidad Católica del Perú (PUCP), a private non-profit university in Lima, Peru. Housed at a single physical venue at Av. Camino Real 1075 in the San Isidro district, the center offers an integrated portfolio spanning cinema (Cine del CCPUCP, including exclusive 35mm screenings and the annual Festival de Cine de Lima), live theater, rotating art gallery exhibitions, educational courses and workshops for children, youth, adults, and corporate groups, a university-affiliated bookstore (Librería PUCP), an on-site restaurant operated by concessionaire Martina, and parking facilities. It serves five principal segments: the general public in Lima, the PUCP university community (faculty, staff, and students who receive subsidized pricing), young people and adult learners, children and teenagers, and corporate clients enrolling groups of three or more. The center is led by Director Alicia Morales Dasso and employs 36 staff across operational, coordination, and support functions.
The center operates a community-led go-to-market model generating demand through a multichannel digital presence (Facebook, X, TikTok, Instagram, LinkedIn, YouTube, plus a newsletter) and on-site foot traffic. Core revenue streams include per-ticket cinema sales at S/ 10.00–S/ 17.00 across tiered pricing for general admission, students, seniors (CONADIS), PUCP community members, and BBVA cardholders, plus single upfront payments for in-person, virtual, and hybrid courses with pre-sale (25%) and community discounts (30%). Transaction processing runs on the Joinnus e-commerce platform for cinema tickets and a proprietary enrollment portal for courses, while virtual sessions are delivered via Zoom. Ancillary streams include bookstore sales, restaurant concession revenue, parking, and historically room rentals (currently suspended for infrastructure renovation).
The operating technology stack is commodity and light: Joinnus for ticketing, Zoom for virtual instruction, and WhatsApp for customer inquiries, with no disclosed proprietary platform, mobile app, or AI/ML capabilities. Strategic content partnerships include Fundación BBVA (the 'Encuentra tu Poema' digital poetry platform launched in December 2016, plus publication sponsorships such as Trilogía), Sociedad Filarmónica de Lima, and Filmoteca PUCP, which co-present recurring film and cultural cycles. The center's operating geography is the Lima Metropolitan Area, with no disclosed expansion beyond Peru.
Centro Cultural PUCP firmographics
Firmographics- Name
- Centro Cultural PUCP
- Legal name
- Centro Cultural PUCP (Centro Cultural de la Pontificia Universidad Católica del Perú)
- Website
- https://centrocultural.pucp.edu.pe
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Centro Cultural PUCP is a 1993-founded cultural center in San Isidro, Lima, operated by Pontificia Universidad Católica del Perú, offering cinema, theater, gallery exhibitions, courses, a bookstore, and dining to the general public, PUCP community, learners, and corporate clients.
- Ownership category
- akta.pro rank
Centro Cultural PUCP industry classification
Industry- Product category
- Cultural Center Services
- NAICS
- Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
Keywords
Where Centro Cultural PUCP is headquartered
LocationHeadquarters
- HQ city
- San Isidro, Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Centro Cultural PUCP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Cinema ticket sales: The Centro Cultural PUCP operates an on-site cinema (Cine del CCPUCP) that screens national and international films. Revenue is generated through per-ticket sales at prices ranging from S/ 10.00 to S/ 17.00, with categories for general admission, students, senior citizens (CONADIS), PUCP community members, and special BBVA cardholder pricing. Tickets are sold at the box office and online via ccpucpencasa.com.
- Courses and workshops: Courses and workshops are offered in in-person, virtual, and hybrid formats across categories including arts, theater, and general skill development. Enrollment is conducted 100% virtually through cent roculturalpucp.com, with single upfront payment covering the full activity cost.
- Room and space rental: The center historically offered meeting and event space rentals (currently suspended during infrastructure renewal). Catering services for events are provided through concessionaire Martina – Comida & Café.
- Bookstore sales (Librería PUCP): The on-site Librería PUCP sells a curated selection of fiction, essays, art, music, cinema, children's literature, and PUCP-branded merchandise. Both in-store and delivery/online sales are available.
- Restaurant and café operations (Martina – Comida & Café): Martina, the on-site cafeteria/restaurant, operated as a concessionaire, offering brunch, lunch, dinner, and wine service, plus cultural events. It continues to provide catering for external events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission cinema tickets at S/ 17.00 |
| Unit Pricing | Pay-as-you-go | Discounted cinema tickets for students, seniors, and PUCP community members at S/ 12.00–S/ 15.00 |
| One time/ perpetual license | Pay-as-you-go | Course and workshop pricing with pre-sale discounts and community pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Centro Cultural PUCP product offering
Product offeringCore offering
Centro Cultural PUCP operates a multidisciplinary cultural center that programs and delivers cinema screenings (national, international, and exclusive 35mm presentations), live theater productions, rotating art gallery exhibitions, and continuing-education courses and workshops across arts and cultural disciplines for children, youth, adults, and corporate groups. Supporting on-site amenities include a bookstore (Librería PUCP), a restaurant/café (Martina), and the digital poetry initiative "Encuentra tu Poema."
