Centroid Motion Capture
Centroid Motion Capture is a UK-based full-service motion capture studio founded in 1996, operating Europe's largest motion capture sound studio with 232 high-resolution cameras. It serves film, television, and video game studios with end-to-end performance capture services through fixed and mobile facilities.
- Company typePrivate
- Founded1996
- HeadquartersUxbridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Centroid Motion Capture does
Centroid Motion Capture (legal entity Centroid 3D) is a UK-headquartered full-service motion capture studio founded in 1996, operating from a purpose-built facility near Pinewood Studios in Uxbridge with additional offices in London, Belgrade (Serbia), and India. The company runs Europe's largest motion capture sound studio with a 23m x 13m x 5m capture volume equipped with 84 Motion Analysis Raptor 4 high-resolution cameras, supplemented by 148 additional cameras held in reserve for location shoots (232 total). It also deploys a mobile capture facility using a tri-lite truss marquee system supporting up to 84 cameras globally.
The company's core offering spans pre-production consultation, casting and prop sourcing, full performance capture (body, facial, finger, animal, sports, and cinematic; up to 13 performers simultaneously), and post-production services including data clean-up, solving, retargeting, motion editing, character and camera layout, and crowd simulation. Proprietary software tools include the Trimmer data selection package (delivered to clients by the morning after each shoot day), the Streamer online portal for remote direction of shoots from anywhere in the world, an in-house Virtual Camera System, and an Xbox Controller Camera System popular with game developers. Deliverables are exported in FBX format for Autodesk pipeline integration at frame rates between 150 and 12 fps.
Centroid monetises exclusively through project-based professional services, quoting per engagement based on scope, duration, performer count, and post-production requirements, with no publicly disclosed rate card. The Streamer portal is additionally offered on an hourly or day-rate basis. Customers are exclusively enterprise-tier: AAA video game studios, major film productions, and television studios, with secondary outreach into sports, arts, community, and education verticals via the C.A.S.E. programme. The company is privately held with no disclosed investors and operates with 29 total employees across its four office locations.
Centroid Motion Capture firmographics
Firmographics- Name
- Centroid Motion Capture
- Legal name
- Centroid 3D
- Website
- https://centroid3d.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Centroid Motion Capture is a UK-based full-service motion capture studio founded in 1996, operating Europe's largest motion capture sound studio with 232 high-resolution cameras. It serves film, television, and video game studios with end-to-end performance capture services through fixed and mobile facilities.
- Ownership category
- akta.pro rank
Centroid Motion Capture industry classification
Industry- Product category
- Motion Capture Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting) (MPADAHAC)
- akta.pro secondary industries
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)
Keywords
Where Centroid Motion Capture is headquartered
LocationHeadquarters
- HQ city
- Uxbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Centroid Motion Capture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Motion Capture Production Services: Full-service motion capture production including pre-production consultation, performance capture (body, face, fingers), and post-production data processing. Services are quoted per project based on scope, duration, and technical requirements. Pricing varies by capture volume needed, number of performers, and post-production requirements.
- Mobile Studio Services: Deployable motion capture solutions for on-location shoots worldwide. The mobile rig uses tri-lite truss marquee system that can house up to 84 cameras. Offered as standalone studio capability for clients unable to use fixed facilities.
- Data Processing and Delivery: Post-production services including body/face data clean-up, solving, retargeting, motion editing, and character/camera layout. Data delivery in FBX format for Autodesk suite integration, supporting frame rates from 150 to 12 frames per second.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quotation based on shoot requirements |
| Usage-based | Pay-as-you-go | Steamer Remote Studio Access |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Centroid Motion Capture product offering
Product offeringCore offering
Centroid Motion Capture operates a full-service motion capture studio delivering end-to-end performance capture production for film, television, and video game studios. Services span pre-production consultation and casting, on-site or mobile optical performance capture (body, face, fingers, plus animals), and post-production data clean-up, solving, retargeting, and delivery in formats such as FBX. The company runs Europe's largest motion capture sound studio at Riverside near Pinewood Studios, deploys mobile mocap rigs worldwide, and enables remote direction through its proprietary Steamer online portal.
