Centroid Motion Capture

What Centroid Motion Capture does

Centroid Motion Capture (legal entity Centroid 3D) is a UK-headquartered full-service motion capture studio founded in 1996, operating from a purpose-built facility near Pinewood Studios in Uxbridge with additional offices in London, Belgrade (Serbia), and India. The company runs Europe's largest motion capture sound studio with a 23m x 13m x 5m capture volume equipped with 84 Motion Analysis Raptor 4 high-resolution cameras, supplemented by 148 additional cameras held in reserve for location shoots (232 total). It also deploys a mobile capture facility using a tri-lite truss marquee system supporting up to 84 cameras globally.

The company's core offering spans pre-production consultation, casting and prop sourcing, full performance capture (body, facial, finger, animal, sports, and cinematic; up to 13 performers simultaneously), and post-production services including data clean-up, solving, retargeting, motion editing, character and camera layout, and crowd simulation. Proprietary software tools include the Trimmer data selection package (delivered to clients by the morning after each shoot day), the Streamer online portal for remote direction of shoots from anywhere in the world, an in-house Virtual Camera System, and an Xbox Controller Camera System popular with game developers. Deliverables are exported in FBX format for Autodesk pipeline integration at frame rates between 150 and 12 fps.

Centroid monetises exclusively through project-based professional services, quoting per engagement based on scope, duration, performer count, and post-production requirements, with no publicly disclosed rate card. The Streamer portal is additionally offered on an hourly or day-rate basis. Customers are exclusively enterprise-tier: AAA video game studios, major film productions, and television studios, with secondary outreach into sports, arts, community, and education verticals via the C.A.S.E. programme. The company is privately held with no disclosed investors and operates with 29 total employees across its four office locations.

Name

Centroid Motion Capture

Legal name

Centroid 3D

Website

https://centroid3d.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Centroid Motion Capture is a UK-based full-service motion capture studio founded in 1996, operating Europe's largest motion capture sound studio with 232 high-resolution cameras. It serves film, television, and video game studios with end-to-end performance capture services through fixed and mobile facilities.

Ownership category

akta.pro rank

Product category

Motion Capture Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting) (MPADAHAC)

akta.pro secondary industries

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

Keywords

• Motion capture services
• Performance capture studio
• Optical motion capture
• Virtual production services
• Facial animation capture

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Motion Capture Production Services: Full-service motion capture production including pre-production consultation, performance capture (body, face, fingers), and post-production data processing. Services are quoted per project based on scope, duration, and technical requirements. Pricing varies by capture volume needed, number of performers, and post-production requirements.
2. Mobile Studio Services: Deployable motion capture solutions for on-location shoots worldwide. The mobile rig uses tri-lite truss marquee system that can house up to 84 cameras. Offered as standalone studio capability for clients unable to use fixed facilities.
3. Data Processing and Delivery: Post-production services including body/face data clean-up, solving, retargeting, motion editing, and character/camera layout. Data delivery in FBX format for Autodesk suite integration, supporting frame rates from 150 to 12 frames per second.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Centroid Motion Capture operates a full-service motion capture studio delivering end-to-end performance capture production for film, television, and video game studios. Services span pre-production consultation and casting, on-site or mobile optical performance capture (body, face, fingers, plus animals), and post-production data clean-up, solving, retargeting, and delivery in formats such as FBX. The company runs Europe's largest motion capture sound studio at Riverside near Pinewood Studios, deploys mobile mocap rigs worldwide, and enables remote direction through its proprietary Steamer online portal.

Product overview

Centroid Motion Capture operates as a full-service performance capture studio offering a comprehensive end-to-end solution for the entertainment industry. The company provides three core service phases: Pre-Production (consultation, casting, prop sourcing, security), Production (full performance capture, body and facial capture, cinematic capture, sports capture, live pre-visualisation), and Post-Production (data clean-up, solving, retarget, animation, crowd simulation). Their physical infrastructure includes Riverside Studios (a purpose-built facility with 84+ motion capture cameras), Mobile Studios for location work, and Bespoke Arrangements for unconventional venues. Supporting software tools include Trimmer for data selection, Streamer for remote studio access, and proprietary virtual camera systems. The company operates facilities in the UK (Uxbridge, London) and Serbia, with expansion into India.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Production Services Consulting and preparation services covering pre-production consultation, casting and talent sourcing, prop and set building or sourcing, studio demonstrations, sample data provision, and security services. Designed for film, television, and game production teams planning a motion capture shoot.
• Production Services (Full Performance Capture) Full performance capture at Riverside Studios near Pinewood Studios or on location via mobile rigs, using optical and optical-HMC combined systems. Includes body capture, facial capture, cut scene and cinematic capture, in-game and locomotive capture, sports and animal capture, live pre-visualisation, and virtual camera systems. Targets video game, film, and television productions.
• Post-Production Services Post-capture services including body and face data clean-up, body solving and retarget, face data tracking and retarget, motion editing and post animation, character and camera layout, and crowd scene creation and simulation. Data delivered in formats such as FBX and 3ds Max biped at frame rates between 12 and 150 fps for Autodesk pipeline integration.
• Riverside Studios Purpose-built full performance capture studio at Unit 32 Riverside Way, Uxbridge, near Pinewood Studios. Capture volume of 23m L x 13m W x 5m H, equipped with 84 Motion Analysis Raptor 4 cameras plus 148 additional cameras in reserve for location shoots. Includes client production offices, green room, changing facilities, and co-located prop builders, riggers, stunt coordinators, and weapons specialists.
• Mobile Studios Portable motion capture system using a tri-lite truss marquee that can be deployed at any location worldwide as a standalone studio. Holds a record of 84 cameras in marquee configuration, enabling on-location capture for productions that cannot use the fixed Riverside facility.
• Bespoke Arrangements Custom solutions for motion capture shoots outside the studio environment, including unusual locations such as ice rinks, equestrian centres, and tennis courts. Tailored to specific production requirements beyond the standard facility footprint.