Product overview
Centro Cultural PUCP is a cultural center operated by the Pontifical Catholic University of Peru (PUCP), offering a multi-faceted portfolio of cultural services. The core offerings include Cinema (Cine) with national and international film screenings, Theater (Teatro) with stage productions, Gallery (Galería) with art exhibitions, and Courses & Workshops (Cursos y Talleres) for various age groups in in-person, virtual, and hybrid formats. Supporting services include Librería PUCP (bookstore), Martina Comida & Café (restaurant/café), parking facilities, and room rental (currently suspended). The center also hosts a digital poetry platform 'Encuentra tu Poema' powered by Fundación BBVA, publishes theater materials, and provides a monthly programming calendar. Tickets for cinema are sold through Joinnus, while courses use Zoom for virtual delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Cine del Centro Cultural PUCP: Movie theater screening national and international films with exclusive 35mm presentations
- Encuentra tu Poema
Products and services
- Cine del Centro Cultural PUCP (Cinema) Film screening program at Centro Cultural PUCP featuring national and international movies, including exclusive 35mm presentations, special cycles such as 'La Música en el Cine,' and hosting of the annual Lima Film Festival. Tickets priced S/ 10.00–S/ 17.00 by customer category.
- Cursos y Talleres (Courses and Workshops) Educational programming including courses and workshops for children, adolescents, young adults, and corporate clients, covering arts, theater, and skill development. Offered in in-person, virtual, and hybrid modalities with pre-sale and community discounts. PUCP-issued certificates of participation are awarded for 80%+ attendance.
- Teatro (Theater) Theater programming featuring theatrical performances and stage productions held in the center's venue, including publications such as 'Trilogía' by Peruvian playwright Alfonso Santistevan.
- Galería (Gallery) Art gallery featuring rotating exhibitions of plastic arts, photography, installations, and other artistic disciplines, open to visitors as part of the center's multidisciplinary cultural programming.
- Eventos (Cultural Events) Cultural events programming including special events and activities hosted at the center, complementing the cinema, theater, and gallery programming.
- Librería PUCP (Bookstore) On-site bookstore offering a curated selection of fiction, essays, art, music, cinema, children's literature, and PUCP-branded merchandise. Operates both in-store and online/delivery. Hours Mon–Fri 10 a.m.–9 p.m., Sat–Sun 2–9 p.m.
- Martina – Comida & Café On-site cafeteria and restaurant (operated as concessionaire) offering brunch, lunch, dinner, and wines, plus cultural events such as live music and stand-up comedy. Catering services for external events are also provided. Hours Mon–Sat 12:00 p.m.–9:00 p.m., closed Sundays.
- Encuentra tu Poema (Digital Poetry Platform) Digital poetry platform (encuentratupoema.pe) created in partnership with Fundación BBVA, featuring Peruvian poems read aloud by prominent personalities (e.g., Mario Vargas Llosa, Joaquín Sabina) to make poetry accessible to youth. New poems, authors, and readers added every three months.
- Estacionamiento (Parking) Free parking facility for cars, motorcycles, and bicycles located in the basement of Centro Cultural PUCP, offered subject to availability.
- Alquiler de Salas (Room and Space Rental) Historical offering of meeting and event space rental at the cultural center, currently temporarily suspended during infrastructure renewal. Catering for events is provided through concessionaire Martina.
Companies that use Centro Cultural PUCP
Customer profileSegments5 records
Ideal customer profiles4 records
Centro Cultural PUCP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Centro Cultural PUCP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fundación BBVAcoreFundación BBVA partnered with the Centro Cultural PUCP to launch 'Encuentra tu Poema' (www.encuentratupoema.pe) in December 2016. The initiative promotes the reading and listening of Peruvian poetry through a digital platform featuring poems declaimed by prominent Peruvian and international personalities including Mario Vargas Llosa, Joaquín Sabina, and others. New poems, authors, and readers are added every three months, creating a growing digital archive of Peruvian literary culture. This is a flagship cultural literacy initiative that differentiates the Centro Cultural PUCP's programming.
- Martina – Comida & CaféminorMartina is a concessionaire restaurant and café operating within the Centro Cultural PUCP, offering brunch, lunch, dinner, and wine service, along with cultural events such as live music, stand-up comedy, and more. The concessionaire also provides catering services for external events held at or organized by the center.
- Sociedad Filarmónica de LimaminorThe Centro Cultural PUCP co-presents the 'La Música en el Cine' (Music in Cinema) film series alongside the Sociedad Filarmónica de Lima and Filmoteca PUCP. The XII edition of this cycle runs from June 27 to December 2026, featuring films at the intersection of music and cinema.
- Filmoteca PUCPminorFilmoteca PUCP collaborates with the Centro Cultural PUCP and the Sociedad Filarmónica de Lima on the 'La Música en el Cine' film series, combining academic film preservation with public cultural programming.