Product overview
Centroid Motion Capture operates as a full-service performance capture studio offering a comprehensive end-to-end solution for the entertainment industry. The company provides three core service phases: Pre-Production (consultation, casting, prop sourcing, security), Production (full performance capture, body and facial capture, cinematic capture, sports capture, live pre-visualisation), and Post-Production (data clean-up, solving, retarget, animation, crowd simulation). Their physical infrastructure includes Riverside Studios (a purpose-built facility with 84+ motion capture cameras), Mobile Studios for location work, and Bespoke Arrangements for unconventional venues. Supporting software tools include Trimmer for data selection, Streamer for remote studio access, and proprietary virtual camera systems. The company operates facilities in the UK (Uxbridge, London) and Serbia, with expansion into India.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Production Services Consulting and preparation services covering pre-production consultation, casting and talent sourcing, prop and set building or sourcing, studio demonstrations, sample data provision, and security services. Designed for film, television, and game production teams planning a motion capture shoot.
- Production Services (Full Performance Capture) Full performance capture at Riverside Studios near Pinewood Studios or on location via mobile rigs, using optical and optical-HMC combined systems. Includes body capture, facial capture, cut scene and cinematic capture, in-game and locomotive capture, sports and animal capture, live pre-visualisation, and virtual camera systems. Targets video game, film, and television productions.
- Post-Production Services Post-capture services including body and face data clean-up, body solving and retarget, face data tracking and retarget, motion editing and post animation, character and camera layout, and crowd scene creation and simulation. Data delivered in formats such as FBX and 3ds Max biped at frame rates between 12 and 150 fps for Autodesk pipeline integration.
- Riverside Studios Purpose-built full performance capture studio at Unit 32 Riverside Way, Uxbridge, near Pinewood Studios. Capture volume of 23m L x 13m W x 5m H, equipped with 84 Motion Analysis Raptor 4 cameras plus 148 additional cameras in reserve for location shoots. Includes client production offices, green room, changing facilities, and co-located prop builders, riggers, stunt coordinators, and weapons specialists.
- Mobile Studios Portable motion capture system using a tri-lite truss marquee that can be deployed at any location worldwide as a standalone studio. Holds a record of 84 cameras in marquee configuration, enabling on-location capture for productions that cannot use the fixed Riverside facility.
- Bespoke Arrangements Custom solutions for motion capture shoots outside the studio environment, including unusual locations such as ice rinks, equestrian centres, and tennis courts. Tailored to specific production requirements beyond the standard facility footprint.
Quantifiable outcome
- Trimmer package delivered to clients by following morning after each shoot day
- +2 more outcomes
Companies that use Centroid Motion Capture
Customer profileSegments6 records
Ideal customer profiles4 records
Centroid Motion Capture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Centroid Motion Capture partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Pinewood StudioscoreCo-located at Pinewood Studios area near Uxbridge. Partnership includes access to on-site prop builders, riggers, stunt coordinators, and weapons specialists who can train performers. Pinewood provides 24-hour guarded security with CCTV and digital entry systems. On-site post rooms and meeting facilities support production workflow.
- MolinarecoreCentroid operates a Storytelling Stage facility at Molinare's location at 34 Fouberts Place, London, providing additional client meeting and capture capabilities in central London.
- Casting AgenciesmajorNearly twenty years of collaboration with some of the best talent and casting agencies in the industry. Agencies provide performers with skills including stage acting, creature performances, acrobats, combat/martial artists, and stuntmen/physical actors.
- Motion Analysis CorporationmajorTechnology partner providing Raptor 4 high-resolution camera systems. Centroid operates 232 Motion Analysis cameras with 84 installed at Riverside Studio and 148 in reserve for location shoots.
- Prop Builders and Weapons SpecialistsminorOn-site partners at Pinewood for bespoke prop builds, riggers, and weapons specialists who can train performers. Available for props beyond studio scope.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Centroid Motion Capture competitors and assessment
Company assessmentEmerging players
- OptiTrack: US-based motion capture camera and software vendor that also supports capture services through its customer base. Comparable in mocap technology stack, though OptiTrack primarily serves a broader prosumer/lower-budget segment while Centroid focuses on premium entertainment work.