Quantifiable outcome

• Trimmer package delivered to clients by following morning after each shoot day
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Pinewood StudioscoreStrategic or Co-development PartnerCo-located at Pinewood Studios area near Uxbridge. Partnership includes access to on-site prop builders, riggers, stunt coordinators, and weapons specialists who can train performers. Pinewood provides 24-hour guarded security with CCTV and digital entry systems. On-site post rooms and meeting facilities support production workflow.
• MolinarecoreStrategic or Co-development PartnerCentroid operates a Storytelling Stage facility at Molinare's location at 34 Fouberts Place, London, providing additional client meeting and capture capabilities in central London.
• Casting AgenciesmajorImplementation/ SI/ Consulting PartnerNearly twenty years of collaboration with some of the best talent and casting agencies in the industry. Agencies provide performers with skills including stage acting, creature performances, acrobats, combat/martial artists, and stuntmen/physical actors.
• Motion Analysis CorporationmajorTechnology or IntegrationTechnology partner providing Raptor 4 high-resolution camera systems. Centroid operates 232 Motion Analysis cameras with 84 installed at Riverside Studio and 148 in reserve for location shoots.
• Prop Builders and Weapons SpecialistsminorImplementation/ SI/ Consulting PartnerOn-site partners at Pinewood for bespoke prop builds, riggers, and weapons specialists who can train performers. Available for props beyond studio scope.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• OptiTrack: US-based motion capture camera and software vendor that also supports capture services through its customer base. Comparable in mocap technology stack, though OptiTrack primarily serves a broader prosumer/lower-budget segment while Centroid focuses on premium entertainment work.

Direct peers

• Vicon: UK-based motion capture technology provider that also offers capture services through partner studios. Comparable as a direct competitor providing mocap technology and services overlapping with Centroid's Motion Analysis-based stack and service offering.
• Clear Angle Studios: UK motion capture service provider serving film, TV, games, and sports. Comparable as a similar-sized specialist mocap house competing in the same UK and European market segments as Centroid.
• Audiomotion: UK-based motion capture studio offering full performance capture for games, film, and television. Closely comparable to Centroid in service offering (body/facial capture, mobile stage), location (UK), and customer base; competes for many of the same production projects.
• Dimension Studio: UK volumetric and performance capture studio offering full capture services for film, games, and immersive content. Comparable in mocap/stage services and target customer base (premium entertainment productions), often competing for similar projects.
• The Imaginarium Studios: UK performance capture studio founded by Andy Serkis, focused on film/TV mocap including creature and character performance. Directly comparable in mocap services, location, and premium entertainment positioning to Centroid.

Broad incumbents

• Weta FX: New Zealand-based VFX and virtual production company with extensive in-house mocap and virtual production infrastructure. Comparable as a broad incumbent that frequently captures performance in-house rather than outsourcing to specialist studios like Centroid.
• Industrial Light & Magic (ILM): Lucasfilm's VFX arm with substantial in-house mocap, virtual production, and performance capture capabilities. Comparable as a broad incumbent whose internal performance capture offers a competing option to outsourcing mocap to specialist studios like Centroid.
• Framestore: Major global VFX and immersive content house with significant in-house mocap capabilities. Comparable as an incumbent offering motion capture as part of a broader VFX/services portfolio, competing for high-end film and episodic projects that Centroid also targets.

Regional players

• Performance Capture (DI4D / House of Moves): Performance capture houses including DI4D (UK) and House of Moves (US) offering facial and body mocap for games and film. Comparable as motion capture service peers serving overlapping entertainment clientele across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Centroid3D
• YouTubevimeo.com/centroid
• Facebookfacebook.com/Centroid-211245772323116
• LinkedInlinkedin.com/company/centroid

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centroid Motion Capture