- Fundación BBVAminorFundación BBVA provided sponsorship for the publication of 'Trilogía,' a book compiling three plays by Peruvian playwright Alfonso Santistevan, published jointly by the Centro Cultural PUCP and the Specialty of Theater of the Faculty of Performing Arts at PUCP. The free PDF download is available on the center's website.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Centro Cultural PUCP competitors and assessment
Company assessmentDirect peers
- Centro Cultural Inca Garcilaso: Peruvian Ministry of Foreign Affairs cultural center in Lima featuring gallery exhibitions, film programming, courses, and literary events. Comparable as a multidisciplinary Lima cultural institution with similar programming pillars (visual arts, cinema, courses) and similar audience overlap with the CCPUCP.
- Centro Cultural de España en Lima: Spanish-cooperation multidisciplinary cultural center operating cinema, theater, gallery, and education programs in Lima. Comparable because it is a non-commercial, mission-driven cultural hub located in Lima that cross-subsidizes via cultural programming, courses, and partnerships — the closest operating analog to CCPUCP.
- Alianza Francesa de Lima: French cultural network institution in Lima operating cinema, theater, gallery, courses, and language programming. Comparable because it bundles cultural programming with education (language courses), generating multiple revenue streams similar to CCPUCP's cinema/courses/bookstore/café portfolio.
- Museo de Arte Contemporáneo de Lima (MAC Lima): Contemporary art museum in Lima presenting rotating exhibitions and cultural programming. Comparable because both rely on exhibition turnover, educational courses, and curated programming to drive admissions and engagement in Lima's cultural market.
- Gran Teatro Nacional del Perú: Peru's principal national performing arts venue in Lima, presenting theater, dance, music, and opera. Comparable because both are the city anchors of large-scale theater and performing arts programming serving Lima's arts-going public, though the Gran Teatro is far larger and state-operated.
- Centro Cultural Universidad de Lima: Cultural center at a competing Lima private university presenting theater, exhibitions, courses, and cultural events. Comparable because both are university-operated multidisciplinary cultural hubs in Lima targeting overlapping academic-community audiences with courses and live programming.
- Centro Cultural Ricardo Palma: Municipal cultural center in Lima's Miraflores district hosting theater, exhibitions, courses, and community cultural programming. Directly comparable given shared city market, multidisciplinary scope, and reliance on public cultural funding plus ticket/fee revenues.
- MALI - Museo de Arte de Lima: Major art museum in Lima offering curated exhibitions, educational programs, and cultural events. Comparable as a flagship Lima cultural institution competing for the same cultural-enrichment audience with mixed ticketed programming, courses, and curated content calendar.
Regional players
- Centro Cultural Universitario (UNAM): University-affiliated cultural complex in Mexico City with cinema, theater, gallery, and education programming. Comparable given shared university-operator model, multidisciplinary cultural offering, and tiered-pricing access for academic communities across Latin America.
Broad incumbents
- Brooklyn Academy of Music (BAM): Iconic multi-venue performing arts center in New York presenting theater, music, dance, and cinema programming. Comparable as a high-profile multidisciplinary arts presenter operating its own venues and curating differentiated programming at scale; useful as a benchmark for programming sophistication rather than direct market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Centro Cultural PUCP social profiles
Digital presenceCentro Cultural PUCP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centro Cultural PUCP leadership team
Management profileNumber of profiles
Profiles11 records
Centro Cultural PUCP subsidiaries and ownership
Company hierarchySubsidiaries2 records
Centro Cultural PUCP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centro Cultural PUCP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centro Cultural PUCP
What does Centro Cultural PUCP do?
Centro Cultural PUCP operates a multidisciplinary cultural center that programs and delivers cinema screenings (national, international, and exclusive 35mm presentations), live theater productions, rotating art gallery exhibitions, and continuing-education courses and workshops across arts and cultural disciplines for children, youth, adults, and corporate groups. Supporting on-site amenities include a bookstore (Librería PUCP), a restaurant/café (Martina), and the digital poetry initiative "Encuentra tu Poema."
Is Centro Cultural PUCP a public or private company?
Centro Cultural PUCP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Centro Cultural PUCP founded?
Centro Cultural PUCP was founded in 1993. It employs 11 to 50 people.
Where is Centro Cultural PUCP based?
Centro Cultural PUCP is headquartered in San Isidro, Lima, Peru, in the Latin America region.
How does Centro Cultural PUCP make money?
Five revenue lines are on record. Cinema ticket sales are the primary driver. The others are courses and workshops, room and space rental, bookstore sales (Librería PUCP) and restaurant and café operations (Martina – Comida & Café).
Who are Centro Cultural PUCP's main competitors?
Direct peers on record are Centro Cultural Inca Garcilaso, Centro Cultural de España en Lima, Alianza Francesa de Lima, Museo de Arte Contemporáneo de Lima (MAC Lima), Gran Teatro Nacional del Perú, Centro Cultural Universidad de Lima, Centro Cultural Ricardo Palma and MALI - Museo de Arte de Lima. Centro Cultural Universitario (UNAM) is listed as a regional player. Brooklyn Academy of Music (BAM) is listed as a broad incumbent.
Does Centro Cultural PUCP have an API?
No public API is recorded for Centro Cultural PUCP.
What industry is Centro Cultural PUCP in?
Centro Cultural PUCP's product category is Cultural Center Services. Its primary akta.pro industry code is THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions, with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 7111 and its SIC code is 7830.