Direct peers
- Vicon: UK-based motion capture technology provider that also offers capture services through partner studios. Comparable as a direct competitor providing mocap technology and services overlapping with Centroid's Motion Analysis-based stack and service offering.
- Clear Angle Studios: UK motion capture service provider serving film, TV, games, and sports. Comparable as a similar-sized specialist mocap house competing in the same UK and European market segments as Centroid.
- Audiomotion: UK-based motion capture studio offering full performance capture for games, film, and television. Closely comparable to Centroid in service offering (body/facial capture, mobile stage), location (UK), and customer base; competes for many of the same production projects.
- Dimension Studio: UK volumetric and performance capture studio offering full capture services for film, games, and immersive content. Comparable in mocap/stage services and target customer base (premium entertainment productions), often competing for similar projects.
- The Imaginarium Studios: UK performance capture studio founded by Andy Serkis, focused on film/TV mocap including creature and character performance. Directly comparable in mocap services, location, and premium entertainment positioning to Centroid.
Broad incumbents
- Weta FX: New Zealand-based VFX and virtual production company with extensive in-house mocap and virtual production infrastructure. Comparable as a broad incumbent that frequently captures performance in-house rather than outsourcing to specialist studios like Centroid.
- Industrial Light & Magic (ILM): Lucasfilm's VFX arm with substantial in-house mocap, virtual production, and performance capture capabilities. Comparable as a broad incumbent whose internal performance capture offers a competing option to outsourcing mocap to specialist studios like Centroid.
- Framestore: Major global VFX and immersive content house with significant in-house mocap capabilities. Comparable as an incumbent offering motion capture as part of a broader VFX/services portfolio, competing for high-end film and episodic projects that Centroid also targets.
Regional players
- Performance Capture (DI4D / House of Moves): Performance capture houses including DI4D (UK) and House of Moves (US) offering facial and body mocap for games and film. Comparable as motion capture service peers serving overlapping entertainment clientele across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Centroid Motion Capture social profiles
Digital presenceCentroid Motion Capture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centroid Motion Capture leadership team
Management profileNumber of profiles
Centroid Motion Capture subsidiaries and ownership
Company hierarchySubsidiaries2 records
Centroid Motion Capture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centroid Motion Capture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centroid Motion Capture
What does Centroid Motion Capture do?
Centroid Motion Capture operates a full-service motion capture studio delivering end-to-end performance capture production for film, television, and video game studios. Services span pre-production consultation and casting, on-site or mobile optical performance capture (body, face, fingers, plus animals), and post-production data clean-up, solving, retargeting, and delivery in formats such as FBX. The company runs Europe's largest motion capture sound studio at Riverside near Pinewood Studios, deploys mobile mocap rigs worldwide, and enables remote direction through its proprietary Steamer online portal.
Is Centroid Motion Capture a public or private company?
Centroid Motion Capture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centroid Motion Capture founded?
Centroid Motion Capture was founded in 1996. It employs 11 to 50 people.
Where is Centroid Motion Capture based?
Centroid Motion Capture is headquartered in Uxbridge, United Kingdom, in the Europe region.
How does Centroid Motion Capture make money?
Three revenue lines are on record. Motion Capture Production Services are the primary driver. The others are mobile Studio Services and data Processing and Delivery.
Who are Centroid Motion Capture's main competitors?
OptiTrack is listed as an emerging player. Direct peers are Vicon, Clear Angle Studios, Audiomotion, Dimension Studio and The Imaginarium Studios. Broad incumbents are Weta FX, Industrial Light & Magic (ILM) and Framestore. Performance Capture (DI4D / House of Moves) is listed as a regional player.
Does Centroid Motion Capture have an API?
No public API is recorded for Centroid Motion Capture.
What industry is Centroid Motion Capture in?
Centroid Motion Capture's product category is Motion Capture Services. Its primary akta.pro industry code is MPADAHAC, Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting), with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 51211 and its SIC code is 7812.